Muskegon, Michigan Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Muskegon, Michigan? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $33,681 per year — at a $287 nightly rate, 44.2% occupancy, and a $137 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Muskegon's 215 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 90.3% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in Muskegon?
In Muskegon, the headline Airbnb metrics are $33,681 in average annual revenue,44.2% occupancy, $287 ADR, and $137 in RevPAR, and guests book about 53 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Muskegon?
Understanding the monthly revenue variations for Airbnb listings in Muskegon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Muskegon is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Muskegon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,083+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,706 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,881 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,656, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Muskegon
What Is the Monthly Airbnb Occupancy Rate in Muskegon?
Maximize your bookings by understanding the Muskegon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Muskegon:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Muskegon
What Is the Average Airbnb Nightly Rate in Muskegon?
Effective short term rental pricing strategy in Muskegon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Muskegon typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $491+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $335 or more.
- Typical properties (Median) charge around $239 per night.
- Entry-level properties (Bottom 25%) earn around $168 per night.
Average Daily Rate (ADR) Trend by Month in Muskegon
What Is the RevPAR for Airbnb in Muskegon?
RevPAR in Muskegon is currently $137. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $81 RevPAR.
- Typical properties (Median) generate $119 RevPAR.
- Strong performers (Top 25%) earn $166 RevPAR.
- Best-in-class (Top 10%) achieve $239 RevPAR.
Average Monthly RevPAR Trend in Muskegon
RevPAR Insights for Muskegon
- The average RevPAR in Muskegon is $137. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($239) and bottom 25% ($81) is $158, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Muskegon benchmarks. If your RevPAR falls below the median of $119, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $166+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Muskegon?
Muskegon's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $6,881 per month
- Occupancy rates average 62.2%
- Daily rates average $333
Shoulder Season
- Revenue averages $2,907 per month
- Occupancy maintains around 38.0%
- Daily rates hold near $264
Low Season (January, February, March)
- Revenue drops to average $1,775 per month
- Occupancy decreases to average 26.0%
- Daily rates adjust to average $259
Seasonality Insights for Muskegon
- Airbnb seasonality in Muskegon is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Muskegon's highest earning potential, with monthly revenues climbing to $8,216, occupancy reaching 70.0%, and ADRs peaking at $344.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,606, occupancy could drop to 23.8%, and ADRs may adjust to $230.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Muskegon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Muskegon, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Muskegon?
Low regulation and minimal registration activity in Muskegon, Michigan, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Muskegon to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Muskegon?
Location within Muskegon matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Michigan Shoreline | A beautiful area offering breathtaking views and access to the sandy beaches of Lake Michigan. Ideal for visitors during the summer months and water sports enthusiasts. | Pere Marquette Park, Muskegon State Park, Lake Express Ferry, Muskegon Lighthouse, Michigan's Adventure Amusement Park |
| Muskegon Heights | A close-knit community that attracts families and visitors interested in local culture. The area has parks and community events that keep guests engaged and entertained. | Muskegon Heights Park, Hartshorn Marina, Grand Valley State University, community festivals |
| Downtown Muskegon | Revitalized urban area featuring restaurants, shopping, and cultural experiences. Good for travelers looking to experience the local downtown life, dining options, and entertainment. | Frauenthal Center, Muskegon Museum of Art, LC Walker Arena, Riverside Park |
| Nordic Dunes | A unique natural area with dunes and forests, attracting outdoor and nature lovers. Offers opportunities for hiking, biking, and enjoying the native wildlife. | Norton Shores, Pigeon Creek Park, Lake Michigan Dunes, local hiking trails |
| Muskegon Lake | A scenic area with waterfront access, perfect for boaters and fishing enthusiasts. The lake provides a relaxing environment with beautiful views and outdoor activities. | Muskegon Lake Park, boating and fishing spots, waterfront dining, nature trails |
| Reeths-Puffer School District | A family-friendly area with great schools and community spaces. Good for visitors with children looking for a safe and welcoming community to stay in. | local parks, community centers, family-friendly activities |
| Montague | A charming nearby town known for its historical buildings and small-town vibe. Great for those looking to explore outside of Muskegon while still being close to the attractions. | Montague Village, local shops, White Lake, historical sites |
| White Lake | Known for its beautiful lakefront properties, ideal for summer rentals. Attracts tourists looking for a summer getaway with recreational opportunities on the water. | White Lake, Hart Historic District, water sports activities, fishing spots |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Muskegon offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Muskegon?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Muskegon
- The Muskegon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.7% of the 215 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Muskegon, House properties are the most common (71.6%), reflecting the local real estate landscape.
- Houses represent a significant 71.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, others, outdoor/unique (combined 5.6%) offer potential for unique stay experiences.
Muskegon Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Muskegon
- The dominant room capacity in Muskegon is 3 bedrooms listings, making up 32.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 61.4% of the active Airbnb listings in Muskegon, indicating a high concentration in these sizes.
- A significant 50.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Muskegon.
Muskegon Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Muskegon
- The most common guest capacity trend in Muskegon vacation rentals is listings accommodating 8+ guests (34.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Muskegon STR market, accounting for 59.1% of listings.
- 65.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Muskegon.
- On average, properties in Muskegon are equipped to host 5.8 guests.
How Do Listings in Muskegon Compare on Quality?
Listing quality in Muskegon can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Muskegon
- At 34.9 photos per listing on average, Muskegon hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 16.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Muskegon averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Muskegon?
Amenity Prevalence
Amenity Insights for Muskegon
- Essential amenities in Muskegon that guests expect include: Free parking on premises, Wifi, Heating, Air conditioning, Smoke alarm, TV, Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Muskegon: Free parking on premises, Wifi, Heating, Air conditioning, Smoke alarm, TV, Kitchen, Hot water.
- Prioritize adding missing essentials: Free parking on premises, Wifi, Heating, Smoke alarm, TV, Kitchen, Hot water.
- Consider adding popular differentiators like Coffee maker or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Muskegon to stay competitive.
Which Airbnb Amenities Boost Revenue in Muskegon?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Muskegon, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Coffee maker | 94.4% | $34,693 | $16,554 | 109.6% |
Dryer | 80.0% | $37,481 | $18,481 | 102.8% |
Washer | 80.9% | $37,179 | $18,832 | 97.4% |
Microwave | 88.4% | $35,590 | $19,172 | 85.6% |
Dishwasher | 72.1% | $38,415 | $21,450 | 79.1% |
Waterfront | 6.0% | $56,951 | $32,183 | 77.0% |
Kitchen | 97.2% | $34,091 | $19,390 | 75.8% |
Hot water | 96.3% | $34,224 | $19,612 | 74.5% |
Outdoor kitchen | 2.8% | $57,514 | $32,996 | 74.3% |
Pool table | 4.7% | $55,540 | $32,614 | 70.3% |
Revenue Impact Insights for Muskegon
- Coffee maker tops the revenue impact list with a 109.6% uplift — listings with this amenity earn $34,693 vs. $16,554 without it.
- Coffee maker, Washer, Microwave, Kitchen, Hot water — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Muskegon STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Muskegon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMuskegon Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Muskegon
- The typical guest profile for Airbnb in Muskegon consists of primarily domestic travelers (97%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.2% of guests.
- Key international markets include United States (97.2%) and Canada (0.9%).
- Top languages spoken are English (76.7%) followed by Spanish (8.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Grand Rapids.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Muskegon?
Listings in Muskegon average 4.89 out of 5 overall, with about 78.9 reviews per active listing and 53.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Muskegon
- With an overall rating of 4.89, Muskegon listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.95), while Value (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 53.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Muskegon Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Muskegon
- The most common availability pattern in Muskegon falls within the 271-366 days range, representing 43.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Muskegon (43.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Muskegon?
Average Booking Lead Time by Month
Booking Lead Time Insights for Muskegon
- The overall average booking lead time for vacation rentals in Muskegon is 53 days.
- Guests book furthest in advance for stays during July (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Muskegon.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Muskegon averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Muskegon?
Guests in Muskegon stay about 5 nights on average, generating roughly 5,479 reservations and 25.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Muskegon
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Muskegon
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 25.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (7.3 nights) and shorten in Feb (3.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Muskegon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
49 listings
22.8% of total
2 Nights
67 listings
31.2% of total
3 Nights
11 listings
5.1% of total
4-6 Nights
2 listings
0.9% of total
7-29 Nights
8 listings
3.7% of total
30+ Nights
78 listings
36.3% of total
Key Insights
- The most prevalent minimum stay requirement in Muskegon is 30+ Nights, adopted by 36.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.3%) caters to monthly stays (30+ nights) in Muskegon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.3% of Muskegon hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 36.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Muskegon.
Muskegon Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
5 listings
2.3% of total
Limited
4 listings
1.9% of total
Flexible
42 listings
19.5% of total
Moderate
53 listings
24.7% of total
Firm
78 listings
36.3% of total
Strict
33 listings
15.3% of total
Cancellation Policy Insights for Muskegon
- The prevailing Airbnb cancellation policy trend in Muskegon is Firm, used by 36.3% of listings.
- A majority (51.6%) of hosts in Muskegon utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.3% market standard in Muskegon.
- Regularly review your cancellation policy against competitors and market demand shifts in Muskegon.
How Much Are Airbnb Cleaning Fees in Muskegon?
Cleaning fees in Muskegon are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Muskegon
- 91.2% of listings charge a cleaning fee, making it standard practice in Muskegon. Guests expect it and factor it into their booking decisions.
- The gap between the average ($193) and median ($150) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.5% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Muskegon median of $150. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Muskegon Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Muskegonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakeside Reserve | Modern Renovated Church
Entire Place • 7 bedrooms
Beach Street Blast
Entire Place • 4 bedrooms
Muskegon Beach House Oasis With Pool
Entire Place • 4 bedrooms
The Claymore of Downtown Muskegon
Entire Place • 3 bedrooms
The Kite House
Entire Place • 3 bedrooms
Historic Building w/Hot Tub
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Muskegon?
Learn from the best! This table showcases top-performing Airbnb hosts in Muskegon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evan | 18 | $1,037,464 | 3113 | 4.82/5.0 |
| Hidden Gem Vacation Rentals | 14 | $553,874 | 441 | 4.93/5.0 |
| DreamStay | 15 | $381,513 | 442 | 4.90/5.0 |
| Samantha | 6 | $345,997 | 842 | 4.90/5.0 |
| Brenda | 7 | $322,399 | 647 | 4.97/5.0 |
| Alicia | 3 | $164,006 | 86 | 4.95/5.0 |
| Julie | 2 | $159,820 | 101 | 5.00/5.0 |
| Jessica | 3 | $132,734 | 378 | 4.92/5.0 |
| Mandy | 3 | $132,163 | 54 | 4.94/5.0 |
| Joshua | 4 | $120,824 | 118 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Muskegon.
Who Are the Airbnb Hosts in Muskegon?
Muskegon is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Muskegon
- With 77.7% Superhosts, Muskegon has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 17.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 1.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 77.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 43.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Muskegon averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Muskegon
These are the highest-grossing professional property management operations in Muskegon, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Hidden Gem Vacation Rentals | 14 | $553,874 | $236 | 49.4% | 4.93/5 |
| DreamStay | 15 | $381,513 | $222 | 34.7% | 4.90/5 |
| Jaqua | 5 | $97,770 | $325 | 34.2% | 4.56/5 |
| Ed | 4 | $82,059 | $250 | 44.7% | 4.93/5 |
| Michigan Lakeside Rentals | 4 | $77,203 | $227 | 30.8% | 4.86/5 |
| Austin | 3 | $75,748 | $549 | 43.7% | 4.71/5 |
| BVW Unsalted | 2 | $59,396 | $463 | 40.8% | 4.82/5 |
| Freshwater Vacation Rentals | 1 | $49,015 | $271 | 49.5% | 4.80/5 |
| Tonya | 1 | $37,610 | $642 | 49.8% | 4.87/5 |
| Evolve | 1 | $36,691 | $317 | 32.6% | 4.91/5 |
Management Company Insights for Muskegon
- The leading management company, Hidden Gem Vacation Rentals, operates 14 listings with $553,874 in gross revenue — a useful benchmark for what scale looks like in Muskegon.
- Top managers average 5 properties each, suggesting professional management in Muskegon still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.83/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 17.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Muskegon's Airbnb Market Compare to Nearby Cities?
How does the Muskegon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Greilickville, Muskegon has 6 percentage points lower occupancy and about $220 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laketown Township | 57 | $6,147 | $573.13 | 47% |
| Greilickville | 37 | $6,015 | $506.78 | 50% |
| Port Sheldon Township | 25 | $5,968 | $598.72 | 46% |
| Ganges Township | 70 | $5,813 | $663.40 | 37% |
| Saugatuck Township | 141 | $5,662 | $531.57 | 42% |
| Town of Jacksonport | 13 | $5,313 | $523.44 | 41% |
| Blair Township | 51 | $5,212 | $521.06 | 45% |
| Fennville | 34 | $5,119 | $528.89 | 39% |
| Town of Nasewaupee | 32 | $5,065 | $433.42 | 45% |
| Paw Paw Township | 11 | $4,978 | $431.38 | 49% |
Frequently Asked Questions About Airbnb in Muskegon
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Muskegon.
How much do Airbnb hosts make in Muskegon?
Muskegon hosts earn about $33,681 per year on average, with an average nightly rate of $287 and RevPAR of $137. Those figures describe the typical revenue environment for active listings in Muskegon, Michigan, not the ceiling for the best operators. Source: AirROI 2026 data, Muskegon market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Muskegon?
The average Airbnb occupancy rate in Muskegon is 44.2%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Muskegon?
Listings in Muskegon average $287 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Muskegon?
Muskegon currently has about 215 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Muskegon?
AirROI currently classifies the short-term rental regulation level in Muskegon as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Muskegon?
RevPAR in Muskegon is about $137. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Muskegon?
At 44.2% occupancy, Muskegon can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $33,681, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Muskegon?
The average booking lead time in Muskegon is about 53 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Muskegon?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Muskegon include Lake Michigan Shoreline, Muskegon Heights, Downtown Muskegon. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Muskegon?
entire_home listings make up 96.7% of the active supply in Muskegon. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Muskegon compare to nearby Airbnb markets?
Among neighboring markets, Laketown Township posts $73,768 in average annual revenue with 47.3% occupancy, compared to Muskegon's $33,681 and 44.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Muskegon?
The average Airbnb stay length in Muskegon is about 5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Muskegon?
Airbnb listings in Muskegon average 4.89 out of 5 overall. About 53.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Muskegon?
Coffee maker and Dryer are among the strongest revenue-linked amenities in Muskegon. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Muskegon?
Yes. About 91.2% of active Airbnb listings in Muskegon charge a cleaning fee, and the average fee is $193. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Muskegon?
A 77.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.