Cruz Bay, United States Virgin Islands Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Cruz Bay, United States Virgin Islands? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $73,338 per year — at a $623 nightly rate, 45.4% occupancy, and a $269 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Cruz Bay's 398 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 37.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Cruz Bay?
In Cruz Bay, the headline Airbnb metrics are $73,338 in average annual revenue,45.4% occupancy, $623 ADR, and $269 in RevPAR, and guests book about 101 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Cruz Bay?
Understanding the monthly revenue variations for Airbnb listings in Cruz Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cruz Bay is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cruz Bay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $18,965+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $10,623 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $6,000 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $3,314, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cruz Bay
What Is the Monthly Airbnb Occupancy Rate in Cruz Bay?
Maximize your bookings by understanding the Cruz Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cruz Bay:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cruz Bay
What Is the Average Airbnb Nightly Rate in Cruz Bay?
Effective short term rental pricing strategy in Cruz Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cruz Bay typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,225+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $818 or more.
- Typical properties (Median) charge around $462 per night.
- Entry-level properties (Bottom 25%) earn around $297 per night.
Average Daily Rate (ADR) Trend by Month in Cruz Bay
What Is the RevPAR for Airbnb in Cruz Bay?
RevPAR in Cruz Bay is currently $269. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $133 RevPAR.
- Typical properties (Median) generate $187 RevPAR.
- Strong performers (Top 25%) earn $342 RevPAR.
- Best-in-class (Top 10%) achieve $561 RevPAR.
Average Monthly RevPAR Trend in Cruz Bay
RevPAR Insights for Cruz Bay
- The average RevPAR in Cruz Bay is $269. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($561) and bottom 25% ($133) is $428, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Feb and bottoms out in Aug, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Cruz Bay benchmarks. If your RevPAR falls below the median of $187, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $342+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Cruz Bay?
Cruz Bay's peak Airbnb season falls in January, February, April, while the softest stretch is August, September, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, February, April)
- Revenue averages $11,723 per month
- Occupancy rates average 66.3%
- Daily rates average $696
Shoulder Season
- Revenue averages $8,460 per month
- Occupancy maintains around 48.2%
- Daily rates hold near $648
Low Season (August, September, October)
- Revenue drops to average $5,843 per month
- Occupancy decreases to average 35.3%
- Daily rates adjust to average $569
Seasonality Insights for Cruz Bay
- Airbnb seasonality in Cruz Bay is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Cruz Bay's highest earning potential, with monthly revenues climbing to $13,201, occupancy reaching 71.3%, and ADRs peaking at $733.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $5,634, occupancy could drop to 34.3%, and ADRs may adjust to $565.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cruz Bay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Cruz Bay, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Cruz Bay?
Low regulation and minimal registration activity in Cruz Bay, United States Virgin Islands, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Cruz Bay to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Cruz Bay?
Location within Cruz Bay matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cruz Bay Town | The main town in St. John, Cruz Bay serves as the gateway to the island with restaurants, shops, and easy access to pristine beaches. It's a hotspot for tourists traveling to St. John. | Trunk Bay, Cinnamon Bay, National Park Visitor Center, Mongoose Junction shopping, Cruz Bay Beach, local restaurants |
| Coral Bay | A quieter, more laid-back alternative to Cruz Bay. It offers stunning views and access to beautiful beaches, making it attractive for those seeking a tranquil island experience. | Salt Pond Bay, Miss Vie's Island Charm, Coral Bay Harbor, East End beaches, local bars and restaurants |
| Maho Bay | Famous for its beautiful beach and snorkeling opportunities, Maho Bay attracts nature lovers and beachgoers looking for a serene retreat. | Maho Bay Beach, snorkeling spots, hiking trails nearby, natural beauty, peaceful atmosphere |
| Haulover Bay | Known for its scenic views and relaxing beaches, Haulover Bay is perfect for visitors wanting to escape the crowds and enjoy nature. | Haulover Bay Beach, lovely picnic areas, snorkeling and swimming, calm waters, beautiful sunset views |
| Gifft Hill | This elevated area offers fantastic views of Cruz Bay and the surrounding waters, making it ideal for luxury accommodations and vacation rentals. | spectacular island vistas, luxury villas, proximity to Cruz Bay, quiet environment, beautiful landscapes |
| Chocolate Hole | A picturesque bay area that is less touristy, offering scenic views and a more residential feel. Ideal for those wanting to relax near the water. | Chocolate Hole Beach, beachfront properties, snorkeling, water sports, tranquil surroundings |
| Lind Point | This area provides access to hiking trails and stunning views of the Caribbean, appealing to outdoor enthusiasts and travelers seeking adventure. | Lind Point Trail, National Park trails, beautiful scenery, wildlife viewing, easy access to Cruz Bay |
| Peter Bay | An upscale residential area known for its luxurious villas and proximity to the beach. Attracts travelers looking for high-end vacation experiences. | Peter Bay Beach, luxury accommodations, privacy and seclusion, beautiful Caribbean views, high-end dining options |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Cruz Bay offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Cruz Bay?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cruz Bay
- The Cruz Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.2% of the 398 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cruz Bay, House properties are the most common (46.2%), reflecting the local real estate landscape.
- Houses represent a significant 46.2% portion, catering likely to families or larger groups.
- The presence of 9.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 2.3%) offer potential for unique stay experiences.
Cruz Bay Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cruz Bay
- The dominant room capacity in Cruz Bay is 1 bedroom listings, making up 39.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.8% of the active Airbnb listings in Cruz Bay, indicating a high concentration in these sizes.
- A significant 28.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cruz Bay.
Cruz Bay Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cruz Bay
- The most common guest capacity trend in Cruz Bay vacation rentals is listings accommodating 4 guests (25.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Cruz Bay STR market, accounting for 49.7% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cruz Bay.
- On average, properties in Cruz Bay are equipped to host 4.7 guests.
How Do Listings in Cruz Bay Compare on Quality?
Listing quality in Cruz Bay can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Cruz Bay
- At 29.5 photos per listing on average, Cruz Bay hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 29.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Cruz Bay averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Cruz Bay?
Amenity Prevalence
Amenity Insights for Cruz Bay
- Essential amenities in Cruz Bay that guests expect include: TV, Air conditioning, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hair dryer, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cruz Bay: TV, Air conditioning, Wifi, Kitchen.
- Prioritize adding missing essentials: TV, Air conditioning, Kitchen.
- Consider adding popular differentiators like Smoke alarm or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cruz Bay to stay competitive.
Which Airbnb Amenities Boost Revenue in Cruz Bay?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Cruz Bay, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Children’s dinnerwareHigh opportunity | 5.0% | $164,494 | $68,515 | 140.1% |
Board games | 20.6% | $132,710 | $57,931 | 129.1% |
Fire pitHigh opportunity | 1.5% | $161,208 | $71,993 | 123.9% |
Coffee maker | 86.9% | $79,032 | $35,450 | 122.9% |
Washer | 67.6% | $88,897 | $40,893 | 117.4% |
Ping pong tableHigh opportunity | 1.3% | $156,703 | $72,277 | 116.8% |
HammockHigh opportunity | 5.3% | $146,902 | $69,240 | 112.2% |
Sound system | 15.1% | $132,592 | $62,820 | 111.1% |
Dryer | 66.3% | $89,060 | $42,364 | 110.2% |
Smoke alarm | 94.0% | $75,730 | $36,059 | 110.0% |
Revenue Impact Insights for Cruz Bay
- Children’s dinnerware tops the revenue impact list with a 140.1% uplift — listings with this amenity earn $164,494 vs. $68,515 without it.
- High-opportunity amenities — Children’s dinnerware, Fire pit, Ping pong table — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Coffee maker, Smoke alarm — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Children’s dinnerware — it has the best combination of high revenue impact and low market saturation in Cruz Bay.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Cruz Bay STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cruz Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCruz Bay Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Cruz Bay
- The typical guest profile for Airbnb in Cruz Bay consists of primarily domestic travelers (96%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.2% of guests.
- Key international markets include United States (96.2%) and U.S. Virgin Islands (1.2%).
- Top languages spoken are English (76.2%) followed by Spanish (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Cruz Bay?
Listings in Cruz Bay average 4.88 out of 5 overall, with about 37.7 reviews per active listing and 43.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Cruz Bay
- With an overall rating of 4.88, Cruz Bay listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.93), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 43.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Cruz Bay Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cruz Bay
- The most common availability pattern in Cruz Bay falls within the 271-366 days range, representing 39.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Cruz Bay (30.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Cruz Bay?
Average Booking Lead Time by Month
Booking Lead Time Insights for Cruz Bay
- The overall average booking lead time for vacation rentals in Cruz Bay is 101 days.
- Guests book furthest in advance for stays during February (average 150 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 70 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (138 days avg.) sees the longest lead times, while Summer (76 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (101 days) as a baseline for your pricing and availability strategy in Cruz Bay.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 150 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 138 days) to capture early planners.
- Monitor your own booking lead times against these Cruz Bay averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Cruz Bay?
Guests in Cruz Bay stay about 5.6 nights on average, generating roughly 9,000 reservations and 22.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Cruz Bay
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Cruz Bay
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 22.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Sep (7.9 nights) and shorten in Apr (4.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Cruz Bay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
7.1% of total
2 Nights
29 listings
7.3% of total
3 Nights
55 listings
13.9% of total
4-6 Nights
145 listings
36.5% of total
7-29 Nights
20 listings
5% of total
30+ Nights
120 listings
30.2% of total
Key Insights
- The most prevalent minimum stay requirement in Cruz Bay is 4-6 Nights, adopted by 36.5% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (14.4%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (30.2%) caters to monthly stays (30+ nights) in Cruz Bay, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 36.5% of Cruz Bay hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cruz Bay.
Cruz Bay Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
86 listings
21.7% of total
Limited
6 listings
1.5% of total
Super Strict 30 Days
36 listings
9.1% of total
Flexible
12 listings
3% of total
Moderate
20 listings
5% of total
Firm
152 listings
38.3% of total
Strict
85 listings
21.4% of total
Cancellation Policy Insights for Cruz Bay
- The prevailing Airbnb cancellation policy trend in Cruz Bay is Firm, used by 38.3% of listings.
- A majority (59.7%) of hosts in Cruz Bay utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38.3% market standard in Cruz Bay.
- Regularly review your cancellation policy against competitors and market demand shifts in Cruz Bay.
How Much Are Airbnb Cleaning Fees in Cruz Bay?
Cleaning fees in Cruz Bay are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Cruz Bay
- 76.4% of listings charge a cleaning fee, making it standard practice in Cruz Bay. Guests expect it and factor it into their booking decisions.
- The gap between the average ($279) and median ($175) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Cruz Bay median of $175. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Cruz Bay Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cruz Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The St. John Great House
Entire Place • 4 bedrooms
VIP Villa - Celebrity Hideaway
Entire Place • 5 bedrooms
Sweet Dreams Villa St. John
Entire Place • 4 bedrooms
Stunning Views & Newly Renovated
Entire Place • 4 bedrooms
Newest house on St John! Sleeps 12, private pool!
Entire Place • 5 bedrooms
Luxurious Ocean View Villa in St. John
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Cruz Bay?
Learn from the best! This table showcases top-performing Airbnb hosts in Cruz Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bookvi | 13 | $2,054,033 | 194 | 4.99/5.0 |
| Vacation | 32 | $1,599,837 | 574 | 4.81/5.0 |
| Julie | 13 | $876,291 | 164 | 4.92/5.0 |
| Drew | 3 | $676,625 | 140 | 4.93/5.0 |
| Amanda | 10 | $518,584 | 379 | 4.86/5.0 |
| Pamela Hurley | 1 | $490,403 | 66 | 5.00/5.0 |
| Jon Jay | 2 | $476,902 | 208 | 4.98/5.0 |
| Matt | 8 | $453,501 | 254 | 4.97/5.0 |
| Dorothy | 3 | $439,082 | 49 | 4.99/5.0 |
| Patrick | 6 | $415,950 | 333 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cruz Bay.
Who Are the Airbnb Hosts in Cruz Bay?
Cruz Bay is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Cruz Bay
- With 62.8% Superhosts, Cruz Bay has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 18.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 73.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 26.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Cruz Bay averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Cruz Bay
These are the highest-grossing professional property management operations in Cruz Bay, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Bookvi | 13 | $2,054,033 | $1,091 | 50.1% | 4.99/5 |
| Vacation | 32 | $1,599,837 | $649 | 32.4% | 4.81/5 |
| Matt | 8 | $453,501 | $365 | 47.0% | 4.97/5 |
| Dorothy | 3 | $439,082 | $1,430 | 40.9% | 4.99/5 |
| Kim | 5 | $383,817 | $379 | 58.6% | 4.95/5 |
| DGMI Properties | 8 | $374,561 | $320 | 45.6% | 4.80/5 |
| Emily | 3 | $374,354 | $714 | 58.4% | 4.90/5 |
| Garet | 2 | $310,304 | $595 | 79.9% | 4.95/5 |
| Pieter | 5 | $297,809 | $365 | 49.3% | 4.87/5 |
| Justin | 1 | $297,724 | $1,368 | 66.3% | 4.96/5 |
Management Company Insights for Cruz Bay
- The leading management company, Bookvi, operates 13 listings with $2,054,033 in gross revenue — a useful benchmark for what scale looks like in Cruz Bay.
- Top managers average 8 properties each, suggesting professional management in Cruz Bay still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.92/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 18.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Cruz Bay's Airbnb Market Compare to Nearby Cities?
How does the Cruz Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Fortuna, Cruz Bay has 7 percentage points lower occupancy and about $288 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Central | 16 | $8,244 | $1137.12 | 44% |
| Fortuna | 13 | $6,160 | $335.14 | 52% |
| Charlotte Amalie | 12 | $6,006 | $478.61 | 46% |
| Northside | 66 | $5,910 | $553.62 | 42% |
| Long Bay Village | 25 | $5,841 | $1039.78 | 34% |
| West End Village | 21 | $5,621 | $1026.38 | 35% |
| Coral Harbour | 161 | $5,541 | $465.06 | 50% |
| Cruz Bay | 25 | $5,448 | $583.00 | 47% |
| Sandy Ground | 14 | $4,808 | $477.06 | 39% |
| Mameyes II | 17 | $4,454 | $368.58 | 46% |
Frequently Asked Questions About Airbnb in Cruz Bay
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Cruz Bay.
How much do Airbnb hosts make in Cruz Bay?
Cruz Bay hosts earn about $73,338 per year on average, with an average nightly rate of $623 and RevPAR of $269. Those figures describe the typical revenue environment for active listings in Cruz Bay, United States Virgin Islands, not the ceiling for the best operators. Source: AirROI 2026 data, Cruz Bay market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Cruz Bay?
The average Airbnb occupancy rate in Cruz Bay is 45.4%. January is the strongest month and August is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Cruz Bay?
Listings in Cruz Bay average $623 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Cruz Bay?
Cruz Bay currently has about 398 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Cruz Bay?
AirROI currently classifies the short-term rental regulation level in Cruz Bay as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Cruz Bay?
RevPAR in Cruz Bay is about $269. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Cruz Bay?
At 45.4% occupancy, Cruz Bay can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $73,338, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Cruz Bay?
The average booking lead time in Cruz Bay is about 101 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Cruz Bay?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Cruz Bay include Cruz Bay Town, Coral Bay, Maho Bay. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Cruz Bay?
entire_home listings make up 89.2% of the active supply in Cruz Bay. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Cruz Bay compare to nearby Airbnb markets?
Among neighboring markets, Central posts $98,933 in average annual revenue with 43.5% occupancy, compared to Cruz Bay's $73,338 and 45.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Cruz Bay?
The average Airbnb stay length in Cruz Bay is about 5.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Cruz Bay?
Airbnb listings in Cruz Bay average 4.88 out of 5 overall. About 43.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Cruz Bay?
Children’s dinnerware and Board games are among the strongest revenue-linked amenities in Cruz Bay. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Cruz Bay?
Yes. About 76.4% of active Airbnb listings in Cruz Bay charge a cleaning fee, and the average fee is $279. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Cruz Bay?
A 62.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.