Jackson, New Hampshire Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Jackson, New Hampshire? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $51,505 per year — at a $423 nightly rate, 41.4% occupancy, and a $174 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 77 active listings, Jackson is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 28.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Jackson?
In Jackson, the headline Airbnb metrics are $51,505 in average annual revenue,41.4% occupancy, $423 ADR, and $174 in RevPAR, and guests book about 72 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Jackson?
Understanding the monthly revenue variations for Airbnb listings in Jackson is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jackson is typically August, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jackson across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,477+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,255 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,956 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,646, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jackson
What Is the Monthly Airbnb Occupancy Rate in Jackson?
Maximize your bookings by understanding the Jackson STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jackson:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jackson
What Is the Average Airbnb Nightly Rate in Jackson?
Effective short term rental pricing strategy in Jackson involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jackson typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $700+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $467 or more.
- Typical properties (Median) charge around $359 per night.
- Entry-level properties (Bottom 25%) earn around $268 per night.
Average Daily Rate (ADR) Trend by Month in Jackson
What Is the RevPAR for Airbnb in Jackson?
RevPAR in Jackson is currently $174. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $106 RevPAR.
- Typical properties (Median) generate $159 RevPAR.
- Strong performers (Top 25%) earn $211 RevPAR.
- Best-in-class (Top 10%) achieve $346 RevPAR.
Average Monthly RevPAR Trend in Jackson
RevPAR Insights for Jackson
- The average RevPAR in Jackson is $174. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($346) and bottom 25% ($106) is $240, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Feb and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Jackson benchmarks. If your RevPAR falls below the median of $159, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $211+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Jackson?
Jackson's peak Airbnb season falls in August, July, February, while the softest stretch is March, April, May. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, February)
- Revenue averages $7,739 per month
- Occupancy rates average 55.4%
- Daily rates average $434
Shoulder Season
- Revenue averages $5,629 per month
- Occupancy maintains around 44.1%
- Daily rates hold near $419
Low Season (March, April, May)
- Revenue drops to average $3,415 per month
- Occupancy decreases to average 30.1%
- Daily rates adjust to average $385
Seasonality Insights for Jackson
- Airbnb seasonality in Jackson is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Jackson's highest earning potential, with monthly revenues climbing to $8,015, occupancy reaching 56.6%, and ADRs peaking at $451.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,993, occupancy could drop to 29.9%, and ADRs may adjust to $361.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jackson.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Jackson, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Jackson?
Low regulation and minimal registration activity in Jackson, New Hampshire, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Jackson to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Jackson?
Jackson is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Jackson Village | Charming village atmosphere with scenic views and access to the White Mountains. A great spot for visitors looking for a quaint New England experience, with opportunities for skiing, hiking, and relaxation. | Jackson Falls, Thompson House Eatery, Black Mountain Ski Area, Mount Washington Valley, Diana's Baths |
| Pierce Pond | Serene area with beautiful mountain views and close proximity to nature trails. Ideal for those wanting a quiet getaway or outdoor adventure. | Rattlesnake Mountain Trail, Kancamagus Highway, Moat Mountain, Crawford Notch State Park |
| North Conway | Popular tourist destination with shopping, dining, and outdoor activities. Attracts families and outdoor enthusiasts year-round. | North Conway Village, Settlers Green Outlet Village, Cranmore Mountain Resort, Schouler Park |
| Wildcat Mountain | Famous for skiing in winter and hiking in summer, it's perfect for action-seeking guests wanting adventurous stays. | Wildcat Mountain Ski Area, Wildcat Falls, Baldface Mountain Trail, Cape Relief |
| Pinkham Notch | A picturesque notch with mountainous views, ideal for avid hikers and nature lovers. Great for hosting adventurers and tranquility seekers. | Mount Washington, Appalachian Trail, Carl A. Newhall State Forest |
| Attitash Mountain Resort | Known for its year-round activities, from skiing in winter to mountain biking in summer, attracting thrill-seekers. | Attitash Mountain Resort, Bear Peak, Saco River |
| Glen | A small town near major ski resorts and the Saco River, perfect for nature lovers and winter sports enthusiasts. | Story Land, Saco River, Golfing |
| Bartlett | Close to ski areas and the Wildcat River, making it an attractive location for outdoor sports and family vacations. | Bartlett Experimental Forest, Attitash Mountain Resort, Kancamagus Scenic Byway |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Jackson offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Jackson?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jackson
- The Jackson Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 77 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jackson, House properties are the most common (74%), reflecting the local real estate landscape.
- Houses represent a significant 74% portion, catering likely to families or larger groups.
- Smaller segments like unique stays (combined 1.3%) offer potential for unique stay experiences.
Jackson Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jackson
- The dominant room capacity in Jackson is 3 bedrooms listings, making up 37.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 62.4% of the active Airbnb listings in Jackson, indicating a high concentration in these sizes.
- A significant 67.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jackson.
Jackson Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jackson
- The most common guest capacity trend in Jackson vacation rentals is listings accommodating 8+ guests (59.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Jackson STR market, accounting for 76.6% of listings.
- 81.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jackson.
- On average, properties in Jackson are equipped to host 6.7 guests.
How Do Listings in Jackson Compare on Quality?
Listing quality in Jackson can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Jackson
- At 44.3 photos per listing on average, Jackson hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 16.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Jackson averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Jackson?
Amenity Prevalence
Amenity Insights for Jackson
- Essential amenities in Jackson that guests expect include: Heating, Smoke alarm, Wifi, Dishes and silverware, Kitchen, Carbon monoxide alarm, Free parking on premises, Hot water, Refrigerator, Coffee maker. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jackson: Heating, Smoke alarm, Wifi, Dishes and silverware, Kitchen, Carbon monoxide alarm, Free parking on premises, Hot water, Refrigerator, Coffee maker.
- Prioritize adding missing essentials: Heating, Kitchen, Carbon monoxide alarm, Free parking on premises, Hot water, Refrigerator, Coffee maker.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jackson to stay competitive.
Which Airbnb Amenities Boost Revenue in Jackson?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Jackson, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Cooking basics | 89.6% | $56,344 | $9,774 | 476.5% |
Bed linens | 93.5% | $54,092 | $14,260 | 279.3% |
PianoHigh opportunity | 6.5% | $113,723 | $47,184 | 141.0% |
Freezer | 54.5% | $68,804 | $30,747 | 123.8% |
Pool table | 10.4% | $101,851 | $45,668 | 123.0% |
Outdoor dining area | 53.2% | $68,916 | $31,676 | 117.6% |
Hot tub | 29.9% | $82,908 | $38,130 | 117.4% |
Cleaning products | 51.9% | $69,214 | $32,360 | 113.9% |
WaterfrontHigh opportunity | 7.8% | $100,975 | $47,325 | 113.4% |
Barbecue utensils | 53.2% | $68,295 | $32,383 | 110.9% |
Revenue Impact Insights for Jackson
- Cooking basics tops the revenue impact list with a 476.5% uplift — listings with this amenity earn $56,344 vs. $9,774 without it.
- High-opportunity amenities — Piano, Waterfront — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Cooking basics, Bed linens — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Piano — it has the best combination of high revenue impact and low market saturation in Jackson.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Jackson STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jackson. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJackson Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Jackson
- The typical guest profile for Airbnb in Jackson consists of primarily domestic travelers (95%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.3% of guests.
- Key international markets include United States (95.3%) and United Kingdom (1.2%).
- Top languages spoken are English (72.4%) followed by Spanish (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and Massachusetts.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Jackson?
Listings in Jackson average 4.89 out of 5 overall, with about 104.9 reviews per active listing and 58.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Jackson
- With an overall rating of 4.89, Jackson listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.95), while Value (4.78) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 58.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Jackson Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jackson
- The most common availability pattern in Jackson falls within the 181-270 days range, representing 41.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Jackson (41.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Jackson?
Average Booking Lead Time by Month
Booking Lead Time Insights for Jackson
- The overall average booking lead time for vacation rentals in Jackson is 72 days.
- Guests book furthest in advance for stays during February (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 50 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (87 days avg.) sees the longest lead times, while Spring (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Jackson.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Jackson averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Jackson?
Guests in Jackson stay about 4.4 nights on average, generating roughly 2,308 reservations and 30 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Jackson
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Jackson
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 30 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (5.3 nights) and shorten in Feb (3.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Jackson Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
7.8% of total
2 Nights
37 listings
48.1% of total
3 Nights
9 listings
11.7% of total
4-6 Nights
2 listings
2.6% of total
7-29 Nights
1 listings
1.3% of total
30+ Nights
22 listings
28.6% of total
Key Insights
- The most prevalent minimum stay requirement in Jackson is 2 Nights, adopted by 48.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (28.6%) caters to monthly stays (30+ nights) in Jackson, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 48.1% of Jackson hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.8% currently do.
- A 2-night minimum appears standard (48.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 28.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jackson.
Jackson Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
6 listings
7.8% of total
Super Strict 60 Days
7 listings
9.1% of total
Flexible
3 listings
3.9% of total
Moderate
12 listings
15.6% of total
Firm
35 listings
45.5% of total
Strict
14 listings
18.2% of total
Cancellation Policy Insights for Jackson
- The prevailing Airbnb cancellation policy trend in Jackson is Firm, used by 45.5% of listings.
- A majority (63.7%) of hosts in Jackson utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 45.5% market standard in Jackson.
- Regularly review your cancellation policy against competitors and market demand shifts in Jackson.
How Much Are Airbnb Cleaning Fees in Jackson?
Cleaning fees in Jackson are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Jackson
- 87.0% of listings charge a cleaning fee, making it standard practice in Jackson. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $243 is close to the median ($233), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 14.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Jackson median of $233. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Jackson Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jacksonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Carter Notch Inn | Hot Tub | 9BDRM | Sleeps 25
Entire Place • 9 bedrooms
Steps to the Ellis River: LUX, Hot Tub, Game Room
Entire Place • 4 bedrooms
Unique Jackson's Jewel
Entire Place • 5 bedrooms
The Jackson House, Fireplaces, Pub, Hot Tub, Games
Entire Place • 6 bedrooms
New Cabin, View, Hot Tub, River Access, Fire Place
Entire Place • 2 bedrooms
Stunning Mountain Views w/ Hot Tub & Pool Table
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Jackson?
Learn from the best! This table showcases top-performing Airbnb hosts in Jackson based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Birch Rentals | 5 | $466,683 | 171 | 4.98/5.0 |
| Scott Peter | 4 | $411,537 | 2968 | 4.82/5.0 |
| Evolve | 8 | $296,853 | 203 | 4.85/5.0 |
| Tim | 3 | $296,286 | 106 | 4.95/5.0 |
| Katie | 2 | $185,628 | 198 | 4.98/5.0 |
| Patrick | 1 | $154,336 | 61 | 4.95/5.0 |
| Lyn | 1 | $117,364 | 23 | 5.00/5.0 |
| Timothy | 1 | $93,948 | 4 | 5.00/5.0 |
| Deidre | 2 | $92,018 | 138 | 4.88/5.0 |
| Becky Armstrong | 2 | $89,699 | 341 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jackson.
Who Are the Airbnb Hosts in Jackson?
Jackson is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Jackson
- With 59.7% Superhosts, Jackson has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 28.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 84.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 28.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Jackson averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Jackson
These are the highest-grossing professional property management operations in Jackson, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Birch Rentals | 5 | $466,683 | $579 | 41.7% | 4.98/5 |
| Evolve | 8 | $296,853 | $420 | 40.9% | 4.85/5 |
| Tim | 3 | $296,286 | $551 | 51.5% | 4.95/5 |
| Vacasa New Hampshire | 7 | $49,495 | $371 | 12.1% | 4.60/5 |
Management Company Insights for Jackson
- The leading management company, Birch Rentals, operates 5 listings with $466,683 in gross revenue — a useful benchmark for what scale looks like in Jackson.
- Top managers average 6 properties each, suggesting professional management in Jackson still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.85/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Jackson's Airbnb Market Compare to Nearby Cities?
How does the Jackson Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with South Berwick, Jackson has 16 percentage points lower occupancy and about $180 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| South Berwick | 12 | $5,556 | $242.47 | 57% |
| Pomfret | 15 | $5,506 | $521.04 | 42% |
| Barnstead | 35 | $5,367 | $494.57 | 42% |
| Kennebunkport | 150 | $5,057 | $680.16 | 42% |
| Hanover | 34 | $5,021 | $1206.79 | 39% |
| Goffstown | 13 | $4,916 | $344.96 | 50% |
| Sanford | 22 | $4,814 | $351.51 | 51% |
| Dalton | 12 | $4,745 | $384.76 | 44% |
| Kennebunk | 224 | $4,726 | $540.39 | 44% |
| Jefferson | 28 | $4,713 | $485.05 | 40% |
Frequently Asked Questions About Airbnb in Jackson
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Jackson.
How much do Airbnb hosts make in Jackson?
Jackson hosts earn about $51,505 per year on average, with an average nightly rate of $423 and RevPAR of $174. Those figures describe the typical revenue environment for active listings in Jackson, New Hampshire, not the ceiling for the best operators. Source: AirROI 2026 data, Jackson market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Jackson?
The average Airbnb occupancy rate in Jackson is 41.4%. August is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Jackson?
Listings in Jackson average $423 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Jackson?
Jackson currently has about 77 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Jackson?
AirROI currently classifies the short-term rental regulation level in Jackson as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Jackson?
RevPAR in Jackson is about $174. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Jackson?
At 41.4% occupancy, Jackson can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $51,505, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Jackson?
The average booking lead time in Jackson is about 72 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Jackson?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Jackson include Jackson Village, Pierce Pond, North Conway. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Jackson?
entire_home listings make up 100.0% of the active supply in Jackson. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Jackson compare to nearby Airbnb markets?
Among neighboring markets, South Berwick posts $66,672 in average annual revenue with 57.3% occupancy, compared to Jackson's $51,505 and 41.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Jackson?
The average Airbnb stay length in Jackson is about 4.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Jackson?
Airbnb listings in Jackson average 4.89 out of 5 overall. About 58.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Jackson?
Cooking basics and Bed linens are among the strongest revenue-linked amenities in Jackson. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Jackson?
Yes. About 87.0% of active Airbnb listings in Jackson charge a cleaning fee, and the average fee is $243. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Jackson?
A 59.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.