Osasco Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Osasco in 2025? Explore comprehensive Airbnb analytics for Osasco, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Osasco, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 162 active listings.
Whether you're considering an Airbnb investment in Osasco, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Osasco Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Osasco Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Osasco (2025)
Understanding the monthly revenue variations for Airbnb listings in Osasco is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Osasco is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Osasco across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,254+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $877 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $560 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $307, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Osasco
Osasco Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Osasco STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Osasco:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Osasco
Average Daily Rate (ADR) Airbnb Trends in Osasco (2025)
Effective short term rental pricing strategy in Osasco involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Osasco typically peaks in April and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $62+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $41 or more.
- Typical properties (Median) charge around $32 per night.
- Entry-level properties (Bottom 25%) earn around $21 per night.
Average Daily Rate (ADR) Trend by Month in Osasco
Get Live Osasco Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Osasco (2025)
Peak Season (April, May, November)
- Revenue averages $814 per month
- Occupancy rates average 54.4%
- Daily rates average $41
Shoulder Season
- Revenue averages $671 per month
- Occupancy maintains around 52.4%
- Daily rates hold near $41
Low Season (January, February, March)
- Revenue drops to average $501 per month
- Occupancy decreases to average 47.6%
- Daily rates adjust to average $37
Seasonality Insights for Osasco
- The Airbnb seasonality in Osasco shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Osasco's highest earning potential, with monthly revenues capable of climbing to $832, occupancy reaching a high of 65.8%, and ADRs peaking at $43.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $465, occupancy could drop to 42.0%, and ADRs may adjust down to $36.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Osasco.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Osasco seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Osasco (2025)
Exploring the top neighborhoods for short-term rentals in Osasco? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The city center of Osasco is a vibrant area with a mix of commerce, culture, and history. It's ideal for both tourists and business travelers due to its central location and accessibility. | Osasco Plaza Shopping, Shopping Osasco, Teatro Municipal de Osasco, Praca da Igreja, Museu de Tecnologia |
| Jardim das Flores | A residential neighborhood with family-friendly parks and close proximity to shopping. Popular among families and those looking for a quieter stay. | Parque Municipal Chico Mendes, Shopping União, Igreja São José, Escola Americana de São Paulo |
| Bela Vista | A lively district with a diverse range of dining and entertainment options. It has a blend of urban living and cultural experiences, attracting a younger crowd. | Praça Rui Barbosa, Cine Belas Artes, Variedade de restaurantes, Parque de Osasco |
| Aldeia da Serra | A beautiful, upscale area known for its green spaces and serene environment. Popular for those seeking a natural retreat while still being close to urban amenities. | Parque Aldeia da Serra, Clube de Golf, Lago Aldeia, Shopping Granja Viana |
| Vila Osasca | A traditional neighborhood that offers a local Brazilian experience. It is great for tourists who want to explore the culture and cuisine of the region. | Praça Presidente Vargas, Feira de Artesanato, Mercado Municipal, Igreja Santo Antonio |
| Jardim Rochdale | This area is known for its community feel and accessibility to larger shopping areas, making it an attractive option for families and long-term stays. | Shopping Rochdale, Parque Municipal, Restaurantes locais, Escolas e Faculdades |
| Gloria | An area with historical significance and beautiful architecture, appealing to visitors interested in history and culture. | Teatro Glória, Igreja da Glória, Cultural centers, Praças verdes |
| Vila Campesina | A neighborhood that provides a mix of local life and modern conveniences, making it ideal for all types of travelers. | Parque Vila Campesina, Feira Livre, Variedade de lojas e serviços, Praças |
Understanding Airbnb License Requirements & STR Laws in Osasco (2025)
While Osasco, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Osasco to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Osasco (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Osascobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chácara Good Life-15min from SP Exit 17 -Anhanguera
Entire Place • 4 bedrooms
Apt 73 Comfortable and Spacious Osasco station
Entire Place • 3 bedrooms
Resort House na Zona Oeste de Sao Paulo
Entire Place • 2 bedrooms
House with 7 Suites in great area of Osasco
Entire Place • 7 bedrooms
Resort in Sao Paulo
Entire Place • 1 bedroom
Resort house
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Osasco (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Osasco based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Douglas | 19 | $109,656 | 473 | 4.81/5.0 |
| Adelmo | 13 | $78,983 | 398 | 4.87/5.0 |
| Rosana | 12 | $77,394 | 317 | 4.83/5.0 |
| Willians | 3 | $53,059 | 162 | 4.90/5.0 |
| Fernando | 4 | $52,842 | 312 | 4.62/5.0 |
| Prime Short Stay | 3 | $30,941 | 41 | 4.93/5.0 |
| Chris | 5 | $29,842 | 150 | 4.93/5.0 |
| Karina | 1 | $28,976 | 62 | 4.92/5.0 |
| Paulo | 2 | $26,794 | 227 | 4.96/5.0 |
| Adriano | 1 | $22,289 | 299 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Osasco.
Dive Deeper: Advanced Osasco STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Osasco. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOsasco Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Osasco
- The Osasco Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.2% of the 162 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Osasco, Apartment/Condo properties are the most common (79%), reflecting the local real estate landscape.
- Houses represent a significant 20.4% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 0.6%) offer potential for unique stay experiences.
Osasco Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Osasco
- The dominant room capacity in Osasco is 1 bedroom listings, making up 59.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.2% of the active Airbnb listings in Osasco, indicating a high concentration in these sizes.
- With over half the market (59.9%) consisting of studios or 1-bedroom units, Osasco is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (6.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Osasco.
Osasco Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Osasco
- The most common guest capacity trend in Osasco vacation rentals is listings accommodating 2 guests (40.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Osasco STR market, accounting for 57.4% of listings.
- A significant 41.3% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Osasco.
- On average, properties in Osasco are equipped to host 3.1 guests.
Osasco Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Osasco
- The most common availability pattern in Osasco falls within the 91-180 days range, representing 31.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Osasco (32.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 46.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Osasco Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
39 listings
25.5% of total
2 Nights
40 listings
26.1% of total
3 Nights
12 listings
7.8% of total
4-6 Nights
7 listings
4.6% of total
7-29 Nights
11 listings
7.2% of total
30+ Nights
44 listings
28.8% of total
Key Insights
- The most prevalent minimum stay requirement in Osasco is 30+ Nights, adopted by 28.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (28.8%) caters to monthly stays (30+ nights) in Osasco, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 28.8% of Osasco hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 28.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Osasco.
Osasco Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
67 listings
45.6% of total
Moderate
35 listings
23.8% of total
Firm
15 listings
10.2% of total
Strict
30 listings
20.4% of total
Cancellation Policy Insights for Osasco
- The prevailing Airbnb cancellation policy trend in Osasco is Flexible, used by 45.6% of listings.
- There's a relatively balanced mix between guest-friendly (69.4%) and stricter (30.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 45.6% market standard in Osasco.
- Regularly review your cancellation policy against competitors and market demand shifts in Osasco.
Osasco STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Osasco
- The overall average booking lead time for vacation rentals in Osasco is 20 days.
- Guests book furthest in advance for stays during January (average 27 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (25 days avg.) sees the longest lead times, while Spring (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Osasco.
- Target marketing efforts for the Winter season well in advance (at least 25 days) to capture early planners.
- Monitor your own booking lead times against these Osasco averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Osasco (2025)
Amenity Prevalence
Amenity Insights for Osasco
- Essential amenities in Osasco that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Kitchen, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Osasco: Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Washer or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Osasco to stay competitive.
Osasco Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Osasco
- The typical guest profile for Airbnb in Osasco consists of primarily domestic travelers (93%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 93.1% of guests.
- Key international markets include Brazil (93.1%) and United States (1.9%).
- Top languages spoken are Portuguese (52.1%) followed by English (27.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Rio de Janeiro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Osasco Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Itupeva | 137 | $1,734 | $204.10 | 32% |
| Vargem | 39 | $1,700 | $162.45 | 33% |
| Morungaba | 30 | $1,595 | $298.23 | 31% |
| Valinhos | 49 | $1,569 | $172.71 | 37% |
| Tuiuti | 18 | $1,470 | $147.47 | 33% |
| Nova Odessa | 13 | $1,459 | $123.61 | 47% |
| Igaratá | 131 | $1,439 | $191.89 | 29% |
| Tietê | 15 | $1,394 | $310.64 | 28% |
| Ribeirão Pires | 17 | $1,376 | $145.19 | 31% |
| Brazópolis | 16 | $1,366 | $150.74 | 33% |