Aparecida Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Aparecida in 2025? Explore comprehensive Airbnb analytics for Aparecida, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Aparecida, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 228 active listings.

Whether you're considering an Airbnb investment in Aparecida, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Aparecida Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Aparecida Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$65
The average rental revenue earned for an occupied room per day in Aparecida.
Occupancy Rate(?)
35.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$8,029
Typical annual income for an Airbnb listing in Aparecida. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
19.5%
Strong growth (19.5%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Aparecida.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Aparecida.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
228
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Aparecida (2025)

Understanding the monthly revenue variations for Airbnb listings in Aparecida is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Aparecida is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Aparecida across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,748+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,090 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $602 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $263, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Aparecida

Aparecida Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Aparecida STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Aparecida:

  • Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Aparecida

Average Daily Rate (ADR) Airbnb Trends in Aparecida (2025)

Effective short term rental pricing strategy in Aparecida involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Aparecida typically peaks in January and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $105+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $74 or more.
  • Typical properties (Median) charge around $54 per night.
  • Entry-level properties (Bottom 25%) earn around $36 per night.

Average Daily Rate (ADR) Trend by Month in Aparecida

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Airbnb Seasonality Analysis & Trends in Aparecida (2025)

Peak Season (May, June, April)
  • Revenue averages $1,101 per month
  • Occupancy rates average 32.6%
  • Daily rates average $66
Shoulder Season
  • Revenue averages $804 per month
  • Occupancy maintains around 39.3%
  • Daily rates hold near $66
Low Season (March, August, September)
  • Revenue drops to average $608 per month
  • Occupancy decreases to average 33.1%
  • Daily rates adjust to average $63

Seasonality Insights for Aparecida

  • The Airbnb seasonality in Aparecida shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Aparecida's highest earning potential, with monthly revenues capable of climbing to $1,119, occupancy reaching a high of 48.8%, and ADRs peaking at $70.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $589, occupancy could drop to 29.8%, and ADRs may adjust down to $63.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Aparecida.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Aparecida seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Aparecida (2025)

Exploring the top neighborhoods for short-term rentals in Aparecida? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro de Aparecida
The city center is the most vibrant area, attracting visitors for its cultural, religious, and historical significance. It offers proximity to major attractions and amenities crucial for tourists.
Basilica of the National Shrine of Our Lady of Aparecida, National Sanctuary, Mausoleum of the Brazilian Heroes, Aparecida Historical Museum, Shopping Center Aparecida
Praia de Aparecida
This area offers the only beach in Aparecida, which is a great attraction for families and visitors looking for relaxation by the river. Ideal for those who want a tranquil stay close to nature.
River Tietê, Water sports activities, Conventions and Events Center, Picnic areas, Walking trails
Cultural District
Home to cultural institutions and art exhibits, this district attracts those interested in local culture, making it great for conscious travelers.
Aparecida Cultural Center, Arts and Crafts market, Local artisan shops, Cultural festivals, Theater performances
Santo Antônio
A quieter neighborhood that provides a local experience with easy access to the main sites. Suitable for families seeking to enjoy a peaceful environment while being near attractions.
Local markets, Santo Antônio Church, Parks and playgrounds, Community events
Zona Sul
This area offers a mix of residential and commercial properties and is great for long-term stays, attracting business travelers and families.
Shopping malls, Dining options, Parks, Public transport access
Zona Norte
A family-friendly neighborhood with affordable housing options and accessibility to transport links, appealing to those who want to explore Aparecida and beyond.
Local parks, Sporting events, Grocery stores, Family restaurants
Shopping District
This area is commercialized and busy, perfect for tourists who like shopping and dining, close to local attractions and transport.
Shopping Aparecida, Restaurants and cafes, Entertainment venues, Local boutiques
Historical Area
Rich in history and architecture, this section attracts tourists looking for the local heritage while being close to modern amenities.
Old churches, Historical buildings, Local history museums, Cultural events

Understanding Airbnb License Requirements & STR Laws in Aparecida (2025)

While Aparecida, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Aparecida to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Aparecida (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Aparecidabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Casa das Marias

Casa das Marias

Entire Place • 3 bedrooms

$53,048
Revenue
53.2%
Occupancy
$224.03
Daily Rate
With pool and pool table near the Basilica

With pool and pool table near the Basilica

Entire Place • 6 bedrooms

$45,747
Revenue
65.6%
Occupancy
$189.97
Daily Rate
Casa Close to the Shrine 300 meters

Casa Close to the Shrine 300 meters

Entire Place • 3 bedrooms

$35,032
Revenue
35.7%
Occupancy
$181.03
Daily Rate
Casa NS Aparecida, your place for family reunion

Casa NS Aparecida, your place for family reunion

Entire Place • 6 bedrooms

$30,687
Revenue
64.9%
Occupancy
$129.61
Daily Rate
Double Bedroom - Basilica Palace Hotel

Double Bedroom - Basilica Palace Hotel

Private Room • 1 bedroom

$29,546
Revenue
50.0%
Occupancy
$183.40
Daily Rate
Casa Bela Vista in front of Casa da Mãe Aparecida

Casa Bela Vista in front of Casa da Mãe Aparecida

Entire Place • 3 bedrooms

$29,142
Revenue
45.7%
Occupancy
$174.30
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Aparecida (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Aparecida based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Sandro5$98,156662.45/5.0
Adriana Faria9$73,5145674.68/5.0
Fabio8$70,0005824.89/5.0
Luciano1$53,048454.89/5.0
André3$50,1559364.95/5.0
Rita2$49,178995.00/5.0
Juliana1$45,7471175.00/5.0
Naiara5$42,2552434.87/5.0
Marcus Vinicius1$35,032125.00/5.0
Ivânia2$33,369874.90/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Aparecida.

Dive Deeper: Advanced Aparecida STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Aparecida. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Aparecida Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Aparecida

  • The Aparecida Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.7% of the 228 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Aparecida, House properties are the most common (54.8%), reflecting the local real estate landscape.
  • Houses represent a significant 54.8% portion, catering likely to families or larger groups.
  • The presence of 21.1% Hotel/Boutique listings indicates integration with traditional hospitality.

Aparecida Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Aparecida

  • The dominant room capacity in Aparecida is 2 bedrooms listings, making up 33.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 57.9% of the active Airbnb listings in Aparecida, indicating a high concentration in these sizes.
  • A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Aparecida.

Aparecida Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Aparecida

  • The most common guest capacity trend in Aparecida vacation rentals is listings accommodating 8+ guests (40.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 5 guests dominate the Aparecida STR market, accounting for 56.2% of listings.
  • 58.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Aparecida.
  • On average, properties in Aparecida are equipped to host 5.7 guests.

Aparecida Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Aparecida

  • The most common availability pattern in Aparecida falls within the 271-366 days range, representing 40.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 70.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Aparecida (30.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 30.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Aparecida Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (75.6%)

1 Night

164 listings

75.6% of total

2 Nights (19.4%)

2 Nights

42 listings

19.4% of total

3 Nights (0.5%)

3 Nights

1 listings

0.5% of total

30+ Nights (4.6%)

30+ Nights

10 listings

4.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Aparecida is 1 Night, adopted by 75.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (95.0%) of the Aparecida Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 75.6% of Aparecida hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Aparecida.

Aparecida Airbnb Cancellation Policy Trends Analysis (2025)

Refundable

1 listings

0.5% of total

Flexible (31.4%)

Flexible

60 listings

31.4% of total

Moderate (31.9%)

Moderate

61 listings

31.9% of total

Firm (13.6%)

Firm

26 listings

13.6% of total

Strict (22.5%)

Strict

43 listings

22.5% of total

Cancellation Policy Insights for Aparecida

  • The prevailing Airbnb cancellation policy trend in Aparecida is Moderate, used by 31.9% of listings.
  • There's a relatively balanced mix between guest-friendly (63.3%) and stricter (36.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 31.9% market standard in Aparecida.
  • Regularly review your cancellation policy against competitors and market demand shifts in Aparecida.

Aparecida STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Aparecida

  • The overall average booking lead time for vacation rentals in Aparecida is 37 days.
  • Guests book furthest in advance for stays during July (average 68 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 30 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (52 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Aparecida.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 52 days) to capture early planners.
  • Monitor your own booking lead times against these Aparecida averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Aparecida (2025)

Amenity Prevalence

Amenity Insights for Aparecida

  • Essential amenities in Aparecida that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Aparecida: Wifi, TV.
  • Prioritize adding missing essentials: Wifi, TV.
  • Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Aparecida to stay competitive.

Aparecida Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Aparecida

  • The typical guest profile for Airbnb in Aparecida consists of primarily domestic travelers (98%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
  • Domestic travelers account for 98.3% of guests.
  • Key international markets include Brazil (98.3%) and United States (0.6%).
  • Top languages spoken are Portuguese (67.6%) followed by English (17.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from São Paulo and Rio de Janeiro.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Aparecida Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Vargem39$1,700$162.4533%
Morungaba30$1,595$298.2331%
Valinhos49$1,569$172.7137%
Ilha Grande10$1,509$158.5037%
Tuiuti18$1,470$147.4733%
Igaratá131$1,439$191.8929%
Ribeirão Pires17$1,376$145.1931%
Brazópolis16$1,366$150.7433%
Itatiba171$1,352$183.5734%
Jambeiro14$1,324$140.7933%

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