Onalaska, Wisconsin Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Onalaska, Wisconsin? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $10,358 per year — at a $184 nightly rate, 27.6% occupancy, and a $49 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 24 active listings, Onalaska is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 380.0% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Onalaska?
In Onalaska, the headline Airbnb metrics are $10,358 in average annual revenue,27.6% occupancy, $184 ADR, and $49 in RevPAR, and guests book about 68 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Onalaska?
Understanding the monthly revenue variations for Airbnb listings in Onalaska is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Onalaska is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Onalaska across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,343+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,440 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,377 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $646, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Onalaska
What Is the Monthly Airbnb Occupancy Rate in Onalaska?
Maximize your bookings by understanding the Onalaska STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Onalaska:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Onalaska
What Is the Average Airbnb Nightly Rate in Onalaska?
Effective short term rental pricing strategy in Onalaska involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Onalaska typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $395+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $218 or more.
- Typical properties (Median) charge around $163 per night.
- Entry-level properties (Bottom 25%) earn around $104 per night.
Average Daily Rate (ADR) Trend by Month in Onalaska
What Is the RevPAR for Airbnb in Onalaska?
RevPAR in Onalaska is currently $49. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $25 RevPAR.
- Typical properties (Median) generate $40 RevPAR.
- Strong performers (Top 25%) earn $69 RevPAR.
- Best-in-class (Top 10%) achieve $94 RevPAR.
Average Monthly RevPAR Trend in Onalaska
RevPAR Insights for Onalaska
- The average RevPAR in Onalaska is $49. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($94) and bottom 25% ($25) is $70, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Onalaska benchmarks. If your RevPAR falls below the median of $40, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $69+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Onalaska?
Onalaska's peak Airbnb season falls in August, June, October, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, June, October)
- Revenue averages $2,280 per month
- Occupancy rates average 44.9%
- Daily rates average $190
Shoulder Season
- Revenue averages $1,639 per month
- Occupancy maintains around 32.3%
- Daily rates hold near $186
Low Season (January, February, March)
- Revenue drops to average $1,228 per month
- Occupancy decreases to average 20.4%
- Daily rates adjust to average $191
Seasonality Insights for Onalaska
- Airbnb seasonality in Onalaska is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Onalaska's highest earning potential, with monthly revenues climbing to $2,491, occupancy reaching 54.4%, and ADRs peaking at $221.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,115, occupancy could drop to 18.7%, and ADRs may adjust to $169.
- Lower occupancy paired with meaningful seasonality means hosts in Onalaska need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Onalaska, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Onalaska?
Low regulation and minimal registration activity in Onalaska, Wisconsin, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Onalaska to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Onalaska?
With a compact short-term rental market, Onalaska gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Onalaska | A serene destination known for its scenic views and water activities. Perfect for families and outdoor enthusiasts looking for a getaway with water sports and relaxation. | Lake Onalaska, Wildwood Park, Elk's Lodge, Hammond Park, Fishing and boating activities |
| Great River State Trail | A popular area for biking and hiking, attracting nature lovers and outdoor adventurers. Ideal for guests looking to explore the natural beauty of Wisconsin. | Great River State Trail, Riverside Park, Trailheads for biking, Scenic views of the Mississippi River |
| Onalaska Parks | Home to multiple parks and recreational areas, making it attractive for families and those seeking a peaceful environment. Parks often host community events and activities. | Onalaska Community Park, Zephyr Park, Owen Park, Parks and recreation events, Playgrounds |
| Downtown Onalaska | The urban center with local shops, dining, and a charming atmosphere. Great for guests looking to experience local culture and cuisine. | Local cafes and restaurants, Onalaska Public Library, Shops and boutiques, Onalaska Historical Museum |
| Nearby La Crosse | Just a short drive away, La Crosse offers a vibrant downtown with nightlife, dining, and cultural events. Attractive for those looking to explore the larger city. | La Crosse River State Trail, Riverwalk, Grandads Bluff, Local breweries, Festivals and events |
| Powers Bluff County Park | A beautiful park known for its scenic views, hiking trails, and summer activities, drawing visitors for nature retreats and outdoor experiences. | Hiking trails, Picnic areas, Scenic overlooks, Wildlife observation |
| Riverside Park and the Mississippi River | Visiting guests can enjoy beautiful views, picnicking, and recreational activities along the river, making it a sought-after relaxing spot. | Mississippi River views, Riverfront activities, Boat rentals, Fishing spots |
| Golf Courses | Onalaska is home to several golf courses attracting golf enthusiasts, providing an excellent option for a sporty getaway. | Coulee Golf Bowl, Onalaska Hilltop Golf Course, Golf events, Scenic landscapes |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Onalaska offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Onalaska?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Onalaska
- The Onalaska Airbnb market composition is heavily skewed towards Private Room listings, which make up 41.7% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Onalaska, Hotel/Boutique properties are the most common (54.2%), reflecting the local real estate landscape.
- Houses represent a significant 45.8% portion, catering likely to families or larger groups.
- The presence of 54.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Onalaska Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Onalaska
- The dominant room capacity in Onalaska is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 79.2% of the active Airbnb listings in Onalaska, indicating a high concentration in these sizes.
- A significant 37.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Onalaska.
Onalaska Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Onalaska
- The most common guest capacity trend in Onalaska vacation rentals is listings accommodating 4 guests (25%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Onalaska STR market, accounting for 45.8% of listings.
- 41.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Onalaska.
- On average, properties in Onalaska are equipped to host 4.3 guests.
How Do Listings in Onalaska Compare on Quality?
Listing quality in Onalaska can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Onalaska
- The average of 13.2 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 66.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Onalaska averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Onalaska?
Amenity Prevalence
Amenity Insights for Onalaska
- Essential amenities in Onalaska that guests expect include: Free parking on premises, Air conditioning, Wifi, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Self check-in, Carbon monoxide alarm, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Onalaska: Free parking on premises, Air conditioning, Wifi, Smoke alarm, TV.
- Prioritize adding missing essentials: Free parking on premises, TV.
- Consider adding popular differentiators like Self check-in or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Onalaska to stay competitive.
Which Airbnb Amenities Boost Revenue in Onalaska?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Onalaska, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Cleaning products | 25.0% | $22,454 | $6,326 | 254.9% |
Clothing storage | 29.2% | $20,102 | $6,346 | 216.8% |
Coffee | 33.3% | $18,931 | $6,072 | 211.8% |
Stove | 33.3% | $18,654 | $6,210 | 200.4% |
Outdoor furniture | 25.0% | $20,356 | $7,025 | 189.8% |
First aid kit | 75.0% | $12,341 | $4,411 | 179.8% |
Bed linens | 75.0% | $12,341 | $4,411 | 179.8% |
Oven | 37.5% | $17,237 | $6,230 | 176.7% |
Heating | 66.7% | $13,140 | $4,795 | 174.0% |
Microwave | 75.0% | $12,255 | $4,668 | 162.5% |
Revenue Impact Insights for Onalaska
- Cleaning products tops the revenue impact list with a 254.9% uplift — listings with this amenity earn $22,454 vs. $6,326 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Onalaska STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Onalaska. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOnalaska Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Onalaska
- The typical guest profile for Airbnb in Onalaska consists of primarily domestic travelers (98%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.1% of guests.
- Key international markets include United States (98.1%) and India (1%).
- Top languages spoken are English (91.4%) followed by Spanish (5.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Sun Prairie.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Onalaska?
Listings in Onalaska average 4.82 out of 5 overall, with about 23.4 reviews per active listing and 29.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Onalaska
- With an overall rating of 4.82, Onalaska listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.89), while Value (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 29.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 29.2% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Onalaska Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Onalaska
- The most common availability pattern in Onalaska falls within the 271-366 days range, representing 79.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Onalaska (58.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Onalaska?
Average Booking Lead Time by Month
Booking Lead Time Insights for Onalaska
- The overall average booking lead time for vacation rentals in Onalaska is 68 days.
- Guests book furthest in advance for stays during September (average 117 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (96 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Onalaska.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 117 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these Onalaska averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Onalaska?
Guests in Onalaska stay about 2.9 nights on average, generating roughly 369 reservations and 15.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Onalaska
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Onalaska
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- 15.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in May (3.7 nights) and shorten in Feb (1.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Onalaska Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
75% of total
2 Nights
4 listings
16.7% of total
3 Nights
1 listings
4.2% of total
30+ Nights
1 listings
4.2% of total
Key Insights
- The most prevalent minimum stay requirement in Onalaska is 1 Night, adopted by 75% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.7%) of the Onalaska Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 75% of Onalaska hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Onalaska.
Onalaska Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
17 listings
70.8% of total
Moderate
3 listings
12.5% of total
Firm
3 listings
12.5% of total
Strict
1 listings
4.2% of total
Cancellation Policy Insights for Onalaska
- The prevailing Airbnb cancellation policy trend in Onalaska is Flexible, used by 70.8% of listings.
- The market strongly favors guest-friendly terms, with 83.3% of listings offering Flexible or Moderate policies. This suggests guests in Onalaska may expect booking flexibility.
- Strict cancellation policies are quite rare (4.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 70.8% market standard in Onalaska.
- Given the high prevalence of Flexible policies (70.8%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 4.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Onalaska.
How Much Are Airbnb Cleaning Fees in Onalaska?
Cleaning fees in Onalaska are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Onalaska
- 75.0% of listings charge a cleaning fee, making it standard practice in Onalaska. Guests expect it and factor it into their booking decisions.
- The gap between the average ($43) and median ($14) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Onalaska median of $14. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Onalaska Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Onalaskabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
3 bedroom, 2 bath Townhouse with private driveway.
Entire Place • 3 bedrooms
House on onalaska Wisconsin 3 bedroom 3 Beth
Entire Place • 3 bedrooms
Waterfront
Entire Place • 1 bedroom
Northshore Getaway
Entire Place • 4 bedrooms
Charming and comfy: 3BR home on quiet street
Entire Place • 3 bedrooms
2 Queen Room | Pool | 6mi Hamlin Homestead
Private Room • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Onalaska?
Learn from the best! This table showcases top-performing Airbnb hosts in Onalaska based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| RoomPicks | 7 | $57,762 | 18 | 4.67/5.0 |
| Kathryn | 1 | $35,348 | 77 | 5.00/5.0 |
| Xiaoxu | 1 | $29,722 | 144 | 4.89/5.0 |
| Tashyra | 1 | $25,405 | 91 | 4.88/5.0 |
| Jacob | 5 | $24,771 | 18 | 4.77/5.0 |
| Amanda | 1 | $24,645 | 27 | 4.63/5.0 |
| Brandon | 1 | $18,573 | 34 | 5.00/5.0 |
| Chris | 1 | $12,821 | 15 | 4.93/5.0 |
| Vince | 1 | $5,993 | 3 | 5.00/5.0 |
| Margaret Jean | 1 | $3,904 | 7 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Onalaska.
Who Are the Airbnb Hosts in Onalaska?
Onalaska has a relatively balanced host base.
Host Profile Insights for Onalaska
- A 41.7% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 12.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 16.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 79.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 12.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Onalaska averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Onalaska
These are the highest-grossing professional property management operations in Onalaska, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| RoomPicks | 7 | $57,762 | $284 | 15.2% | 4.67/5 |
| Evolve | 1 | $3,691 | $254 | 16.1% | 4.75/5 |
Management Company Insights for Onalaska
- The leading management company, RoomPicks, operates 7 listings with $57,762 in gross revenue — a useful benchmark for what scale looks like in Onalaska.
- Top managers average 4 properties each, suggesting professional management in Onalaska still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.71/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 12.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Onalaska's Airbnb Market Compare to Nearby Cities?
How does the Onalaska Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Town of Freeman, Onalaska has 23 percentage points lower occupancy and about $86 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hastings | 17 | $5,173 | $476.57 | 43% |
| Town of Germantown | 64 | $4,960 | $564.22 | 36% |
| East Galena Township | 43 | $4,166 | $365.08 | 38% |
| Town of Freeman | 13 | $3,975 | $269.99 | 51% |
| Guilford Township | 281 | $3,921 | $390.65 | 35% |
| Town of Trenton | 11 | $3,759 | $347.11 | 46% |
| Town of Lafayette | 39 | $3,250 | $348.67 | 36% |
| Town of Necedah | 24 | $3,151 | $329.56 | 33% |
| Hudson | 20 | $3,137 | $453.05 | 39% |
| Prescott | 31 | $2,928 | $296.51 | 31% |
Frequently Asked Questions About Airbnb in Onalaska
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Onalaska.
How much do Airbnb hosts make in Onalaska?
Onalaska hosts earn about $10,358 per year on average, with an average nightly rate of $184 and RevPAR of $49. Those figures describe the typical revenue environment for active listings in Onalaska, Wisconsin, not the ceiling for the best operators. Source: AirROI 2026 data, Onalaska market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Onalaska?
The average Airbnb occupancy rate in Onalaska is 27.6%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Onalaska?
Listings in Onalaska average $184 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Onalaska?
Onalaska currently has about 24 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Onalaska?
AirROI currently classifies the short-term rental regulation level in Onalaska as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Onalaska?
RevPAR in Onalaska is about $49. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Onalaska?
Occupancy of 27.6% means Onalaska is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $10,358, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Onalaska?
The average booking lead time in Onalaska is about 68 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Onalaska?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Onalaska include Lake Onalaska, Great River State Trail, Onalaska Parks. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Onalaska?
private_room listings make up 41.7% of the active supply in Onalaska. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Onalaska compare to nearby Airbnb markets?
Among neighboring markets, Hastings posts $62,073 in average annual revenue with 42.7% occupancy, compared to Onalaska's $10,358 and 27.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Onalaska?
The average Airbnb stay length in Onalaska is about 2.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Onalaska?
Airbnb listings in Onalaska average 4.82 out of 5 overall. About 29.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Onalaska?
Cleaning products and Clothing storage are among the strongest revenue-linked amenities in Onalaska. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Onalaska?
Yes. About 75.0% of active Airbnb listings in Onalaska charge a cleaning fee, and the average fee is $43. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Onalaska?
A 41.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.