Urgup, Nevşehir Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI · Airbnb Data Reviewed by Jun Zhou, Founder @ AirROI

Updated: 2026-05-04

How much can you earn on Airbnb in Urgup, Nevşehir? Based on AirROI's 2026 dataset (May 2025 – April 2026), the short answer is $7,327 per year — at a $143 nightly rate, 23.2% occupancy, and a $33 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.

At 77 active listings, Urgup is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 120.0% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.

Regulation is high and 84% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

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What Are the Key Airbnb Metrics in Urgup?

In Urgup, the headline Airbnb metrics are $7,327 in average annual revenue,23.2% occupancy, $143 ADR, and $33 in RevPAR, and guests book about 40 days in advance.

Avg. Daily Rate (ADR)(?)

$143

The average rental revenue earned for an occupied room per day in Urgup.

Occupancy Rate(?)

23.2%

Lower demand, potentially seasonal or market factors at play.

Avg. Annual Revenue(?)

$7,327

Average annual income for an Airbnb listing in Urgup. Factors like property type, size, and location influence actual earnings.

RevPAR(?)

$33

Revenue per available rental night, combining occupancy and ADR into one efficiency metric.

Revenue Growth YoY(?)

-13.0%

Significant decrease (-13.0%) vs. last year.

Active Airbnb Listings(?)

Total number of active short-term rentals listed.

Avg. Booking Lead Time(?)

40 days

How far in advance guests typically book in Urgup. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.

STR Regulation Level(?)

High

Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).

Peak Revenue Month(?)

July

The month with the highest average earnings, indicating peak season in Urgup.

Lowest Revenue Month(?)

February

The month with the lowest average earnings, indicating the low season in Urgup.

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How Much Do Airbnb Hosts Earn Monthly in Urgup?

Understanding the monthly revenue variations for Airbnb listings in Urgup is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Urgup is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Urgup across different performance tiers:

Best-in-class properties (Top 10%) achieve $1,866+ monthly, often utilizing dynamic pricing and superior guest experiences.
Strong performing properties (Top 25%) earn $1,041 or more, indicating effective management and desirable locations/amenities.
Typical properties (Median) generate around $558 per month, representing the average market performance.
Entry-level properties (Bottom 25%) see earnings around $292, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Urgup

What Is the Monthly Airbnb Occupancy Rate in Urgup?

Maximize your bookings by understanding the Urgup STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Urgup:

Best-in-class properties (Top 10%) achieve 49%+ occupancy, indicating high desirability and potentially optimized availability.
Strong performing properties (Top 25%) maintain 32% or higher occupancy, suggesting good market fit and guest satisfaction.
Typical properties (Median) have an occupancy rate around 19%.
Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Urgup

What Is the Average Airbnb Nightly Rate in Urgup?

Effective short term rental pricing strategy in Urgup involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Urgup typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

Best-in-class properties (Top 10%) command rates of $229+ per night, often due to premium features or locations.
Strong performing properties (Top 25%) achieve nightly rates of $145 or more.
Typical properties (Median) charge around $93 per night.
Entry-level properties (Bottom 25%) earn around $57 per night.

Average Daily Rate (ADR) Trend by Month in Urgup

What Is the RevPAR for Airbnb in Urgup?

RevPAR in Urgup is currently $33. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

Entry-level properties (Bottom 25%) see $13 RevPAR.
Typical properties (Median) generate $22 RevPAR.
Strong performers (Top 25%) earn $35 RevPAR.
Best-in-class (Top 10%) achieve $64 RevPAR.

Average Monthly RevPAR Trend in Urgup

RevPAR Insights for Urgup

The average RevPAR in Urgup is $33. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
The gap between the top 10% ($64) and bottom 25% ($13) is $51, suggesting a relatively compressed market where operational differences yield moderate returns.
RevPAR peaks in Jul and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

Track your own RevPAR monthly against these Urgup benchmarks. If your RevPAR falls below the median of $22, examine whether low occupancy or low ADR is the primary drag.
Top-quartile listings achieve $35+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Urgup?

Urgup's peak Airbnb season falls in July, August, May, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (July, August, May)

Revenue averages $1,447 per month
Occupancy rates average 32.4%
Daily rates average $142

Shoulder Season

Revenue averages $922 per month
Occupancy maintains around 23.7%
Daily rates hold near $134

Low Season (January, February, December)

Revenue drops to average $456 per month
Occupancy decreases to average 15.1%
Daily rates adjust to average $129

Seasonality Insights for Urgup

Airbnb seasonality in Urgup is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
During the high season, the absolute peak month showcases Urgup's highest earning potential, with monthly revenues climbing to $1,493, occupancy reaching 35.5%, and ADRs peaking at $145.
Conversely, the slowest single month marks the market's lowest point — revenue may dip to $296, occupancy could drop to 10.9%, and ADRs may adjust to $118.
Lower occupancy paired with meaningful seasonality means hosts in Urgup need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Urgup, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
In a highly seasonal market like Urgup, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Urgup?

Yes, Urgup, Nevşehir, Turkey enforces high STR regulations and 84% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Urgup to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 84% licensed listings)

What Are the Best Neighborhoods for Airbnb in Urgup?

Urgup is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.

Best neighborhoods for Airbnb in Urgup
Neighborhood / Area	Why Host Here? (Target Guests & Appeal)	Key Attractions & Landmarks
Göreme	A UNESCO World Heritage Site known for its unique rock formations and cave dwellings. It attracts tourists who want to explore the stunning landscape and historical sites.	Göreme Open Air Museum, Hot Air Balloon Rides, Pasabag Valley, Devrent Valley, Uchisar Castle
Ürgüp Town Center	The heart of Ürgüp, offering a rich cultural experience with local restaurants, shops, and easy access to the surrounding attractions. Ideal for guests wanting a more local experience.	Temenni Hill, Ürgüp Museum, Old Stone Houses, Turasan Winery, Göreme National Park
Ortahisar	A quaint village that offers beautiful views and a more traditional Turkish atmosphere. Perfect for visitors looking to escape the more tourist-heavy areas.	Ortahisar Castle, Old Greek Houses, Local markets, Nature walks, Cave Churches
Nevşehir	The capital of the province and a gateway to Cappadocia's attractions, Nevşehir provides modern amenities and services while being close to natural wonders.	Nevşehir Castle, Kozaklı Thermal Springs, Derinkuyu Underground City, H Havaalanı, Cappadocia Vineyards
Mustafapaşa	Once a Greek village, it features stunning architecture and is less crowded than other tourist areas. Ideal for those looking for cultural immersion.	Mustafapaşa Church, Historical Houses, Local Artisan Shops, Scenic Views, Hiking Trails
Avanos	Famous for its pottery and the Red River, Avanos offers a charming atmosphere along with unique cultural experiences. Great for art enthusiasts.	Avanos Pottery Workshops, Kızılırmak River, Çavuşin Village, Fairy Chimneys, Sarıhan Caravanserai
Çavuşin	A small village known for its rock-cut churches and scenic views. Ideal for those interested in local history and hiking.	Çavuşin Church, Zelve Open Air Museum, Hiking Trails, Local Restaurants, Historic Ruins
Cavusin	A beautiful area known for its panoramic views and historical significance. Attracts hikers and those interested in Cappadocia's natural beauty.	Cavusin Valley, Viewpoints, Old Cave Houses, Hiking Paths, Photography Spots

Because Urgup has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Urgup?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Urgup

The Urgup Airbnb market composition is heavily skewed towards Private Room listings, which make up 54.5% of the 77 active rentals. This indicates strong guest preference for privacy and space.
Looking at the property type distribution in Urgup, Hotel/Boutique properties are the most common (36.4%), reflecting the local real estate landscape.
Houses represent a significant 33.8% portion, catering likely to families or larger groups.
The presence of 36.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Smaller segments like outdoor/unique, others (combined 2.6%) offer potential for unique stay experiences.

Urgup Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Urgup

The dominant room capacity in Urgup is 1 bedroom listings, making up 48.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
Together, 1 bedroom and 2 bedrooms properties represent 71.5% of the active Airbnb listings in Urgup, indicating a high concentration in these sizes.

Urgup Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Urgup

The most common guest capacity trend in Urgup vacation rentals is listings accommodating 2 guests (31.2%). This suggests the primary traveler segment is likely couples or solo travelers.
Properties designed for 2 guests and 4 guests dominate the Urgup STR market, accounting for 45.5% of listings.
20.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Urgup.
On average, properties in Urgup are equipped to host 3.2 guests.

How Do Listings in Urgup Compare on Quality?

Listing quality in Urgup can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)

23.3

More photos correlate with higher conversion rates.

Average Beds per Listing(?)

2.5

Reflects the capacity profile of the local supply.

Exact Location Enabled(?)

50.6%

Builds guest trust and improves booking confidence.

Listing Quality Insights for Urgup

At 23.3 photos per listing on average, Urgup hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
50.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
Use these quality indicators as a self-audit checklist. Listings that exceed the Urgup averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Urgup?

Amenity Prevalence

Amenity Insights for Urgup

Essential amenities in Urgup that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
Popular amenities like Hair dryer, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

Ensure your listing includes all essential amenities for Urgup: Wifi, Heating.
Prioritize adding missing essentials: Wifi.
Consider adding popular differentiators like Hair dryer or Free parking on premises to increase appeal.
Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
Regularly check competitor amenities in Urgup to stay competitive.

Which Airbnb Amenities Boost Revenue in Urgup?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Urgup, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

Amenity	Prevalence	Revenue With	Revenue Without	Revenue Uplift
BlenderHigh opportunity	6.5%	$31,183	$5,670	450.0%
Children’s books and toysHigh opportunity	6.5%	$28,968	$5,824	397.4%
Hangers	83.1%	$8,387	$2,106	298.3%
Bed linens	74.0%	$8,993	$2,577	248.9%
Oven	23.4%	$15,565	$4,813	223.4%
ElevatorHigh opportunity	9.1%	$19,509	$6,109	219.4%
Dishwasher	31.2%	$13,891	$4,354	219.0%
Patio or balcony	48.1%	$11,313	$3,639	210.8%
Wine glasses	35.1%	$13,014	$4,255	205.8%
Long term stays allowed	67.5%	$9,326	$3,169	194.3%

Revenue Impact Insights for Urgup

Blender tops the revenue impact list with a 450.0% uplift — listings with this amenity earn $31,183 vs. $5,670 without it.
High-opportunity amenities — Blender, Children’s books and toys, Elevator — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Hangers — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.

Recommendations for Hosts

Prioritize adding Blender — it has the best combination of high revenue impact and low market saturation in Urgup.
Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Urgup STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Urgup. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Urgup Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Guest Age Distribution (Birth Decade)

Guest Profile Summary for Urgup

The typical guest profile for Airbnb in Urgup consists of predominantly international visitors (95%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
Domestic travelers account for 4.6% of guests.
Key international markets include United States (15.6%) and France (9.7%).
Top languages spoken are English (41.7%) followed by Spanish (9.5%).
A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

Focus marketing internationally, particularly towards travelers from France.
Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
Highlight unique local experiences or amenities relevant to the primary guest profile.
Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Urgup?

Listings in Urgup average 4.85 out of 5 overall, with about 30.5 reviews per active listing and 44.2% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Urgup

With an overall rating of 4.85, Urgup listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
The strongest subcategory is Communication (4.91), while Value (4.83) trails behind — a useful signal for hosts looking to prioritize upgrades.
44.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Urgup Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Urgup

The most common availability pattern in Urgup falls within the 271-366 days range, representing 84.4% of listings. This suggests many properties have significant open periods on their calendars.
Approximately 97.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
For booked days, the 31-90 days range is most frequent in Urgup (45.5%), reflecting common guest stay durations or potential owner blocking patterns.
A notable 3.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Urgup?

Average Booking Lead Time by Month

Booking Lead Time Insights for Urgup

The overall average booking lead time for vacation rentals in Urgup is 40 days.
Guests book furthest in advance for stays during October (average 63 days), likely coinciding with peak travel demand or local events.
The shortest booking windows occur for stays in March (average 18 days), indicating more last-minute travel plans during this time.
Seasonally, Summer (43 days avg.) sees the longest lead times, while Spring (30 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Urgup.
For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
Target marketing efforts for the Summer season well in advance (at least 43 days) to capture early planners.
Monitor your own booking lead times against these Urgup averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Urgup?

Guests in Urgup stay about 3 nights on average, generating roughly 1,040 reservations and 13.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 11:00 AM.

Monthly Length of Stay in Urgup

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Urgup

Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
13.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
Stay lengths peak in Mar (4.8 nights) and shorten in May (2.2 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Urgup Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (23.4%)

1 Night

18 listings

23.4% of total

2 Nights (20.8%)

2 Nights

16 listings

20.8% of total

7-29 Nights (11.7%)

7-29 Nights

9 listings

11.7% of total

30+ Nights (44.2%)

30+ Nights

34 listings

44.2% of total

Key Insights

The most prevalent minimum stay requirement in Urgup is 30+ Nights, adopted by 44.2% of listings. This highlights the market's preference for longer commitments.
A significant segment (44.2%) caters to monthly stays (30+ nights) in Urgup, pointing to opportunities in the extended-stay market.

Recommendations

Align with the market by considering a 30+ Nights minimum stay, as 44.2% of Urgup hosts use this setting.
If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.4% currently do.
Explore offering discounts for stays of 30+ nights to attract the 44.2% of the market seeking extended stays.
Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Urgup.

Urgup Airbnb Cancellation Policy Trends Analysis (2026)

Limited (10.4%)

Limited

8 listings

10.4% of total

Flexible (35.1%)

Flexible

27 listings

35.1% of total

Moderate (39%)

Moderate

30 listings

39% of total

Firm (11.7%)

Firm

9 listings

11.7% of total

Strict

3 listings

3.9% of total

Cancellation Policy Insights for Urgup

The prevailing Airbnb cancellation policy trend in Urgup is Moderate, used by 39% of listings.
The market strongly favors guest-friendly terms, with 74.1% of listings offering Flexible or Moderate policies. This suggests guests in Urgup may expect booking flexibility.
Strict cancellation policies are quite rare (3.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

Consider adopting a Moderate policy to align with the 39% market standard in Urgup.
Using a Strict policy might deter some guests, as only 3.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
Regularly review your cancellation policy against competitors and market demand shifts in Urgup.

How Much Are Airbnb Cleaning Fees in Urgup?

Cleaning fees in Urgup are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee

$894

Median Cleaning Fee

$17

Listings Charging a Fee

35.1%

Fee as Revenue Share

2.0%

Cleaning Fee Insights for Urgup

Only 35.1% of listings charge a cleaning fee, suggesting that most hosts in Urgup bundle cleaning costs into the nightly rate.
The gap between the average ($894) and median ($17) cleaning fee indicates some high-end properties are pulling the average up considerably.
Cleaning fees represent 2.0% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

Price your cleaning fee competitively against the Urgup median of $17. Fees significantly above market norms can deter bookings, especially for shorter stays.
Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

$265.77

Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Urgup?

Learn from the best! This table showcases top-performing Airbnb hosts in Urgup based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Urgup by revenue
Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Hikmet	7	$100,335	408	5.00/5.0
Derya	1	$95,849	18	5.00/5.0
Dionysos Cave Cappadocia	7	$57,891	28	5.00/5.0
Oguzhan	6	$34,821	67	4.85/5.0
Oguz	6	$32,834	19	4.78/5.0
Metin	5	$23,706	408	4.98/5.0
Z&B Home	4	$21,401	175	4.91/5.0
Metin	1	$21,290	37	5.00/5.0
Eren	3	$16,960	18	5.00/5.0
Abdullah	1	$16,677	1	Not Rated

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Urgup.

Who Are the Airbnb Hosts in Urgup?

Urgup is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts

53.2%

Professional Management

0.0%

Cohosted Listings

7.8%

Instant Book Enabled

5.2%

Simplified Pricing

75.3%

Host Profile Insights for Urgup

With 53.2% Superhosts, Urgup has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
5.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
75.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
Benchmark your host metrics against these Urgup averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Urgup's Airbnb Market Compare to Nearby Cities?

How does the Urgup Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Ortahisar Beldesi, Urgup has 7 percentage points lower occupancy and about $9 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Urgup — performance comparison
Market	Active Properties	Monthly Revenue	Daily Rate	Avg. Occupancy
Ortahisar Beldesi	114	$1,008	$134.46	30%
Nevşehir	120	$885	$143.43	26%
Ayvalı Köyü	14	$758	$171.27	20%
Göreme	408	$717	$130.36	26%
Nar Beldesi	53	$655	$100.39	27%
Uçhisar Beldesi	61	$634	$147.45	25%
Avanos İlçe Merkezi	18	$571	$120.29	22%
Ortahisar	17	$518	$106.45	20%
Melikgazi	24	$513	$179.71	20%
Çukurova	12	$492	$65.61	29%

Frequently Asked Questions About Airbnb in Urgup

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Urgup.

How much do Airbnb hosts make in Urgup?

Urgup hosts earn about $7,327 per year on average, with an average nightly rate of $143 and RevPAR of $33. Those figures describe the typical revenue environment for active listings in Urgup, Nevşehir, not the ceiling for the best operators. Source: AirROI 2026 data, Urgup market, May 2025 to April 2026.

What is the average Airbnb occupancy rate in Urgup?

The average Airbnb occupancy rate in Urgup is 23.2%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Urgup?

Listings in Urgup average $143 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Urgup?

Urgup currently has about 77 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Urgup?

AirROI currently classifies the short-term rental regulation level in Urgup as High. The dataset also shows about 84.4% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Urgup?

RevPAR in Urgup is about $33. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Urgup?

Occupancy of 23.2% means Urgup is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $7,327, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Urgup?

The average booking lead time in Urgup is about 40 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Urgup?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Urgup include Göreme, Ürgüp Town Center, Ortahisar. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Urgup?

private_room listings make up 54.5% of the active supply in Urgup. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Urgup compare to nearby Airbnb markets?

Among neighboring markets, Ortahisar Beldesi posts $12,098 in average annual revenue with 29.7% occupancy, compared to Urgup's $7,327 and 23.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Urgup?

The average Airbnb stay length in Urgup is about 3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Urgup?

Airbnb listings in Urgup average 4.85 out of 5 overall. About 44.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Urgup?

Blender and Children’s books and toys are among the strongest revenue-linked amenities in Urgup. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Urgup?

Yes. About 35.1% of active Airbnb listings in Urgup charge a cleaning fee, and the average fee is $894. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Urgup?

A 53.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.