Madison, South Central Connecticut Planning Region Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Madison, South Central Connecticut Planning Region? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $33,780 per year — at a $398 nightly rate, 37.2% occupancy, and a $172 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 54 active listings, Madison is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 14.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Madison?
In Madison, the headline Airbnb metrics are $33,780 in average annual revenue,37.2% occupancy, $398 ADR, and $172 in RevPAR, and guests book about 72 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Madison?
Understanding the monthly revenue variations for Airbnb listings in Madison is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Madison is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Madison across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,184+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,144 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,994 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,281, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Madison
What Is the Monthly Airbnb Occupancy Rate in Madison?
Maximize your bookings by understanding the Madison STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Madison:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Madison
What Is the Average Airbnb Nightly Rate in Madison?
Effective short term rental pricing strategy in Madison involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Madison typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $708+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $486 or more.
- Typical properties (Median) charge around $309 per night.
- Entry-level properties (Bottom 25%) earn around $236 per night.
Average Daily Rate (ADR) Trend by Month in Madison
What Is the RevPAR for Airbnb in Madison?
RevPAR in Madison is currently $172. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $56 RevPAR.
- Typical properties (Median) generate $150 RevPAR.
- Strong performers (Top 25%) earn $216 RevPAR.
- Best-in-class (Top 10%) achieve $386 RevPAR.
Average Monthly RevPAR Trend in Madison
RevPAR Insights for Madison
- The average RevPAR in Madison is $172. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($386) and bottom 25% ($56) is $330, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Madison benchmarks. If your RevPAR falls below the median of $150, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $216+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Madison?
Madison's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $7,491 per month
- Occupancy rates average 50.8%
- Daily rates average $409
Shoulder Season
- Revenue averages $3,806 per month
- Occupancy maintains around 31.6%
- Daily rates hold near $388
Low Season (January, February, March)
- Revenue drops to average $1,978 per month
- Occupancy decreases to average 22.0%
- Daily rates adjust to average $381
Seasonality Insights for Madison
- Airbnb seasonality in Madison is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Madison's highest earning potential, with monthly revenues climbing to $8,756, occupancy reaching 59.4%, and ADRs peaking at $409.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,294, occupancy could drop to 16.7%, and ADRs may adjust to $363.
- Lower occupancy paired with meaningful seasonality means hosts in Madison need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Madison, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Madison?
Low regulation and minimal registration activity in Madison, South Central Connecticut Planning Region, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Madison to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Madison?
Madison is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Madison | The bustling heart of the city, offering a vibrant mix of dining, shopping, and entertainment options. Ideal for both tourists and business travelers seeking convenience and accessibility to local attractions. | State Capitol, Wisconsin Historical Museum, Capitol Square, Overture Center for the Arts, Monona Terrace |
| University of Wisconsin-Madison | A prime area for hosting students and families during university events and graduations. The presence of the university brings a youthful energy and demand for short-term stays. | University of Wisconsin-Madison, Camp Randall Stadium, Memorial Union, Chazen Museum of Art, State Street |
| Middleton | A suburban area just outside Madison known for its family-friendly environment and proximity to outdoor activities. Popular among families and group travelers looking for spacious accommodations. | Greenway Station, Lake Mendota, Pheasant Branch Conservancy, Westridge Park, Capital Brewery |
| West Side Madison | Known for its residential neighborhoods and parks, this area appeals to families and offers quieter accommodations while still being close to downtown. | Elver Park, West Towne Mall, Monona Golf Course, State Fair Park, Hawthorne Library |
| East Side Madison | A vibrant area with a diverse mix of culture, restaurants, and recreation. Attractive to young professionals and visitors wanting a local experience. | Olbrich Botanical Gardens, Lakeside Street Coffee House, Atwood Avenue, Quivey's Grove, Carrie’s Lounge |
| Monona | A lakeside community with beautiful views and recreational activities. Great for those seeking a relaxing getaway close to Madison’s attractions. | Monona Park, Winnequah Park, Monona Terrace Community and Convention Center, Lake Monona, Alumni Park |
| Fitchburg | A growing suburb with a blend of residential and commercial areas, making it a convenient option for visitors looking for a quieter stay while being close to Madison. | Fitchburg Community Aquatic Center, McKee Farms Park, City Hall, Fitchburg Center, Leopold Nature Types |
| Oregon | A charming small town with easy access to Madison, offering a quaint atmosphere while still being desirable for visitors wanting a peaceful retreat. | Oregon Area Senior Center, Fireman's Park, Oregon Community Bank, Oregon Public Library, Lake Helen |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Madison offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Madison?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Madison
- The Madison Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.9% of the 54 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Madison, House properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 55.6% portion, catering likely to families or larger groups.
- The presence of 31.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 5.6%) offer potential for unique stay experiences.
Madison Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Madison
- The dominant room capacity in Madison is 1 bedroom listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 46.3% of the active Airbnb listings in Madison, indicating a high concentration in these sizes.
- A significant 42.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Madison.
Madison Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Madison
- The most common guest capacity trend in Madison vacation rentals is listings accommodating 4 guests (27.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Madison STR market, accounting for 51.9% of listings.
- 39.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Madison.
- On average, properties in Madison are equipped to host 4.8 guests.
How Do Listings in Madison Compare on Quality?
Listing quality in Madison can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Madison
- At 27.9 photos per listing on average, Madison hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 14.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Madison averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Madison?
Amenity Prevalence
Amenity Insights for Madison
- Essential amenities in Madison that guests expect include: Air conditioning, TV, Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Carbon monoxide alarm, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Madison: Air conditioning, TV, Wifi, Smoke alarm, Heating.
- Prioritize adding missing essentials: Air conditioning, Heating.
- Consider adding popular differentiators like Free parking on premises or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Madison to stay competitive.
Which Airbnb Amenities Boost Revenue in Madison?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Madison, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 75.9% | $44,357 | $423 | 10388.2% |
Coffee maker | 81.5% | $39,527 | $8,496 | 365.2% |
Bed linens | 88.9% | $36,873 | $9,035 | 308.1% |
Stove | 64.8% | $45,433 | $12,315 | 268.9% |
BBQ grill | 66.7% | $44,375 | $12,591 | 252.4% |
Dishes and silverware | 72.2% | $42,103 | $12,142 | 246.8% |
Wine glasses | 57.4% | $47,910 | $14,735 | 225.1% |
Baking sheet | 48.1% | $52,553 | $16,349 | 221.4% |
Dishwasher | 55.6% | $48,487 | $15,397 | 214.9% |
Gym | 11.1% | $85,617 | $27,301 | 213.6% |
Revenue Impact Insights for Madison
- Kitchen tops the revenue impact list with a 10388.2% uplift — listings with this amenity earn $44,357 vs. $423 without it.
- Coffee maker, Bed linens — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Madison STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Madison. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMadison Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Madison
- The typical guest profile for Airbnb in Madison consists of primarily domestic travelers (94%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.6% of guests.
- Key international markets include United States (93.6%) and United Kingdom (2.4%).
- Top languages spoken are English (68.3%) followed by Spanish (8.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Madison?
Listings in Madison average 4.9 out of 5 overall, with about 51 reviews per active listing and 38.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Madison
- With an overall rating of 4.9, Madison listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.96), while Value (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 38.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Madison Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Madison
- The most common availability pattern in Madison falls within the 271-366 days range, representing 59.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Madison (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Madison?
Average Booking Lead Time by Month
Booking Lead Time Insights for Madison
- The overall average booking lead time for vacation rentals in Madison is 72 days.
- Guests book furthest in advance for stays during June (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (94 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Madison.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 94 days) to capture early planners.
- Monitor your own booking lead times against these Madison averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Madison?
Guests in Madison stay about 5.9 nights on average, generating roughly 827 reservations and 15.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Madison
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Madison
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (8.9 nights) and shorten in Feb (2.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Madison Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
24.1% of total
2 Nights
8 listings
14.8% of total
3 Nights
5 listings
9.3% of total
4-6 Nights
3 listings
5.6% of total
7-29 Nights
3 listings
5.6% of total
30+ Nights
22 listings
40.7% of total
Key Insights
- The most prevalent minimum stay requirement in Madison is 30+ Nights, adopted by 40.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (40.7%) caters to monthly stays (30+ nights) in Madison, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40.7% of Madison hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 40.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Madison.
Madison Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
1.9% of total
Flexible
6 listings
11.1% of total
Moderate
9 listings
16.7% of total
Firm
22 listings
40.7% of total
Strict
16 listings
29.6% of total
Cancellation Policy Insights for Madison
- The prevailing Airbnb cancellation policy trend in Madison is Firm, used by 40.7% of listings.
- A majority (70.3%) of hosts in Madison utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40.7% market standard in Madison.
- Regularly review your cancellation policy against competitors and market demand shifts in Madison.
How Much Are Airbnb Cleaning Fees in Madison?
Cleaning fees in Madison are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Madison
- About 64.8% of Madison listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $186 is close to the median ($178), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Madison median of $178. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Madison Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Madisonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Idyllic Beach Retreat
Entire Place • 4 bedrooms
Waterfront Beach House with pool
Entire Place • 3 bedrooms
1 Block from Water: Welcoming 4 Bedroom Home
Entire Place • 4 bedrooms
Coastal getaway with water views in every room
Entire Place • 3 bedrooms
Historic Beachside Glamour
Entire Place • 6 bedrooms
Beach Home & Garden Paradise
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Madison?
Learn from the best! This table showcases top-performing Airbnb hosts in Madison based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Meaghan | 2 | $192,588 | 103 | 4.96/5.0 |
| Ally | 1 | $109,125 | 13 | 5.00/5.0 |
| Julie | 1 | $99,031 | 23 | 5.00/5.0 |
| Jessica | 1 | $83,204 | 35 | 4.86/5.0 |
| Brian | 1 | $82,744 | 24 | 5.00/5.0 |
| Katie | 9 | $73,549 | 680 | 4.74/5.0 |
| Lori | 1 | $72,253 | 12 | 4.83/5.0 |
| Kevin | 1 | $66,344 | 112 | 4.98/5.0 |
| Kim And Paul | 1 | $63,910 | 61 | 5.00/5.0 |
| Brad | 1 | $62,427 | 18 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Madison.
Who Are the Airbnb Hosts in Madison?
Madison is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Madison
- With 53.7% Superhosts, Madison has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 55.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 16.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Madison averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Madison
These are the highest-grossing professional property management operations in Madison, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Brad | 1 | $62,427 | $437 | 52.6% | 5.00/5 |
| Evolve | 1 | $52,834 | $428 | 36.4% | 4.84/5 |
Management Company Insights for Madison
- The leading management company, Brad, operates 1 listings with $62,427 in gross revenue — a useful benchmark for what scale looks like in Madison.
- Top managers average 1 properties each, suggesting professional management in Madison still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.92/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 3.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Madison's Airbnb Market Compare to Nearby Cities?
How does the Madison Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Wellesley, Madison has 12 percentage points lower occupancy and about $148 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sag Harbor | 15 | $6,214 | $1281.77 | 40% |
| Town of Ancram | 20 | $6,037 | $540.01 | 38% |
| Town of East Hampton | 1,298 | $5,936 | $1031.25 | 35% |
| Middletown | 395 | $5,624 | $614.86 | 44% |
| Town of Southampton | 1,183 | $5,535 | $1042.68 | 33% |
| Monterey | 39 | $5,492 | $465.09 | 44% |
| Town of Pleasant Valley | 26 | $5,430 | $555.79 | 40% |
| Wellesley | 21 | $5,292 | $546.38 | 49% |
| New Shoreham | 120 | $5,232 | $662.43 | 44% |
| North Andover | 12 | $5,229 | $454.46 | 44% |
Frequently Asked Questions About Airbnb in Madison
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Madison.
How much do Airbnb hosts make in Madison?
Madison hosts earn about $33,780 per year on average, with an average nightly rate of $398 and RevPAR of $172. Those figures describe the typical revenue environment for active listings in Madison, South Central Connecticut Planning Region, not the ceiling for the best operators. Source: AirROI 2026 data, Madison market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Madison?
The average Airbnb occupancy rate in Madison is 37.2%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Madison?
Listings in Madison average $398 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Madison?
Madison currently has about 54 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Madison?
AirROI currently classifies the short-term rental regulation level in Madison as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Madison?
RevPAR in Madison is about $172. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Madison?
Occupancy of 37.2% means Madison is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $33,780, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Madison?
The average booking lead time in Madison is about 72 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Madison?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Madison include Downtown Madison, University of Wisconsin-Madison, Middleton. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Madison?
entire_home listings make up 75.9% of the active supply in Madison. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Madison compare to nearby Airbnb markets?
Among neighboring markets, Sag Harbor posts $74,562 in average annual revenue with 39.7% occupancy, compared to Madison's $33,780 and 37.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Madison?
The average Airbnb stay length in Madison is about 5.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Madison?
Airbnb listings in Madison average 4.9 out of 5 overall. About 38.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Madison?
Kitchen and Coffee maker are among the strongest revenue-linked amenities in Madison. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Madison?
Yes. About 64.8% of active Airbnb listings in Madison charge a cleaning fee, and the average fee is $186. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Madison?
A 53.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.