New Lisbon, Wisconsin Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in New Lisbon, Wisconsin? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $32,512 per year — at a $486 nightly rate, 26.6% occupancy, and a $144 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 26 active listings, New Lisbon is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 2500.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in New Lisbon?
In New Lisbon, the headline Airbnb metrics are $32,512 in average annual revenue,26.6% occupancy, $486 ADR, and $144 in RevPAR, and guests book about 32 days in advance.
How Much Do Airbnb Hosts Earn Monthly in New Lisbon?
Understanding the monthly revenue variations for Airbnb listings in New Lisbon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in New Lisbon is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in New Lisbon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $12,017+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $8,184 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,805 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,917, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in New Lisbon
What Is the Monthly Airbnb Occupancy Rate in New Lisbon?
Maximize your bookings by understanding the New Lisbon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in New Lisbon:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in New Lisbon
What Is the Average Airbnb Nightly Rate in New Lisbon?
Effective short term rental pricing strategy in New Lisbon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in New Lisbon typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $808+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $637 or more.
- Typical properties (Median) charge around $516 per night.
- Entry-level properties (Bottom 25%) earn around $256 per night.
Average Daily Rate (ADR) Trend by Month in New Lisbon
What Is the RevPAR for Airbnb in New Lisbon?
RevPAR in New Lisbon is currently $144. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $51 RevPAR.
- Typical properties (Median) generate $99 RevPAR.
- Strong performers (Top 25%) earn $243 RevPAR.
- Best-in-class (Top 10%) achieve $294 RevPAR.
Average Monthly RevPAR Trend in New Lisbon
RevPAR Insights for New Lisbon
- The average RevPAR in New Lisbon is $144. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($294) and bottom 25% ($51) is $243, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these New Lisbon benchmarks. If your RevPAR falls below the median of $99, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $243+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in New Lisbon?
New Lisbon's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $11,679 per month
- Occupancy rates average 51.3%
- Daily rates average $565
Shoulder Season
- Revenue averages $4,724 per month
- Occupancy maintains around 27.5%
- Daily rates hold near $503
Low Season (January, February, October)
- Revenue drops to average $3,232 per month
- Occupancy decreases to average 19.9%
- Daily rates adjust to average $432
Seasonality Insights for New Lisbon
- Airbnb seasonality in New Lisbon is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases New Lisbon's highest earning potential, with monthly revenues climbing to $13,752, occupancy reaching 61.3%, and ADRs peaking at $762.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,665, occupancy could drop to 17.8%, and ADRs may adjust to $402.
- Lower occupancy paired with meaningful seasonality means hosts in New Lisbon need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like New Lisbon, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in New Lisbon?
Low regulation and minimal registration activity in New Lisbon, Wisconsin, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for New Lisbon to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in New Lisbon?
With a compact short-term rental market, New Lisbon gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown New Lisbon | The central area of New Lisbon offers proximity to local amenities and attractions, making it a convenient location for visitors. It's close to shops, restaurants, and parks. | New Lisbon City Park, Dells of the Wisconsin River, New Lisbon Library, Local Restaurants |
| Castle Rock Lake | A popular destination for water sports and outdoor activities, Castle Rock Lake attracts vacationers looking for a serene getaway. It is ideal for cabins and lakeside rentals. | Castle Rock Lake, Boat Rentals, Fishing Spots, Hiking Trails |
| Necedah National Wildlife Refuge | This natural reserve draws nature enthusiasts and wildlife watchers, making it a unique spot for eco-friendly Airbnb accommodations. | Wildlife Trails, Bird Watching, Hiking, Photography Spots |
| Wildcat Mountain State Park | Offering outdoor adventures and stunning scenery, this park attracts hiking and camping enthusiasts, perfect for those seeking a rustic retreat. | Hiking Trails, Picnic Areas, Nature Programs, Scenic Overlooks |
| Elroy-Sparta State Trail | A favorite among biking and hiking enthusiasts, this trail is a great spot for outdoor adventure seekers, making traveler's experience more enjoyable. | Biking Trails, Hiking Paths, Scenic Views, Trailside Attractions |
| Mauston | Adjacent to New Lisbon, Mauston offers additional amenities and attractions, making it a complementary location for hosting guests. | River Walk, Local Events, Mauston Public Library |
| French Island | This area provides a unique blend of nature and small-town charm, appealing to families looking for a getaway retreat. | Wisconsin River, Local Breweries, Parks |
| Kickapoo Valley Reserve | An area rich in natural beauty and outdoor activities, ideal for those seeking a peaceful escape and eco-tourism opportunities. | Hiking Trails, Kayaking, Nature Centers, Wildlife Viewing |
With 8 distinct neighborhoods showing meaningful short-term rental activity, New Lisbon offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in New Lisbon?
Room Type Distribution
Property Type Distribution
Market Composition Insights for New Lisbon
- The New Lisbon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.2% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in New Lisbon, House properties are the most common (65.4%), reflecting the local real estate landscape.
- Houses represent a significant 65.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.8%) offer potential for unique stay experiences.
New Lisbon Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for New Lisbon
- The dominant room capacity in New Lisbon is 5+ bedrooms listings, making up 53.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 2 bedrooms properties represent 73.0% of the active Airbnb listings in New Lisbon, indicating a high concentration in these sizes.
- A significant 76.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in New Lisbon.
New Lisbon Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for New Lisbon
- The most common guest capacity trend in New Lisbon vacation rentals is listings accommodating 8+ guests (73.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the New Lisbon STR market, accounting for 88.5% of listings.
- 80.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in New Lisbon.
- On average, properties in New Lisbon are equipped to host 7.2 guests.
How Do Listings in New Lisbon Compare on Quality?
Listing quality in New Lisbon can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for New Lisbon
- At 29.2 photos per listing on average, New Lisbon hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 46.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the New Lisbon averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in New Lisbon?
Amenity Prevalence
Amenity Insights for New Lisbon
- Essential amenities in New Lisbon that guests expect include: Free parking on premises, Air conditioning, TV, Kitchen, Wifi, Smoke alarm, Carbon monoxide alarm, Fire pit, Fire extinguisher. Lacking these (any) could significantly impact bookings.
- Popular amenities like BBQ grill are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for New Lisbon: Free parking on premises, Air conditioning, TV, Kitchen, Wifi, Smoke alarm, Carbon monoxide alarm, Fire pit, Fire extinguisher.
- Prioritize adding missing essentials: Free parking on premises, Fire extinguisher.
- Consider adding popular differentiators like BBQ grill to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in New Lisbon to stay competitive.
Which Airbnb Amenities Boost Revenue in New Lisbon?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in New Lisbon, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dishes and silverware | 76.9% | $40,830 | $4,787 | 752.9% |
Dryer | 73.1% | $42,626 | $5,059 | 742.6% |
Washer | 73.1% | $42,626 | $5,059 | 742.6% |
Dishwasher | 69.2% | $44,521 | $5,493 | 710.5% |
Ceiling fan | 76.9% | $40,731 | $5,117 | 695.9% |
Coffee maker | 80.8% | $38,973 | $5,376 | 625.0% |
Cooking basics | 80.8% | $38,973 | $5,376 | 625.0% |
Oven | 80.8% | $38,973 | $5,376 | 625.0% |
Bed linens | 80.8% | $38,973 | $5,376 | 625.0% |
Hot water | 80.8% | $38,973 | $5,376 | 625.0% |
Revenue Impact Insights for New Lisbon
- Dishes and silverware tops the revenue impact list with a 752.9% uplift — listings with this amenity earn $40,830 vs. $4,787 without it.
- Coffee maker, Cooking basics, Oven, Bed linens, Hot water — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced New Lisbon STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for New Lisbon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNew Lisbon Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for New Lisbon
- The typical guest profile for Airbnb in New Lisbon consists of primarily domestic travelers (98%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.9% of guests.
- Key international markets include United States (97.9%) and DC (1.1%).
- Top languages spoken are English (72.1%) followed by Spanish (16.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Milwaukee.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in New Lisbon?
Listings in New Lisbon average 4.95 out of 5 overall, with about 14.8 reviews per active listing and 65.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for New Lisbon
- With an overall rating of 4.95, New Lisbon listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.96), while Value (4.82) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 65.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
New Lisbon Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for New Lisbon
- The most common availability pattern in New Lisbon falls within the 271-366 days range, representing 73.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in New Lisbon (50%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in New Lisbon?
Average Booking Lead Time by Month
Booking Lead Time Insights for New Lisbon
- The overall average booking lead time for vacation rentals in New Lisbon is 32 days.
- Guests book furthest in advance for stays during June (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (56 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in New Lisbon.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these New Lisbon averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in New Lisbon?
Guests in New Lisbon stay about 3.9 nights on average, generating roughly 401 reservations and 15.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in New Lisbon
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for New Lisbon
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (8.7 nights) and shorten in Feb (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
New Lisbon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
15 listings
57.7% of total
30+ Nights
11 listings
42.3% of total
Key Insights
- The most prevalent minimum stay requirement in New Lisbon is 2 Nights, adopted by 57.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (42.3%) caters to monthly stays (30+ nights) in New Lisbon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 57.7% of New Lisbon hosts use this setting.
- A 2-night minimum appears standard (57.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 42.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in New Lisbon.
New Lisbon Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
3.8% of total
Super Strict 30 Days
1 listings
3.8% of total
Flexible
7 listings
26.9% of total
Moderate
2 listings
7.7% of total
Firm
14 listings
53.8% of total
Strict
1 listings
3.8% of total
Cancellation Policy Insights for New Lisbon
- The prevailing Airbnb cancellation policy trend in New Lisbon is Firm, used by 53.8% of listings.
- A majority (57.6%) of hosts in New Lisbon utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (3.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 53.8% market standard in New Lisbon.
- Using a Strict policy might deter some guests, as only 3.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in New Lisbon.
How Much Are Airbnb Cleaning Fees in New Lisbon?
Cleaning fees in New Lisbon are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for New Lisbon
- 96.2% of listings charge a cleaning fee, making it standard practice in New Lisbon. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $314 is close to the median ($320), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 18.3% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the New Lisbon median of $320. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in New Lisbon Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in New Lisbonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakefront Home w/Hot Tub & Beach – Sleeps 20
Entire Place • 5 bedrooms
Hot Tub|Game Room|Firepit|Adventure Game|Kid Safe
Entire Place • 6 bedrooms
MargaritaVilla|Sand Beach|Arcade|6 BDRM|Movie Room
Entire Place • 6 bedrooms
Sleeps 16, Beach, Games, WI Dells 28 Miles
Entire Place • 6 bedrooms
Sunset Lakefront with Kayaks & Firepit Fun
Entire Place • 6 bedrooms
Stone Cottage - Beach/Hot Tub/Arcade/Massage Chair
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in New Lisbon?
Learn from the best! This table showcases top-performing Airbnb hosts in New Lisbon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| PMI Northwoods | 5 | $228,477 | 41 | 4.96/5.0 |
| Jesse | 1 | $94,844 | 28 | 5.00/5.0 |
| Ashley | 1 | $89,315 | 27 | 4.93/5.0 |
| S1nergy Stays | 1 | $89,277 | 31 | 5.00/5.0 |
| Matt | 2 | $79,798 | 37 | 4.88/5.0 |
| Luke | 1 | $63,392 | 24 | 5.00/5.0 |
| Mari | 1 | $50,249 | 8 | 5.00/5.0 |
| Evolve | 4 | $40,103 | 123 | 4.89/5.0 |
| Jessica | 1 | $36,797 | 19 | 5.00/5.0 |
| Mike | 7 | $35,413 | 25 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in New Lisbon.
Who Are the Airbnb Hosts in New Lisbon?
New Lisbon is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for New Lisbon
- With 80.8% Superhosts, New Lisbon has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 34.6% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 19.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 96.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 38.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these New Lisbon averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in New Lisbon
These are the highest-grossing professional property management operations in New Lisbon, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| PMI Northwoods | 5 | $228,477 | $760 | 22.8% | 4.96/5 |
| Ashley | 1 | $89,315 | $739 | 28.4% | 4.93/5 |
| S1nergy Stays | 1 | $89,277 | $557 | 41.1% | 5.00/5 |
| Evolve | 4 | $40,103 | $336 | 21.9% | 4.89/5 |
| Mike | 7 | $35,413 | $236 | 21.0% | 4.94/5 |
Management Company Insights for New Lisbon
- The leading management company, PMI Northwoods, operates 5 listings with $228,477 in gross revenue — a useful benchmark for what scale looks like in New Lisbon.
- Top managers average 4 properties each, suggesting professional management in New Lisbon still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.94/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does New Lisbon's Airbnb Market Compare to Nearby Cities?
How does the New Lisbon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Town of Freeman, New Lisbon has 24 percentage points lower occupancy and about $216 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monona | 30 | $6,209 | $657.85 | 48% |
| Town of Baraboo | 10 | $5,197 | $402.11 | 42% |
| Town of Germantown | 64 | $4,960 | $564.22 | 36% |
| Town of Marion | 47 | $4,879 | $392.93 | 41% |
| Town of Greenfield | 14 | $4,546 | $382.34 | 39% |
| McFarland | 11 | $4,375 | $423.56 | 47% |
| Merrimac | 11 | $4,253 | $474.11 | 32% |
| East Galena Township | 43 | $4,166 | $365.08 | 38% |
| Town of Fulton | 16 | $4,117 | $380.94 | 45% |
| Town of Freeman | 13 | $3,975 | $269.99 | 51% |
Frequently Asked Questions About Airbnb in New Lisbon
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for New Lisbon.
How much do Airbnb hosts make in New Lisbon?
New Lisbon hosts earn about $32,512 per year on average, with an average nightly rate of $486 and RevPAR of $144. Those figures describe the typical revenue environment for active listings in New Lisbon, Wisconsin, not the ceiling for the best operators. Source: AirROI 2026 data, New Lisbon market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in New Lisbon?
The average Airbnb occupancy rate in New Lisbon is 26.6%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in New Lisbon?
Listings in New Lisbon average $486 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in New Lisbon?
New Lisbon currently has about 26 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in New Lisbon?
AirROI currently classifies the short-term rental regulation level in New Lisbon as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in New Lisbon?
RevPAR in New Lisbon is about $144. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in New Lisbon?
Occupancy of 26.6% means New Lisbon is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $32,512, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in New Lisbon?
The average booking lead time in New Lisbon is about 32 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in New Lisbon?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in New Lisbon include Downtown New Lisbon, Castle Rock Lake, Necedah National Wildlife Refuge. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in New Lisbon?
entire_home listings make up 96.2% of the active supply in New Lisbon. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does New Lisbon compare to nearby Airbnb markets?
Among neighboring markets, Monona posts $74,513 in average annual revenue with 47.7% occupancy, compared to New Lisbon's $32,512 and 26.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in New Lisbon?
The average Airbnb stay length in New Lisbon is about 3.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in New Lisbon?
Airbnb listings in New Lisbon average 4.95 out of 5 overall. About 65.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in New Lisbon?
Dishes and silverware and Dryer are among the strongest revenue-linked amenities in New Lisbon. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in New Lisbon?
Yes. About 96.2% of active Airbnb listings in New Lisbon charge a cleaning fee, and the average fee is $314. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in New Lisbon?
A 80.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.