Williamstown, Kentucky Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Williamstown, Kentucky? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $44,793 per year — at a $277 nightly rate, 47.8% occupancy, and a $140 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Williamstown's 204 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 175.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Williamstown?
In Williamstown, the headline Airbnb metrics are $44,793 in average annual revenue,47.8% occupancy, $277 ADR, and $140 in RevPAR, and guests book about 54 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Williamstown?
Understanding the monthly revenue variations for Airbnb listings in Williamstown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Williamstown is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Williamstown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,465+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,157 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,186 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,872, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Williamstown
What Is the Monthly Airbnb Occupancy Rate in Williamstown?
Maximize your bookings by understanding the Williamstown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Williamstown:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Williamstown
What Is the Average Airbnb Nightly Rate in Williamstown?
Effective short term rental pricing strategy in Williamstown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Williamstown typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $536+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $315 or more.
- Typical properties (Median) charge around $207 per night.
- Entry-level properties (Bottom 25%) earn around $159 per night.
Average Daily Rate (ADR) Trend by Month in Williamstown
What Is the RevPAR for Airbnb in Williamstown?
RevPAR in Williamstown is currently $140. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $68 RevPAR.
- Typical properties (Median) generate $105 RevPAR.
- Strong performers (Top 25%) earn $168 RevPAR.
- Best-in-class (Top 10%) achieve $268 RevPAR.
Average Monthly RevPAR Trend in Williamstown
RevPAR Insights for Williamstown
- The average RevPAR in Williamstown is $140. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($268) and bottom 25% ($68) is $201, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jun and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Williamstown benchmarks. If your RevPAR falls below the median of $105, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $168+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Williamstown?
Williamstown's peak Airbnb season falls in July, June, August, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, August)
- Revenue averages $6,323 per month
- Occupancy rates average 63.1%
- Daily rates average $300
Shoulder Season
- Revenue averages $4,089 per month
- Occupancy maintains around 48.3%
- Daily rates hold near $273
Low Season (January, February, March)
- Revenue drops to average $2,397 per month
- Occupancy decreases to average 31.6%
- Daily rates adjust to average $257
Seasonality Insights for Williamstown
- Airbnb seasonality in Williamstown is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Williamstown's highest earning potential, with monthly revenues climbing to $6,771, occupancy reaching 65.8%, and ADRs peaking at $316.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,972, occupancy could drop to 24.9%, and ADRs may adjust to $248.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Williamstown.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Williamstown, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Williamstown?
Low regulation and minimal registration activity in Williamstown, Kentucky, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Williamstown to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Williamstown?
Location within Williamstown matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Williamstown | The heart of Williamstown where guests can enjoy local festivals, shops, and eateries. It's a great spot for families visiting the local attractions. | Keeneland Thoroughbred Racing, Ark Encounter, Williamstown Lake, Shopping and dining district, Local breweries |
| Williamstown Lake | A picturesque setting for outdoor enthusiasts, offering water activities like boating and fishing. Popular among families and groups looking to enjoy nature. | Fishing, Boating, Picnic areas, Lakefront trails, Scenic views |
| Ark Encounter | Home to the full-scale replica of Noah's Ark, this area attracts many visitors interested in religious tourism and family-friendly activities. | Ark Encounter, Educational exhibits, Petting zoo, Nature trails, Workshops |
| Western Hills | A suburban neighborhood with quiet surroundings, perfect for guests looking for a peaceful retreat while being close to local attractions. | Parks, Walking trails, Community events, Family-friendly atmosphere, Local dining |
| Graves County Road | A rural area that offers a charming country experience, ideal for guests who appreciate the countryside and want to escape the city. | Country fairs, Local farms, Scenic drives, Nature parks, Wildlife watching |
| Old Town Williamstown | Rich in history and heritage, this area offers a glimpse into the past with historic buildings and local history museums. | History museums, Heritage sites, Cultural events, Local dining, Art galleries |
| Cedar Creek | A serene location for those looking to enjoy nature and tranquility, attracting nature lovers and those wanting a getaway. | Hiking trails, Wildlife viewing, Bird watching, Nature photography, Star gazing spots |
| Northern Kentucky Region | Access to a wider area of attractions, including larger cities and key spots, making it convenient for guests who wish to explore beyond Williamstown. | Cincinnati attractions, Museums, Shopping centers, Amusement parks, Cultural sites |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Williamstown offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Williamstown?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Williamstown
- The Williamstown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98% of the 204 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Williamstown, House properties are the most common (64.7%), reflecting the local real estate landscape.
- Houses represent a significant 64.7% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 2.0%) offer potential for unique stay experiences.
Williamstown Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Williamstown
- The dominant room capacity in Williamstown is 2 bedrooms listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 61.3% of the active Airbnb listings in Williamstown, indicating a high concentration in these sizes.
- A significant 53.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Williamstown.
Williamstown Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Williamstown
- The most common guest capacity trend in Williamstown vacation rentals is listings accommodating 8+ guests (47.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Williamstown STR market, accounting for 73.6% of listings.
- 77.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Williamstown.
- On average, properties in Williamstown are equipped to host 6.4 guests.
How Do Listings in Williamstown Compare on Quality?
Listing quality in Williamstown can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Williamstown
- At 33.3 photos per listing on average, Williamstown hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 53.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Williamstown averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Williamstown?
Amenity Prevalence
Amenity Insights for Williamstown
- Essential amenities in Williamstown that guests expect include: Free parking on premises, Air conditioning, Heating, Smoke alarm, Wifi, Hot water, Fire extinguisher, TV, Coffee maker, Kitchen. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Williamstown: Free parking on premises, Air conditioning, Heating, Smoke alarm, Wifi, Hot water, Fire extinguisher, TV, Coffee maker, Kitchen.
- Prioritize adding missing essentials: Free parking on premises, Air conditioning, Smoke alarm, Wifi, Hot water, Fire extinguisher, TV, Coffee maker, Kitchen.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Williamstown to stay competitive.
Which Airbnb Amenities Boost Revenue in Williamstown?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Williamstown, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 95.6% | $46,210 | $14,088 | 228.0% |
Cooking basics | 90.7% | $47,794 | $15,576 | 206.8% |
Dryer | 76.5% | $52,928 | $18,354 | 188.4% |
Washer | 76.5% | $52,690 | $19,128 | 175.5% |
Theme roomHigh opportunity | 3.9% | $100,989 | $42,499 | 137.6% |
Dishwasher | 76.0% | $51,763 | $22,745 | 127.6% |
Ping pong tableHigh opportunity | 4.4% | $95,620 | $42,447 | 125.3% |
Game consoleHigh opportunity | 4.9% | $93,596 | $42,277 | 121.4% |
PoolHigh opportunity | 6.9% | $90,947 | $41,392 | 119.7% |
Kitchen | 95.1% | $46,010 | $21,173 | 117.3% |
Revenue Impact Insights for Williamstown
- TV tops the revenue impact list with a 228.0% uplift — listings with this amenity earn $46,210 vs. $14,088 without it.
- High-opportunity amenities — Theme room, Ping pong table, Game console — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Cooking basics, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Theme room — it has the best combination of high revenue impact and low market saturation in Williamstown.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Williamstown STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Williamstown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWilliamstown Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Williamstown
- The typical guest profile for Airbnb in Williamstown consists of primarily domestic travelers (97%), often arriving from nearby Cincinnati, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.3% of guests.
- Key international markets include United States (97.3%) and Canada (1.1%).
- Top languages spoken are English (81.3%) followed by Spanish (11.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cincinnati and Columbus.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Williamstown?
Listings in Williamstown average 4.87 out of 5 overall, with about 86 reviews per active listing and 63.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Williamstown
- With an overall rating of 4.87, Williamstown listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.95), while Value (4.83) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 63.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Williamstown Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Williamstown
- The most common availability pattern in Williamstown falls within the 181-270 days range, representing 38.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Williamstown (40.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Williamstown?
Average Booking Lead Time by Month
Booking Lead Time Insights for Williamstown
- The overall average booking lead time for vacation rentals in Williamstown is 54 days.
- Guests book furthest in advance for stays during April (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (60 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Williamstown.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Williamstown averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Williamstown?
Guests in Williamstown stay about 2.9 nights on average, generating roughly 8,832 reservations and 43.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Williamstown
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Williamstown
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 43.3 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (3.6 nights) and shorten in Oct (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Williamstown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
71 listings
34.8% of total
2 Nights
76 listings
37.3% of total
3 Nights
1 listings
0.5% of total
4-6 Nights
1 listings
0.5% of total
7-29 Nights
1 listings
0.5% of total
30+ Nights
54 listings
26.5% of total
Key Insights
- The most prevalent minimum stay requirement in Williamstown is 2 Nights, adopted by 37.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.1%) of the Williamstown Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (26.5%) caters to monthly stays (30+ nights) in Williamstown, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.3% of Williamstown hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 26.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Williamstown.
Williamstown Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
0.5% of total
Limited
3 listings
1.5% of total
Super Strict 30 Days
1 listings
0.5% of total
Flexible
31 listings
15.2% of total
Moderate
82 listings
40.2% of total
Firm
71 listings
34.8% of total
Strict
15 listings
7.4% of total
Cancellation Policy Insights for Williamstown
- The prevailing Airbnb cancellation policy trend in Williamstown is Moderate, used by 40.2% of listings.
- There's a relatively balanced mix between guest-friendly (55.4%) and stricter (42.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.2% market standard in Williamstown.
- Using a Strict policy might deter some guests, as only 7.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Williamstown.
How Much Are Airbnb Cleaning Fees in Williamstown?
Cleaning fees in Williamstown are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Williamstown
- 98.5% of listings charge a cleaning fee, making it standard practice in Williamstown. Guests expect it and factor it into their booking decisions.
- The gap between the average ($147) and median ($111) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 14.8% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Williamstown median of $111. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Williamstown Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Williamstownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
100 Acre Relaxing Retreat Near ARK- Four Houses
Entire Place • 12 bedrooms
5 Min to Ark | Pool | HotTub | GameRoom | FirePit
Entire Place • 7 bedrooms
Five Neighboring Cabins at Eden Reserve
Entire Place • 10 bedrooms
Four Neighboring Cabins at Eden Reserve
Entire Place • 8 bedrooms
Home for 21 Near Ark - Ensuite Bathrooms - w/Pool!
Entire Place • 7 bedrooms
Gather Together - Charming Home for 20 Near Ark!
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Williamstown?
Learn from the best! This table showcases top-performing Airbnb hosts in Williamstown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Neat Suites | 24 | $1,590,678 | 1388 | 4.86/5.0 |
| The Lodges At Eden Reserve | 33 | $1,262,667 | 688 | 4.84/5.0 |
| Cindy | 25 | $662,497 | 1373 | 4.87/5.0 |
| Evolve | 11 | $506,797 | 579 | 4.81/5.0 |
| Patrick & Theresa | 5 | $467,190 | 386 | 4.98/5.0 |
| Grand Welcome Ohio Kentucky | 8 | $446,542 | 303 | 4.75/5.0 |
| Peter | 6 | $371,232 | 807 | 4.92/5.0 |
| Kate | 2 | $246,318 | 220 | 4.99/5.0 |
| Seth | 1 | $213,076 | 74 | 4.89/5.0 |
| Angie | 4 | $205,812 | 421 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Williamstown.
Who Are the Airbnb Hosts in Williamstown?
Williamstown is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Williamstown
- With 84.8% Superhosts, Williamstown has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 39.2% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 1.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 89.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 32.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Williamstown averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Williamstown
These are the highest-grossing professional property management operations in Williamstown, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Neat Suites | 24 | $1,590,678 | $391 | 47.7% | 4.86/5 |
| The Lodges At Eden Reserve | 33 | $1,262,667 | $247 | 45.0% | 4.84/5 |
| Evolve | 11 | $506,797 | $273 | 41.9% | 4.81/5 |
| Patrick & Theresa | 5 | $467,190 | $430 | 61.3% | 4.98/5 |
| Grand Welcome Ohio Kentucky | 8 | $446,542 | $293 | 57.5% | 4.75/5 |
| Seth | 1 | $213,076 | $883 | 68.1% | 4.89/5 |
Management Company Insights for Williamstown
- The leading management company, Neat Suites, operates 24 listings with $1,590,678 in gross revenue — a useful benchmark for what scale looks like in Williamstown.
- Top managers average 14 properties each, suggesting professional management in Williamstown still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.85/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Williamstown's Airbnb Market Compare to Nearby Cities?
How does the Williamstown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Walton, Williamstown has 6 percentage points lower occupancy and about $33 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lawrenceburg | 65 | $4,481 | $367.19 | 44% |
| Coxs Creek | 12 | $4,189 | $437.19 | 40% |
| Crittenden | 17 | $3,963 | $269.52 | 48% |
| Burlington | 17 | $3,796 | $247.10 | 47% |
| Walton | 22 | $3,773 | $243.49 | 54% |
| Bloomfield | 11 | $3,720 | $432.68 | 34% |
| Rising Sun | 11 | $3,673 | $333.70 | 37% |
| Lebanon | 31 | $3,586 | $279.80 | 44% |
| Rogers | 112 | $3,575 | $265.75 | 45% |
| Deerfield Township | 32 | $3,470 | $305.20 | 40% |
Frequently Asked Questions About Airbnb in Williamstown
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Williamstown.
How much do Airbnb hosts make in Williamstown?
Williamstown hosts earn about $44,793 per year on average, with an average nightly rate of $277 and RevPAR of $140. Those figures describe the typical revenue environment for active listings in Williamstown, Kentucky, not the ceiling for the best operators. Source: AirROI 2026 data, Williamstown market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Williamstown?
The average Airbnb occupancy rate in Williamstown is 47.8%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Williamstown?
Listings in Williamstown average $277 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Williamstown?
Williamstown currently has about 204 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Williamstown?
AirROI currently classifies the short-term rental regulation level in Williamstown as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Williamstown?
RevPAR in Williamstown is about $140. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Williamstown?
At 47.8% occupancy, Williamstown can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $44,793, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Williamstown?
The average booking lead time in Williamstown is about 54 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Williamstown?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Williamstown include Downtown Williamstown, Williamstown Lake, Ark Encounter. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Williamstown?
entire_home listings make up 98.0% of the active supply in Williamstown. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Williamstown compare to nearby Airbnb markets?
Among neighboring markets, Lawrenceburg posts $53,773 in average annual revenue with 44.3% occupancy, compared to Williamstown's $44,793 and 47.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Williamstown?
The average Airbnb stay length in Williamstown is about 2.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Williamstown?
Airbnb listings in Williamstown average 4.87 out of 5 overall. About 63.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Williamstown?
TV and Cooking basics are among the strongest revenue-linked amenities in Williamstown. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Williamstown?
Yes. About 98.5% of active Airbnb listings in Williamstown charge a cleaning fee, and the average fee is $147. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Williamstown?
A 84.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.