Airbnb Market Analytics, Statistics and Data in Americana, São Paulo, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Americana? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Americana:
How much do Airbnb hosts make on average per month in Americana?
The short-term rental market in Americana shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $550 per month
- Strong performing properties (top 25%) make $1,009 or more
- Best-in-class properties (top 10%) achieve $1,918+ monthly
- Entry-level properties (bottom 25%) typically earn around $259
Revenue Variations by Month
Occupancy Rates Throughout the Year in Americana
The market in Americana shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Americana
Daily rates in Americana vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $32 per night
- Strong performing properties (top 25%) secure $62 or more
- Best-in-class properties (top 10%) pull in $207+ per night
- Entry-level properties (bottom 25%) earn around $21
Daily Rate Variations by Month
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Seasonality patterns in Americana
Peak Season (December, March, February)
- Revenue peaks at $1174.70 per month
- Occupancy rates reach 52.76%
- Daily rates average $87.59
Shoulder Season
- Revenue averages $895.78 per month
- Occupancy maintains 45.93%
- Daily rates hold at $82.17
Low Season (January, September, October)
- Revenue drops to $643.55 per month
- Occupancy decreases to 38.59%
- Daily rates adjust to $75.37
Is it still profitable to do Airbnb in Americana in 2025?
Yes! Americana demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and monthly revenue averaging $896 and With 98 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Americana
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | The historical heart of Americana, known for its vibrant atmosphere and accessibility. Ideal for travelers looking to experience local culture and history in the city center. | Teatro Municipal de Americana, Catedral Metropolitana, Museu de Americana, Shopping Center Americana, Parque Araçariguama |
| Parque Dona Mery | A popular residential area with beautiful parks and green spaces. Great for families and nature lovers who want a peaceful stay close to nature. | Parque Dona Mery, Lagoa Grande, Centro Educacional de Artes, Feira de Artesanato de Americana |
| Jardim Paulistano | An upscale neighborhood known for its charming streets and modern amenities. This area attracts visitors looking for a more luxurious stay with easy access to dining and shopping. | Shopping de Americana, Igreja de São João Batista, Parque Ecológico, Cinemark, Restaurantes e Cafés |
| Bairro São José | A family-friendly neighborhood with good schools and parks. Perfect for extended stays for families and business travelers seeking a quiet place. | Praça da Bíblia, Igreja São José, Vila Santa Maria, Centro de Convenções |
| Nova Americana | A developing area with new housing projects and amenities. Gaining popularity for being a cheap option for visitors to Americana. | Parque Ecológico de Nova Americana, Mercado Municipal, Fast-food restaurants, Loja de Roupas |
| Igrejinha | Known for its community vibe and local festivities. Visitors can experience the warmth of local culture and events. | Praça da Igreja, Eventos comunitários, Feira livre, Café das Artes |
| Jardim das Flores | A scenic neighborhood favored for its flower gardens and residential charm. Ideal for travelers who enjoy beauty and tranquility during their stay. | Praça da Luz, Jardim Botânico, Feira de Artesanato, Cafés e Bistrôs |
| Vila Medon | A neighborhood with a mix of industrial and residential spaces. This area appeals to business travelers and those looking to explore local industry. | Parque Linear, Museu da História de Americana, Centro de Negócios, Restaurantes Industriais |
Do you need a license for Airbnb in Americana?
We recommend checking directly with Americana's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Americana
Exclusivity in front of the lake next to nature
Entire Place • 6 bedrooms
Chácara Zamboa. Middle to nature, in Americana/SP.
Entire Place • 5 bedrooms
chácara Recanto Azul
Entire Place • 5 bedrooms
Recanto Esmeralda, linda casa na represa.
Entire Place • 4 bedrooms
Awesome Waterfront Farm House
Entire Place • 5 bedrooms
Chácara in Americana Rental
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Americana
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rafael | 1 | $84,028 | 81 | 4.94/5.0 |
| Felipe | 2 | $61,231 | 150 | 4.89/5.0 |
| José | 17 | $49,737 | 392 | 4.16/5.0 |
| Ana Paula | 6 | $35,151 | 97 | 4.04/5.0 |
| Mariane | 1 | $34,195 | 10 | 4.90/5.0 |
| 480333292 | 1 | $33,307 | 10 | 5.00/5.0 |
| Ricardo | 1 | $30,914 | 108 | 4.81/5.0 |
| Alda | 1 | $29,105 | 6 | 5.00/5.0 |
| Thais | 1 | $25,391 | 16 | 5.00/5.0 |
| Gleine | 2 | $22,786 | 5 | 2.50/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Americana
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.8%), with house and apartment & condo properties comprising 96.9% of inventory
- Untapped potential in boutique & hotels, others segments (3.0% combined)
Room Capacity Distribution
Analysis of 98 properties in Americana shows that 1 bedroom properties are most prevalent, making up 40.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.3% of all listings.
Key Insights
- Most common: 1 bedroom (40.8%)
- Least common: 4 bedrooms (3.1%)
- Market concentration: 65.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 98 properties in Americana reveals that 8+ guests properties dominate the market, representing 22.4% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 40.8% of the market.
Key Insights
- Most common capacity: 8+ guests (22.4% of market)
- Least common capacity: 7 guests (1% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 40.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 98 properties in Americana, the most common availability pattern is 271-366 days (38.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (24.5% of properties).
Key Insights
- Most common availability window: 271-366 days (38.8%)
- Most common booking duration: 91-180 days (24.5%)
- Properties with high availability (180+ days): 62.2%
- Properties with long-term bookings (180+ days): 37.8%
Minimum Stay Distributions
1 Night
35 listings
38% of total
2 Nights
22 listings
23.9% of total
3 Nights
17 listings
18.5% of total
4-6 Nights
9 listings
9.8% of total
7-29 Nights
4 listings
4.3% of total
30+ Nights
5 listings
5.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 61.9%
- Mid-length stays (4-6 nights) represent 9.8% of listings
- Monthly+ stays (5.4%) suggest a stable extended-stay market
- High market flexibility with 80.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
19 listings
22.4% of total
Moderate
26 listings
30.6% of total
Firm
19 listings
22.4% of total
Strict
21 listings
24.7% of total
Key Insights
- Moderate is the preferred policy at 30.6% of listings
- The market shows a balanced distribution between guest-friendly (53.0%) and strict (47.1%) policies
- Policy distribution is relatively even, suggesting no strong market preference
- Firm policies are least common at 22.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Nov, Dec, averaging 48 days
- Shortest booking windows are in Jul, Feb, Aug, averaging 24 days
- Fall shows the longest average booking window at 36 days, while Spring has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 36 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Aug when lead times are shortest
Popular Airbnb Amenities in Americana
Every property in Americana comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.4%) and United Kingdom (1%)
- Portuguese is the top language at 51%, followed by English (29.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for São Paulo and Rio de Janeiro markets
- Develop localized content for United States and United Kingdom
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Americana. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Vargem | 39 | $1,789 | $161.26 | 34% |
| Itupeva | 138 | $1,779 | $201.01 | 33% |
| Valinhos | 49 | $1,603 | $177.72 | 37% |
| Nova Odessa | 12 | $1,570 | $134.10 | 43% |
| Morungaba | 30 | $1,550 | $303.62 | 30% |
| Igaratá | 132 | $1,537 | $188.76 | 31% |
| Tietê | 15 | $1,394 | $310.83 | 29% |
| Itatiba | 172 | $1,376 | $180.52 | 34% |
| Ribeirão Pires | 20 | $1,342 | $129.56 | 33% |
| Vargem Grande Paulista | 45 | $1,305 | $143.16 | 37% |
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