Marion, Iowa Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Marion, Iowa? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $22,418 per year — at a $175 nightly rate, 51.6% occupancy, and a $89 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 37 active listings, Marion is a micro-market where solid booking activity throughout the year. Supply grew 184.6% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Marion?
In Marion, the headline Airbnb metrics are $22,418 in average annual revenue,51.6% occupancy, $175 ADR, and $89 in RevPAR, and guests book about 46 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Marion?
Understanding the monthly revenue variations for Airbnb listings in Marion is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marion is typically March, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marion across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,931+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,023 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,407 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,453, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marion
What Is the Monthly Airbnb Occupancy Rate in Marion?
Maximize your bookings by understanding the Marion STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marion:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marion
What Is the Average Airbnb Nightly Rate in Marion?
Effective short term rental pricing strategy in Marion involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marion typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $292+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $214 or more.
- Typical properties (Median) charge around $140 per night.
- Entry-level properties (Bottom 25%) earn around $102 per night.
Average Daily Rate (ADR) Trend by Month in Marion
What Is the RevPAR for Airbnb in Marion?
RevPAR in Marion is currently $89. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $47 RevPAR.
- Typical properties (Median) generate $85 RevPAR.
- Strong performers (Top 25%) earn $116 RevPAR.
- Best-in-class (Top 10%) achieve $175 RevPAR.
Average Monthly RevPAR Trend in Marion
RevPAR Insights for Marion
- The average RevPAR in Marion is $89. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($175) and bottom 25% ($47) is $128, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Mar and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Marion benchmarks. If your RevPAR falls below the median of $85, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $116+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Marion?
Marion's peak Airbnb season falls in March, October, July, while the softest stretch is January, April, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (March, October, July)
- Revenue averages $3,450 per month
- Occupancy rates average 57.1%
- Daily rates average $176
Shoulder Season
- Revenue averages $2,886 per month
- Occupancy maintains around 54.5%
- Daily rates hold near $175
Low Season (January, April, September)
- Revenue drops to average $2,474 per month
- Occupancy decreases to average 51.5%
- Daily rates adjust to average $167
Seasonality Insights for Marion
- The Airbnb seasonality pattern in Marion shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marion's highest earning potential, with monthly revenues climbing to $3,752, occupancy reaching 63.1%, and ADRs peaking at $195.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,199, occupancy could drop to 50.1%, and ADRs may adjust to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marion.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Marion seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Marion?
Low regulation and minimal registration activity in Marion, Iowa, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Marion to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Marion?
With a compact short-term rental market, Marion gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Marion | The heart of Marion with a blend of historic architecture and modern development. It's a growing area with proximity to restaurants and businesses, making it ideal for short-term rentals. | Marion Farmers' Market, Marion Heritage Center, Linn-Mar High School, local dining options, community parks |
| Marion East Side | A suburban area favored by families and visitors, with parks and schools nearby. Great for those looking for a quiet stay with access to nearby amenities. | Pleasant Grove Park, Linn County Public Library, local coffee shops, family-friendly dining, Marion Arts Festival |
| Marion Parks and Recreation | An area known for its green spaces and recreational facilities. Popular among families and outdoor enthusiasts looking to enjoy nature during their stay. | Granger Creek Park, Windsor Park, Marion Pool, walking trails, sports facilities |
| North Marion | A peaceful suburban area with a mix of residential homes and local businesses. Ideal for tourists looking for a home-away-from-home experience. | local shops, quiet neighborhoods, parks, easy access to main roads, family-friendly activities |
| South Marion | A growing area with many new developments and a variety of dining and shopping options. Attractive to visitors looking for modern amenities. | Marion Square Park, shopping centers, restaurants, local breweries, close to schools |
| Marion Historical District | Rich in history with beautiful old buildings and a strong community feel. Perfect for tourists interested in learning about the local culture and history. | Marion Historical Museum, art galleries, local landmarks, community events, festivals |
| Marion Sports Complex | A hub for sports and recreational activities, attracting families and sports enthusiasts. A great spot for those traveling for events or tournaments. | sports fields, tournament facilities, community center, nearby parks, playgrounds |
| Marion Community Center | A central spot for community events and activities. Suitable for visitors attending events or those looking to engage with local culture. | Marion Community Center, health and fitness events, local classes, art events, community gatherings |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Marion offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Marion?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marion
- The Marion Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 37 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marion, House properties are the most common (54.1%), reflecting the local real estate landscape.
- Houses represent a significant 54.1% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 2.7%) offer potential for unique stay experiences.
Marion Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marion
- The dominant room capacity in Marion is 2 bedrooms listings, making up 45.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 67.5% of the active Airbnb listings in Marion, indicating a high concentration in these sizes.
- A significant 45.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marion.
Marion Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marion
- The most common guest capacity trend in Marion vacation rentals is listings accommodating 8+ guests (29.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Marion STR market, accounting for 51.3% of listings.
- 62.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marion.
- On average, properties in Marion are equipped to host 5.9 guests.
How Do Listings in Marion Compare on Quality?
Listing quality in Marion can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Marion
- At 26.3 photos per listing on average, Marion hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 21.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Marion averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Marion?
Amenity Prevalence
Amenity Insights for Marion
- Essential amenities in Marion that guests expect include: Air conditioning, Heating, Kitchen, Dishes and silverware, TV, Smoke alarm, Wifi, Cooking basics. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marion: Air conditioning, Heating, Kitchen, Dishes and silverware, TV, Smoke alarm, Wifi, Cooking basics.
- Prioritize adding missing essentials: Air conditioning, Heating, Wifi, Cooking basics.
- Consider adding popular differentiators like Free parking on premises or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marion to stay competitive.
Which Airbnb Amenities Boost Revenue in Marion?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Marion, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Toaster | 83.8% | $25,086 | $8,630 | 190.7% |
Iron | 78.4% | $25,610 | $10,845 | 136.1% |
Dining table | 83.8% | $24,403 | $12,159 | 100.7% |
Books and reading material | 54.1% | $29,034 | $14,634 | 98.4% |
Coffee | 73.0% | $25,839 | $13,179 | 96.1% |
Outdoor furniture | 43.2% | $31,030 | $15,856 | 95.7% |
Children’s dinnerware | 16.2% | $37,200 | $19,557 | 90.2% |
Board games | 54.1% | $28,300 | $15,498 | 82.6% |
Bathtub | 81.1% | $24,416 | $13,851 | 76.3% |
Pack ’n play/Travel crib | 37.8% | $30,607 | $17,433 | 75.6% |
Revenue Impact Insights for Marion
- Toaster tops the revenue impact list with a 190.7% uplift — listings with this amenity earn $25,086 vs. $8,630 without it.
- Toaster, Dining table, Bathtub — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Marion STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marion. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarion Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Marion
- The typical guest profile for Airbnb in Marion consists of primarily domestic travelers (100%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are English (83%) followed by Spanish (7.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Cedar Rapids.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Marion?
Listings in Marion average 4.85 out of 5 overall, with about 50.6 reviews per active listing and 51.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Marion
- With an overall rating of 4.85, Marion listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.94), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 51.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Marion Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marion
- The most common availability pattern in Marion falls within the 271-366 days range, representing 40.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marion (29.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Marion?
Average Booking Lead Time by Month
Booking Lead Time Insights for Marion
- The overall average booking lead time for vacation rentals in Marion is 46 days.
- Guests book furthest in advance for stays during May (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Marion.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Marion averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Marion?
Guests in Marion stay about 7.1 nights on average, generating roughly 849 reservations and 22.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Marion
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Marion
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 22.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (15.2 nights) and shorten in Dec (4.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Marion Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
32.4% of total
2 Nights
13 listings
35.1% of total
3 Nights
1 listings
2.7% of total
7-29 Nights
1 listings
2.7% of total
30+ Nights
10 listings
27% of total
Key Insights
- The most prevalent minimum stay requirement in Marion is 2 Nights, adopted by 35.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.5%) of the Marion Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (27%) caters to monthly stays (30+ nights) in Marion, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.1% of Marion hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 27% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marion.
Marion Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
14 listings
37.8% of total
Moderate
14 listings
37.8% of total
Firm
7 listings
18.9% of total
Strict
2 listings
5.4% of total
Cancellation Policy Insights for Marion
- The prevailing Airbnb cancellation policy trend in Marion is Flexible, used by 37.8% of listings.
- The market strongly favors guest-friendly terms, with 75.6% of listings offering Flexible or Moderate policies. This suggests guests in Marion may expect booking flexibility.
- Strict cancellation policies are quite rare (5.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.8% market standard in Marion.
- Using a Strict policy might deter some guests, as only 5.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Marion.
How Much Are Airbnb Cleaning Fees in Marion?
Cleaning fees in Marion are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Marion
- 89.2% of listings charge a cleaning fee, making it standard practice in Marion. Guests expect it and factor it into their booking decisions.
- The gap between the average ($112) and median ($75) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Marion median of $75. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Marion Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marionbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Juniper-Unique 1920s home-3 blocks to Uptown!
Entire Place • 4 bedrooms
Fairview Farm a farmhouse on an acreage in Marion
Entire Place • 4 bedrooms
Historic Charmer | Marion Uptown | 4 bedrooms
Entire Place • 5 bedrooms
Marion Retreat w/ Patio, Grills & Fire Pit
Entire Place • 4 bedrooms
Fam-tastic Roomy Marion Getaway
Entire Place • 3 bedrooms
The Nott & The Nest on Pucker St
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Marion?
Learn from the best! This table showcases top-performing Airbnb hosts in Marion based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Angie | 3 | $91,701 | 38 | 4.96/5.0 |
| Renjena | 2 | $84,104 | 123 | 4.90/5.0 |
| Raechelle | 3 | $80,846 | 487 | 4.94/5.0 |
| Joanie | 1 | $74,722 | 110 | 5.00/5.0 |
| John | 1 | $63,658 | 47 | 4.98/5.0 |
| Evolve | 1 | $46,417 | 9 | 4.33/5.0 |
| Katie | 1 | $42,467 | 49 | 4.98/5.0 |
| Mallory | 1 | $35,416 | 56 | 4.95/5.0 |
| Wendy | 1 | $33,931 | 66 | 4.82/5.0 |
| Angela | 2 | $32,735 | 45 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marion.
Who Are the Airbnb Hosts in Marion?
Marion is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Marion
- With 51.4% Superhosts, Marion has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 2.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 8.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 67.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 43.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Marion averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Marion
These are the highest-grossing professional property management operations in Marion, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 1 | $46,417 | $263 | 48.5% | 4.33/5 |
Management Company Insights for Marion
- The leading management company, Evolve, operates 1 listings with $46,417 in gross revenue — a useful benchmark for what scale looks like in Marion.
- Top managers average 1 properties each, suggesting professional management in Marion still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.33/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 2.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Marion's Airbnb Market Compare to Nearby Cities?
How does the Marion Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Town of Freeman, Marion has 2 percentage points higher occupancy and about $84 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Germantown | 65 | $5,325 | $550.23 | 37% |
| East Galena Township | 43 | $4,227 | $354.72 | 39% |
| Guilford Township | 287 | $3,870 | $378.30 | 35% |
| Town of Freeman | 15 | $3,584 | $258.54 | 50% |
| University Heights | 12 | $2,948 | $358.69 | 46% |
| Dorchester | 11 | $2,816 | $250.53 | 42% |
| Thompson Township | 16 | $2,750 | $408.17 | 28% |
| De Soto | 29 | $2,700 | $225.76 | 40% |
| Brownsville | 11 | $2,665 | $250.92 | 44% |
| Delhi | 11 | $2,631 | $389.34 | 31% |
Frequently Asked Questions About Airbnb in Marion
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Marion.
How much do Airbnb hosts make in Marion?
Marion hosts earn about $22,418 per year on average, with an average nightly rate of $175 and RevPAR of $89. Those figures describe the typical revenue environment for active listings in Marion, Iowa, not the ceiling for the best operators. Source: AirROI 2026 data, Marion market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Marion?
The average Airbnb occupancy rate in Marion is 51.6%. March is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Marion?
Listings in Marion average $175 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Marion?
Marion currently has about 37 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Marion?
AirROI currently classifies the short-term rental regulation level in Marion as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Marion?
RevPAR in Marion is about $89. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Marion?
At 51.6% occupancy, Marion can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $22,418, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Marion?
The average booking lead time in Marion is about 46 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Marion?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Marion include Downtown Marion, Marion East Side, Marion Parks and Recreation. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Marion?
entire_home listings make up 100.0% of the active supply in Marion. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Marion compare to nearby Airbnb markets?
Among neighboring markets, Town of Germantown posts $63,905 in average annual revenue with 37.2% occupancy, compared to Marion's $22,418 and 51.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Marion?
The average Airbnb stay length in Marion is about 7.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Marion?
Airbnb listings in Marion average 4.85 out of 5 overall. About 51.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Marion?
Toaster and Iron are among the strongest revenue-linked amenities in Marion. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Marion?
Yes. About 89.2% of active Airbnb listings in Marion charge a cleaning fee, and the average fee is $112. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Marion?
A 51.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.