Airbnb Market Analytics, Statistics and Data in Ilhabela, São Paulo, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ilhabela? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ilhabela:
How much do Airbnb hosts make on average per month in Ilhabela?
The short-term rental market in Ilhabela shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $814 per month
- Strong performing properties (top 25%) make $1,651 or more
- Best-in-class properties (top 10%) achieve $3,200+ monthly
- Entry-level properties (bottom 25%) typically earn around $355
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ilhabela
The market in Ilhabela shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 51% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ilhabela
Daily rates in Ilhabela vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $84 per night
- Strong performing properties (top 25%) secure $168 or more
- Best-in-class properties (top 10%) pull in $320+ per night
- Entry-level properties (bottom 25%) earn around $51
Daily Rate Variations by Month
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Seasonality patterns in Ilhabela
Peak Season (January, December, February)
- Revenue peaks at $2070.38 per month
- Occupancy rates reach 44.57%
- Daily rates average $166.31
Shoulder Season
- Revenue averages $1405.99 per month
- Occupancy maintains 34.34%
- Daily rates hold at $148.60
Low Season (July, September, August)
- Revenue drops to $971.01 per month
- Occupancy decreases to 23.26%
- Daily rates adjust to $126.25
Is it still profitable to do Airbnb in Ilhabela in 2025?
Yes! Ilhabela demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and monthly revenue averaging $1406 and As a mature market with 2599 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ilhabela
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Praia do Curral | One of the most popular beaches in Ilhabela, known for its clear waters and vibrant atmosphere. Ideal for tourists who enjoy beach life and water sports. | Curral Beach, Water sports, Beach bars, Hiking trails, Sunset views |
| Praia de São Sebastião | A beautiful beach perfect for families and those looking for a quieter beach experience, with picturesque landscapes and nearby restaurants. | São Sebastião Beach, Family-friendly environment, Nearby restaurants, Nature trails, Camping sites |
| Praia do Jabaquara | Known for its serene environment and lush surroundings, this beach is great for tourists seeking tranquility and connection with nature. | Jabaquara Beach, Natural beauty, Kayaking, Hiking trails, Wildlife observation |
| Centro Histórico | The historical center of Ilhabela, full of charm, culture, and local shops. A great location for those who wish to explore the local culture. | Historical buildings, Cultural events, Local markets, Shopping, Restaurants |
| Praia do Agosto | A hidden gem with fewer crowds, ideal for those looking for a more exclusive beach experience. | Agosto Beach, Secluded environment, Relaxing atmosphere, Nature walks, Snorkeling |
| Praia do Veloso | Famous for its natural beauty and calm waters, perfect for swimming and relaxation. A great choice for families. | Veloso Beach, Swimming, Picnic areas, Scenic views, Coconut stands |
| Praia da Fome | Known for its stunning landscapes and calm ambiance, this location is popular among nature lovers and photographers. | Fome Beach, Photography spots, Nature trails, Secluded areas, Sunbathing |
| Pico do Baepi | A popular hiking spot with breathtaking views of Ilhabela. Appeals to adventure enthusiasts and nature lovers looking for outdoor activities. | Baepi Peak, Hiking trails, Panoramic views, Nature photography, Wildlife |
Do you need a license for Airbnb in Ilhabela?
We recommend checking directly with Ilhabela's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ilhabela
Ilhabela. Sea view. Infinity pool
Entire Place • 5 bedrooms
Coastal - Luxury, Comfort, Linda Vista
Entire Place • 7 bedrooms
Modern coastal house with staff included
Entire Place • 4 bedrooms
Modern house, view, heated Jacuzzi and pool
Entire Place • 3 bedrooms
Paradise house overlooking the sea
Entire Place • 5 bedrooms
Private beach, heated pool and beautiful view!
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Ilhabela
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bnbguests | 76 | $2,275,348 | 956 | 2.91/5.0 |
| Anna Carolina | 39 | $516,357 | 476 | 3.20/5.0 |
| Cristina | 10 | $444,324 | 1014 | 4.83/5.0 |
| Henri Paul | 38 | $440,750 | 5728 | 4.70/5.0 |
| Marcelo | 8 | $353,394 | 211 | 4.94/5.0 |
| Jeannine | 9 | $309,765 | 1579 | 4.99/5.0 |
| Patricia | 3 | $302,648 | 119 | 4.94/5.0 |
| Natalie | 38 | $267,832 | 439 | 3.36/5.0 |
| Meu Anfitrião | 15 | $263,717 | 375 | 3.06/5.0 |
| E. Rafael | 16 | $249,550 | 87 | 3.32/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ilhabela
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (77.6%), with house and apartment & condo properties comprising 82.9% of inventory
- Untapped potential in outdoor & mobile, unique stays segments (1.7% combined)
Room Capacity Distribution
Analysis of 2,599 properties in Ilhabela shows that 1 bedroom properties are most prevalent, making up 40.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 59.5% of all listings.
Key Insights
- Most common: 1 bedroom (40.9%)
- Least common: 5+ bedrooms (4.7%)
- Market concentration: 59.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,599 properties in Ilhabela reveals that 8+ guests properties dominate the market, representing 25.2% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 42.8% of the market.
Key Insights
- Most common capacity: 8+ guests (25.2% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 42.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,599 properties in Ilhabela, the most common availability pattern is 271-366 days (64.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.4% of properties).
Key Insights
- Most common availability window: 271-366 days (64.1%)
- Most common booking duration: 31-90 days (33.4%)
- Properties with high availability (180+ days): 84.1%
- Properties with long-term bookings (180+ days): 16.7%
Minimum Stay Distributions
1 Night
346 listings
14.4% of total
2 Nights
1100 listings
45.6% of total
3 Nights
292 listings
12.1% of total
4-6 Nights
199 listings
8.3% of total
7-29 Nights
12 listings
0.5% of total
30+ Nights
462 listings
19.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 60.0%
- Mid-length stays (4-6 nights) represent 8.3% of listings
- Monthly+ stays (19.2%) suggest a stable extended-stay market
- High market flexibility with 72.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
14 listings
0.7% of total
Refundable
34 listings
1.6% of total
Non-refundable
16 listings
0.8% of total
Super Strict 30 Days
40 listings
1.9% of total
Flexible
258 listings
12.2% of total
Moderate
435 listings
20.5% of total
Firm
389 listings
18.3% of total
Strict
937 listings
44.1% of total
Key Insights
- Strict is the preferred policy at 44.1% of listings
- Stricter policies (Firm & Strict) dominate at 62.4% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.7% of listings
Recommendations
- The market supports stricter policies, with 62.4% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Nov, averaging 46 days
- Shortest booking windows are in Sep, Jul, Aug, averaging 28 days
- Winter shows the longest average booking window at 45 days, while Summer has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 45 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Aug when lead times are shortest
Popular Airbnb Amenities in Ilhabela
Below is the distribution of amenities across listings in Ilhabela:
Traveler Demographics
Key Insights
- Domestic travelers make up 91.6% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.8%) and Germany (0.9%)
- Portuguese is the top language at 48.8%, followed by English (30.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%
Recommendations
- Target marketing campaigns for São Paulo and Campinas markets
- Develop localized content for United States and Germany
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ilhabela. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Vargem | 39 | $1,789 | $161.26 | 34% |
| Valinhos | 49 | $1,603 | $177.72 | 37% |
| Morungaba | 30 | $1,550 | $303.62 | 30% |
| Igaratá | 132 | $1,537 | $188.76 | 31% |
| Itatiba | 172 | $1,376 | $180.52 | 34% |
| Ilha Grande | 10 | $1,376 | $155.59 | 35% |
| Brazópolis | 17 | $1,348 | $144.24 | 32% |
| Ribeirão Pires | 20 | $1,342 | $129.56 | 33% |
| Tuiuti | 20 | $1,278 | $141.31 | 31% |
| Pedra Bela | 27 | $1,268 | $109.03 | 34% |
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