Airbnb Market Analytics, Statistics and Data in Ibiúna, São Paulo, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ibiúna? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ibiúna:
How much do Airbnb hosts make on average per month in Ibiúna?
The short-term rental market in Ibiúna shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,298 per month
- Strong performing properties (top 25%) make $2,589 or more
- Best-in-class properties (top 10%) achieve $4,286+ monthly
- Entry-level properties (bottom 25%) typically earn around $574
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ibiúna
The market in Ibiúna shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 27% occupancy rates
- Strong performing properties (top 25%) achieve 49% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ibiúna
Daily rates in Ibiúna vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $138 per night
- Strong performing properties (top 25%) secure $199 or more
- Best-in-class properties (top 10%) pull in $288+ per night
- Entry-level properties (bottom 25%) earn around $98
Daily Rate Variations by Month
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Seasonality patterns in Ibiúna
Peak Season (February, December, March)
- Revenue peaks at $2312.23 per month
- Occupancy rates reach 39.52%
- Daily rates average $177.65
Shoulder Season
- Revenue averages $1905.25 per month
- Occupancy maintains 34.21%
- Daily rates hold at $165.74
Low Season (July, September, August)
- Revenue drops to $1340.67 per month
- Occupancy decreases to 26.61%
- Daily rates adjust to $152.95
Is it still profitable to do Airbnb in Ibiúna in 2025?
Yes! Ibiúna demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 34% and solid monthly revenue averaging $1905 and As a mature market with 537 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ibiúna
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro de Ibiúna | The central area of Ibiúna offers easy access to shops, restaurants, and local amenities. It's a great spot for visitors looking for convenience and a taste of local life. | Praça da Matriz, Igreja Matriz de Ibiúna, Museu Histórico, Feira Livre |
| Represa de Ibiúna | This location is perfect for those seeking relaxation by the water. The reservoir is popular for outdoor activities and water sports, making it attractive for families and nature lovers. | Represa de Ibiúna, Cachoeira do Figueiredo, Trilha do Guarapiranga, Pousadas à beira da represa |
| Caminho do Açude | A scenic area near the reservoir that offers beautiful views and a peaceful atmosphere, ideal for those looking to escape the city. | Mirante do Açude, Trilhas para caminhadas, Pontos para piquenique, Atividades ao ar livre |
| Vila São Luiz | A residential and quiet neighborhood that's close to nature, attracting tourists looking for a peaceful retreat. | Parque Fluvial, Trilhas naturais, Atividades rurais, Observação de aves |
| Jardim São Carlos | A tranquil neighborhood that provides a laid-back ambiance, making it suitable for visitors seeking relaxation. | Praças e áreas verdes, Caminhadas tranquilas, Mercadinhos locais |
| Bairro dos Sucs | Famous for its rustic charm and natural beauty, it appeals to those who appreciate rural tourism and are looking for an authentic experience. | Fazendas históricas, Eventos rurais, Produção local de comidas |
| Estrada do Avencal | An area known for its breathtaking landscapes and eco-tourism, attracting visitors interested in outdoor adventures and nature excursions. | Cachoeiras, Trilhas de montanha, Pesca esportiva, Acampamentos |
| Ibiúna Rural | This region encompasses the lush countryside surrounding Ibiúna, ideal for Airbnb hosting with a focus on nature and relaxation. | Sítios e chácaras, Atividades agrícolas, Passeios a cavalo |
Do you need a license for Airbnb in Ibiúna?
We recommend checking directly with Ibiúna's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ibiúna
Modern and comfortable house
Entire Place • 4 bedrooms
Chácara Arena JK with pool and heated hydro
Entire Place • 6 bedrooms
Casa Natureza Condominio closed
Entire Place • 4 bedrooms
Beautiful Chácara with Water slide in Ibiúna
Entire Place • 6 bedrooms
Loft São José_ Cabana boutique
Entire Place • 1 bedroom
Casa Veleiros de Ibiúna in the dam
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Ibiúna
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andre | 3 | $199,385 | 522 | 4.98/5.0 |
| Antonio | 7 | $198,529 | 170 | 2.81/5.0 |
| Àllen | 10 | $163,393 | 101 | 4.95/5.0 |
| Mauricio | 1 | $144,391 | 16 | 5.00/5.0 |
| José Luiz | 2 | $144,125 | 150 | 5.00/5.0 |
| Karen Regina | 2 | $137,235 | 22 | 2.43/5.0 |
| Ayla | 3 | $94,047 | 43 | 1.62/5.0 |
| Otavio | 1 | $90,789 | 39 | 5.00/5.0 |
| Bruna | 2 | $84,011 | 20 | 4.69/5.0 |
| Sandra | 2 | $81,341 | 73 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ibiúna
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98%), with house and outdoor & mobile properties comprising 95.2% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, others, unique stays, apartment & condo segments (8.3% combined)
Room Capacity Distribution
Analysis of 537 properties in Ibiúna shows that 3 bedrooms properties are most prevalent, making up 34.5% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 57.5% of all listings.
Key Insights
- Most common: 3 bedrooms (34.5%)
- Least common: 1 bedroom (6.3%)
- Market concentration: 57.5% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 537 properties in Ibiúna reveals that 8+ guests properties dominate the market, representing 86.4% of all listings. The average property accommodates 7.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 90.7% of the market.
Key Insights
- Most common capacity: 8+ guests (86.4% of market)
- Least common capacity: 3 guests (0.9% of market)
- Average guest capacity: 7.5 guests per property
- Market concentration: 90.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 537 properties in Ibiúna, the most common availability pattern is 271-366 days (62.8% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (31.5% of properties).
Key Insights
- Most common availability window: 271-366 days (62.8%)
- Most common booking duration: 1-30 days (31.5%)
- Properties with high availability (180+ days): 82.7%
- Properties with long-term bookings (180+ days): 18.1%
Minimum Stay Distributions
1 Night
98 listings
20% of total
2 Nights
223 listings
45.6% of total
3 Nights
60 listings
12.3% of total
4-6 Nights
29 listings
5.9% of total
7-29 Nights
3 listings
0.6% of total
30+ Nights
76 listings
15.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 65.6%
- Mid-length stays (4-6 nights) represent 5.9% of listings
- Monthly+ stays (15.5%) suggest a stable extended-stay market
- High market flexibility with 77.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
0.5% of total
Flexible
84 listings
21.1% of total
Moderate
101 listings
25.3% of total
Firm
82 listings
20.6% of total
Strict
130 listings
32.6% of total
Key Insights
- Strict is the preferred policy at 32.6% of listings
- The market shows a balanced distribution between guest-friendly (46.4%) and strict (53.2%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Feb, averaging 56 days
- Shortest booking windows are in Jun, Sep, Aug, averaging 25 days
- Winter shows the longest average booking window at 56 days, while Summer has the shortest at 26 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 56 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Aug when lead times are shortest
Popular Airbnb Amenities in Ibiúna
Below is the distribution of amenities across listings in Ibiúna:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.2% of total guests, indicating a dominant local market share.
- Primary international markets: United States (0.8%) and United Kingdom (0.2%)
- Portuguese is the top language at 53.8%, followed by English (29.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.8%
Recommendations
- Target marketing campaigns for São Paulo and Osasco markets
- Develop localized content for United States and United Kingdom
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ibiúna. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Vargem | 39 | $1,789 | $161.26 | 34% |
| Itupeva | 138 | $1,779 | $201.01 | 33% |
| Valinhos | 49 | $1,603 | $177.72 | 37% |
| Nova Odessa | 12 | $1,570 | $134.10 | 43% |
| Morungaba | 30 | $1,550 | $303.62 | 30% |
| Igaratá | 132 | $1,537 | $188.76 | 31% |
| Tietê | 15 | $1,394 | $310.83 | 29% |
| Itatiba | 172 | $1,376 | $180.52 | 34% |
| Ribeirão Pires | 20 | $1,342 | $129.56 | 33% |
| Vargem Grande Paulista | 45 | $1,305 | $143.16 | 37% |
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