De Soto, Wisconsin Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in De Soto, Wisconsin? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $32,399 per year — at a $226 nightly rate, 40.4% occupancy, and a $104 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 29 active listings, De Soto is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 262.5% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in De Soto?
In De Soto, the headline Airbnb metrics are $32,399 in average annual revenue,40.4% occupancy, $226 ADR, and $104 in RevPAR, and guests book about 53 days in advance.
How Much Do Airbnb Hosts Earn Monthly in De Soto?
Understanding the monthly revenue variations for Airbnb listings in De Soto is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in De Soto is typically October, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in De Soto across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,351+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,318 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,905 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,505, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in De Soto
What Is the Monthly Airbnb Occupancy Rate in De Soto?
Maximize your bookings by understanding the De Soto STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in De Soto:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in De Soto
What Is the Average Airbnb Nightly Rate in De Soto?
Effective short term rental pricing strategy in De Soto involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in De Soto typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $378+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $272 or more.
- Typical properties (Median) charge around $191 per night.
- Entry-level properties (Bottom 25%) earn around $144 per night.
Average Daily Rate (ADR) Trend by Month in De Soto
What Is the RevPAR for Airbnb in De Soto?
RevPAR in De Soto is currently $104. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $40 RevPAR.
- Typical properties (Median) generate $66 RevPAR.
- Strong performers (Top 25%) earn $167 RevPAR.
- Best-in-class (Top 10%) achieve $222 RevPAR.
Average Monthly RevPAR Trend in De Soto
RevPAR Insights for De Soto
- The average RevPAR in De Soto is $104. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($222) and bottom 25% ($40) is $182, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Oct and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these De Soto benchmarks. If your RevPAR falls below the median of $66, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $167+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in De Soto?
De Soto's peak Airbnb season falls in October, July, August, while the softest stretch is March, April, May. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, July, August)
- Revenue averages $4,637 per month
- Occupancy rates average 54.6%
- Daily rates average $230
Shoulder Season
- Revenue averages $3,790 per month
- Occupancy maintains around 45.7%
- Daily rates hold near $240
Low Season (March, April, May)
- Revenue drops to average $2,659 per month
- Occupancy decreases to average 33.1%
- Daily rates adjust to average $226
Seasonality Insights for De Soto
- Airbnb seasonality in De Soto is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases De Soto's highest earning potential, with monthly revenues climbing to $4,954, occupancy reaching 59.5%, and ADRs peaking at $248.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,112, occupancy could drop to 29.4%, and ADRs may adjust to $207.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in De Soto.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like De Soto, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in De Soto?
Low regulation and minimal registration activity in De Soto, Wisconsin, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for De Soto to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in De Soto?
With a compact short-term rental market, De Soto gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown De Soto | The heart of De Soto, offering access to local shops and restaurants. It's an attractive spot for visitors looking to explore the small-town charm with modern amenities. | De Soto Riverfront Park, Local cafes, Historic downtown buildings |
| Lake Onalaska | A beautiful lake area just a short drive from De Soto, popular for water activities and outdoor recreation. Ideal for those seeking a relaxing getaway surrounded by nature. | Lake Onalaska, Fishing and boating, Hiking trails, Wildlife watching |
| Mississippi River Scenic Byway | Offers stunning views and recreational opportunities along the Mississippi River. Perfect for tourists looking to explore nature and enjoy scenic drives. | Scenic viewpoints, Picnic areas, Fishing spots, Wildlife refuges |
| Perrot State Park | A nearby state park known for its hiking trails and scenic vistas. A great area for nature lovers and adventure seekers. | Hiking trails, Camping sites, Beautiful views of the river, Visitor center |
| De Soto High School | During events and sports seasons, this area attracts visitors and families, making it an ideal location for short-term rentals. | Football games, Graduation ceremonies, Community events |
| Local Wineries | The region is home to several wineries, making it a great destination for wine lovers and tourists looking to taste local offerings. | Wine tasting tours, Vineyard tours, Special events |
| Farmer's Market | A vibrant community market that attracts locals and tourists alike, offering fresh produce and handmade goods, ideal for those seeking a local experience. | Local produce, Artisan crafts, Live music |
| Nearby La Crosse | Just a short drive away, La Crosse offers a wider range of attractions and activities, appealing to visitors looking for more urban experiences while staying in De Soto. | Gundersen Health System, Riverside Park, Historic downtown La Crosse |
With 8 distinct neighborhoods showing meaningful short-term rental activity, De Soto offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in De Soto?
Room Type Distribution
Property Type Distribution
Market Composition Insights for De Soto
- The De Soto Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in De Soto, Outdoor/Unique properties are the most common (55.2%), reflecting the local real estate landscape.
- Houses represent a significant 27.6% portion, catering likely to families or larger groups.
De Soto Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for De Soto
- The dominant room capacity in De Soto is 3 bedrooms listings, making up 31% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 58.6% of the active Airbnb listings in De Soto, indicating a high concentration in these sizes.
- A significant 37.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in De Soto.
De Soto Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for De Soto
- The most common guest capacity trend in De Soto vacation rentals is listings accommodating 6 guests (34.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the De Soto STR market, accounting for 62.1% of listings.
- 58.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in De Soto.
- On average, properties in De Soto are equipped to host 5.4 guests.
How Do Listings in De Soto Compare on Quality?
Listing quality in De Soto can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for De Soto
- At 33.1 photos per listing on average, De Soto hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 37.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the De Soto averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in De Soto?
Amenity Prevalence
Amenity Insights for De Soto
- Essential amenities in De Soto that guests expect include: Air conditioning, TV, Free parking on premises, Smoke alarm, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Fire pit, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for De Soto: Air conditioning, TV, Free parking on premises, Smoke alarm, Heating, Wifi.
- Prioritize adding missing essentials: Air conditioning, TV, Wifi.
- Consider adding popular differentiators like Kitchen or Fire pit to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in De Soto to stay competitive.
Which Airbnb Amenities Boost Revenue in De Soto?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in De Soto, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Bed linens | 62.1% | $47,607 | $7,514 | 533.6% |
Hair dryer | 58.6% | $49,584 | $8,054 | 515.6% |
Wine glasses | 44.8% | $59,675 | $10,237 | 482.9% |
Microwave | 65.5% | $45,240 | $8,002 | 465.4% |
Hot tub | 37.9% | $65,600 | $12,109 | 441.7% |
Ceiling fan | 48.3% | $55,478 | $10,859 | 410.9% |
Toaster | 44.8% | $58,179 | $11,453 | 408.0% |
Carbon monoxide alarm | 82.8% | $37,583 | $7,519 | 399.8% |
Hot water | 62.1% | $46,411 | $9,471 | 390.0% |
Oven | 62.1% | $46,411 | $9,471 | 390.0% |
Revenue Impact Insights for De Soto
- Bed linens tops the revenue impact list with a 533.6% uplift — listings with this amenity earn $47,607 vs. $7,514 without it.
- Carbon monoxide alarm — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced De Soto STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for De Soto. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDe Soto Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for De Soto
- The typical guest profile for Airbnb in De Soto consists of primarily domestic travelers (99%), often arriving from nearby Madison, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.6% of guests.
- Key international markets include United States (98.6%) and DC (0.7%).
- Top languages spoken are English (73%) followed by Spanish (7.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Madison and Milwaukee.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in De Soto?
Listings in De Soto average 4.92 out of 5 overall, with about 38.5 reviews per active listing and 37.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for De Soto
- With an overall rating of 4.92, De Soto listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.97), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 37.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
De Soto Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for De Soto
- The most common availability pattern in De Soto falls within the 271-366 days range, representing 48.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in De Soto (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in De Soto?
Average Booking Lead Time by Month
Booking Lead Time Insights for De Soto
- The overall average booking lead time for vacation rentals in De Soto is 53 days.
- Guests book furthest in advance for stays during November (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (74 days avg.) sees the longest lead times, while Spring (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in De Soto.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these De Soto averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in De Soto?
Guests in De Soto stay about 4.3 nights on average, generating roughly 920 reservations and 32.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in De Soto
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for De Soto
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 32.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Oct (6.3 nights) and shorten in Apr (1.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
De Soto Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
34.5% of total
2 Nights
12 listings
41.4% of total
30+ Nights
7 listings
24.1% of total
Key Insights
- The most prevalent minimum stay requirement in De Soto is 2 Nights, adopted by 41.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.9%) of the De Soto Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (24.1%) caters to monthly stays (30+ nights) in De Soto, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.4% of De Soto hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 24.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in De Soto.
De Soto Airbnb Cancellation Policy Trends Analysis (2026)
Limited
4 listings
13.8% of total
Super Strict 30 Days
1 listings
3.4% of total
Flexible
8 listings
27.6% of total
Moderate
1 listings
3.4% of total
Firm
15 listings
51.7% of total
Cancellation Policy Insights for De Soto
- The prevailing Airbnb cancellation policy trend in De Soto is Firm, used by 51.7% of listings.
- A majority (51.7%) of hosts in De Soto utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 51.7% market standard in De Soto.
- Regularly review your cancellation policy against competitors and market demand shifts in De Soto.
How Much Are Airbnb Cleaning Fees in De Soto?
Cleaning fees in De Soto are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for De Soto
- 75.9% of listings charge a cleaning fee, making it standard practice in De Soto. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $134 is close to the median ($120), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 12.6% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the De Soto median of $120. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in De Soto Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in De Sotobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Eagles Landing sleeps 10-Hot Tub
Entire Place • 5 bedrooms
River View Lodge: Huge 3BR/3.5BA w/ stunning views
Entire Place • 3 bedrooms
Majestic View sleeps 8 Hot Tub
Entire Place • 4 bedrooms
Paradise Point sleeps 2 Hot Tub
Entire Place • 1 bedroom
Rustic Ridge Chalet, hot tub & amazing river view!
Entire Place • 1 bedroom
Moonlight Ridge sleeps 6 Hot Tub
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in De Soto?
Learn from the best! This table showcases top-performing Airbnb hosts in De Soto based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kari | 5 | $421,011 | 390 | 4.96/5.0 |
| Eric | 2 | $120,654 | 202 | 4.92/5.0 |
| Emma | 3 | $111,432 | 256 | 4.94/5.0 |
| Tim | 3 | $103,252 | 30 | 4.86/5.0 |
| Donna | 1 | $68,508 | 111 | 4.95/5.0 |
| Jeff | 7 | $59,686 | 22 | 4.89/5.0 |
| Spenser | 4 | $22,964 | 23 | 4.85/5.0 |
| Jennifer Michelle | 1 | $18,110 | 7 | 5.00/5.0 |
| Mackenzie | 1 | $12,553 | 47 | 4.98/5.0 |
| Tyson | 1 | $911 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in De Soto.
Who Are the Airbnb Hosts in De Soto?
De Soto is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for De Soto
- With 93.1% Superhosts, De Soto has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 20.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 27.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these De Soto averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in De Soto
These are the highest-grossing professional property management operations in De Soto, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Kari | 5 | $421,011 | $397 | 59.7% | 4.96/5 |
| Tim | 3 | $103,252 | $254 | 59.6% | 4.86/5 |
Management Company Insights for De Soto
- The leading management company, Kari, operates 5 listings with $421,011 in gross revenue — a useful benchmark for what scale looks like in De Soto.
- Top managers average 4 properties each, suggesting professional management in De Soto still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.91/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does De Soto's Airbnb Market Compare to Nearby Cities?
How does the De Soto Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Cottage Grove, De Soto has 11 percentage points lower occupancy and about $20 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hastings | 14 | $6,506 | $504.44 | 45% |
| Town of Germantown | 65 | $5,325 | $550.23 | 37% |
| East Galena Township | 43 | $4,227 | $354.72 | 39% |
| Town of Trenton | 11 | $3,992 | $338.64 | 47% |
| Guilford Township | 287 | $3,870 | $378.30 | 35% |
| Town of Freeman | 15 | $3,584 | $258.54 | 50% |
| Hudson | 16 | $3,381 | $410.64 | 48% |
| Town of Necedah | 24 | $3,307 | $318.18 | 34% |
| Town of Lafayette | 39 | $3,263 | $334.19 | 37% |
| Cottage Grove | 15 | $2,973 | $206.05 | 51% |
Frequently Asked Questions About Airbnb in De Soto
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for De Soto.
How much do Airbnb hosts make in De Soto?
De Soto hosts earn about $32,399 per year on average, with an average nightly rate of $226 and RevPAR of $104. Those figures describe the typical revenue environment for active listings in De Soto, Wisconsin, not the ceiling for the best operators. Source: AirROI 2026 data, De Soto market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in De Soto?
The average Airbnb occupancy rate in De Soto is 40.4%. October is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in De Soto?
Listings in De Soto average $226 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in De Soto?
De Soto currently has about 29 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in De Soto?
AirROI currently classifies the short-term rental regulation level in De Soto as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in De Soto?
RevPAR in De Soto is about $104. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in De Soto?
At 40.4% occupancy, De Soto can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $32,399, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in De Soto?
The average booking lead time in De Soto is about 53 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in De Soto?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in De Soto include Downtown De Soto, Lake Onalaska, Mississippi River Scenic Byway. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in De Soto?
entire_home listings make up 100.0% of the active supply in De Soto. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does De Soto compare to nearby Airbnb markets?
Among neighboring markets, Hastings posts $78,078 in average annual revenue with 45.2% occupancy, compared to De Soto's $32,399 and 40.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in De Soto?
The average Airbnb stay length in De Soto is about 4.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in De Soto?
Airbnb listings in De Soto average 4.92 out of 5 overall. About 37.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in De Soto?
Bed linens and Hair dryer are among the strongest revenue-linked amenities in De Soto. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in De Soto?
Yes. About 75.9% of active Airbnb listings in De Soto charge a cleaning fee, and the average fee is $134. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in De Soto?
A 93.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.