Virginia City, Montana Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Virginia City, Montana? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $13,168 per year — at a $187 nightly rate, 31.9% occupancy, and a $63 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 22 active listings, Virginia City is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 29.4% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Virginia City?
In Virginia City, the headline Airbnb metrics are $13,168 in average annual revenue,31.9% occupancy, $187 ADR, and $63 in RevPAR, and guests book about 56 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Virginia City?
Understanding the monthly revenue variations for Airbnb listings in Virginia City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Virginia City is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Virginia City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,514+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,126 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,681 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $614, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Virginia City
What Is the Monthly Airbnb Occupancy Rate in Virginia City?
Maximize your bookings by understanding the Virginia City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Virginia City:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Virginia City
What Is the Average Airbnb Nightly Rate in Virginia City?
Effective short term rental pricing strategy in Virginia City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Virginia City typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $270+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $208 or more.
- Typical properties (Median) charge around $178 per night.
- Entry-level properties (Bottom 25%) earn around $125 per night.
Average Daily Rate (ADR) Trend by Month in Virginia City
What Is the RevPAR for Airbnb in Virginia City?
RevPAR in Virginia City is currently $63. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $30 RevPAR.
- Typical properties (Median) generate $43 RevPAR.
- Strong performers (Top 25%) earn $92 RevPAR.
- Best-in-class (Top 10%) achieve $132 RevPAR.
Average Monthly RevPAR Trend in Virginia City
RevPAR Insights for Virginia City
- The average RevPAR in Virginia City is $63. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($132) and bottom 25% ($30) is $102, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Virginia City benchmarks. If your RevPAR falls below the median of $43, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $92+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Virginia City?
Virginia City's peak Airbnb season falls in July, August, October, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, October)
- Revenue averages $3,147 per month
- Occupancy rates average 47.0%
- Daily rates average $188
Shoulder Season
- Revenue averages $1,929 per month
- Occupancy maintains around 27.4%
- Daily rates hold near $187
Low Season (January, February, April)
- Revenue drops to average $1,337 per month
- Occupancy decreases to average 20.2%
- Daily rates adjust to average $187
Seasonality Insights for Virginia City
- Airbnb seasonality in Virginia City is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Virginia City's highest earning potential, with monthly revenues climbing to $3,322, occupancy reaching 51.9%, and ADRs peaking at $193.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $936, occupancy could drop to 15.2%, and ADRs may adjust to $175.
- Lower occupancy paired with meaningful seasonality means hosts in Virginia City need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Virginia City, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Virginia City?
Low regulation and minimal registration activity in Virginia City, Montana, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Virginia City to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Virginia City?
With a compact short-term rental market, Virginia City gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Virginia City | A well-preserved old mining town that attracts visitors interested in gold rush history and Americana. Great for those wanting to experience the Old West. | Virginia City Historic District, Nevada City Ghost Town, The Opera House, Virginia City Visitor Center, Harris-Baker House |
| Ennis | A charming small town known for its access to outdoor activities like fishing and hiking. Popular among tourists looking for a relaxing getaway. | Ennis Lake, Madison River, Hiking trails, Local shops and cafés, Annual Cattlemen's Convention |
| Ruby Reservoir | An outdoor paradise for fishing and nature lovers. Ideal for travelers who enjoy water sports and scenic relaxing retreats. | Ruby Reservoir, Fishing spots, Camping areas, Wildlife viewing, Scenic hiking trails |
| Boulder Hot Springs | A soothing retreat known for its natural hot springs, offering a serene experience for those looking to unwind and relax in nature. | Boulder Hot Springs, Spa services, Nature trails, Scenic views, Wildlife |
| Madison Valley | Known for stunning landscapes and outdoor activities, it attracts nature lovers and sports enthusiasts throughout the year. | Madison Valley, Hiking trails, Fishing and hunting locations, Winter sports areas, Scenic viewpoints |
| Lima | A quiet small town perfect for travelers wanting a peaceful escape and close access to beautiful big sky scenery. | Lima Reservoir, Wildlife viewing, Hiking trails, Local events, Friendly community |
| Dillon | This town offers rich history and serves as a base for outdoor adventures. It's popular among both tourists and adventure seekers. | Bannack State Park, Historical sites, Fishing locations, Dillon City Park, Local dining |
| Bozeman | A lively college town with a vibrant cultural scene, close to outdoor activities and attractions, ideal for those looking to mix adventure and entertainment. | Montana State University, Museum of the Rockies, Downtown Bozeman, Hiking and biking trails, Local breweries and restaurants |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Virginia City offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Virginia City?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Virginia City
- The Virginia City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.7% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Virginia City, Outdoor/Unique properties are the most common (45.5%), reflecting the local real estate landscape.
- The presence of 36.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, apartment/condo (combined 9.0%) offer potential for unique stay experiences.
Virginia City Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Virginia City
- The dominant room capacity in Virginia City is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 72.7% of the active Airbnb listings in Virginia City, indicating a high concentration in these sizes.
- A significant 27.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Virginia City.
Virginia City Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Virginia City
- The most common guest capacity trend in Virginia City vacation rentals is listings accommodating 2 guests (36.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Virginia City STR market, accounting for 54.6% of listings.
- 27.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Virginia City.
- On average, properties in Virginia City are equipped to host 3.6 guests.
How Do Listings in Virginia City Compare on Quality?
Listing quality in Virginia City can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Virginia City
- At 20 photos per listing on average, Virginia City hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 0.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Virginia City averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Virginia City?
Amenity Prevalence
Amenity Insights for Virginia City
- Essential amenities in Virginia City that guests expect include: Free parking on premises, Microwave, Coffee maker, Wifi, Hot water, Heating, Bed linens, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Shampoo, Conditioner are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Virginia City: Free parking on premises, Microwave, Coffee maker, Wifi, Hot water, Heating, Bed linens, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Shampoo or Conditioner to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Virginia City to stay competitive.
Which Airbnb Amenities Boost Revenue in Virginia City?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Virginia City, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Oven | 50.0% | $23,183 | $3,152 | 635.6% |
Dining table | 50.0% | $22,904 | $3,431 | 567.5% |
Dishes and silverware | 54.5% | $21,312 | $3,394 | 527.9% |
Toaster | 54.5% | $21,312 | $3,394 | 527.9% |
Kitchen | 54.5% | $21,312 | $3,394 | 527.9% |
Cooking basics | 54.5% | $21,312 | $3,394 | 527.9% |
Baking sheet | 45.5% | $24,236 | $3,944 | 514.6% |
Cleaning products | 40.9% | $24,740 | $5,156 | 379.8% |
Washer | 27.3% | $28,991 | $7,234 | 300.8% |
Dryer | 27.3% | $28,991 | $7,234 | 300.8% |
Revenue Impact Insights for Virginia City
- Oven tops the revenue impact list with a 635.6% uplift — listings with this amenity earn $23,183 vs. $3,152 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Virginia City STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Virginia City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVirginia City Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Virginia City
- The typical guest profile for Airbnb in Virginia City consists of primarily domestic travelers (96%), often arriving from nearby Bozeman, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.6% of guests.
- Key international markets include United States (95.6%) and France (1.1%).
- Top languages spoken are English (75.8%) followed by Spanish (9.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bozeman and Missoula.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Virginia City?
Listings in Virginia City average 4.9 out of 5 overall, with about 74.2 reviews per active listing and 36.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Virginia City
- With an overall rating of 4.9, Virginia City listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.97), while Value (4.84) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 36.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Virginia City Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Virginia City
- The most common availability pattern in Virginia City falls within the 271-366 days range, representing 72.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Virginia City (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Virginia City?
Average Booking Lead Time by Month
Booking Lead Time Insights for Virginia City
- The overall average booking lead time for vacation rentals in Virginia City is 56 days.
- Guests book furthest in advance for stays during September (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 1 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (66 days avg.) sees the longest lead times, while Winter (11 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Virginia City.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Virginia City averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Virginia City?
Guests in Virginia City stay about 3.8 nights on average, generating roughly 268 reservations and 12.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Virginia City
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Virginia City
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 12.2 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Feb (9.3 nights) and shorten in Jun (3.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Virginia City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
68.2% of total
2 Nights
1 listings
4.5% of total
3 Nights
4 listings
18.2% of total
30+ Nights
2 listings
9.1% of total
Key Insights
- The most prevalent minimum stay requirement in Virginia City is 1 Night, adopted by 68.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.7%) of the Virginia City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 68.2% of Virginia City hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Virginia City.
Virginia City Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
3 listings
13.6% of total
Moderate
15 listings
68.2% of total
Firm
3 listings
13.6% of total
Strict
1 listings
4.5% of total
Cancellation Policy Insights for Virginia City
- The prevailing Airbnb cancellation policy trend in Virginia City is Moderate, used by 68.2% of listings.
- The market strongly favors guest-friendly terms, with 81.8% of listings offering Flexible or Moderate policies. This suggests guests in Virginia City may expect booking flexibility.
- Strict cancellation policies are quite rare (4.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 68.2% market standard in Virginia City.
- Using a Strict policy might deter some guests, as only 4.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Virginia City.
How Much Are Airbnb Cleaning Fees in Virginia City?
Cleaning fees in Virginia City are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Virginia City
- 81.8% of listings charge a cleaning fee, making it standard practice in Virginia City. Guests expect it and factor it into their booking decisions.
- The gap between the average ($51) and median ($30) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 4.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Virginia City median of $30. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Virginia City Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Virginia Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Vigilante Viewhouse
Entire Place • 6 bedrooms
J. R. Boyce house
Entire Place • 3 bedrooms
Rank House Cabin
Entire Place • 1 bedroom
Virginia City Mountain Splendor!
Entire Place • 3 bedrooms
La Valise Apartment
Entire Place • 1 bedroom
Virginia City Bunkhouse
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Virginia City?
Learn from the best! This table showcases top-performing Airbnb hosts in Virginia City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kaytlin | 9 | $61,682 | 794 | 4.86/5.0 |
| Benjamin | 1 | $48,282 | 18 | 4.72/5.0 |
| Heather | 2 | $45,719 | 52 | 4.88/5.0 |
| John | 1 | $44,906 | 125 | 4.99/5.0 |
| Mark | 1 | $26,060 | 74 | 4.96/5.0 |
| Ruth | 1 | $21,979 | 67 | 4.93/5.0 |
| Mark & Jeanne | 1 | $17,711 | 92 | 4.93/5.0 |
| Nicholette | 3 | $15,033 | 9 | 5.00/5.0 |
| Deborah | 1 | $3,802 | 176 | 4.98/5.0 |
| Haley | 1 | $3,788 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Virginia City.
Who Are the Airbnb Hosts in Virginia City?
Virginia City is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Virginia City
- With 63.6% Superhosts, Virginia City has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 50.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 68.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Virginia City averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Virginia City's Airbnb Market Compare to Nearby Cities?
How does the Virginia City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Gardiner, Virginia City has 23 percentage points lower occupancy and about $130 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Big Sky | 996 | $5,410 | $810.37 | 33% |
| Gallatin Gateway | 54 | $5,211 | $528.18 | 45% |
| Emigrant | 109 | $4,609 | $405.84 | 52% |
| Island Park | 1,012 | $4,346 | $453.41 | 47% |
| Gardiner | 212 | $4,208 | $317.18 | 55% |
| Pray | 52 | $3,978 | $369.23 | 48% |
| Bozeman | 717 | $3,760 | $303.74 | 49% |
| West Yellowstone | 287 | $3,720 | $399.69 | 43% |
| Livingston | 345 | $3,272 | $334.61 | 46% |
| Manhattan | 27 | $3,215 | $238.47 | 49% |
Frequently Asked Questions About Airbnb in Virginia City
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Virginia City.
How much do Airbnb hosts make in Virginia City?
Virginia City hosts earn about $13,168 per year on average, with an average nightly rate of $187 and RevPAR of $63. Those figures describe the typical revenue environment for active listings in Virginia City, Montana, not the ceiling for the best operators. Source: AirROI 2026 data, Virginia City market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Virginia City?
The average Airbnb occupancy rate in Virginia City is 31.9%. July is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Virginia City?
Listings in Virginia City average $187 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Virginia City?
Virginia City currently has about 22 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Virginia City?
AirROI currently classifies the short-term rental regulation level in Virginia City as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Virginia City?
RevPAR in Virginia City is about $63. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Virginia City?
Occupancy of 31.9% means Virginia City is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $13,168, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Virginia City?
The average booking lead time in Virginia City is about 56 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Virginia City?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Virginia City include Historic Virginia City, Ennis, Ruby Reservoir. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Virginia City?
entire_home listings make up 72.7% of the active supply in Virginia City. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Virginia City compare to nearby Airbnb markets?
Among neighboring markets, Big Sky posts $64,921 in average annual revenue with 33.1% occupancy, compared to Virginia City's $13,168 and 31.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Virginia City?
The average Airbnb stay length in Virginia City is about 3.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Virginia City?
Airbnb listings in Virginia City average 4.9 out of 5 overall. About 36.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Virginia City?
Oven and Dining table are among the strongest revenue-linked amenities in Virginia City. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Virginia City?
Yes. About 81.8% of active Airbnb listings in Virginia City charge a cleaning fee, and the average fee is $51. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Virginia City?
A 63.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.