Holyoke, Massachusetts Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Holyoke, Massachusetts? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $19,434 per year — at a $201 nightly rate, 41.1% occupancy, and a $75 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 31 active listings, Holyoke is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 72.2% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Holyoke?
In Holyoke, the headline Airbnb metrics are $19,434 in average annual revenue,41.1% occupancy, $201 ADR, and $75 in RevPAR, and guests book about 42 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Holyoke?
Understanding the monthly revenue variations for Airbnb listings in Holyoke is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Holyoke is typically November, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Holyoke across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,333+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,003 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,728 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $821, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Holyoke
What Is the Monthly Airbnb Occupancy Rate in Holyoke?
Maximize your bookings by understanding the Holyoke STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Holyoke:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Holyoke
What Is the Average Airbnb Nightly Rate in Holyoke?
Effective short term rental pricing strategy in Holyoke involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Holyoke typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $374+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $187 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Holyoke
What Is the RevPAR for Airbnb in Holyoke?
RevPAR in Holyoke is currently $75. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $31 RevPAR.
- Typical properties (Median) generate $58 RevPAR.
- Strong performers (Top 25%) earn $87 RevPAR.
- Best-in-class (Top 10%) achieve $101 RevPAR.
Average Monthly RevPAR Trend in Holyoke
RevPAR Insights for Holyoke
- The average RevPAR in Holyoke is $75. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($101) and bottom 25% ($31) is $70, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Nov and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Holyoke benchmarks. If your RevPAR falls below the median of $58, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $87+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Holyoke?
Holyoke's peak Airbnb season falls in November, December, September, while the softest stretch is January, March, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (November, December, September)
- Revenue averages $3,230 per month
- Occupancy rates average 46.2%
- Daily rates average $200
Shoulder Season
- Revenue averages $2,608 per month
- Occupancy maintains around 44.5%
- Daily rates hold near $186
Low Season (January, March, April)
- Revenue drops to average $1,942 per month
- Occupancy decreases to average 32.6%
- Daily rates adjust to average $195
Seasonality Insights for Holyoke
- Airbnb seasonality in Holyoke is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Holyoke's highest earning potential, with monthly revenues climbing to $3,380, occupancy reaching 51.8%, and ADRs peaking at $209.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,427, occupancy could drop to 23.0%, and ADRs may adjust to $171.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Holyoke.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Holyoke, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Holyoke?
Low regulation and minimal registration activity in Holyoke, Massachusetts, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Holyoke to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Holyoke?
With a compact short-term rental market, Holyoke gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Holyoke | The heart of Holyoke, featuring historic architecture and a growing arts scene. It's a central location with easy access to amenities and restaurants, making it appealing for visitors. | Holyoke Mall, Wistariahurst Museum, McCray's Farm, The Holyoke Heritage State Park, Mount Tom State Reservation |
| Holyoke Canal District | A revitalizing area along the canals, known for recreational activities and scenic views. Great for guests interested in outdoor activities and local history. | Canal Walk, Holyoke Merry Go Round, Hampden Row, The Volleyball Hall of Fame, Doughboy Monument |
| South Holyoke | A neighborhood that offers a glimpse into cultural diversity, with a mix of local restaurants and shops. Attractive for those seeking a more authentic local experience. | Pulaski Park, Bennett Park, Our Lady of Guadalupe Church, Local eateries and shops |
| El Pueblo | Known for its vibrant community and local festivities, attracting visitors looking for cultural experiences unique to Holyoke. | El Mercado, Annual Puerto Rican Parade, Local cultural events and festivals |
| North Holyoke | A quieter residential area that offers easy access to outdoor activities and parks. Ideal for families and those looking to relax away from the hustle and bustle. | Cunningham Park, Mount Tom State Reservation, Biking and hiking trails, Local farms |
| Holyoke Historic District | Rich in history and architecture, this area appeals to those interested in local history and culture, with unique historic homes and buildings. | Historic Holyoke Canal District, Holyoke Historic Fire Museum, The Soldiers' Monument, The Polish Fire Society |
| Whiting Peak | An area that offers great views and outdoor activities, popular among nature lovers and those looking for a retreat-style stay. | Mount Tom Forest, Hiking trails, Scenic viewpoints, Wildlife observation |
| West Holyoke | A quieter outer neighborhood with a suburban feel, appealing to families and longer-term renters looking for a peaceful environment. | Local parks, Shopping centers, Schools and community centers |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Holyoke offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Holyoke?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Holyoke
- The Holyoke Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 58.1% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 41.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Holyoke, House properties are the most common (67.7%), reflecting the local real estate landscape.
- Houses represent a significant 67.7% portion, catering likely to families or larger groups.
Holyoke Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Holyoke
- The dominant room capacity in Holyoke is 3 bedrooms listings, making up 29% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 48.4% of the active Airbnb listings in Holyoke, indicating a high concentration in these sizes.
- A significant 32.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Holyoke.
Holyoke Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Holyoke
- The most common guest capacity trend in Holyoke vacation rentals is listings accommodating 6 guests (19.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Holyoke STR market, accounting for 35.5% of listings.
- 22.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Holyoke.
- On average, properties in Holyoke are equipped to host 2.7 guests.
How Do Listings in Holyoke Compare on Quality?
Listing quality in Holyoke can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Holyoke
- At 27.5 photos per listing on average, Holyoke hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 12.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Holyoke averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Holyoke?
Amenity Prevalence
Amenity Insights for Holyoke
- Essential amenities in Holyoke that guests expect include: Wifi, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, TV, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Holyoke: Wifi, Heating, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Heating, Smoke alarm.
- Consider adding popular differentiators like Carbon monoxide alarm or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Holyoke to stay competitive.
Which Airbnb Amenities Boost Revenue in Holyoke?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Holyoke, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dining table | 61.3% | $28,606 | $4,914 | 482.2% |
Refrigerator | 83.9% | $22,194 | $5,086 | 336.4% |
Conditioner | 48.4% | $32,259 | $7,411 | 335.3% |
Freezer | 67.7% | $25,649 | $6,385 | 301.7% |
Stove | 61.3% | $27,268 | $7,032 | 287.8% |
Coffee | 48.4% | $31,369 | $8,246 | 280.4% |
Cooking basics | 77.4% | $23,284 | $6,237 | 273.3% |
Oven | 64.5% | $26,156 | $7,214 | 262.6% |
Hot water | 83.9% | $21,990 | $6,144 | 257.9% |
Hangers | 77.4% | $23,179 | $6,598 | 251.3% |
Revenue Impact Insights for Holyoke
- Dining table tops the revenue impact list with a 482.2% uplift — listings with this amenity earn $28,606 vs. $4,914 without it.
- Refrigerator, Hot water — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Holyoke STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Holyoke. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHolyoke Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Holyoke
- The typical guest profile for Airbnb in Holyoke consists of primarily domestic travelers (95%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.0% of guests.
- Key international markets include United States (95%) and Mexico (1.4%).
- Top languages spoken are English (65%) followed by Spanish (15.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and San Francisco.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Holyoke?
Listings in Holyoke average 4.79 out of 5 overall, with about 66.9 reviews per active listing and 32.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Holyoke
- An average rating of 4.79 places Holyoke in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.91), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 32.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Holyoke Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Holyoke
- The most common availability pattern in Holyoke falls within the 181-270 days range, representing 45.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Holyoke (51.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Holyoke?
Average Booking Lead Time by Month
Booking Lead Time Insights for Holyoke
- The overall average booking lead time for vacation rentals in Holyoke is 42 days.
- Guests book furthest in advance for stays during May (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (41 days avg.) sees the longest lead times, while Winter (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Holyoke.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Holyoke averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Holyoke?
Guests in Holyoke stay about 7.4 nights on average, generating roughly 516 reservations and 16.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Holyoke
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Holyoke
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 16.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Nov (10.3 nights) and shorten in Oct (3.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Holyoke Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
22.6% of total
2 Nights
8 listings
25.8% of total
4-6 Nights
3 listings
9.7% of total
7-29 Nights
2 listings
6.5% of total
30+ Nights
11 listings
35.5% of total
Key Insights
- The most prevalent minimum stay requirement in Holyoke is 30+ Nights, adopted by 35.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (35.5%) caters to monthly stays (30+ nights) in Holyoke, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 35.5% of Holyoke hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 35.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Holyoke.
Holyoke Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
3.2% of total
Limited
1 listings
3.2% of total
Flexible
10 listings
32.3% of total
Moderate
5 listings
16.1% of total
Firm
13 listings
41.9% of total
Strict
1 listings
3.2% of total
Cancellation Policy Insights for Holyoke
- The prevailing Airbnb cancellation policy trend in Holyoke is Firm, used by 41.9% of listings.
- There's a relatively balanced mix between guest-friendly (48.4%) and stricter (45.1%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 41.9% market standard in Holyoke.
- Using a Strict policy might deter some guests, as only 3.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Holyoke.
How Much Are Airbnb Cleaning Fees in Holyoke?
Cleaning fees in Holyoke are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Holyoke
- About 67.7% of Holyoke listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($361) and median ($80) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Holyoke median of $80. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Holyoke Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Holyokebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Historic Wyckoff House
Entire Place • 7 bedrooms
Quaint Cape Style Brick Home
Entire Place • 3 bedrooms
Beautiful, spacious 3 BR home in private setting.
Entire Place • 3 bedrooms
Heart of Western MA and Comforts of Home
Entire Place • 3 bedrooms
Sunny Serenity in the Highlands
Entire Place • 2 bedrooms
Explore Holyoke from this charming 3 Bedroom house
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Holyoke?
Learn from the best! This table showcases top-performing Airbnb hosts in Holyoke based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Philip | 1 | $156,182 | 25 | 5.00/5.0 |
| Elder | 1 | $56,982 | 46 | 4.85/5.0 |
| Ryan | 2 | $56,934 | 214 | 4.83/5.0 |
| Dan | 3 | $52,664 | 148 | 4.96/5.0 |
| Joseph | 2 | $50,001 | 444 | 4.97/5.0 |
| Nahndi | 3 | $49,636 | 48 | 4.41/5.0 |
| Tian Hui | 4 | $46,656 | 317 | 4.85/5.0 |
| Mary | 1 | $34,785 | 109 | 4.98/5.0 |
| Liam | 1 | $21,700 | 262 | 4.84/5.0 |
| April | 1 | $18,187 | 162 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Holyoke.
Who Are the Airbnb Hosts in Holyoke?
Holyoke has a relatively balanced host base.
Host Profile Insights for Holyoke
- A 48.4% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 9.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 71.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 12.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Holyoke averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Holyoke
These are the highest-grossing professional property management operations in Holyoke, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Nahndi | 3 | $49,636 | $146 | 43.8% | 4.41/5 |
| Vacasa | 2 | $3,989 | $317 | 7.6% | N/A |
Management Company Insights for Holyoke
- The leading management company, Nahndi, operates 3 listings with $49,636 in gross revenue — a useful benchmark for what scale looks like in Holyoke.
- Top managers average 3 properties each, suggesting professional management in Holyoke still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.41/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 9.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Holyoke's Airbnb Market Compare to Nearby Cities?
How does the Holyoke Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Wellesley, Holyoke has 8 percentage points lower occupancy and about $345 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 12 | $7,070 | $516.04 | 33% |
| Fort Ann | 34 | $6,490 | $826.16 | 34% |
| Town of Ancram | 20 | $6,037 | $540.01 | 38% |
| Town of East Hampton | 1,298 | $5,936 | $1031.25 | 35% |
| Middletown | 395 | $5,624 | $614.86 | 44% |
| Pomfret | 15 | $5,506 | $521.04 | 42% |
| Monterey | 39 | $5,492 | $465.09 | 44% |
| Town of Pleasant Valley | 26 | $5,430 | $555.79 | 40% |
| Barnstead | 35 | $5,367 | $494.57 | 42% |
| Wellesley | 21 | $5,292 | $546.38 | 49% |
Frequently Asked Questions About Airbnb in Holyoke
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Holyoke.
How much do Airbnb hosts make in Holyoke?
Holyoke hosts earn about $19,434 per year on average, with an average nightly rate of $201 and RevPAR of $75. Those figures describe the typical revenue environment for active listings in Holyoke, Massachusetts, not the ceiling for the best operators. Source: AirROI 2026 data, Holyoke market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Holyoke?
The average Airbnb occupancy rate in Holyoke is 41.1%. November is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Holyoke?
Listings in Holyoke average $201 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Holyoke?
Holyoke currently has about 31 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Holyoke?
AirROI currently classifies the short-term rental regulation level in Holyoke as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Holyoke?
RevPAR in Holyoke is about $75. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Holyoke?
At 41.1% occupancy, Holyoke can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $19,434, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Holyoke?
The average booking lead time in Holyoke is about 42 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Holyoke?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Holyoke include Downtown Holyoke, Holyoke Canal District, South Holyoke. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Holyoke?
entire_home listings make up 58.1% of the active supply in Holyoke. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Holyoke compare to nearby Airbnb markets?
Among neighboring markets, Middletown Springs posts $84,834 in average annual revenue with 32.7% occupancy, compared to Holyoke's $19,434 and 41.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Holyoke?
The average Airbnb stay length in Holyoke is about 7.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Holyoke?
Airbnb listings in Holyoke average 4.79 out of 5 overall. About 32.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Holyoke?
Dining table and Refrigerator are among the strongest revenue-linked amenities in Holyoke. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Holyoke?
Yes. About 67.7% of active Airbnb listings in Holyoke charge a cleaning fee, and the average fee is $361. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Holyoke?
A 48.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.