Gray, Maine Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Gray, Maine? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $38,846 per year — at a $394 nightly rate, 42.2% occupancy, and a $176 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 25 active listings, Gray is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 25.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Gray?
In Gray, the headline Airbnb metrics are $38,846 in average annual revenue,42.2% occupancy, $394 ADR, and $176 in RevPAR, and guests book about 91 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Gray?
Understanding the monthly revenue variations for Airbnb listings in Gray is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gray is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gray across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,968+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,324 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,898 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,264, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gray
What Is the Monthly Airbnb Occupancy Rate in Gray?
Maximize your bookings by understanding the Gray STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gray:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gray
What Is the Average Airbnb Nightly Rate in Gray?
Effective short term rental pricing strategy in Gray involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gray typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $654+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $485 or more.
- Typical properties (Median) charge around $320 per night.
- Entry-level properties (Bottom 25%) earn around $211 per night.
Average Daily Rate (ADR) Trend by Month in Gray
What Is the RevPAR for Airbnb in Gray?
RevPAR in Gray is currently $176. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $105 RevPAR.
- Typical properties (Median) generate $177 RevPAR.
- Strong performers (Top 25%) earn $246 RevPAR.
- Best-in-class (Top 10%) achieve $343 RevPAR.
Average Monthly RevPAR Trend in Gray
RevPAR Insights for Gray
- The average RevPAR in Gray is $176. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($343) and bottom 25% ($105) is $238, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Nov, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Gray benchmarks. If your RevPAR falls below the median of $177, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $246+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Gray?
Gray's peak Airbnb season falls in July, August, June, while the softest stretch is February, April, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $8,410 per month
- Occupancy rates average 57.9%
- Daily rates average $407
Shoulder Season
- Revenue averages $3,839 per month
- Occupancy maintains around 38.4%
- Daily rates hold near $389
Low Season (February, April, November)
- Revenue drops to average $2,873 per month
- Occupancy decreases to average 33.5%
- Daily rates adjust to average $375
Seasonality Insights for Gray
- Airbnb seasonality in Gray is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Gray's highest earning potential, with monthly revenues climbing to $10,231, occupancy reaching 64.7%, and ADRs peaking at $420.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,583, occupancy could drop to 25.8%, and ADRs may adjust to $343.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gray.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Gray, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Gray?
Low regulation and minimal registration activity in Gray, Maine, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Gray to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Gray?
With a compact short-term rental market, Gray gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gray Village | A charming village offering a quaint atmosphere, ideal for guests seeking local experience and close proximity to recreational activities such as fishing and hiking. | Gray Public Library, Gray Village Park, Maine Wildlife Park, Presumpscot River, Gray Farmers Market |
| Crystal Lake | A beautiful area that attracts visitors for its scenic lake and outdoor activities, perfect for families and nature lovers looking to relax or engage in water sports. | Crystal Lake, Boating and fishing activities, Local picnic areas, Nature trails nearby |
| Riverbend | Known for its serene environment and access to the Royal River, this area is great for guests looking for tranquility alongside outdoor adventures. | Royal River, Hiking trails, Fishing spots, Scenic views |
| Cumberland County | A larger region encompassing Gray, offering diverse attractions, making it suitable for all types of travelers, from business to leisure. | Cumberland County Civic Center, Maine Mall, Parks and recreation areas, Local dining options |
| Maine Wildlife Park | Popular destination for families and nature enthusiasts to view native wildlife, providing an educational and recreational experience. | Wildlife exhibits, Nature trails, Children's playground, Picnic areas |
| Nason's Beach | A local beach area offering a sandy retreat in the summer, frequented by families and those looking to enjoy the sun and water activities. | Swimming and sunbathing, Beachfront picnic areas, Local cafes |
| Gray Historical Society | A site that offers a glimpse into the local history and culture, attracting guests interested in Maine's rich heritage. | Historical exhibits, Local artifacts, Guided tours |
| Local Wineries and Breweries | The region has a number of local wineries and breweries that attract visitors looking to explore Maine's craft beverage scene. | Wine tastings, Brewery tours, Events and festivals |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Gray offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Gray?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gray
- The Gray Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gray, House properties are the most common (80%), reflecting the local real estate landscape.
- Houses represent a significant 80% portion, catering likely to families or larger groups.
Gray Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gray
- The dominant room capacity in Gray is 3 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 68.0% of the active Airbnb listings in Gray, indicating a high concentration in these sizes.
- A significant 68.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gray.
Gray Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gray
- The most common guest capacity trend in Gray vacation rentals is listings accommodating 8+ guests (44%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Gray STR market, accounting for 68.0% of listings.
- 72.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gray.
- On average, properties in Gray are equipped to host 5.9 guests.
How Do Listings in Gray Compare on Quality?
Listing quality in Gray can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Gray
- At 35.6 photos per listing on average, Gray hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 20.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Gray averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Gray?
Amenity Prevalence
Amenity Insights for Gray
- Essential amenities in Gray that guests expect include: Free parking on premises, Smoke alarm, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Oven, Dishes and silverware, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gray: Free parking on premises, Smoke alarm, Wifi, TV.
- Prioritize adding missing essentials: Free parking on premises, TV.
- Consider adding popular differentiators like Oven or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gray to stay competitive.
Which Airbnb Amenities Boost Revenue in Gray?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Gray, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Outdoor dining area | 64.0% | $49,290 | $20,279 | 143.1% |
High chair | 36.0% | $60,854 | $26,467 | 129.9% |
Pack ’n play/Travel crib | 48.0% | $53,682 | $25,152 | 113.4% |
Washer | 76.0% | $44,288 | $21,613 | 104.9% |
Carbon monoxide alarm | 80.0% | $42,880 | $22,712 | 88.8% |
Dishwasher | 60.0% | $47,664 | $25,620 | 86.0% |
Barbecue utensils | 40.0% | $53,533 | $29,055 | 84.2% |
Ethernet connection | 20.0% | $60,139 | $33,523 | 79.4% |
Hangers | 80.0% | $42,587 | $23,885 | 78.3% |
Baking sheet | 36.0% | $53,591 | $30,552 | 75.4% |
Revenue Impact Insights for Gray
- Outdoor dining area tops the revenue impact list with a 143.1% uplift — listings with this amenity earn $49,290 vs. $20,279 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Gray STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gray. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGray Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Gray
- The typical guest profile for Airbnb in Gray consists of primarily domestic travelers (99%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.5% of guests.
- Key international markets include United States (98.5%) and Canada (0.5%).
- Top languages spoken are English (71.1%) followed by Spanish (13.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Gray?
Listings in Gray average 4.89 out of 5 overall, with about 75.7 reviews per active listing and 68.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Gray
- With an overall rating of 4.89, Gray listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.96), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 68.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Gray Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gray
- The most common availability pattern in Gray falls within the 271-366 days range, representing 44% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gray (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Gray?
Average Booking Lead Time by Month
Booking Lead Time Insights for Gray
- The overall average booking lead time for vacation rentals in Gray is 91 days.
- Guests book furthest in advance for stays during July (average 152 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (129 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (91 days) as a baseline for your pricing and availability strategy in Gray.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 152 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 129 days) to capture early planners.
- Monitor your own booking lead times against these Gray averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Gray?
Guests in Gray stay about 4.5 nights on average, generating roughly 551 reservations and 22 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Gray
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Gray
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 22 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (6.9 nights) and shorten in Mar (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Gray Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
16% of total
2 Nights
4 listings
16% of total
3 Nights
2 listings
8% of total
4-6 Nights
2 listings
8% of total
7-29 Nights
2 listings
8% of total
30+ Nights
11 listings
44% of total
Key Insights
- The most prevalent minimum stay requirement in Gray is 30+ Nights, adopted by 44% of listings. This highlights the market's preference for longer commitments.
- A significant segment (44%) caters to monthly stays (30+ nights) in Gray, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 44% of Gray hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 44% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gray.
Gray Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
4% of total
Super Strict 30 Days
1 listings
4% of total
Flexible
6 listings
24% of total
Moderate
6 listings
24% of total
Firm
8 listings
32% of total
Strict
3 listings
12% of total
Cancellation Policy Insights for Gray
- The prevailing Airbnb cancellation policy trend in Gray is Firm, used by 32% of listings.
- There's a relatively balanced mix between guest-friendly (48.0%) and stricter (44.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 32% market standard in Gray.
- Using a Strict policy might deter some guests, as only 12% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Gray.
How Much Are Airbnb Cleaning Fees in Gray?
Cleaning fees in Gray are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Gray
- 100.0% of listings charge a cleaning fee, making it standard practice in Gray. Guests expect it and factor it into their booking decisions.
- The gap between the average ($200) and median ($165) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.8% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Gray median of $165. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Gray Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Graybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Waterfront Access w Kayaks, Private Deck, Firepit
Entire Place • 4 bedrooms
Beautiful lakefront home on Little Sebago Lake
Entire Place • 4 bedrooms
Remodeled Lakefront on Little Sebago w dock+kayaks
Entire Place • 4 bedrooms
Edgewater Retreat - Lakefront w/Sauna & EV Charger
Entire Place • 4 bedrooms
Charming 3 bedroom cottage on Notched Pond
Entire Place • 3 bedrooms
Lakefront, Swim, Fish, Kayak, FirePit
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Gray?
Learn from the best! This table showcases top-performing Airbnb hosts in Gray based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amy | 1 | $130,468 | 69 | 4.77/5.0 |
| Katie | 1 | $83,439 | 55 | 4.98/5.0 |
| Mandy And Ashley | 1 | $63,047 | 20 | 4.95/5.0 |
| Colleen | 1 | $57,933 | 97 | 4.81/5.0 |
| Marc | 1 | $53,109 | 65 | 4.95/5.0 |
| Nick | 1 | $53,007 | 47 | 4.87/5.0 |
| Kristi | 1 | $49,524 | 13 | 5.00/5.0 |
| Karl & Margaret | 1 | $46,131 | 306 | 4.95/5.0 |
| Christopher | 1 | $42,572 | 45 | 4.67/5.0 |
| Violeta | 1 | $40,890 | 44 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gray.
Who Are the Airbnb Hosts in Gray?
Gray is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Gray
- With 60.0% Superhosts, Gray has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 12.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 80.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 28.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Gray averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Gray
These are the highest-grossing professional property management operations in Gray, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Vacasa Maine | 1 | $20,867 | $1,592 | 14.1% | 4.80/5 |
| Vacasa Arizona | 1 | $2,129 | $244 | 16.3% | 4.76/5 |
| Evolve | 1 | $1,453 | $250 | 9.8% | 4.75/5 |
Management Company Insights for Gray
- The leading management company, Vacasa Maine, operates 1 listings with $20,867 in gross revenue — a useful benchmark for what scale looks like in Gray.
- Top managers average 1 properties each, suggesting professional management in Gray still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.77/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 12.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Gray's Airbnb Market Compare to Nearby Cities?
How does the Gray Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with South Berwick, Gray has 15 percentage points lower occupancy and about $152 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| North Hampton | 10 | $5,816 | $571.81 | 37% |
| South Berwick | 12 | $5,556 | $242.47 | 57% |
| Nahant | 13 | $5,554 | $606.05 | 44% |
| Barnstead | 35 | $5,367 | $494.57 | 42% |
| Duxbury | 15 | $5,350 | $595.17 | 49% |
| Wellesley | 21 | $5,292 | $546.38 | 49% |
| North Andover | 12 | $5,229 | $454.46 | 44% |
| Kennebunkport | 150 | $5,057 | $680.16 | 42% |
| Goffstown | 13 | $4,916 | $344.96 | 50% |
| Manchester | 12 | $4,835 | $401.52 | 46% |
Frequently Asked Questions About Airbnb in Gray
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Gray.
How much do Airbnb hosts make in Gray?
Gray hosts earn about $38,846 per year on average, with an average nightly rate of $394 and RevPAR of $176. Those figures describe the typical revenue environment for active listings in Gray, Maine, not the ceiling for the best operators. Source: AirROI 2026 data, Gray market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Gray?
The average Airbnb occupancy rate in Gray is 42.2%. July is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Gray?
Listings in Gray average $394 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Gray?
Gray currently has about 25 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Gray?
AirROI currently classifies the short-term rental regulation level in Gray as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Gray?
RevPAR in Gray is about $176. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Gray?
At 42.2% occupancy, Gray can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $38,846, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Gray?
The average booking lead time in Gray is about 91 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Gray?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Gray include Gray Village, Crystal Lake, Riverbend. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Gray?
entire_home listings make up 92.0% of the active supply in Gray. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Gray compare to nearby Airbnb markets?
Among neighboring markets, North Hampton posts $69,790 in average annual revenue with 36.8% occupancy, compared to Gray's $38,846 and 42.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Gray?
The average Airbnb stay length in Gray is about 4.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Gray?
Airbnb listings in Gray average 4.89 out of 5 overall. About 68.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Gray?
Outdoor dining area and High chair are among the strongest revenue-linked amenities in Gray. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Gray?
Yes. About 100.0% of active Airbnb listings in Gray charge a cleaning fee, and the average fee is $200. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Gray?
A 60.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.