Americana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Americana in 2025? Explore comprehensive Airbnb analytics for Americana, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Americana, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 99 active listings.
Whether you're considering an Airbnb investment in Americana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Americana Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Americana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Americana (2025)
Understanding the monthly revenue variations for Airbnb listings in Americana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Americana is typically December, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Americana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,776+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $916 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $471 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $223, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Americana
Americana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Americana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Americana:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Americana
Average Daily Rate (ADR) Airbnb Trends in Americana (2025)
Effective short term rental pricing strategy in Americana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Americana typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $204+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $62 or more.
- Typical properties (Median) charge around $28 per night.
- Entry-level properties (Bottom 25%) earn around $17 per night.
Average Daily Rate (ADR) Trend by Month in Americana
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Airbnb Seasonality Analysis & Trends in Americana (2025)
Peak Season (December, June, November)
- Revenue averages $1,007 per month
- Occupancy rates average 47.6%
- Daily rates average $81
Shoulder Season
- Revenue averages $798 per month
- Occupancy maintains around 46.6%
- Daily rates hold near $80
Low Season (February, September, October)
- Revenue drops to average $617 per month
- Occupancy decreases to average 46.0%
- Daily rates adjust to average $78
Seasonality Insights for Americana
- The Airbnb seasonality in Americana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Americana's highest earning potential, with monthly revenues capable of climbing to $1,250, occupancy reaching a high of 54.6%, and ADRs peaking at $83.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $553, occupancy could drop to 41.6%, and ADRs may adjust down to $74.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Americana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Americana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Americana (2025)
Exploring the top neighborhoods for short-term rentals in Americana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The historical heart of Americana, filled with charming architecture, local shops, and cultural landmarks. It's a bustling area attracting both locals and tourists. | Praça Comendador Müller, Teatro de Americana, Museu de Americana, Parque Ecológico, Igreja Matriz de Santo Antônio |
| Jardim das Paineiras | A peaceful neighborhood known for its well-maintained parks and family-friendly environment. Attracts visitors looking for a residential feel with easy access to amenities. | Parque dos Alecrins, Parque Ecológico Francisco Loup, Jardim Botânico, Escola de Samba Zeta |
| Bairro dos Eucaliptos | Known for its serene atmosphere and green spaces, this neighborhood is appealing to families and those seeking tranquility while still being close to the city. | Parque dos Eucaliptos, Praça da Paz, Clube de Campo de Americana |
| Americanópolis | A family-oriented neighborhood with a strong sense of community, attracting long-term stays and business travelers looking for a local experience. | Parque da Criança, Igreja Evangelho Quadrangular, Casa da Memória de Americana |
| Jardim São Paulo | An up-and-coming area that combines residential comfort with commercial accessibility, catering to a mix of business and leisure travelers. | Shopping Center Renault, Parque da Liberdade, Feira de Artesanato |
| Parque Novo Mundo | A developing neighborhood that provides affordable housing with close proximity to the city's main attractions and local markets, perfect for budget-conscious travelers. | Parque Novo Mundo, Caminho do Café, Mercado Municipal |
| Vila Galo | A quaint and charming area that attracts those looking for a quiet stay while still being near the vibrant city center, ideal for weekend getaways. | Praça Gelson Bonifácio, Igreja Nossa Senhora de Fátima, Parque da Fazenda |
| Jardim da Colina | A quickly popularizing neighborhood that offers modern amenities alongside nature parks, great for families and nature enthusiasts. | Parque da Colina, Club de Campo, Horto Florestal |
Understanding Airbnb License Requirements & STR Laws in Americana (2025)
While Americana, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Americana to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Americana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Americanabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Exclusivity in front of the lake next to nature
Entire Place • 6 bedrooms
Chácara Zamboa. Middle to nature, in Americana/SP.
Entire Place • 5 bedrooms
Chácara in Americana Rental
Entire Place • 3 bedrooms
Awesome Waterfront Farm House
Entire Place • 5 bedrooms
chácara Recanto Azul
Entire Place • 5 bedrooms
Chácara Granny Esmeralda - Valentine's Beach
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Americana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Americana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rafael | 1 | $82,933 | 81 | 4.94/5.0 |
| Felipe | 2 | $64,577 | 150 | 4.89/5.0 |
| José | 18 | $46,197 | 398 | 4.17/5.0 |
| Alda | 1 | $33,447 | 6 | 5.00/5.0 |
| Ricardo | 1 | $32,641 | 108 | 4.81/5.0 |
| Mariane | 1 | $32,328 | 10 | 4.90/5.0 |
| Ana Paula | 6 | $28,854 | 97 | 4.04/5.0 |
| Gleine | 2 | $25,798 | 5 | 2.50/5.0 |
| Thais | 1 | $23,563 | 16 | 5.00/5.0 |
| Sonia | 1 | $22,276 | 83 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Americana.
Dive Deeper: Advanced Americana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Americana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAmericana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Americana
- The Americana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 99 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Americana, House properties are the most common (49.5%), reflecting the local real estate landscape.
- Houses represent a significant 49.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 3.0%) offer potential for unique stay experiences.
Americana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Americana
- The dominant room capacity in Americana is 1 bedroom listings, making up 40.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.7% of the active Airbnb listings in Americana, indicating a high concentration in these sizes.
- A significant 26.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Americana.
Americana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Americana
- The most common guest capacity trend in Americana vacation rentals is listings accommodating 8+ guests (22.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Americana STR market, accounting for 40.4% of listings.
- 41.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Americana.
- On average, properties in Americana are equipped to host 4.6 guests.
Americana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Americana
- The most common availability pattern in Americana falls within the 271-366 days range, representing 37.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Americana (28.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Americana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
34 listings
36.2% of total
2 Nights
19 listings
20.2% of total
3 Nights
13 listings
13.8% of total
4-6 Nights
10 listings
10.6% of total
7-29 Nights
4 listings
4.3% of total
30+ Nights
14 listings
14.9% of total
Key Insights
- The most prevalent minimum stay requirement in Americana is 1 Night, adopted by 36.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.9%) caters to monthly stays (30+ nights) in Americana, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.2% of Americana hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Americana.
Americana Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
19 listings
21.8% of total
Moderate
26 listings
29.9% of total
Firm
21 listings
24.1% of total
Strict
21 listings
24.1% of total
Cancellation Policy Insights for Americana
- The prevailing Airbnb cancellation policy trend in Americana is Moderate, used by 29.9% of listings.
- There's a relatively balanced mix between guest-friendly (51.7%) and stricter (48.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29.9% market standard in Americana.
- Regularly review your cancellation policy against competitors and market demand shifts in Americana.
Americana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Americana
- The overall average booking lead time for vacation rentals in Americana is 32 days.
- Guests book furthest in advance for stays during June (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (36 days avg.) sees the longest lead times, while Spring (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Americana.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Americana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Americana (2025)
Amenity Prevalence
Amenity Insights for Americana
- Essential amenities in Americana that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Americana: Wifi, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Americana to stay competitive.
Americana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Americana
- The typical guest profile for Airbnb in Americana consists of primarily domestic travelers (95%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 95.0% of guests.
- Key international markets include Brazil (95%) and United States (1.9%).
- Top languages spoken are Portuguese (49.3%) followed by English (28.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Rio de Janeiro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Americana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Itupeva | 137 | $1,734 | $204.10 | 32% |
| Vargem | 39 | $1,700 | $162.45 | 33% |
| Morungaba | 30 | $1,595 | $298.23 | 31% |
| Valinhos | 49 | $1,569 | $172.71 | 37% |
| Tuiuti | 18 | $1,470 | $147.47 | 33% |
| Nova Odessa | 13 | $1,459 | $123.61 | 47% |
| Igaratá | 131 | $1,439 | $191.89 | 29% |
| Tietê | 15 | $1,394 | $310.64 | 28% |
| Ribeirão Pires | 17 | $1,376 | $145.19 | 31% |
| Itatiba | 171 | $1,352 | $183.57 | 34% |