Airbnb Market Analytics, Statistics and Data in Santo André, São Paulo, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Santo André? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Santo André:
How much do Airbnb hosts make on average per month in Santo André?
The short-term rental market in Santo André shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $513 per month
- Strong performing properties (top 25%) make $898 or more
- Best-in-class properties (top 10%) achieve $1,222+ monthly
- Entry-level properties (bottom 25%) typically earn around $230
Revenue Variations by Month
Occupancy Rates Throughout the Year in Santo André
The market in Santo André shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Santo André
Daily rates in Santo André vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $31 per night
- Strong performing properties (top 25%) secure $43 or more
- Best-in-class properties (top 10%) pull in $97+ per night
- Entry-level properties (bottom 25%) earn around $21
Daily Rate Variations by Month
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Seasonality patterns in Santo André
Peak Season (March, April, May)
- Revenue peaks at $837.73 per month
- Occupancy rates reach 53.81%
- Daily rates average $54.76
Shoulder Season
- Revenue averages $652.06 per month
- Occupancy maintains 44.75%
- Daily rates hold at $48.90
Low Season (August, September, January)
- Revenue drops to $433.21 per month
- Occupancy decreases to 37.10%
- Daily rates adjust to $41.31
Is it still profitable to do Airbnb in Santo André in 2025?
Yes! Santo André demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 45% and monthly revenue averaging $652 and The market's 126 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Santo André
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | The city center of Santo André, known for its vibrant commercial activity and accessibility. Ideal for those looking to explore the urban lifestyle with restaurants, shops, and local attractions. | Shopping ABC, Igreja Matriz de Santo André, Parque Central, Teatro Municipal, Museu Municipal |
| Jardim | A residential area that offers peaceful surroundings with local parks. Attracts families and those looking for a quieter stay, ideal for longer-term rentals. | Parque Municipal Pedra Branca, Parque da Juventude, Centro Comercial do Jardim, Escola de Música de Santo André, Largo da Igreja |
| Santa Teresinha | Known for its cultural side and historical architecture, this neighborhood attracts visitors interested in history and culture. | Igreja de Santa Teresinha, Praça do Carmo, Ciclofaixa de Santo André, Teatro de Arena, Casa da Cultura |
| Vila Assunção | A scenic location by the river, known for its leisure areas and green spaces. Popular with visitors who appreciate nature and outdoor activities. | Parque do Ipiranga, Represa do Planalto, Orquidário Municipal, Praça Assunção, Ponte do Ipiranga |
| Santo André East | A rapidly developing area with new housing and commercial projects, attracting young professionals and investors. | Shopping Grand Plaza, Parque do Pedroso, Cinemas, Mercado Municipal, Praça da Independência |
| Vila () | An upscale neighborhood known for its restaurants and nightlife. Popular among young crowds and those looking for a vibrant atmosphere. | Rua dos Três Irmãos, Cafés e Bares, Parque da Praia, Estádio Bruno José Daniel, Lago do Canta Galo |
| Campestre | An area that combines residential living with many amenities. It attracts locals and foreigners alike, looking for a community feel. | Parque Central, Comércio local, Feira de Artesanato, Centro esportivo, Cinemas |
| Batista Pimentel | A strong cultural neighborhood known for its music and arts scene. Great for hosting guests interested in local culture and experiences. | Fábrica de Cultura, Centro Cultural, Escolas de Música, Ateliês de Artistas, Praça do Brasil |
Do you need a license for Airbnb in Santo André?
We recommend checking directly with Santo André's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Santo André
Cozy APT with balcony prox. centro Sto André
Entire Place • 2 bedrooms
Chácara Recanto Feliz
Entire Place • 3 bedrooms
DayUse | Bachelorette Party
Entire Place • 2 bedrooms
Casa 527- Paranapiacaba
Entire Place • 2 bedrooms
Wonderful apartment!
Entire Place • 2 bedrooms
DayUse | Parties & Events
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Santo André
Additional analytics on vacation rental, real estate, short term rental data in Santo André
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (73.8%), with apartment & condo and house properties comprising 91.2% of inventory
- Untapped potential in others, outdoor & mobile segments (3.2% combined)
Room Capacity Distribution
Analysis of 126 properties in Santo André shows that 1 bedroom properties are most prevalent, making up 39.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 76.2% of all listings.
Key Insights
- Most common: 1 bedroom (39.7%)
- Least common: 5+ bedrooms (0.8%)
- Market concentration: 76.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 126 properties in Santo André reveals that 4 guests properties dominate the market, representing 24.6% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 42.1% of the market.
Key Insights
- Most common capacity: 4 guests (24.6% of market)
- Least common capacity: 7 guests (0.8% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 42.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 126 properties in Santo André, the most common availability pattern is 271-366 days (38.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.6% of properties).
Key Insights
- Most common availability window: 271-366 days (38.9%)
- Most common booking duration: 91-180 days (28.6%)
- Properties with high availability (180+ days): 69.8%
- Properties with long-term bookings (180+ days): 32.5%
Minimum Stay Distributions
1 Night
37 listings
31.6% of total
2 Nights
33 listings
28.2% of total
3 Nights
12 listings
10.3% of total
4-6 Nights
6 listings
5.1% of total
7-29 Nights
17 listings
14.5% of total
30+ Nights
12 listings
10.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 59.8%
- Mid-length stays (4-6 nights) represent 5.1% of listings
- Monthly+ stays (10.3%) suggest a stable extended-stay market
- High market flexibility with 70.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
37 listings
36.3% of total
Moderate
15 listings
14.7% of total
Firm
15 listings
14.7% of total
Strict
35 listings
34.3% of total
Key Insights
- Flexible is the preferred policy at 36.3% of listings
- The market shows a balanced distribution between guest-friendly (51.0%) and strict (49.0%) policies
- Firm policies are least common at 14.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Oct, Nov, Apr, averaging 34 days
- Shortest booking windows are in Dec, May, Sep, averaging 22 days
- Fall shows the longest average booking window at 30 days, while Winter has the shortest at 24 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 30 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Sep when lead times are shortest
Popular Airbnb Amenities in Santo André
Below is the distribution of amenities across listings in Santo André:
Traveler Demographics
Key Insights
- Domestic travelers make up 90.4% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.8%) and United Kingdom (0.9%)
- Portuguese is the top language at 48.7%, followed by English (30.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.4%
Recommendations
- Target marketing campaigns for São Paulo and Santo André markets
- Develop localized content for United States and United Kingdom
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Santo André. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Vargem | 39 | $1,789 | $161.26 | 34% |
| Itupeva | 138 | $1,779 | $201.01 | 33% |
| Valinhos | 49 | $1,603 | $177.72 | 37% |
| Nova Odessa | 12 | $1,570 | $134.10 | 43% |
| Morungaba | 30 | $1,550 | $303.62 | 30% |
| Igaratá | 132 | $1,537 | $188.76 | 31% |
| Tietê | 15 | $1,394 | $310.83 | 29% |
| Itatiba | 172 | $1,376 | $180.52 | 34% |
| Brazópolis | 17 | $1,348 | $144.24 | 32% |
| Ribeirão Pires | 20 | $1,342 | $129.56 | 33% |
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