Amherst, Massachusetts Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Amherst, Massachusetts? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $28,599 per year — at a $255 nightly rate, 47.9% occupancy, and a $115 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 64 active listings, Amherst is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 10.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Amherst?
In Amherst, the headline Airbnb metrics are $28,599 in average annual revenue,47.9% occupancy, $255 ADR, and $115 in RevPAR, and guests book about 64 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Amherst?
Understanding the monthly revenue variations for Airbnb listings in Amherst is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Amherst is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Amherst across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,296+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,630 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,029 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,185, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Amherst
What Is the Monthly Airbnb Occupancy Rate in Amherst?
Maximize your bookings by understanding the Amherst STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Amherst:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Amherst
What Is the Average Airbnb Nightly Rate in Amherst?
Effective short term rental pricing strategy in Amherst involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Amherst typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $694+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $299 or more.
- Typical properties (Median) charge around $160 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Amherst
What Is the RevPAR for Airbnb in Amherst?
RevPAR in Amherst is currently $115. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $48 RevPAR.
- Typical properties (Median) generate $68 RevPAR.
- Strong performers (Top 25%) earn $136 RevPAR.
- Best-in-class (Top 10%) achieve $230 RevPAR.
Average Monthly RevPAR Trend in Amherst
RevPAR Insights for Amherst
- The average RevPAR in Amherst is $115. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($230) and bottom 25% ($48) is $182, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in May and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Amherst benchmarks. If your RevPAR falls below the median of $68, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $136+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Amherst?
Amherst's peak Airbnb season falls in May, August, July, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (May, August, July)
- Revenue averages $4,119 per month
- Occupancy rates average 56.3%
- Daily rates average $262
Shoulder Season
- Revenue averages $3,234 per month
- Occupancy maintains around 47.2%
- Daily rates hold near $271
Low Season (January, February, March)
- Revenue drops to average $1,922 per month
- Occupancy decreases to average 28.9%
- Daily rates adjust to average $286
Seasonality Insights for Amherst
- Airbnb seasonality in Amherst is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Amherst's highest earning potential, with monthly revenues climbing to $4,553, occupancy reaching 59.4%, and ADRs peaking at $298.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,810, occupancy could drop to 27.6%, and ADRs may adjust to $245.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Amherst.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Amherst, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Amherst?
Low regulation and minimal registration activity in Amherst, Massachusetts, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Amherst to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Amherst?
Amherst is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Amherst Center | The vibrant heart of Amherst, known for its rich cultural scene, restaurants, and historical significance. Perfect for guests wanting to experience local festivals and events. | Amherst College, Emily Dickinson Museum, Amherst Farmers Market, Northampton Brewery, Amherst Cinema, The Amherst History Museum |
| North Amherst | A quieter residential area with convenient access to nature and outdoor activities. Ideal for those who prefer a more laid-back atmosphere while still being close to the amenities of the town. | Mount Tom State Reservation, Lake Wyola State Park, Puffer's Pond, Amherst Wildlife Sanctuary |
| South Amherst | Family-friendly with a mix of residential and rural settings. Attractive for visitors who enjoy peace, local farms, and community activities. | The Amherst Dog Park, Amherst Farmer's Market, Bohlen Fields, Griffin Park |
| University of Massachusetts Amherst | Home to a large university, this area attracts students and visiting families. Ideal for short-term rentals catering to academic guests or university events. | University Museum of Contemporary Art, Amherst Botanical Gardens, Campus Pond, Sports events at Mullins Center |
| Pelham | A small, quaint town near Amherst, offering rural charm and outdoor activities. Great for nature lovers looking for a peaceful retreat. | Pelham Lake, Mt. Tom State Reservation, Hiking Trails |
| Shutesbury | Surrounded by natural beauty and hiking trails, this area is appealing to those looking for a relaxing getaway in a rural setting, with scenic views and outdoor adventures. | Lake Metacomet, Shutesbury Athletic Club, Hiking Trails, Nature reserves |
| Hadley | Just north of Amherst, this area features shopping centers and market options, with proximity to the scenic Pioneer Valley. Ideal for guests wanting a blend of urban and rural experiences. | Hadley Farm Museum, The Village Commons, Hiking Trails in the Metacomet Range |
| Belchertown | A short drive from Amherst, offering a quiet suburban lifestyle with beautiful landscapes. Great for families and outdoor enthusiasts seeking a peaceful escape. | Woods Park, Belchertown Town Common, Lake WALLACE, Scenic Nature Trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Amherst offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Amherst?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Amherst
- The Amherst Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64.1% of the 64 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Amherst, House properties are the most common (65.6%), reflecting the local real estate landscape.
- Houses represent a significant 65.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 6.3%) offer potential for unique stay experiences.
Amherst Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Amherst
- The dominant room capacity in Amherst is 1 bedroom listings, making up 25% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 40.6% of the active Airbnb listings in Amherst, indicating a high concentration in these sizes.
- A significant 23.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Amherst.
Amherst Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Amherst
- The most common guest capacity trend in Amherst vacation rentals is listings accommodating 4 guests (17.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Amherst STR market, accounting for 31.3% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Amherst.
- On average, properties in Amherst are equipped to host 3.0 guests.
How Do Listings in Amherst Compare on Quality?
Listing quality in Amherst can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Amherst
- At 26.3 photos per listing on average, Amherst hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 4.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Amherst averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Amherst?
Amenity Prevalence
Amenity Insights for Amherst
- Essential amenities in Amherst that guests expect include: Heating, Wifi, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hair dryer, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Amherst: Heating, Wifi, Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Heating, Free parking on premises.
- Consider adding popular differentiators like Essentials or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Amherst to stay competitive.
Which Airbnb Amenities Boost Revenue in Amherst?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Amherst, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Air conditioning | 87.5% | $31,321 | $9,545 | 228.1% |
Barbecue utensils | 14.1% | $56,350 | $24,058 | 134.2% |
Fire extinguisher | 85.9% | $31,009 | $13,870 | 123.6% |
Exterior security cameras on propertyHigh opportunity | 9.4% | $56,157 | $25,748 | 118.1% |
Kitchen | 82.8% | $31,331 | $15,433 | 103.0% |
Carbon monoxide alarm | 92.2% | $29,752 | $14,990 | 98.5% |
Oven | 67.2% | $33,950 | $17,643 | 92.4% |
BBQ grill | 21.9% | $45,087 | $23,982 | 88.0% |
Wine glasses | 48.4% | $37,313 | $20,413 | 82.8% |
Dishes and silverware | 82.8% | $30,900 | $17,514 | 76.4% |
Revenue Impact Insights for Amherst
- Air conditioning tops the revenue impact list with a 228.1% uplift — listings with this amenity earn $31,321 vs. $9,545 without it.
- High-opportunity amenities — Exterior security cameras on property — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Air conditioning, Fire extinguisher, Kitchen, Carbon monoxide alarm, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Exterior security cameras on property — it has the best combination of high revenue impact and low market saturation in Amherst.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Amherst STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Amherst. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAmherst Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Amherst
- The typical guest profile for Airbnb in Amherst consists of primarily domestic travelers (92%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.1% of guests.
- Key international markets include United States (92.1%) and DC (1.1%).
- Top languages spoken are English (60.4%) followed by Spanish (12.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Amherst?
Listings in Amherst average 4.9 out of 5 overall, with about 166.4 reviews per active listing and 70.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Amherst
- With an overall rating of 4.9, Amherst listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.96), while Value (4.81) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 70.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Amherst Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Amherst
- The most common availability pattern in Amherst falls within the 181-270 days range, representing 43.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Amherst (46.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Amherst?
Average Booking Lead Time by Month
Booking Lead Time Insights for Amherst
- The overall average booking lead time for vacation rentals in Amherst is 64 days.
- Guests book furthest in advance for stays during May (average 112 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (64 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Amherst.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Amherst averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Amherst?
Guests in Amherst stay about 5.3 nights on average, generating roughly 1,717 reservations and 27.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Amherst
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Amherst
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 27.3 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (6.3 nights) and shorten in Oct (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Amherst Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
46.9% of total
2 Nights
12 listings
18.8% of total
3 Nights
2 listings
3.1% of total
4-6 Nights
3 listings
4.7% of total
7-29 Nights
1 listings
1.6% of total
30+ Nights
16 listings
25% of total
Key Insights
- The most prevalent minimum stay requirement in Amherst is 1 Night, adopted by 46.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.7%) of the Amherst Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (25%) caters to monthly stays (30+ nights) in Amherst, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.9% of Amherst hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 25% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Amherst.
Amherst Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
15 listings
23.4% of total
Moderate
19 listings
29.7% of total
Firm
27 listings
42.2% of total
Strict
3 listings
4.7% of total
Cancellation Policy Insights for Amherst
- The prevailing Airbnb cancellation policy trend in Amherst is Firm, used by 42.2% of listings.
- There's a relatively balanced mix between guest-friendly (53.1%) and stricter (46.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.2% market standard in Amherst.
- Using a Strict policy might deter some guests, as only 4.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Amherst.
How Much Are Airbnb Cleaning Fees in Amherst?
Cleaning fees in Amherst are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Amherst
- 78.1% of listings charge a cleaning fee, making it standard practice in Amherst. Guests expect it and factor it into their booking decisions.
- The gap between the average ($74) and median ($40) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Amherst median of $40. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Amherst Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Amherstbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Amherst Treehouse
Entire Place • 5 bedrooms
1840 two-family home in best downtown location
Entire Place • 3 bedrooms
Great/Ideal place near UMass for Graduation
Entire Place • 4 bedrooms
Luxury Retreat on Robert Frost Trail
Entire Place • 3 bedrooms
Long Mountain Suite W/Hot tub
Entire Place • 3 bedrooms
The Suprenant House
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Amherst?
Learn from the best! This table showcases top-performing Airbnb hosts in Amherst based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Victoria | 1 | $165,601 | 31 | 4.94/5.0 |
| Cheikh | 2 | $140,936 | 50 | 4.82/5.0 |
| Wendy | 2 | $123,861 | 353 | 4.90/5.0 |
| Raphael | 2 | $113,091 | 411 | 4.88/5.0 |
| Helen | 1 | $62,315 | 138 | 4.78/5.0 |
| Jaime | 1 | $58,545 | 152 | 5.00/5.0 |
| Kathryn | 1 | $57,270 | 65 | 4.78/5.0 |
| Alexander | 1 | $56,363 | 12 | 5.00/5.0 |
| Leslie | 2 | $53,573 | 51 | 4.83/5.0 |
| Catherine | 1 | $51,285 | 145 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Amherst.
Who Are the Airbnb Hosts in Amherst?
Amherst is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Amherst
- With 73.4% Superhosts, Amherst has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 76.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 35.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Amherst averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Amherst's Airbnb Market Compare to Nearby Cities?
How does the Amherst Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Wellesley, Amherst has 1 percentage points lower occupancy and about $292 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 12 | $7,070 | $516.04 | 33% |
| Fort Ann | 34 | $6,490 | $826.16 | 34% |
| Town of Ancram | 20 | $6,037 | $540.01 | 38% |
| Town of East Hampton | 1,298 | $5,936 | $1031.25 | 35% |
| Middletown | 395 | $5,624 | $614.86 | 44% |
| Pomfret | 15 | $5,506 | $521.04 | 42% |
| Monterey | 39 | $5,492 | $465.09 | 44% |
| Town of Pleasant Valley | 26 | $5,430 | $555.79 | 40% |
| Barnstead | 35 | $5,367 | $494.57 | 42% |
| Wellesley | 21 | $5,292 | $546.38 | 49% |
Frequently Asked Questions About Airbnb in Amherst
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Amherst.
How much do Airbnb hosts make in Amherst?
Amherst hosts earn about $28,599 per year on average, with an average nightly rate of $255 and RevPAR of $115. Those figures describe the typical revenue environment for active listings in Amherst, Massachusetts, not the ceiling for the best operators. Source: AirROI 2026 data, Amherst market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Amherst?
The average Airbnb occupancy rate in Amherst is 47.9%. May is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Amherst?
Listings in Amherst average $255 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Amherst?
Amherst currently has about 64 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Amherst?
AirROI currently classifies the short-term rental regulation level in Amherst as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Amherst?
RevPAR in Amherst is about $115. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Amherst?
At 47.9% occupancy, Amherst can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $28,599, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Amherst?
The average booking lead time in Amherst is about 64 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Amherst?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Amherst include Amherst Center, North Amherst, South Amherst. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Amherst?
entire_home listings make up 64.1% of the active supply in Amherst. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Amherst compare to nearby Airbnb markets?
Among neighboring markets, Middletown Springs posts $84,834 in average annual revenue with 32.7% occupancy, compared to Amherst's $28,599 and 47.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Amherst?
The average Airbnb stay length in Amherst is about 5.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Amherst?
Airbnb listings in Amherst average 4.9 out of 5 overall. About 70.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Amherst?
Air conditioning and Barbecue utensils are among the strongest revenue-linked amenities in Amherst. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Amherst?
Yes. About 78.1% of active Airbnb listings in Amherst charge a cleaning fee, and the average fee is $74. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Amherst?
A 73.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.