Clayton, Missouri Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Clayton, Missouri? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $16,081 per year — at a $139 nightly rate, 38.4% occupancy, and a $58 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 24 active listings, Clayton is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply expanded 100.0% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Clayton?
In Clayton, the headline Airbnb metrics are $16,081 in average annual revenue,38.4% occupancy, $139 ADR, and $58 in RevPAR, and guests book about 29 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Clayton?
Understanding the monthly revenue variations for Airbnb listings in Clayton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Clayton is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Clayton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,683+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,807 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,991 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,161, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Clayton
What Is the Monthly Airbnb Occupancy Rate in Clayton?
Maximize your bookings by understanding the Clayton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Clayton:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Clayton
What Is the Average Airbnb Nightly Rate in Clayton?
Effective short term rental pricing strategy in Clayton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Clayton typically peaks in May and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $247+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
- Typical properties (Median) charge around $138 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Clayton
What Is the RevPAR for Airbnb in Clayton?
RevPAR in Clayton is currently $58. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $30 RevPAR.
- Typical properties (Median) generate $64 RevPAR.
- Strong performers (Top 25%) earn $85 RevPAR.
- Best-in-class (Top 10%) achieve $90 RevPAR.
Average Monthly RevPAR Trend in Clayton
RevPAR Insights for Clayton
- The average RevPAR in Clayton is $58. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($90) and bottom 25% ($30) is $60, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Clayton benchmarks. If your RevPAR falls below the median of $64, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $85+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Clayton?
Clayton's peak Airbnb season falls in August, October, June, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, October, June)
- Revenue averages $2,561 per month
- Occupancy rates average 52.1%
- Daily rates average $146
Shoulder Season
- Revenue averages $2,127 per month
- Occupancy maintains around 44.4%
- Daily rates hold near $153
Low Season (January, February, March)
- Revenue drops to average $1,612 per month
- Occupancy decreases to average 36.8%
- Daily rates adjust to average $147
Seasonality Insights for Clayton
- The Airbnb seasonality pattern in Clayton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Clayton's highest earning potential, with monthly revenues climbing to $2,825, occupancy reaching 60.4%, and ADRs peaking at $159.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,476, occupancy could drop to 29.3%, and ADRs may adjust to $141.
- Lower occupancy paired with meaningful seasonality means hosts in Clayton need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Clayton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Clayton?
Low regulation and minimal registration activity in Clayton, Missouri, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Clayton to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Clayton?
With a compact short-term rental market, Clayton gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Clayton | The heart of Clayton, featuring upscale dining, shopping, and proximity to business centers. Ideal for both business travelers and tourists seeking a central location with vibrant nightlife. | Clayton Farmers Market, Shaw Park, Saint Louis Art Museum, The Clayton Theater, Centene Corporation, Downtown Clayton Business District |
| Shaw Park | A picturesque park area that provides recreational opportunities, making it attractive for families and outdoor enthusiasts looking for a peaceful retreat. | Shaw Park, Clayton Dog Park, Reagan Park, Crystal Lake, Golf Course at Shaw Park |
| Old Town Clayton | A historical neighborhood with charming architecture, boutique shops, and cozy cafes, appealing to travelers seeking local experiences and character. | Clayton Historical Society, The Center of Clayton, Local boutiques, Art galleries, Restaurants in historic buildings |
| University City | Adjacent to Clayton, this area is home to diverse dining and cultural experiences, as well as close proximity to Washington University, appealing to students and families. | The Loop, Washington University, St. Louis Art Museum, University City Public Library, Coffee shops and bookstores |
| Forsyth Boulevard | Known for its business hubs and high-end apartments, this popular area is ideal for short-term rentals targeting business professionals visiting the area. | Clayton Business District, Forsyth Park, Nearby hotels, Corporate offices |
| Summit Park | A residential area that offers quiet living while still being close to Clayton’s main attractions, perfect for families and longer stays. | Residential parks, Playgrounds, Easy access to main Clayton attractions |
| Meramec Station | This area is emerging with new developments and attractions, drawing interest for investors looking for growth in the Airbnb market. | New commercial developments, Restaurants, Parks and recreational spaces |
| Brentwood Boulevard | A central area connecting various neighborhoods with shopping and entertainment options, ideal for short-term rental guests. | Brentwood Promenade, Brentwood Square, Dining options, Shopping centers |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Clayton offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Clayton?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Clayton
- The Clayton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Clayton, Apartment/Condo properties are the most common (87.5%), reflecting the local real estate landscape.
Clayton Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Clayton
- The dominant room capacity in Clayton is 2 bedrooms listings, making up 45.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 83.3% of the active Airbnb listings in Clayton, indicating a high concentration in these sizes.
Clayton Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Clayton
- The most common guest capacity trend in Clayton vacation rentals is listings accommodating 2 guests (41.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Clayton STR market, accounting for 75.0% of listings.
- A significant 41.7% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Clayton.
- 12.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Clayton.
- On average, properties in Clayton are equipped to host 3.5 guests.
How Do Listings in Clayton Compare on Quality?
Listing quality in Clayton can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Clayton
- The average of 17 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 8.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Clayton averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Clayton?
Amenity Prevalence
Amenity Insights for Clayton
- Essential amenities in Clayton that guests expect include: Heating, Air conditioning, Wifi, Smoke alarm, Kitchen, Cooking basics, TV, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Clayton: Heating, Air conditioning, Wifi, Smoke alarm, Kitchen, Cooking basics, TV, Dishes and silverware.
- Prioritize adding missing essentials: Heating, Air conditioning, Wifi, Cooking basics, TV, Dishes and silverware.
- Consider adding popular differentiators like Hot water or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Clayton to stay competitive.
Which Airbnb Amenities Boost Revenue in Clayton?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Clayton, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dryer | 70.8% | $21,395 | $3,177 | 573.4% |
Washer | 70.8% | $21,395 | $3,177 | 573.4% |
Hair dryer | 75.0% | $20,315 | $3,382 | 500.8% |
Shampoo | 66.7% | $20,757 | $6,730 | 208.4% |
Hangers | 62.5% | $20,673 | $8,429 | 145.3% |
Patio or balcony | 29.2% | $26,793 | $11,671 | 129.6% |
Pack ’n play/Travel crib | 20.8% | $27,466 | $13,086 | 109.9% |
Iron | 62.5% | $19,690 | $10,068 | 95.6% |
Extra pillows and blankets | 33.3% | $23,683 | $12,281 | 92.8% |
Fire extinguisher | 33.3% | $23,669 | $12,288 | 92.6% |
Revenue Impact Insights for Clayton
- Dryer tops the revenue impact list with a 573.4% uplift — listings with this amenity earn $21,395 vs. $3,177 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Clayton STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Clayton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsClayton Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Clayton
- The typical guest profile for Airbnb in Clayton consists of primarily domestic travelers (91%), often arriving from nearby St. Louis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.7% of guests.
- Key international markets include United States (90.7%) and DC (3.1%).
- Top languages spoken are English (66.1%) followed by Spanish (14.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from St. Louis and Seattle.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Clayton?
Listings in Clayton average 4.73 out of 5 overall, with about 50.3 reviews per active listing and 12.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Clayton
- An average rating of 4.73 places Clayton in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.92), while Value (4.64) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 12.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 12.5% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Clayton Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Clayton
- The most common availability pattern in Clayton falls within the 181-270 days range, representing 45.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Clayton (45.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Clayton?
Average Booking Lead Time by Month
Booking Lead Time Insights for Clayton
- The overall average booking lead time for vacation rentals in Clayton is 29 days.
- Guests book furthest in advance for stays during May (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (47 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Clayton.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Clayton averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Clayton?
Guests in Clayton stay about 14 nights on average, generating roughly 458 reservations and 19.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Clayton
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Clayton
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 19.1 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (16 nights) and shorten in Dec (3.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Clayton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
8.3% of total
2 Nights
1 listings
4.2% of total
3 Nights
6 listings
25% of total
4-6 Nights
1 listings
4.2% of total
30+ Nights
14 listings
58.3% of total
Key Insights
- The most prevalent minimum stay requirement in Clayton is 30+ Nights, adopted by 58.3% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (12.5%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (58.3%) caters to monthly stays (30+ nights) in Clayton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 58.3% of Clayton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 58.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Clayton.
Clayton Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
8 listings
33.3% of total
Moderate
3 listings
12.5% of total
Firm
5 listings
20.8% of total
Strict
8 listings
33.3% of total
Cancellation Policy Insights for Clayton
- The prevailing Airbnb cancellation policy trend in Clayton is Flexible, used by 33.3% of listings.
- A majority (54.1%) of hosts in Clayton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Clayton.
- With 33.3% using Strict terms, this is a viable option in Clayton, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Clayton.
How Much Are Airbnb Cleaning Fees in Clayton?
Cleaning fees in Clayton are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Clayton
- 91.7% of listings charge a cleaning fee, making it standard practice in Clayton. Guests expect it and factor it into their booking decisions.
- The gap between the average ($820) and median ($110) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Clayton median of $110. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Clayton Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Claytonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Forsyth Prime Luxury apartment 1F
Entire Place • 2 bedrooms
Spacious and bright, 1-BR Apt in Clayton Moorlands
Entire Place • 1 bedroom
Demun furnished rental 3 bedrooms
Entire Place • 3 bedrooms
Forsyth Prime luxury apartment 2F
Entire Place • 2 bedrooms
Clayton Gem: Cozy 2BR Retreat
Entire Place • 2 bedrooms
1920's rehab 2Bed 1Bath Apt Clayton (AL2E)
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Clayton?
Learn from the best! This table showcases top-performing Airbnb hosts in Clayton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David | 6 | $112,627 | 667 | 4.68/5.0 |
| Hui Mei | 2 | $65,187 | 106 | 4.84/5.0 |
| Lauren | 2 | $56,898 | 122 | 4.36/5.0 |
| Inayah And Bryson | 2 | $50,226 | 63 | 4.74/5.0 |
| Patty | 1 | $33,056 | 109 | 5.00/5.0 |
| Living In Clayton | 6 | $17,320 | 27 | 4.68/5.0 |
| Cecelia | 1 | $15,781 | 43 | 4.86/5.0 |
| Grace | 1 | $15,243 | 4 | 5.00/5.0 |
| JZM Corporate Housing | 1 | $11,933 | 60 | 4.87/5.0 |
| Maris | 1 | $4,919 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Clayton.
Who Are the Airbnb Hosts in Clayton?
Clayton has a relatively balanced host base.
Host Profile Insights for Clayton
- Only 20.8% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 4.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 54.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 37.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Clayton averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Clayton's Airbnb Market Compare to Nearby Cities?
How does the Clayton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Maryland Heights, Clayton has 16 percentage points lower occupancy and about $80 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wright City | 13 | $4,253 | $471.22 | 36% |
| Innsbrook | 197 | $4,228 | $434.35 | 35% |
| Ste. Genevieve | 13 | $3,803 | $392.99 | 35% |
| Creve Coeur | 10 | $3,280 | $289.73 | 44% |
| Makanda | 19 | $3,132 | $256.10 | 50% |
| Harvester | 14 | $3,088 | $234.92 | 47% |
| Maryland Heights | 19 | $2,997 | $218.87 | 54% |
| O’Fallon | 35 | $2,994 | $244.78 | 49% |
| Saint Charles | 157 | $2,946 | $220.80 | 49% |
| Wentzville | 19 | $2,814 | $202.03 | 49% |
Frequently Asked Questions About Airbnb in Clayton
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Clayton.
How much do Airbnb hosts make in Clayton?
Clayton hosts earn about $16,081 per year on average, with an average nightly rate of $139 and RevPAR of $58. Those figures describe the typical revenue environment for active listings in Clayton, Missouri, not the ceiling for the best operators. Source: AirROI 2026 data, Clayton market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Clayton?
The average Airbnb occupancy rate in Clayton is 38.4%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Clayton?
Listings in Clayton average $139 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Clayton?
Clayton currently has about 24 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Clayton?
AirROI currently classifies the short-term rental regulation level in Clayton as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Clayton?
RevPAR in Clayton is about $58. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Clayton?
Occupancy of 38.4% means Clayton is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $16,081, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Clayton?
The average booking lead time in Clayton is about 29 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Clayton?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Clayton include Downtown Clayton, Shaw Park, Old Town Clayton. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Clayton?
entire_home listings make up 100.0% of the active supply in Clayton. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Clayton compare to nearby Airbnb markets?
Among neighboring markets, Wright City posts $51,034 in average annual revenue with 35.5% occupancy, compared to Clayton's $16,081 and 38.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Clayton?
The average Airbnb stay length in Clayton is about 14 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Clayton?
Airbnb listings in Clayton average 4.73 out of 5 overall. About 12.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Clayton?
Dryer and Washer are among the strongest revenue-linked amenities in Clayton. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Clayton?
Yes. About 91.7% of active Airbnb listings in Clayton charge a cleaning fee, and the average fee is $820. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Clayton?
At 20.8%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.