Waukesha, Wisconsin Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Waukesha, Wisconsin? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $16,564 per year — at a $190 nightly rate, 40.7% occupancy, and a $76 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 23 active listings, Waukesha is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 21.1% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Waukesha?
In Waukesha, the headline Airbnb metrics are $16,564 in average annual revenue,40.7% occupancy, $190 ADR, and $76 in RevPAR, and guests book about 43 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Waukesha?
Understanding the monthly revenue variations for Airbnb listings in Waukesha is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Waukesha is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Waukesha across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,296+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,129 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,303 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,103, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Waukesha
What Is the Monthly Airbnb Occupancy Rate in Waukesha?
Maximize your bookings by understanding the Waukesha STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Waukesha:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Waukesha
What Is the Average Airbnb Nightly Rate in Waukesha?
Effective short term rental pricing strategy in Waukesha involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Waukesha typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $297+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $224 or more.
- Typical properties (Median) charge around $147 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Waukesha
What Is the RevPAR for Airbnb in Waukesha?
RevPAR in Waukesha is currently $76. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $29 RevPAR.
- Typical properties (Median) generate $76 RevPAR.
- Strong performers (Top 25%) earn $123 RevPAR.
- Best-in-class (Top 10%) achieve $152 RevPAR.
Average Monthly RevPAR Trend in Waukesha
RevPAR Insights for Waukesha
- The average RevPAR in Waukesha is $76. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($152) and bottom 25% ($29) is $123, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jun and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Waukesha benchmarks. If your RevPAR falls below the median of $76, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $123+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Waukesha?
Waukesha's peak Airbnb season falls in June, October, November, while the softest stretch is January, February, December. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, October, November)
- Revenue averages $3,115 per month
- Occupancy rates average 52.0%
- Daily rates average $185
Shoulder Season
- Revenue averages $2,648 per month
- Occupancy maintains around 49.3%
- Daily rates hold near $183
Low Season (January, February, December)
- Revenue drops to average $2,260 per month
- Occupancy decreases to average 41.6%
- Daily rates adjust to average $175
Seasonality Insights for Waukesha
- The Airbnb seasonality pattern in Waukesha shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Waukesha's highest earning potential, with monthly revenues climbing to $3,566, occupancy reaching 57.4%, and ADRs peaking at $209.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,138, occupancy could drop to 34.8%, and ADRs may adjust to $167.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Waukesha.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Waukesha seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Waukesha?
Low regulation and minimal registration activity in Waukesha, Wisconsin, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Waukesha to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Waukesha?
With a compact short-term rental market, Waukesha gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Waukesha | The heart of Waukesha with a vibrant atmosphere and a mix of historic and modern amenities. Ideal for guests looking to explore local shops, restaurants, and cultural events. | Carroll University, Waukesha County Museum, Lakes Parks, The Historic Majestic Theatre, Froth Coffee WI |
| Blues Fest Area | Known for the annual Waukesha Blues Festival, this area attracts musical enthusiasts and those looking to experience live music and community events. | Waukesha Blues Festival, Dousman Stagecoach Inn, Local bars with live music, Riverwalk |
| Sunset Park | A peaceful neighborhood with a beautiful park, perfect for families and outdoor enthusiasts, ideal for visitors seeking relaxation and nature. | Sunset Park, Walking trails, Picnic areas, Playgrounds |
| Fox River Sanctuary | A natural area that provides a picturesque setting for nature lovers. Great for those looking to enjoy hiking, birdwatching, and tranquility near downtown. | Fox River Trail, Nature trails, Wildlife observation, Picnic spots |
| Waukesha County Fairgrounds | Home to various events throughout the year including the county fair. This location attracts visitors looking to experience local culture and festivities. | Waukesha County Fair, Various seasonal events, Live entertainment, Food festivals |
| East Waukesha | A suburban area with access to local amenities and close proximity to major highways, making it convenient for travelers. | Local shopping centers, Restaurants, Easy highway access |
| West Waukesha | A calm suburban area that attracts families and business travelers alike, providing comfort and accessibility to nearby attractions. | Parks and recreation, Family-friendly restaurants, Quiet neighborhoods |
| Grandview Park | A charming neighborhood park area that appeals to visitors looking for outdoor activities and a friendly community feel. | Grandview Park, Playgrounds, Sports fields, Community events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Waukesha offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Waukesha?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Waukesha
- The Waukesha Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60.9% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 39.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Waukesha, House properties are the most common (65.2%), reflecting the local real estate landscape.
- Houses represent a significant 65.2% portion, catering likely to families or larger groups.
- The presence of 17.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 4.3%) offer potential for unique stay experiences.
Waukesha Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Waukesha
- The dominant room capacity in Waukesha is 3 bedrooms listings, making up 26.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 52.2% of the active Airbnb listings in Waukesha, indicating a high concentration in these sizes.
- A significant 34.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Waukesha.
Waukesha Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Waukesha
- The most common guest capacity trend in Waukesha vacation rentals is listings accommodating 8+ guests (21.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Waukesha STR market, accounting for 39.1% of listings.
- 39.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Waukesha.
- On average, properties in Waukesha are equipped to host 4.0 guests.
How Do Listings in Waukesha Compare on Quality?
Listing quality in Waukesha can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Waukesha
- At 21.9 photos per listing on average, Waukesha hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 21.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Waukesha averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Waukesha?
Amenity Prevalence
Amenity Insights for Waukesha
- Essential amenities in Waukesha that guests expect include: Smoke alarm, Wifi, Heating, Air conditioning, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Carbon monoxide alarm, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Waukesha: Smoke alarm, Wifi, Heating, Air conditioning, Free parking on premises.
- Consider adding popular differentiators like Bed linens or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Waukesha to stay competitive.
Which Airbnb Amenities Boost Revenue in Waukesha?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Waukesha, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Backyard | 60.9% | $23,912 | $5,134 | 365.8% |
Stove | 73.9% | $20,725 | $4,774 | 334.1% |
Coffee maker | 78.3% | $19,794 | $4,935 | 301.1% |
Dishes and silverware | 78.3% | $19,794 | $4,935 | 301.1% |
Dishwasher | 39.1% | $29,926 | $7,974 | 275.3% |
Microwave | 78.3% | $19,610 | $5,600 | 250.2% |
Oven | 69.6% | $21,159 | $6,062 | 249.0% |
Private entrance | 56.5% | $23,665 | $7,333 | 222.7% |
Cleaning products | 56.5% | $23,617 | $7,396 | 219.3% |
Exterior security cameras on property | 47.8% | $25,222 | $8,628 | 192.3% |
Revenue Impact Insights for Waukesha
- Backyard tops the revenue impact list with a 365.8% uplift — listings with this amenity earn $23,912 vs. $5,134 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Waukesha STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Waukesha. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWaukesha Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Waukesha
- The typical guest profile for Airbnb in Waukesha consists of primarily domestic travelers (91%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.1% of guests.
- Key international markets include United States (91.1%) and Australia (1.9%).
- Top languages spoken are English (73.1%) followed by Spanish (12.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Milwaukee.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Waukesha?
Listings in Waukesha average 4.85 out of 5 overall, with about 58.9 reviews per active listing and 56.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Waukesha
- With an overall rating of 4.85, Waukesha listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.93), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 56.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Waukesha Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Waukesha
- The most common availability pattern in Waukesha falls within the 271-366 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Waukesha (34.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Waukesha?
Average Booking Lead Time by Month
Booking Lead Time Insights for Waukesha
- The overall average booking lead time for vacation rentals in Waukesha is 43 days.
- Guests book furthest in advance for stays during July (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Waukesha.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Waukesha averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Waukesha?
Guests in Waukesha stay about 5.4 nights on average, generating roughly 400 reservations and 17.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Waukesha
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Waukesha
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 17.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (8.6 nights) and shorten in Mar (4.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Waukesha Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
39.1% of total
2 Nights
3 listings
13% of total
3 Nights
1 listings
4.3% of total
4-6 Nights
1 listings
4.3% of total
7-29 Nights
2 listings
8.7% of total
30+ Nights
7 listings
30.4% of total
Key Insights
- The most prevalent minimum stay requirement in Waukesha is 1 Night, adopted by 39.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (30.4%) caters to monthly stays (30+ nights) in Waukesha, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.1% of Waukesha hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 30.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Waukesha.
Waukesha Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
4.3% of total
Flexible
11 listings
47.8% of total
Moderate
4 listings
17.4% of total
Firm
7 listings
30.4% of total
Cancellation Policy Insights for Waukesha
- The prevailing Airbnb cancellation policy trend in Waukesha is Flexible, used by 47.8% of listings.
- There's a relatively balanced mix between guest-friendly (65.2%) and stricter (30.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.8% market standard in Waukesha.
- Regularly review your cancellation policy against competitors and market demand shifts in Waukesha.
How Much Are Airbnb Cleaning Fees in Waukesha?
Cleaning fees in Waukesha are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Waukesha
- 78.3% of listings charge a cleaning fee, making it standard practice in Waukesha. Guests expect it and factor it into their booking decisions.
- The gap between the average ($105) and median ($75) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Waukesha median of $75. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Waukesha Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Waukeshabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful Home in Waukesha
Entire Place • 4 bedrooms
Waukesha 3BR House | Sleeps 7 Comfortably | 4 beds
Entire Place • 3 bedrooms
3BR Home • Free Parking • Near Downtown Waukesha
Entire Place • 3 bedrooms
Cozy 3BR Ranch Home Away From Home
Entire Place • 3 bedrooms
Pet-Friendly Retreat•Sleeps 8•Huge Yard•Fire pit
Entire Place • 2 bedrooms
Modern Convenient 3BR W/ 2 King beds and Hot Tub
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Waukesha?
Learn from the best! This table showcases top-performing Airbnb hosts in Waukesha based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Doris | 2 | $98,451 | 120 | 4.81/5.0 |
| Cindy | 1 | $55,702 | 75 | 4.95/5.0 |
| Zelda | 1 | $36,397 | 71 | 4.89/5.0 |
| Brandon | 1 | $30,680 | 197 | 4.93/5.0 |
| James | 1 | $25,974 | 73 | 4.78/5.0 |
| Karen | 3 | $23,430 | 11 | 4.80/5.0 |
| Dee | 1 | $16,459 | 38 | 4.92/5.0 |
| Claire Elizabeth | 1 | $14,661 | 1 | Not Rated |
| Miguel | 1 | $14,640 | 24 | 4.96/5.0 |
| Brenda | 1 | $13,788 | 105 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Waukesha.
Who Are the Airbnb Hosts in Waukesha?
Waukesha is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Waukesha
- With 52.2% Superhosts, Waukesha has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 87.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 17.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Waukesha averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Waukesha
These are the highest-grossing professional property management operations in Waukesha, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Mark | 1 | $648 | $103 | 8.1% | 4.51/5 |
Management Company Insights for Waukesha
- The leading management company, Mark, operates 1 listings with $648 in gross revenue — a useful benchmark for what scale looks like in Waukesha.
- Top managers average 1 properties each, suggesting professional management in Waukesha still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.51/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 4.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Waukesha's Airbnb Market Compare to Nearby Cities?
How does the Waukesha Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Town of Sugar Creek, Waukesha has 8 percentage points lower occupancy and about $488 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Sugar Creek | 18 | $7,340 | $677.35 | 49% |
| Town of Newton | 10 | $7,110 | $849.98 | 41% |
| Town of Wilson | 15 | $6,661 | $681.17 | 46% |
| Monona | 30 | $6,209 | $657.85 | 48% |
| Twin Lakes | 44 | $5,362 | $555.96 | 40% |
| Town of Geneva | 59 | $5,290 | $495.72 | 43% |
| Suamico | 13 | $5,267 | $485.11 | 45% |
| Town of Baraboo | 10 | $5,197 | $402.11 | 42% |
| Town of Marion | 47 | $4,879 | $392.93 | 41% |
| Town of Nasewaupee | 32 | $4,788 | $440.66 | 44% |
Frequently Asked Questions About Airbnb in Waukesha
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Waukesha.
How much do Airbnb hosts make in Waukesha?
Waukesha hosts earn about $16,564 per year on average, with an average nightly rate of $190 and RevPAR of $76. Those figures describe the typical revenue environment for active listings in Waukesha, Wisconsin, not the ceiling for the best operators. Source: AirROI 2026 data, Waukesha market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Waukesha?
The average Airbnb occupancy rate in Waukesha is 40.7%. June is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Waukesha?
Listings in Waukesha average $190 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Waukesha?
Waukesha currently has about 23 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Waukesha?
AirROI currently classifies the short-term rental regulation level in Waukesha as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Waukesha?
RevPAR in Waukesha is about $76. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Waukesha?
At 40.7% occupancy, Waukesha can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $16,564, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Waukesha?
The average booking lead time in Waukesha is about 43 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Waukesha?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Waukesha include Downtown Waukesha, Blues Fest Area, Sunset Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Waukesha?
entire_home listings make up 60.9% of the active supply in Waukesha. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Waukesha compare to nearby Airbnb markets?
Among neighboring markets, Town of Sugar Creek posts $88,076 in average annual revenue with 49.5% occupancy, compared to Waukesha's $16,564 and 40.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Waukesha?
The average Airbnb stay length in Waukesha is about 5.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Waukesha?
Airbnb listings in Waukesha average 4.85 out of 5 overall. About 56.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Waukesha?
Backyard and Stove are among the strongest revenue-linked amenities in Waukesha. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Waukesha?
Yes. About 78.3% of active Airbnb listings in Waukesha charge a cleaning fee, and the average fee is $105. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Waukesha?
A 52.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.