Adams, Massachusetts Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Adams, Massachusetts? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $19,397 per year — at a $217 nightly rate, 32.8% occupancy, and a $70 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 24 active listings, Adams is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 71.4% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Adams?
In Adams, the headline Airbnb metrics are $19,397 in average annual revenue,32.8% occupancy, $217 ADR, and $70 in RevPAR, and guests book about 43 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Adams?
Understanding the monthly revenue variations for Airbnb listings in Adams is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Adams is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Adams across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,542+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,406 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,729 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $967, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Adams
What Is the Monthly Airbnb Occupancy Rate in Adams?
Maximize your bookings by understanding the Adams STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Adams:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Adams
What Is the Average Airbnb Nightly Rate in Adams?
Effective short term rental pricing strategy in Adams involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Adams typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $379+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $234 or more.
- Typical properties (Median) charge around $147 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Adams
What Is the RevPAR for Airbnb in Adams?
RevPAR in Adams is currently $70. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $26 RevPAR.
- Typical properties (Median) generate $55 RevPAR.
- Strong performers (Top 25%) earn $80 RevPAR.
- Best-in-class (Top 10%) achieve $166 RevPAR.
Average Monthly RevPAR Trend in Adams
RevPAR Insights for Adams
- The average RevPAR in Adams is $70. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($166) and bottom 25% ($26) is $140, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Adams benchmarks. If your RevPAR falls below the median of $55, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $80+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Adams Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Adams?
Adams's peak Airbnb season falls in August, July, October, while the softest stretch is February, March, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, October)
- Revenue averages $3,655 per month
- Occupancy rates average 53.7%
- Daily rates average $210
Shoulder Season
- Revenue averages $2,381 per month
- Occupancy maintains around 34.4%
- Daily rates hold near $212
Low Season (February, March, April)
- Revenue drops to average $1,405 per month
- Occupancy decreases to average 22.1%
- Daily rates adjust to average $202
Seasonality Insights for Adams
- Airbnb seasonality in Adams is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Adams's highest earning potential, with monthly revenues climbing to $4,022, occupancy reaching 60.5%, and ADRs peaking at $219.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,112, occupancy could drop to 18.7%, and ADRs may adjust to $189.
- Lower occupancy paired with meaningful seasonality means hosts in Adams need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Adams, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Adams?
Low regulation and minimal registration activity in Adams, Massachusetts, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Adams to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Adams?
With a compact short-term rental market, Adams gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| North Adams | A cultural hub with a deep arts scene, home to the Massachusetts Museum of Contemporary Art (MASS MoCA). Attracts visitors interested in art, history, and outdoor activities, making it ideal for diverse guests. | Massachusetts Museum of Contemporary Art, Hunter Mountain, Houghton Mansion, North Adams Historical Society, Windsor Lake |
| Adams Town | Rich in history and surrounded by natural beauty, Adams offers a quaint New England experience with easy access to hiking trails and local events. It's great for families and outdoor enthusiasts. | Monument Mountain, Mount Greylock, Ashuwillticook Rail Trail, Adams Visitor Center, HAFTEN Park |
| Williamstown | Home to Williams College and known for its scenic beauty, Williamstown attracts college visitors, art lovers, and those interested in outdoor adventures during all seasons. | Clark Art Institute, Williams College Museum of Art, Mount Greylock State Reservation, Baker Field, The Killian Court |
| Berkshire East | Famous for skiing and outdoor sports, Berkshire East attracts adventure seekers year-round. This area is perfect for those looking to provide a winter getaway or summer outdoor activities. | Berkshire East Mountain Resort, Zoar Outdoor, Mohawk Trail State Forest, Pioneer Valley, Housatonic River |
| Lanesborough | A quiet town within the beautiful Berkshire region, Lanesborough offers scenic views and is close to several attractions, suitable for guests looking to relax and explore nature. | Berkshire Scenic Railway, Lake Pontoosuc, Hancock Shaker Village, Mount Greylock State Reservation, Canoe Meadows Wildlife Sanctuary |
| Great Barrington | A popular destination in the Berkshires known for its vibrant downtown, dining options, and cultural events. Great for urban dwellers seeking a rural retreat with plenty of local shops and experiences. | The Mahaiwe Performing Arts Center, Bash Bish Falls State Park, Great Barrington Historical Society, Berkshire Botanical Garden, Lake Mansfield |
| Stockbridge | Home to Tanglewood and a charming downtown, Stockbridge offers a quintessential New England experience with arts, culture, and beautiful landscapes. Serves a mix of locals and vacationers. | Tanglewood, Norman Rockwell Museum, Stockbridge Bowl, Berkshire Theatre Festival, Naumkeag |
| Pittsfield | As the largest city in the Berkshires, Pittsfield provides urban amenities and access to cultural attractions. Ideal for those looking to host guests who want city life with nature nearby. | Barrington Stage Company, Berkshire Museum, Pittsfield State Forest, The Colonial Theatre, Silver Lake |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Adams offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Adams?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Adams
- The Adams Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.8% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Adams, House properties are the most common (45.8%), reflecting the local real estate landscape.
- Houses represent a significant 45.8% portion, catering likely to families or larger groups.
- The presence of 12.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 8.4%) offer potential for unique stay experiences.
Adams Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Adams
- The dominant room capacity in Adams is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 50.0% of the active Airbnb listings in Adams, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Adams.
Adams Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Adams
- The most common guest capacity trend in Adams vacation rentals is listings accommodating 3 guests (20.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 6 guests dominate the Adams STR market, accounting for 37.5% of listings.
- 37.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Adams.
- On average, properties in Adams are equipped to host 4.1 guests.
How Do Listings in Adams Compare on Quality?
Listing quality in Adams can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Adams
- At 29.1 photos per listing on average, Adams hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 16.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Adams averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Adams?
Amenity Prevalence
Amenity Insights for Adams
- Essential amenities in Adams that guests expect include: Wifi, Carbon monoxide alarm, Coffee maker, Refrigerator, Smoke alarm, Free parking on premises, Heating, Air conditioning, TV, Kitchen. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Adams: Wifi, Carbon monoxide alarm, Coffee maker, Refrigerator, Smoke alarm, Free parking on premises, Heating, Air conditioning, TV, Kitchen.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV, Kitchen.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Adams to stay competitive.
Which Airbnb Amenities Boost Revenue in Adams?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Adams, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Cleaning products | 75.0% | $24,002 | $5,582 | 330.0% |
Iron | 70.8% | $24,940 | $5,936 | 320.1% |
Wine glasses | 62.5% | $27,058 | $6,629 | 308.2% |
Cooking basics | 79.2% | $23,002 | $5,699 | 303.6% |
Dishwasher | 37.5% | $36,289 | $9,262 | 291.8% |
Ceiling fan | 54.2% | $29,365 | $7,616 | 285.6% |
Baking sheet | 66.7% | $24,699 | $8,794 | 180.9% |
Books and reading material | 29.2% | $35,455 | $12,785 | 177.3% |
Indoor fireplace | 20.8% | $38,822 | $14,285 | 171.8% |
Patio or balcony | 58.3% | $26,181 | $9,900 | 164.5% |
Revenue Impact Insights for Adams
- Cleaning products tops the revenue impact list with a 330.0% uplift — listings with this amenity earn $24,002 vs. $5,582 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Adams STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Adams. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAdams Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Adams
- The typical guest profile for Airbnb in Adams consists of primarily domestic travelers (96%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.7% of guests.
- Key international markets include United States (95.7%) and Canada (1.1%).
- Top languages spoken are English (65.6%) followed by Spanish (9.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Adams?
Listings in Adams average 4.84 out of 5 overall, with about 58.6 reviews per active listing and 45.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Adams
- With an overall rating of 4.84, Adams listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.97), while Value (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 45.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Adams Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Adams
- The most common availability pattern in Adams falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Adams (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Adams?
Average Booking Lead Time by Month
Booking Lead Time Insights for Adams
- The overall average booking lead time for vacation rentals in Adams is 43 days.
- Guests book furthest in advance for stays during September (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 3 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (61 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Adams.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Adams averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Adams?
Guests in Adams stay about 5.6 nights on average, generating roughly 431 reservations and 18 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Adams
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Adams
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Apr (7.1 nights) and shorten in Sep (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Adams Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
33.3% of total
2 Nights
10 listings
41.7% of total
3 Nights
1 listings
4.2% of total
7-29 Nights
1 listings
4.2% of total
30+ Nights
4 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Adams is 2 Nights, adopted by 41.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Adams Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in Adams, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.7% of Adams hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Adams.
Adams Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
4.2% of total
Flexible
6 listings
25% of total
Moderate
12 listings
50% of total
Firm
3 listings
12.5% of total
Strict
2 listings
8.3% of total
Cancellation Policy Insights for Adams
- The prevailing Airbnb cancellation policy trend in Adams is Moderate, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Adams may expect booking flexibility.
- Strict cancellation policies are quite rare (8.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Adams.
- Using a Strict policy might deter some guests, as only 8.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Adams.
How Much Are Airbnb Cleaning Fees in Adams?
Cleaning fees in Adams are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Adams
- 79.2% of listings charge a cleaning fee, making it standard practice in Adams. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $108 is close to the median ($90), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 9.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Adams median of $90. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Adams Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Adamsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful Victorian. The heart of the Berkshires.
Entire Place • 5 bedrooms
Golf House by Mt Greylock - Walkable Adventures!
Entire Place • 4 bedrooms
Mountain Escape: Spring and Summer Specials!
Entire Place • 4 bedrooms
Mount Greylock View Retreat,3 bedroom,2 1/2 bath.
Entire Place • 3 bedrooms
Cozy Home In The Berkshires, Pet Friendly!
Entire Place • 3 bedrooms
Charming/Rustic Apartment with downtown views
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Adams?
Learn from the best! This table showcases top-performing Airbnb hosts in Adams based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Paula | 2 | $85,923 | 262 | 4.88/5.0 |
| Michael Richard | 1 | $61,926 | 49 | 4.94/5.0 |
| Amar | 1 | $60,654 | 102 | 4.99/5.0 |
| Jason | 1 | $42,668 | 75 | 4.93/5.0 |
| Lea | 2 | $37,873 | 104 | 4.83/5.0 |
| Yina | 5 | $36,271 | 116 | 4.75/5.0 |
| Julie | 1 | $26,753 | 8 | 5.00/5.0 |
| Michele | 1 | $24,487 | 89 | 4.99/5.0 |
| Kate | 1 | $21,840 | 261 | 4.92/5.0 |
| Ashley | 1 | $21,243 | 58 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Adams.
Who Are the Airbnb Hosts in Adams?
Adams is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Adams
- With 79.2% Superhosts, Adams has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 62.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 41.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Adams averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Adams's Airbnb Market Compare to Nearby Cities?
How does the Adams Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Town of Kingston, Adams has 16 percentage points lower occupancy and about $267 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 12 | $7,070 | $516.04 | 33% |
| Fort Ann | 34 | $6,490 | $826.16 | 34% |
| Town of Kingston | 11 | $6,318 | $484.39 | 49% |
| Town of Ancram | 20 | $6,037 | $540.01 | 38% |
| Frankford Township | 11 | $5,959 | $518.97 | 41% |
| Town of East Hampton | 1,298 | $5,936 | $1031.25 | 35% |
| Town of Monroe | 22 | $5,905 | $738.07 | 36% |
| Pomfret | 15 | $5,506 | $521.04 | 42% |
| Monterey | 39 | $5,492 | $465.09 | 44% |
| Town of Pleasant Valley | 26 | $5,430 | $555.79 | 40% |
Frequently Asked Questions About Airbnb in Adams
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Adams.
How much do Airbnb hosts make in Adams?
Adams hosts earn about $19,397 per year on average, with an average nightly rate of $217 and RevPAR of $70. Those figures describe the typical revenue environment for active listings in Adams, Massachusetts, not the ceiling for the best operators. Source: AirROI 2026 data, Adams market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Adams?
The average Airbnb occupancy rate in Adams is 32.8%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Adams?
Listings in Adams average $217 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Adams?
Adams currently has about 24 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Adams?
AirROI currently classifies the short-term rental regulation level in Adams as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Adams?
RevPAR in Adams is about $70. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Adams?
Occupancy of 32.8% means Adams is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $19,397, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Adams?
The average booking lead time in Adams is about 43 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Adams?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Adams include North Adams, Adams Town, Williamstown. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Adams?
entire_home listings make up 70.8% of the active supply in Adams. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Adams compare to nearby Airbnb markets?
Among neighboring markets, Middletown Springs posts $84,834 in average annual revenue with 32.7% occupancy, compared to Adams's $19,397 and 32.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Adams?
The average Airbnb stay length in Adams is about 5.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Adams?
Airbnb listings in Adams average 4.84 out of 5 overall. About 45.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Adams?
Cleaning products and Iron are among the strongest revenue-linked amenities in Adams. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Adams?
Yes. About 79.2% of active Airbnb listings in Adams charge a cleaning fee, and the average fee is $108. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Adams?
A 79.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.