Nicholasville, Kentucky Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Nicholasville, Kentucky? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $37,943 per year — at a $343 nightly rate, 39.3% occupancy, and a $139 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 24 active listings, Nicholasville is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 41.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Nicholasville?
In Nicholasville, the headline Airbnb metrics are $37,943 in average annual revenue,39.3% occupancy, $343 ADR, and $139 in RevPAR, and guests book about 52 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Nicholasville?
Understanding the monthly revenue variations for Airbnb listings in Nicholasville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nicholasville is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nicholasville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,376+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,533 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,911 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,191, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nicholasville
What Is the Monthly Airbnb Occupancy Rate in Nicholasville?
Maximize your bookings by understanding the Nicholasville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nicholasville:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nicholasville
What Is the Average Airbnb Nightly Rate in Nicholasville?
Effective short term rental pricing strategy in Nicholasville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nicholasville typically peaks in April and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $932+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $455 or more.
- Typical properties (Median) charge around $221 per night.
- Entry-level properties (Bottom 25%) earn around $140 per night.
Average Daily Rate (ADR) Trend by Month in Nicholasville
What Is the RevPAR for Airbnb in Nicholasville?
RevPAR in Nicholasville is currently $139. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $49 RevPAR.
- Typical properties (Median) generate $100 RevPAR.
- Strong performers (Top 25%) earn $167 RevPAR.
- Best-in-class (Top 10%) achieve $316 RevPAR.
Average Monthly RevPAR Trend in Nicholasville
RevPAR Insights for Nicholasville
- The average RevPAR in Nicholasville is $139. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($316) and bottom 25% ($49) is $267, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Oct and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Nicholasville benchmarks. If your RevPAR falls below the median of $100, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $167+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Nicholasville?
Nicholasville's peak Airbnb season falls in October, November, August, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, November, August)
- Revenue averages $6,369 per month
- Occupancy rates average 52.9%
- Daily rates average $380
Shoulder Season
- Revenue averages $4,470 per month
- Occupancy maintains around 40.1%
- Daily rates hold near $392
Low Season (January, February, December)
- Revenue drops to average $2,447 per month
- Occupancy decreases to average 30.8%
- Daily rates adjust to average $314
Seasonality Insights for Nicholasville
- Airbnb seasonality in Nicholasville is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Nicholasville's highest earning potential, with monthly revenues climbing to $6,595, occupancy reaching 58.4%, and ADRs peaking at $419.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,887, occupancy could drop to 24.2%, and ADRs may adjust to $312.
- Lower occupancy paired with meaningful seasonality means hosts in Nicholasville need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Nicholasville, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Nicholasville?
Low regulation and minimal registration activity in Nicholasville, Kentucky, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Nicholasville to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Nicholasville?
With a compact short-term rental market, Nicholasville gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nicholasville City Center | The heart of Nicholasville, filled with local restaurants and shops. It offers visitors easy access to community events and is a great place for travelers looking to explore local culture. | Nicholasville City Park, Jessamine County Historical Society, local restaurants, craft breweries |
| Lake Mingo Park | A beautiful recreational area in Nicholasville that attracts families and outdoor enthusiasts. Perfect for hosting guests who enjoy nature and outdoor activities. | Lake Mingo, walking trails, picnic areas, fishing opportunities |
| Woodson Bend Resort | A popular vacation destination for those looking to enjoy a lakeside escape. It's ideal for hosting families and groups seeking leisure and adventure. | Cumberland Lake, golf course, boat rentals, hiking trails |
| Nicholasville Golf Club | Offering a fantastic golfing experience, this area attracts golf enthusiasts and those looking to relax in a scenic environment. | golf course, clubhouse dining, pro shop, golf tournaments |
| Highbridge Springs Distillery | A local distillery producing bourbon and other spirits, this area is perfect for guests interested in local distillery experiences and tastings. | distillery tours, tasting events, local craft spirits |
| Cedar Creek Lake | An excellent location for fishing, boating, and swimming. Guests can enjoy a variety of water activities and the beauty of nature. | boating, fishing, picnicking, scenic views |
| Jessamine County Community Park | A family-friendly park that hosts events and activities, drawing local families and visitors looking for a relaxing outdoor environment. | playgrounds, sports fields, walking trails, community events |
| Downtown Nicholasville | A charming downtown area with historic buildings, local shops, and restaurants. It's an inviting spot for tourists who want to experience the local charm. | historic courthouse, local shops, cafes, art galleries |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Nicholasville offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Nicholasville?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nicholasville
- The Nicholasville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.2% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nicholasville, House properties are the most common (45.8%), reflecting the local real estate landscape.
- Houses represent a significant 45.8% portion, catering likely to families or larger groups.
- The presence of 33.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others (combined 8.4%) offer potential for unique stay experiences.
Nicholasville Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nicholasville
- The dominant room capacity in Nicholasville is 2 bedrooms listings, making up 25% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 5+ bedrooms properties represent 50.0% of the active Airbnb listings in Nicholasville, indicating a high concentration in these sizes.
- A significant 37.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nicholasville.
Nicholasville Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nicholasville
- The most common guest capacity trend in Nicholasville vacation rentals is listings accommodating 8+ guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Nicholasville STR market, accounting for 45.8% of listings.
- 45.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nicholasville.
- On average, properties in Nicholasville are equipped to host 4.6 guests.
How Do Listings in Nicholasville Compare on Quality?
Listing quality in Nicholasville can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Nicholasville
- At 36.6 photos per listing on average, Nicholasville hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 16.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Nicholasville averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Nicholasville?
Amenity Prevalence
Amenity Insights for Nicholasville
- Essential amenities in Nicholasville that guests expect include: Air conditioning, Free parking on premises, Wifi, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nicholasville: Air conditioning, Free parking on premises, Wifi, Smoke alarm, TV.
- Prioritize adding missing essentials: Air conditioning, Free parking on premises, Smoke alarm, TV.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nicholasville to stay competitive.
Which Airbnb Amenities Boost Revenue in Nicholasville?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Nicholasville, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Refrigerator | 70.8% | $50,911 | $6,451 | 689.2% |
Kitchen | 79.2% | $46,013 | $7,278 | 532.2% |
Dryer | 62.5% | $54,777 | $9,886 | 454.1% |
Washer | 66.7% | $52,111 | $9,608 | 442.4% |
Exterior security cameras on property | 58.3% | $53,224 | $16,550 | 221.6% |
Indoor fireplace | 33.3% | $66,233 | $23,798 | 178.3% |
Dishwasher | 45.8% | $55,667 | $22,946 | 142.6% |
Stove | 50.0% | $52,912 | $22,975 | 130.3% |
Cooking basics | 62.5% | $46,427 | $23,804 | 95.0% |
Dishes and silverware | 70.8% | $44,159 | $22,848 | 93.3% |
Revenue Impact Insights for Nicholasville
- Refrigerator tops the revenue impact list with a 689.2% uplift — listings with this amenity earn $50,911 vs. $6,451 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Nicholasville STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nicholasville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNicholasville Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Nicholasville
- The typical guest profile for Airbnb in Nicholasville consists of primarily domestic travelers (98%), often arriving from nearby Lexington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 97.7% of guests.
- Key international markets include United States (97.7%) and Canada (1.1%).
- Top languages spoken are English (81.4%) followed by French (5.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lexington and Nashville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Nicholasville?
Listings in Nicholasville average 4.94 out of 5 overall, with about 94.8 reviews per active listing and 54.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Nicholasville
- With an overall rating of 4.94, Nicholasville listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.97), while Value (4.91) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 54.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Nicholasville Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nicholasville
- The most common availability pattern in Nicholasville falls within the 181-270 days range, representing 54.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Nicholasville (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Nicholasville?
Average Booking Lead Time by Month
Booking Lead Time Insights for Nicholasville
- The overall average booking lead time for vacation rentals in Nicholasville is 52 days.
- Guests book furthest in advance for stays during September (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (59 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Nicholasville.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Nicholasville averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Nicholasville?
Guests in Nicholasville stay about 5.2 nights on average, generating roughly 523 reservations and 21.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Nicholasville
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Nicholasville
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 21.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (8.5 nights) and shorten in Feb (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Nicholasville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
37.5% of total
2 Nights
7 listings
29.2% of total
3 Nights
2 listings
8.3% of total
7-29 Nights
1 listings
4.2% of total
30+ Nights
5 listings
20.8% of total
Key Insights
- The most prevalent minimum stay requirement in Nicholasville is 1 Night, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.7%) of the Nicholasville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.8%) caters to monthly stays (30+ nights) in Nicholasville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.5% of Nicholasville hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nicholasville.
Nicholasville Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
8 listings
33.3% of total
Moderate
7 listings
29.2% of total
Firm
8 listings
33.3% of total
Strict
1 listings
4.2% of total
Cancellation Policy Insights for Nicholasville
- The prevailing Airbnb cancellation policy trend in Nicholasville is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (62.5%) and stricter (37.5%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Nicholasville.
- Using a Strict policy might deter some guests, as only 4.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Nicholasville.
How Much Are Airbnb Cleaning Fees in Nicholasville?
Cleaning fees in Nicholasville are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Nicholasville
- About 66.7% of Nicholasville listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($142) and median ($105) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Nicholasville median of $105. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Nicholasville Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nicholasvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cliff House
Entire Place • 5 bedrooms
Country Villa
Entire Place • 5 bedrooms
Kentucky River Villa
Entire Place • 6 bedrooms
Keene Cottage mins to Keeneland and Lexington
Entire Place • 5 bedrooms
13mi to Keeneland/C&K Property/ Historic Farm
Entire Place • 4 bedrooms
Cuttawa House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Nicholasville?
Learn from the best! This table showcases top-performing Airbnb hosts in Nicholasville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Angela McCauley | 4 | $325,794 | 361 | 4.92/5.0 |
| Maureen | 1 | $116,243 | 10 | 4.90/5.0 |
| Jesse | 2 | $85,253 | 25 | 4.87/5.0 |
| Christian | 1 | $68,390 | 57 | 5.00/5.0 |
| Heath | 1 | $68,341 | 25 | 5.00/5.0 |
| Evolve | 1 | $45,626 | 17 | 4.94/5.0 |
| K.C. | 1 | $43,836 | 302 | 4.93/5.0 |
| Leslee | 1 | $30,770 | 324 | 4.92/5.0 |
| Pamela A | 1 | $22,807 | 279 | 4.94/5.0 |
| Tracey | 1 | $22,125 | 49 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nicholasville.
Who Are the Airbnb Hosts in Nicholasville?
Nicholasville is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Nicholasville
- With 58.3% Superhosts, Nicholasville has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 8.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 45.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Nicholasville averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Nicholasville
These are the highest-grossing professional property management operations in Nicholasville, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Heath | 1 | $68,341 | $912 | 19.2% | 5.00/5 |
| Evolve | 1 | $45,626 | $375 | 37.5% | 4.94/5 |
Management Company Insights for Nicholasville
- The leading management company, Heath, operates 1 listings with $68,341 in gross revenue — a useful benchmark for what scale looks like in Nicholasville.
- Top managers average 1 properties each, suggesting professional management in Nicholasville still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.97/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 8.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Nicholasville's Airbnb Market Compare to Nearby Cities?
How does the Nicholasville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Strawberry Plains, Nicholasville has 17 percentage points lower occupancy and about $95 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lawrenceburg | 65 | $4,481 | $367.19 | 44% |
| Strawberry Plains | 12 | $4,293 | $247.74 | 56% |
| Coxs Creek | 12 | $4,189 | $437.19 | 40% |
| Crittenden | 17 | $3,963 | $269.52 | 48% |
| Walton | 22 | $3,773 | $243.49 | 54% |
| Williamstown | 204 | $3,733 | $276.74 | 48% |
| Bloomfield | 11 | $3,720 | $432.68 | 34% |
| Rising Sun | 11 | $3,673 | $333.70 | 37% |
| Rogers | 112 | $3,575 | $265.75 | 45% |
| Lancaster | 25 | $3,441 | $321.43 | 34% |
Frequently Asked Questions About Airbnb in Nicholasville
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Nicholasville.
How much do Airbnb hosts make in Nicholasville?
Nicholasville hosts earn about $37,943 per year on average, with an average nightly rate of $343 and RevPAR of $139. Those figures describe the typical revenue environment for active listings in Nicholasville, Kentucky, not the ceiling for the best operators. Source: AirROI 2026 data, Nicholasville market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Nicholasville?
The average Airbnb occupancy rate in Nicholasville is 39.3%. October is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Nicholasville?
Listings in Nicholasville average $343 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Nicholasville?
Nicholasville currently has about 24 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Nicholasville?
AirROI currently classifies the short-term rental regulation level in Nicholasville as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Nicholasville?
RevPAR in Nicholasville is about $139. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Nicholasville?
Occupancy of 39.3% means Nicholasville is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $37,943, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Nicholasville?
The average booking lead time in Nicholasville is about 52 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Nicholasville?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Nicholasville include Nicholasville City Center, Lake Mingo Park, Woodson Bend Resort. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Nicholasville?
entire_home listings make up 79.2% of the active supply in Nicholasville. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Nicholasville compare to nearby Airbnb markets?
Among neighboring markets, Lawrenceburg posts $53,773 in average annual revenue with 44.3% occupancy, compared to Nicholasville's $37,943 and 39.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Nicholasville?
The average Airbnb stay length in Nicholasville is about 5.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Nicholasville?
Airbnb listings in Nicholasville average 4.94 out of 5 overall. About 54.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Nicholasville?
Refrigerator and Kitchen are among the strongest revenue-linked amenities in Nicholasville. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Nicholasville?
Yes. About 66.7% of active Airbnb listings in Nicholasville charge a cleaning fee, and the average fee is $142. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Nicholasville?
A 58.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.