Midway, Kentucky Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Midway, Kentucky? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $26,792 per year — at a $225 nightly rate, 45.8% occupancy, and a $100 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 20 active listings, Midway is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 25.0% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Midway?
In Midway, the headline Airbnb metrics are $26,792 in average annual revenue,45.8% occupancy, $225 ADR, and $100 in RevPAR, and guests book about 62 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Midway?
Understanding the monthly revenue variations for Airbnb listings in Midway is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Midway is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Midway across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,196+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,790 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,411 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,214, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Midway
What Is the Monthly Airbnb Occupancy Rate in Midway?
Maximize your bookings by understanding the Midway STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Midway:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Midway
What Is the Average Airbnb Nightly Rate in Midway?
Effective short term rental pricing strategy in Midway involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Midway typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $624+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $253 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Midway
What Is the RevPAR for Airbnb in Midway?
RevPAR in Midway is currently $100. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $48 RevPAR.
- Typical properties (Median) generate $78 RevPAR.
- Strong performers (Top 25%) earn $117 RevPAR.
- Best-in-class (Top 10%) achieve $196 RevPAR.
Average Monthly RevPAR Trend in Midway
RevPAR Insights for Midway
- The average RevPAR in Midway is $100. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($196) and bottom 25% ($48) is $148, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Oct and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Midway benchmarks. If your RevPAR falls below the median of $78, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $117+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Midway?
Midway's peak Airbnb season falls in October, June, July, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, June, July)
- Revenue averages $3,699 per month
- Occupancy rates average 53.2%
- Daily rates average $259
Shoulder Season
- Revenue averages $2,992 per month
- Occupancy maintains around 47.4%
- Daily rates hold near $244
Low Season (January, February, December)
- Revenue drops to average $1,944 per month
- Occupancy decreases to average 30.3%
- Daily rates adjust to average $215
Seasonality Insights for Midway
- Airbnb seasonality in Midway is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Midway's highest earning potential, with monthly revenues climbing to $3,913, occupancy reaching 57.9%, and ADRs peaking at $264.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,853, occupancy could drop to 25.1%, and ADRs may adjust to $207.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Midway.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Midway, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Midway?
Low regulation and minimal registration activity in Midway, Kentucky, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Midway to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Midway?
With a compact short-term rental market, Midway gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Midway Town Center | The heart of Midway, known for its charming small-town vibe and proximity to local amenities. Ideal for visitors looking to experience the local culture and community events. | Midway University, Midway Station, Historic Downtown Midway, local shops, restaurants, community parks |
| Near Keeneland Race Course | A popular area for horse racing enthusiasts and visitors during the race meets. Excellent for guests looking to experience the excitement of thoroughbred racing and nearby events. | Keeneland Race Course, Bluegrass Scenic Railway, Lexington Horse Park, local dining options, scenic horse farms |
| Versailles Road | A vibrant area just outside of Midway, with easy access to Lexington and major attractions. Great for visitors who want both urban and rural experiences nearby. | Woodford Reserve Distillery, Castle & Key Distillery, local vineyards, Thoroughbred Horse Farms, scenic drives |
| Lexington Bluegrass Region | Known for its beautiful landscapes and rich equestrian heritage. Attractive for visitors seeking outdoor activities and farm tours. | Red River Gorge, UK Lexington Campus, local gardens, nature trails, horse farms |
| Elkhorn Creek | A great spot for nature lovers and adventure seekers, particularly for kayaking and fishing. Offers a peaceful environment for relaxation. | Elkhorn Creek kayaking, fishing spots, nature trails, scenic views, local wildlife |
| Georgetown | A nearby town with a growing tourism sector and rich history, making it appealing for short-term rentals. Offers a mix of history and modern attractions. | Old Friends Farm, Georgetown College, Local restaurants, Historic sites, shopping |
| Frankfort | The state capital is a short drive and attracts visitors interested in politics and history, making it a strategic location for Airbnb. Offers insight into Kentucky's political landscape. | State Capitol, Buffalo Trace Distillery, Kentucky History Center, Riverwalk, local festivals |
| Scenic Byways of Kentucky | The scenic byways attract tourists who want to explore the beautiful landscapes of Kentucky. Perfect for those who enjoy road trips and outdoor activities. | Red River Gorge, Daniel Boone National Forest, horse farms, vintage shops, local restaurants |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Midway offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Midway?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Midway
- The Midway Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Midway, House properties are the most common (55%), reflecting the local real estate landscape.
- Houses represent a significant 55% portion, catering likely to families or larger groups.
Midway Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Midway
- The dominant room capacity in Midway is 1 bedroom listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 70.0% of the active Airbnb listings in Midway, indicating a high concentration in these sizes.
- A significant 35.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Midway.
Midway Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Midway
- The most common guest capacity trend in Midway vacation rentals is listings accommodating 2 guests (30%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Midway STR market, accounting for 50.0% of listings.
- 35.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Midway.
- On average, properties in Midway are equipped to host 4.0 guests.
How Do Listings in Midway Compare on Quality?
Listing quality in Midway can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Midway
- At 25.8 photos per listing on average, Midway hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 10.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Midway averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Midway?
Amenity Prevalence
Amenity Insights for Midway
- Essential amenities in Midway that guests expect include: Heating, Wifi, Hair dryer, Smoke alarm, Air conditioning, TV, Essentials, Iron, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Midway: Heating, Wifi, Hair dryer, Smoke alarm, Air conditioning, TV, Essentials, Iron, Kitchen.
- Prioritize adding missing essentials: Essentials, Iron, Kitchen.
- Consider adding popular differentiators like Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Midway to stay competitive.
Which Airbnb Amenities Boost Revenue in Midway?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Midway, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dishwasher | 70.0% | $33,969 | $10,045 | 238.2% |
Patio or balcony | 60.0% | $36,769 | $11,827 | 210.9% |
Backyard | 75.0% | $31,696 | $12,079 | 162.4% |
Freezer | 70.0% | $32,883 | $12,579 | 161.4% |
Toaster | 65.0% | $34,171 | $13,088 | 161.1% |
Books and reading material | 25.0% | $47,725 | $19,814 | 140.9% |
BBQ grill | 35.0% | $42,658 | $18,249 | 133.8% |
Clothing storage | 70.0% | $32,291 | $13,960 | 131.3% |
Coffee | 55.0% | $35,895 | $15,666 | 129.1% |
Barbecue utensils | 30.0% | $43,823 | $19,493 | 124.8% |
Revenue Impact Insights for Midway
- Dishwasher tops the revenue impact list with a 238.2% uplift — listings with this amenity earn $33,969 vs. $10,045 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Midway STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Midway. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMidway Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Midway
- The typical guest profile for Airbnb in Midway consists of primarily domestic travelers (98%), often arriving from nearby Cincinnati, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.2% of guests.
- Key international markets include United States (98.2%) and United Kingdom (0.9%).
- Top languages spoken are English (87%) followed by Spanish (4.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cincinnati and Columbus.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Midway?
Listings in Midway average 4.96 out of 5 overall, with about 82.7 reviews per active listing and 70.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Midway
- With an overall rating of 4.96, Midway listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.99), while Value (4.9) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 70.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Midway Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Midway
- The most common availability pattern in Midway falls within the 181-270 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Midway (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Midway?
Average Booking Lead Time by Month
Booking Lead Time Insights for Midway
- The overall average booking lead time for vacation rentals in Midway is 62 days.
- Guests book furthest in advance for stays during April (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (80 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Midway.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Midway averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Midway?
Guests in Midway stay about 5.9 nights on average, generating roughly 544 reservations and 27.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Midway
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Midway
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 27.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Aug (6.3 nights) and shorten in Oct (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Midway Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
25% of total
2 Nights
6 listings
30% of total
3 Nights
2 listings
10% of total
7-29 Nights
1 listings
5% of total
30+ Nights
6 listings
30% of total
Key Insights
- The most prevalent minimum stay requirement in Midway is 2 Nights, adopted by 30% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (30%) caters to monthly stays (30+ nights) in Midway, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30% of Midway hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Midway.
Midway Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
9 listings
45% of total
Moderate
7 listings
35% of total
Firm
4 listings
20% of total
Cancellation Policy Insights for Midway
- The prevailing Airbnb cancellation policy trend in Midway is Flexible, used by 45% of listings.
- The market strongly favors guest-friendly terms, with 80.0% of listings offering Flexible or Moderate policies. This suggests guests in Midway may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 45% market standard in Midway.
- Regularly review your cancellation policy against competitors and market demand shifts in Midway.
How Much Are Airbnb Cleaning Fees in Midway?
Cleaning fees in Midway are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Midway
- 100.0% of listings charge a cleaning fee, making it standard practice in Midway. Guests expect it and factor it into their booking decisions.
- The gap between the average ($491) and median ($75) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Midway median of $75. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Midway Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Midwaybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Bees Wing
Entire Place • 3 bedrooms
Midway Cottage-Vineyard, Bourbon Trail, Horses
Entire Place • 3 bedrooms
Bourbon Trail ~ Pickleball ~ Hot Tub ~ Mini-Golf
Entire Place • 3 bedrooms
Midway Meadows Downtown on the Park
Entire Place • 2 bedrooms
Kentucky breeze cabin
Entire Place • 3 bedrooms
Modern horse barn
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Midway?
Learn from the best! This table showcases top-performing Airbnb hosts in Midway based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michaela | 1 | $88,609 | 94 | 4.99/5.0 |
| Pamela | 1 | $71,749 | 84 | 4.99/5.0 |
| Brittanie | 1 | $53,469 | 78 | 5.00/5.0 |
| Jeanne | 2 | $42,956 | 92 | 4.97/5.0 |
| Tammy | 1 | $40,746 | 55 | 4.96/5.0 |
| Alex | 1 | $35,669 | 44 | 4.98/5.0 |
| Kathy | 1 | $35,123 | 118 | 4.97/5.0 |
| Mary | 1 | $32,430 | 139 | 4.99/5.0 |
| Steve | 1 | $29,935 | 84 | 4.96/5.0 |
| Casey | 1 | $22,665 | 1 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Midway.
Who Are the Airbnb Hosts in Midway?
Midway is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Midway
- With 65.0% Superhosts, Midway has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 90.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 50.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Midway averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Midway's Airbnb Market Compare to Nearby Cities?
How does the Midway Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Walton, Midway has 8 percentage points lower occupancy and about $18 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lawrenceburg | 65 | $4,481 | $367.19 | 44% |
| Coxs Creek | 12 | $4,189 | $437.19 | 40% |
| Crittenden | 17 | $3,963 | $269.52 | 48% |
| Burlington | 17 | $3,796 | $247.10 | 47% |
| Walton | 22 | $3,773 | $243.49 | 54% |
| Williamstown | 204 | $3,733 | $276.74 | 48% |
| Bloomfield | 11 | $3,720 | $432.68 | 34% |
| Rising Sun | 11 | $3,673 | $333.70 | 37% |
| Lebanon | 31 | $3,586 | $279.80 | 44% |
| Rogers | 112 | $3,575 | $265.75 | 45% |
Frequently Asked Questions About Airbnb in Midway
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Midway.
How much do Airbnb hosts make in Midway?
Midway hosts earn about $26,792 per year on average, with an average nightly rate of $225 and RevPAR of $100. Those figures describe the typical revenue environment for active listings in Midway, Kentucky, not the ceiling for the best operators. Source: AirROI 2026 data, Midway market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Midway?
The average Airbnb occupancy rate in Midway is 45.8%. October is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Midway?
Listings in Midway average $225 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Midway?
Midway currently has about 20 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Midway?
AirROI currently classifies the short-term rental regulation level in Midway as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Midway?
RevPAR in Midway is about $100. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Midway?
At 45.8% occupancy, Midway can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $26,792, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Midway?
The average booking lead time in Midway is about 62 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Midway?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Midway include Midway Town Center, Near Keeneland Race Course, Versailles Road. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Midway?
entire_home listings make up 90.0% of the active supply in Midway. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Midway compare to nearby Airbnb markets?
Among neighboring markets, Lawrenceburg posts $53,773 in average annual revenue with 44.3% occupancy, compared to Midway's $26,792 and 45.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Midway?
The average Airbnb stay length in Midway is about 5.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Midway?
Airbnb listings in Midway average 4.96 out of 5 overall. About 70.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Midway?
Dishwasher and Patio or balcony are among the strongest revenue-linked amenities in Midway. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Midway?
Yes. About 100.0% of active Airbnb listings in Midway charge a cleaning fee, and the average fee is $491. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Midway?
A 65.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.