Shapleigh, Maine Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Shapleigh, Maine? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $43,306 per year — at a $405 nightly rate, 41.4% occupancy, and a $199 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

With just 37 active listings, Shapleigh is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 184.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Shapleigh?

In Shapleigh, the headline Airbnb metrics are $43,306 in average annual revenue,41.4% occupancy, $405 ADR, and $199 in RevPAR, and guests book about 74 days in advance.

Avg. Daily Rate (ADR)(?)
$405
The average rental revenue earned for an occupied room per day in Shapleigh.
Occupancy Rate(?)
41.4%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$43,306
Average annual income for an Airbnb listing in Shapleigh. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$199
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
29.8%
Strong growth (29.8%) vs. last year.
Active Airbnb Listings(?)
37
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
74 days
How far in advance guests typically book in Shapleigh. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Shapleigh.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Shapleigh.
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How Much Do Airbnb Hosts Earn Monthly in Shapleigh?

Understanding the monthly revenue variations for Airbnb listings in Shapleigh is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shapleigh is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shapleigh across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $9,116+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $6,741 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $4,075 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,805, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Shapleigh

What Is the Monthly Airbnb Occupancy Rate in Shapleigh?

Maximize your bookings by understanding the Shapleigh STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shapleigh:

  • Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 39%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Shapleigh

What Is the Average Airbnb Nightly Rate in Shapleigh?

Effective short term rental pricing strategy in Shapleigh involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shapleigh typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $495+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $407 or more.
  • Typical properties (Median) charge around $321 per night.
  • Entry-level properties (Bottom 25%) earn around $246 per night.

Average Daily Rate (ADR) Trend by Month in Shapleigh

What Is the RevPAR for Airbnb in Shapleigh?

RevPAR in Shapleigh is currently $199. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $98 RevPAR.
  • Typical properties (Median) generate $166 RevPAR.
  • Strong performers (Top 25%) earn $212 RevPAR.
  • Best-in-class (Top 10%) achieve $252 RevPAR.

Average Monthly RevPAR Trend in Shapleigh

RevPAR Insights for Shapleigh

  • The average RevPAR in Shapleigh is $199. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($252) and bottom 25% ($98) is $154, indicating significant performance disparity driven by property quality, pricing strategy, and location.
  • RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Shapleigh benchmarks. If your RevPAR falls below the median of $166, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $212+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Shapleigh?

Shapleigh's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (August, July, June)
  • Revenue averages $10,202 per month
  • Occupancy rates average 65.1%
  • Daily rates average $404
Shoulder Season
  • Revenue averages $4,275 per month
  • Occupancy maintains around 34.5%
  • Daily rates hold near $374
Low Season (January, February, March)
  • Revenue drops to average $2,495 per month
  • Occupancy decreases to average 22.6%
  • Daily rates adjust to average $387

Seasonality Insights for Shapleigh

  • Airbnb seasonality in Shapleigh is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
  • During the high season, the absolute peak month showcases Shapleigh's highest earning potential, with monthly revenues climbing to $11,296, occupancy reaching 74.4%, and ADRs peaking at $408.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,125, occupancy could drop to 20.4%, and ADRs may adjust to $344.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shapleigh.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • In a highly seasonal market like Shapleigh, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Shapleigh?

Low regulation and minimal registration activity in Shapleigh, Maine, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Shapleigh to ensure full compliance before hosting.

(Source: AirROI data, 2026, finding no licensed listings among those analyzed)

What Are the Best Neighborhoods for Airbnb in Shapleigh?

With a compact short-term rental market, Shapleigh gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.

Best neighborhoods for Airbnb in Shapleigh
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Shapleigh Lake
A tranquil destination for families and outdoor enthusiasts. Popular for fishing, swimming, and boating, with a serene environment perfect for relaxation and nature activities.
Shapleigh Lake, Lakeside parks, Fishing spots, Boating opportunities, Scenic hiking trails
Highland Lake
Ideal for vacationing with its beautiful landscapes and recreational activities. Attracts visitors looking for a peaceful lakeside retreat with water sports.
Highland Lake, Public beaches, Kayaking and canoeing, Nature trails, Picnic areas
Shapleigh Town Center
Centrally located with access to local shops and restaurants. A great area for travelers who want a local experience while enjoying small-town charm.
Local diners, Shopping boutiques, Community events, Historic landmarks, Nearby parks
Alfred
Close to Shapleigh, Alfred offers quaint charm and attractions including nature trails and a lovely downtown, making it attractive for visitors and Airbnb hosts.
Alfred Village Park, Local craft shops, Antique stores, Nature trails, Historic buildings
Waterboro
A nearby town with access to several lakes and outdoor activities. It provides a mix of nature and community feel, ideal for family vacations and outdoor lovers.
Lake Bektash, Waterboro Recreational Area, Local hiking paths, Community festivals, Parks
Acton
Known for its beautiful landscapes and outdoor activities. Attracts tourists looking for a mix of relaxation and adventure.
Horn Pond, Nature preserves, Hiking trails, Fishing opportunities, Community events
Limerick
Great for exploring the Maine countryside with plenty of activities nearby. Offers both cultural and nature-based experiences, making it versatile for visitors.
Limerick Village, Proximity to lakes, Outdoor recreational areas, Local farmers market, Wildlife viewing
Sanford
A larger town nearby with a mix of urban amenities and access to nature. Offers more dining and shopping options while still being close to outdoor experiences.
Downtown Sanford, Shopping centers, Parks and recreation areas, Museums, Cultural events

With 8 distinct neighborhoods showing meaningful short-term rental activity, Shapleigh offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Shapleigh?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Shapleigh

  • The Shapleigh Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 37 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Shapleigh, House properties are the most common (78.4%), reflecting the local real estate landscape.
  • Houses represent a significant 78.4% portion, catering likely to families or larger groups.
  • Smaller segments like others (combined 2.7%) offer potential for unique stay experiences.

Shapleigh Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Shapleigh

  • The dominant room capacity in Shapleigh is 3 bedrooms listings, making up 56.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 78.4% of the active Airbnb listings in Shapleigh, indicating a high concentration in these sizes.
  • A significant 75.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shapleigh.

Shapleigh Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Shapleigh

  • The most common guest capacity trend in Shapleigh vacation rentals is listings accommodating 8+ guests (48.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Shapleigh STR market, accounting for 72.9% of listings.
  • 81.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shapleigh.
  • On average, properties in Shapleigh are equipped to host 6.8 guests.

How Do Listings in Shapleigh Compare on Quality?

Listing quality in Shapleigh can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
41.3
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
5.4
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
21.6%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Shapleigh

  • At 41.3 photos per listing on average, Shapleigh hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 21.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Shapleigh averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Shapleigh?

Amenity Prevalence

Amenity Insights for Shapleigh

  • Essential amenities in Shapleigh that guests expect include: Free parking on premises, Wifi, Kitchen, TV, Heating, BBQ grill. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Cooking basics, Refrigerator, Smoke alarm are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Shapleigh: Free parking on premises, Wifi, Kitchen, TV, Heating, BBQ grill.
  • Prioritize adding missing essentials: Free parking on premises, Wifi, Kitchen, TV, Heating, BBQ grill.
  • Consider adding popular differentiators like Cooking basics or Refrigerator to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Shapleigh to stay competitive.

Which Airbnb Amenities Boost Revenue in Shapleigh?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Shapleigh, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Outdoor furniture
86.5%$49,123$6,079708.0%
Microwave
86.5%$48,869$7,705534.3%
Exercise equipment
13.5%$115,749$31,987261.9%
Coffee
51.4%$66,155$19,187244.8%
Fire pit
70.3%$54,525$16,789224.8%
Pack ’n play/Travel crib
32.4%$80,210$25,592213.4%
Toaster
86.5%$47,670$15,376210.0%
Bed linens
86.5%$47,660$15,441208.7%
Wine glasses
64.9%$56,605$18,754201.8%
Clothing storage
64.9%$56,362$19,202193.5%

Revenue Impact Insights for Shapleigh

  • Outdoor furniture tops the revenue impact list with a 708.0% uplift — listings with this amenity earn $49,123 vs. $6,079 without it.
  • Outdoor furniture, Microwave, Toaster, Bed linens — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.

Recommendations for Hosts

  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Shapleigh STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shapleigh. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Shapleigh Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Shapleigh

  • The typical guest profile for Airbnb in Shapleigh consists of primarily domestic travelers (95%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 95.1% of guests.
  • Key international markets include United States (95.1%) and Germany (1.6%).
  • Top languages spoken are English (74.2%) followed by Spanish (9.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Boston and New York.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Shapleigh?

Listings in Shapleigh average 4.91 out of 5 overall, with about 34.8 reviews per active listing and 54.1% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Shapleigh

  • With an overall rating of 4.91, Shapleigh listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
  • The strongest subcategory is Communication (4.96), while Value (4.83) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 54.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Shapleigh Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Shapleigh

  • The most common availability pattern in Shapleigh falls within the 271-366 days range, representing 48.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 97.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Shapleigh (45.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Shapleigh?

Average Booking Lead Time by Month

Booking Lead Time Insights for Shapleigh

  • The overall average booking lead time for vacation rentals in Shapleigh is 74 days.
  • Guests book furthest in advance for stays during July (average 119 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 13 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (102 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Shapleigh.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 119 days out to capitalize on advance planning.
  • During January, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 102 days) to capture early planners.
  • Monitor your own booking lead times against these Shapleigh averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Shapleigh?

Guests in Shapleigh stay about 6 nights on average, generating roughly 683 reservations and 18.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.

Monthly Length of Stay in Shapleigh

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Shapleigh

  • A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
  • 18.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
  • Stay lengths peak in Jul (9 nights) and shorten in Nov (2.9 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
  • Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Shapleigh Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (2.7%)

1 Night

1 listings

2.7% of total

2 Nights (13.5%)

2 Nights

5 listings

13.5% of total

3 Nights (21.6%)

3 Nights

8 listings

21.6% of total

4-6 Nights (13.5%)

4-6 Nights

5 listings

13.5% of total

7-29 Nights (2.7%)

7-29 Nights

1 listings

2.7% of total

30+ Nights (45.9%)

30+ Nights

17 listings

45.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Shapleigh is 30+ Nights, adopted by 45.9% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (16.2%), suggesting hosts prefer slightly longer bookings to optimize turnover.
  • A significant segment (45.9%) caters to monthly stays (30+ nights) in Shapleigh, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 45.9% of Shapleigh hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 2.7% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 45.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shapleigh.

Shapleigh Airbnb Cancellation Policy Trends Analysis (2026)

Limited (10.8%)

Limited

4 listings

10.8% of total

Super Strict 30 Days

1 listings

2.7% of total

Flexible

1 listings

2.7% of total

Moderate (27%)

Moderate

10 listings

27% of total

Firm (40.5%)

Firm

15 listings

40.5% of total

Strict (16.2%)

Strict

6 listings

16.2% of total

Cancellation Policy Insights for Shapleigh

  • The prevailing Airbnb cancellation policy trend in Shapleigh is Firm, used by 40.5% of listings.
  • A majority (56.7%) of hosts in Shapleigh utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 40.5% market standard in Shapleigh.
  • Regularly review your cancellation policy against competitors and market demand shifts in Shapleigh.

How Much Are Airbnb Cleaning Fees in Shapleigh?

Cleaning fees in Shapleigh are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$213
Median Cleaning Fee
$200
Listings Charging a Fee
94.6%
Fee as Revenue Share
10.7%

Cleaning Fee Insights for Shapleigh

  • 94.6% of listings charge a cleaning fee, making it standard practice in Shapleigh. Guests expect it and factor it into their booking decisions.
  • The average cleaning fee of $213 is close to the median ($200), suggesting a relatively consistent fee structure across the market.
  • Cleaning fees represent 10.7% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Shapleigh median of $200. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Shapleigh Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Shapleighbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Mansion in Maine -  lndoor Pool, Tennis Court, Gym

Mansion in Maine - lndoor Pool, Tennis Court, Gym

Entire Place • 8 bedrooms

$321,604
Revenue
64.2%
Occupancy
$2732.13
Daily Rate
Lakehouse/HottubFirePit/2pvtdocks/SUPs/YAKs/LgYard

Lakehouse/HottubFirePit/2pvtdocks/SUPs/YAKs/LgYard

Entire Place • 3 bedrooms

$112,430
Revenue
47.6%
Occupancy
$552.89
Daily Rate
Private Beach — Luxury Lakefront Paradise

Private Beach — Luxury Lakefront Paradise

Entire Place • 4 bedrooms

$92,866
Revenue
49.2%
Occupancy
$471.83
Daily Rate
Camp S'Mores | Lakefront | Hot Tub | Arcade Games

Camp S'Mores | Lakefront | Hot Tub | Arcade Games

Entire Place • 6 bedrooms

$91,185
Revenue
48.8%
Occupancy
$458.07
Daily Rate
Historic Schoolhouse c1866 Winter & Summer Dates

Historic Schoolhouse c1866 Winter & Summer Dates

Entire Place • N/A

$89,389
Revenue
68.5%
Occupancy
$345.83
Daily Rate
Lakefront Retreat w/ Sandy Beach, 2 Docks + A/C

Lakefront Retreat w/ Sandy Beach, 2 Docks + A/C

Entire Place • 4 bedrooms

$62,318
Revenue
41.8%
Occupancy
$487.01
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Shapleigh?

Learn from the best! This table showcases top-performing Airbnb hosts in Shapleigh based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Shapleigh by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Mandy1$321,604115.00/5.0
Liz & Cristina3$170,9981755.00/5.0
Chris And Erica1$112,4301694.96/5.0
Yvonne1$92,866535.00/5.0
Camp1$91,185604.72/5.0
Melissa1$62,318824.84/5.0
Margaret1$60,87455.00/5.0
Coastline Vacation Rentals1$52,268144.86/5.0
Kendall1$50,299284.96/5.0
Tejay1$49,414294.76/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shapleigh.

Who Are the Airbnb Hosts in Shapleigh?

Shapleigh is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts
54.1%
Professional Management
10.8%
Cohosted Listings
24.3%
Instant Book Enabled
0.0%
Simplified Pricing
78.4%

Host Profile Insights for Shapleigh

  • With 54.1% Superhosts, Shapleigh has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
  • 10.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
  • 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 78.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 24.3% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Shapleigh averages regularly and adjust your hosting strategy based on what top performers do differently.

Top Professional Management Companies in Shapleigh

These are the highest-grossing professional property management operations in Shapleigh, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.

Top Airbnb management companies in Shapleigh
CompanyListingsRevenueADROcc.Rating
Camp1$91,185$45848.8%4.72/5
Coastline Vacation Rentals1$52,268$40259.2%4.86/5
Michael1$31,880$32039.6%4.93/5
Evolve1$22,701$35428.3%5.00/5

Management Company Insights for Shapleigh

  • The leading management company, Camp, operates 1 listings with $91,185 in gross revenue — a useful benchmark for what scale looks like in Shapleigh.
  • Top managers average 1 properties each, suggesting professional management in Shapleigh still operates at a relatively boutique scale.
  • Professionally managed listings in the top tier average 4.88/5 in guest ratings — demonstrating that scale and quality can coexist.

Recommendations

  • With only 10.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
  • Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
  • If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.

How Does Shapleigh's Airbnb Market Compare to Nearby Cities?

How does the Shapleigh Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with South Berwick, Shapleigh has 16 percentage points lower occupancy and about $163 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Shapleigh — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
North Hampton10$5,816$571.8137%
South Berwick12$5,556$242.4757%
Nahant13$5,554$606.0544%
Barnstead35$5,367$494.5742%
Duxbury15$5,350$595.1749%
Wellesley21$5,292$546.3849%
North Andover12$5,229$454.4644%
Kennebunkport150$5,057$680.1642%
Goffstown13$4,916$344.9650%
Manchester12$4,835$401.5246%

Frequently Asked Questions About Airbnb in Shapleigh

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Shapleigh.

How much do Airbnb hosts make in Shapleigh?

Shapleigh hosts earn about $43,306 per year on average, with an average nightly rate of $405 and RevPAR of $199. Those figures describe the typical revenue environment for active listings in Shapleigh, Maine, not the ceiling for the best operators. Source: AirROI 2026 data, Shapleigh market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Shapleigh?

The average Airbnb occupancy rate in Shapleigh is 41.4%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Shapleigh?

Listings in Shapleigh average $405 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Shapleigh?

Shapleigh currently has about 37 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Shapleigh?

AirROI currently classifies the short-term rental regulation level in Shapleigh as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Shapleigh?

RevPAR in Shapleigh is about $199. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Shapleigh?

At 41.4% occupancy, Shapleigh can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $43,306, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Shapleigh?

The average booking lead time in Shapleigh is about 74 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Shapleigh?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Shapleigh include Shapleigh Lake, Highland Lake, Shapleigh Town Center. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Shapleigh?

entire_home listings make up 100.0% of the active supply in Shapleigh. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Shapleigh compare to nearby Airbnb markets?

Among neighboring markets, North Hampton posts $69,790 in average annual revenue with 36.8% occupancy, compared to Shapleigh's $43,306 and 41.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Shapleigh?

The average Airbnb stay length in Shapleigh is about 6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Shapleigh?

Airbnb listings in Shapleigh average 4.91 out of 5 overall. About 54.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Shapleigh?

Outdoor furniture and Microwave are among the strongest revenue-linked amenities in Shapleigh. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Shapleigh?

Yes. About 94.6% of active Airbnb listings in Shapleigh charge a cleaning fee, and the average fee is $213. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Shapleigh?

A 54.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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