Richmond, Kentucky Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Richmond, Kentucky? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $20,336 per year — at a $164 nightly rate, 38.9% occupancy, and a $68 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 61 active listings, Richmond is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 38.6% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Richmond?
In Richmond, the headline Airbnb metrics are $20,336 in average annual revenue,38.9% occupancy, $164 ADR, and $68 in RevPAR, and guests book about 46 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Richmond?
Understanding the monthly revenue variations for Airbnb listings in Richmond is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Richmond is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Richmond across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,313+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,853 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,778 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,126, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Richmond
What Is the Monthly Airbnb Occupancy Rate in Richmond?
Maximize your bookings by understanding the Richmond STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Richmond:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Richmond
What Is the Average Airbnb Nightly Rate in Richmond?
Effective short term rental pricing strategy in Richmond involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Richmond typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $270+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $196 or more.
- Typical properties (Median) charge around $141 per night.
- Entry-level properties (Bottom 25%) earn around $107 per night.
Average Daily Rate (ADR) Trend by Month in Richmond
What Is the RevPAR for Airbnb in Richmond?
RevPAR in Richmond is currently $68. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $40 RevPAR.
- Typical properties (Median) generate $53 RevPAR.
- Strong performers (Top 25%) earn $83 RevPAR.
- Best-in-class (Top 10%) achieve $123 RevPAR.
Average Monthly RevPAR Trend in Richmond
RevPAR Insights for Richmond
- The average RevPAR in Richmond is $68. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($123) and bottom 25% ($40) is $83, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Oct and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Richmond benchmarks. If your RevPAR falls below the median of $53, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $83+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Richmond?
Richmond's peak Airbnb season falls in October, July, August, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, July, August)
- Revenue averages $2,670 per month
- Occupancy rates average 49.8%
- Daily rates average $159
Shoulder Season
- Revenue averages $2,257 per month
- Occupancy maintains around 41.0%
- Daily rates hold near $168
Low Season (January, February, December)
- Revenue drops to average $1,594 per month
- Occupancy decreases to average 32.0%
- Daily rates adjust to average $155
Seasonality Insights for Richmond
- Airbnb seasonality in Richmond is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Richmond's highest earning potential, with monthly revenues climbing to $2,860, occupancy reaching 52.6%, and ADRs peaking at $177.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,319, occupancy could drop to 27.1%, and ADRs may adjust to $150.
- Lower occupancy paired with meaningful seasonality means hosts in Richmond need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Richmond, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Richmond?
Low regulation and minimal registration activity in Richmond, Kentucky, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Richmond to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Richmond?
Richmond is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Richmond | The heart of the city, offering a blend of historical sites and modern amenities. Ideal for visitors looking to explore the local culture and enjoy vibrant dining and shopping options. | Richmond Courthouse, Paddy's Place, The Madison Theatre, Parks and Historical Sites, Restaurants and Cafes |
| Eastern Bypass Area | A fast-growing area with proximity to shopping centers and restaurants, making it convenient for families and travelers. Great for those who want easy access to amenities without being in the downtown hustle. | Richmond Centre Mall, local dining options, The Coves, Lake Reba, The Kentucky River |
| Richmond's Historic District | A charming area filled with historic homes and sites, perfect for those interested in history and architecture. This area attracts visitors who appreciate a scenic and cultural environment. | The Old Jail Museum, Historic Churches, Estill County Historical Society, Local parks, Walking tours |
| Eastern Kentucky University Campus | Home to a large student population and educational visitors, this area sees great demand for temporary housing from students and their families. | Eastern Kentucky University, Campus events, Alumni activities, Nearby cultural events, Sports events |
| Winchester Road | A convenient area close to the interstate, ideal for road-trippers and families on the go. Offers easy access to various attractions throughout the region. | Cumberland Gap National Historical Park, Nearby outdoor activities, Local restaurants, Shopping options, Parks |
| Bourbon Trail | Located near the famous Kentucky Bourbon Trail, this area attracts bourbon enthusiasts and tourists looking to explore local distilleries and attractions in the area. | Local distilleries, Bourbon tastings, Historical sites, Cultural experiences, Scenic drives |
| Lake Reba | A beautiful lakeside area great for outdoor activities and those who enjoy nature. Attracts families and outdoor enthusiasts looking to enjoy water activities. | Lake Reba Park, Boating and fishing, Walking trails, Picnic areas, Scenic views |
| Richmond's Arts District | A vibrant area showcasing local artists and cultural events, perfect for those who appreciate art, music, and community gatherings. | Local art galleries, Music events, Community markets, Art studios, Festivals |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Richmond offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Richmond?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Richmond
- The Richmond Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 61 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Richmond, House properties are the most common (49.2%), reflecting the local real estate landscape.
- Houses represent a significant 49.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, others (combined 4.8%) offer potential for unique stay experiences.
Richmond Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Richmond
- The dominant room capacity in Richmond is 3 bedrooms listings, making up 36.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 64.0% of the active Airbnb listings in Richmond, indicating a high concentration in these sizes.
- A significant 47.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Richmond.
Richmond Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Richmond
- The most common guest capacity trend in Richmond vacation rentals is listings accommodating 6 guests (26.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Richmond STR market, accounting for 50.8% of listings.
- 44.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Richmond.
- On average, properties in Richmond are equipped to host 4.9 guests.
How Do Listings in Richmond Compare on Quality?
Listing quality in Richmond can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Richmond
- At 33.4 photos per listing on average, Richmond hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 19.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Richmond averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Richmond?
Amenity Prevalence
Amenity Insights for Richmond
- Essential amenities in Richmond that guests expect include: Air conditioning, Wifi, Free parking on premises, TV, Smoke alarm, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Self check-in, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Richmond: Air conditioning, Wifi, Free parking on premises, TV, Smoke alarm, Heating, Hot water.
- Prioritize adding missing essentials: Air conditioning, TV, Smoke alarm, Heating, Hot water.
- Consider adding popular differentiators like Kitchen or Self check-in to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Richmond to stay competitive.
Which Airbnb Amenities Boost Revenue in Richmond?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Richmond, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Coffee maker | 90.2% | $21,890 | $6,094 | 259.2% |
Hair dryer | 86.9% | $22,058 | $8,932 | 147.0% |
Refrigerator | 88.5% | $21,780 | $9,200 | 136.7% |
Microwave | 88.5% | $21,763 | $9,331 | 133.2% |
BBQ grill | 44.3% | $29,531 | $13,035 | 126.6% |
Dryer | 78.7% | $22,954 | $10,670 | 115.1% |
Backyard | 67.2% | $24,660 | $11,472 | 115.0% |
Oven | 85.2% | $22,070 | $10,320 | 113.9% |
Children’s books and toysHigh opportunity | 8.2% | $39,503 | $18,625 | 112.1% |
Dishes and silverware | 90.2% | $21,414 | $10,459 | 104.7% |
Revenue Impact Insights for Richmond
- Coffee maker tops the revenue impact list with a 259.2% uplift — listings with this amenity earn $21,890 vs. $6,094 without it.
- High-opportunity amenities — Children’s books and toys — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Coffee maker, Hair dryer, Refrigerator, Microwave, Oven, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Children’s books and toys — it has the best combination of high revenue impact and low market saturation in Richmond.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Richmond STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Richmond. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRichmond Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Richmond
- The typical guest profile for Airbnb in Richmond consists of primarily domestic travelers (98%), often arriving from nearby Lexington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.7% of guests.
- Key international markets include United States (97.7%) and Canada (0.6%).
- Top languages spoken are English (80.7%) followed by Spanish (6.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lexington and Louisville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Richmond?
Listings in Richmond average 4.93 out of 5 overall, with about 98 reviews per active listing and 83.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Richmond
- With an overall rating of 4.93, Richmond listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Accuracy (4.96), while Location (4.9) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 83.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Richmond Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Richmond
- The most common availability pattern in Richmond falls within the 181-270 days range, representing 55.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Richmond (55.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Richmond?
Average Booking Lead Time by Month
Booking Lead Time Insights for Richmond
- The overall average booking lead time for vacation rentals in Richmond is 46 days.
- Guests book furthest in advance for stays during June (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Richmond.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Richmond averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Richmond?
Guests in Richmond stay about 3.7 nights on average, generating roughly 1,673 reservations and 27.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Richmond
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Richmond
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 27.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (5.1 nights) and shorten in May (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Richmond Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
50.8% of total
2 Nights
17 listings
27.9% of total
3 Nights
2 listings
3.3% of total
30+ Nights
11 listings
18% of total
Key Insights
- The most prevalent minimum stay requirement in Richmond is 1 Night, adopted by 50.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.7%) of the Richmond Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18%) caters to monthly stays (30+ nights) in Richmond, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50.8% of Richmond hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Richmond.
Richmond Airbnb Cancellation Policy Trends Analysis (2026)
Limited
3 listings
4.9% of total
Flexible
12 listings
19.7% of total
Moderate
19 listings
31.1% of total
Firm
26 listings
42.6% of total
Strict
1 listings
1.6% of total
Cancellation Policy Insights for Richmond
- The prevailing Airbnb cancellation policy trend in Richmond is Firm, used by 42.6% of listings.
- There's a relatively balanced mix between guest-friendly (50.8%) and stricter (44.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (1.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.6% market standard in Richmond.
- Using a Strict policy might deter some guests, as only 1.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Richmond.
How Much Are Airbnb Cleaning Fees in Richmond?
Cleaning fees in Richmond are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Richmond
- 77.0% of listings charge a cleaning fee, making it standard practice in Richmond. Guests expect it and factor it into their booking decisions.
- The gap between the average ($176) and median ($75) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.2% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Richmond median of $75. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Richmond Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Richmondbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Secluded Log Cabin in the Woods
Entire Place • 5 bedrooms
Martin Manor: Authentic, historic log cabin
Entire Place • 5 bedrooms
Southern Charm
Entire Place • 4 bedrooms
Cozy Home on Golf Course: Near I-75 & Buc-ee's
Entire Place • 4 bedrooms
Walnut Creek Retreat - King Suit - Waterfall
Entire Place • 3 bedrooms
Private cabin on KY River/Hot tub/30 miles to Lex
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Richmond?
Learn from the best! This table showcases top-performing Airbnb hosts in Richmond based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sherri | 5 | $167,556 | 296 | 4.94/5.0 |
| Andrew | 7 | $108,172 | 1301 | 4.96/5.0 |
| Matthew | 1 | $87,160 | 92 | 4.96/5.0 |
| John | 1 | $71,931 | 235 | 4.95/5.0 |
| Jamie | 2 | $62,492 | 216 | 4.94/5.0 |
| Freida | 4 | $51,977 | 512 | 4.93/5.0 |
| Jason Dean | 1 | $44,635 | 36 | 4.64/5.0 |
| Julie | 1 | $41,532 | 70 | 4.99/5.0 |
| Krystin | 1 | $40,682 | 143 | 4.93/5.0 |
| Samantha | 1 | $38,588 | 121 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Richmond.
Who Are the Airbnb Hosts in Richmond?
Richmond is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Richmond
- With 73.8% Superhosts, Richmond has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 6.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 78.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 37.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Richmond averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Richmond's Airbnb Market Compare to Nearby Cities?
How does the Richmond Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Strawberry Plains, Richmond has 14 percentage points lower occupancy and about $114 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lawrenceburg | 85 | $4,041 | $358.18 | 42% |
| Strawberry Plains | 14 | $3,937 | $278.95 | 53% |
| Coxs Creek | 15 | $3,810 | $407.30 | 38% |
| Rising Sun | 12 | $3,741 | $327.27 | 33% |
| Williamstown | 218 | $3,566 | $281.07 | 46% |
| Walton | 23 | $3,546 | $251.13 | 50% |
| Crittenden | 19 | $3,515 | $273.69 | 45% |
| Caryville | 18 | $3,399 | $451.36 | 33% |
| Frenchburg | 46 | $3,266 | $302.62 | 37% |
| Versailles | 69 | $3,265 | $346.13 | 42% |
Frequently Asked Questions About Airbnb in Richmond
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Richmond.
How much do Airbnb hosts make in Richmond?
Richmond hosts earn about $20,336 per year on average, with an average nightly rate of $164 and RevPAR of $68. Those figures describe the typical revenue environment for active listings in Richmond, Kentucky, not the ceiling for the best operators. Source: AirROI 2026 data, Richmond market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Richmond?
The average Airbnb occupancy rate in Richmond is 38.9%. October is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Richmond?
Listings in Richmond average $164 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Richmond?
Richmond currently has about 61 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Richmond?
AirROI currently classifies the short-term rental regulation level in Richmond as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Richmond?
RevPAR in Richmond is about $68. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Richmond?
Occupancy of 38.9% means Richmond is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $20,336, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Richmond?
The average booking lead time in Richmond is about 46 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Richmond?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Richmond include Downtown Richmond, Eastern Bypass Area, Richmond's Historic District. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Richmond?
entire_home listings make up 100.0% of the active supply in Richmond. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Richmond compare to nearby Airbnb markets?
Among neighboring markets, Lawrenceburg posts $48,491 in average annual revenue with 42.0% occupancy, compared to Richmond's $20,336 and 38.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Richmond?
The average Airbnb stay length in Richmond is about 3.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Richmond?
Airbnb listings in Richmond average 4.93 out of 5 overall. About 83.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Richmond?
Coffee maker and Hair dryer are among the strongest revenue-linked amenities in Richmond. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Richmond?
Yes. About 77.0% of active Airbnb listings in Richmond charge a cleaning fee, and the average fee is $176. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Richmond?
A 73.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.