Phuket, Chang Wat Phuket Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Phuket, Chang Wat Phuket? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $11,257 per year — at a $148 nightly rate, 40.7% occupancy, and a $62 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 32 active listings, Phuket is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 255.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Phuket?
In Phuket, the headline Airbnb metrics are $11,257 in average annual revenue,40.7% occupancy, $148 ADR, and $62 in RevPAR, and guests book about 40 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Phuket?
Understanding the monthly revenue variations for Airbnb listings in Phuket is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Phuket is typically November, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Phuket across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,155+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,444 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,371 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $684, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Phuket
What Is the Monthly Airbnb Occupancy Rate in Phuket?
Maximize your bookings by understanding the Phuket STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Phuket:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Phuket
What Is the Average Airbnb Nightly Rate in Phuket?
Effective short term rental pricing strategy in Phuket involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Phuket typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $247+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $185 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Phuket
What Is the RevPAR for Airbnb in Phuket?
RevPAR in Phuket is currently $62. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $19 RevPAR.
- Typical properties (Median) generate $56 RevPAR.
- Strong performers (Top 25%) earn $86 RevPAR.
- Best-in-class (Top 10%) achieve $104 RevPAR.
Average Monthly RevPAR Trend in Phuket
RevPAR Insights for Phuket
- The average RevPAR in Phuket is $62. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($104) and bottom 25% ($19) is $85, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Nov and bottoms out in Aug, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Phuket benchmarks. If your RevPAR falls below the median of $56, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $86+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Phuket?
Phuket's peak Airbnb season falls in November, January, February, while the softest stretch is August, September, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (November, January, February)
- Revenue averages $3,223 per month
- Occupancy rates average 62.8%
- Daily rates average $160
Shoulder Season
- Revenue averages $1,624 per month
- Occupancy maintains around 37.2%
- Daily rates hold near $142
Low Season (August, September, October)
- Revenue drops to average $999 per month
- Occupancy decreases to average 26.6%
- Daily rates adjust to average $145
Seasonality Insights for Phuket
- Airbnb seasonality in Phuket is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Phuket's highest earning potential, with monthly revenues climbing to $3,890, occupancy reaching 76.7%, and ADRs peaking at $166.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $911, occupancy could drop to 21.0%, and ADRs may adjust to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Phuket.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Phuket, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Phuket?
Low regulation and minimal registration activity in Phuket, Chang Wat Phuket, Thailand point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Phuket to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Phuket?
With a compact short-term rental market, Phuket gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Patong Beach | The most famous beach destination in Phuket, known for its vibrant nightlife, restaurants, and recreational activities. It's a perfect hotspot for tourists looking for fun and relaxation. | Bangla Road, Patong Beach, Jungceylon Shopping Mall, Freedom Beach, Simon Cabaret |
| Kata Beach | A popular family-friendly beach with beautiful views and a more relaxed atmosphere. Ideal for those seeking a quieter vacation spot without foregoing beach access. | Kata Noi Beach, Kata View Point, Big Buddha, Surf House Phuket, Kata Night Market |
| Karon Beach | Known for its long stretches of sand and less crowded atmosphere than Patong. Great for tourists who want to enjoy the beach and nearby local attractions. | Karon Temple, Karon View Point, Karon Beach, Phuket Sand Sculpture Park, Shopping at Karon Plaza |
| Phuket Town | The historical and cultural center of Phuket, offering a mix of Thai and colonial architecture with vibrant markets and cultural experiences. Great for those interested in local culture and history. | Old Town Phuket, Thalang Road, Chinpracha House, Phuket Weekend Market, Khao Rang Hill Viewpoint |
| Bang Tao Beach | Famous for its upscale resorts and quieter environment, suitable for families and couples looking for a peaceful getaway. Known for luxurious beach experiences. | Bang Tao Beach, Laguna Phuket, Villa Market Bang Tao, Dream Beach Club, Botanica Luxury Villas |
| Surin Beach | Often called 'millionaire's row' with its upscale villas and resorts. Attractive for tourists looking for luxury and fine dining experiences. | Surin Beach, Catch Beach Club, The Surin Phuket, Pansea Beach, Tarn Tara Spa and Wellness |
| Kamala Beach | A laid-back beach destination with a family-friendly vibe, ideal for those seeking peace away from the more hectic areas while still being close to amenities. | Kamala Beach, Phuket FantaSea, Laem Singh Viewpoint, Siam Niramit Phuket, Tsunami Memorial Park |
| Nai Harn Beach | Recognized for its beautiful scenery and local vibe. Popular with expatriates, offering a more casual atmosphere while still accessible to tourism-related activities. | Nai Harn Beach, Promthep Cape, Nai Harn Lake, Windmill Viewpoint, Rawai Beach |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Phuket offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Phuket?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Phuket
- The Phuket Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.4% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Phuket, Apartment/Condo properties are the most common (78.1%), reflecting the local real estate landscape.
- Houses represent a significant 15.6% portion, catering likely to families or larger groups.
- The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Phuket Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Phuket
- The dominant room capacity in Phuket is 1 bedroom listings, making up 43.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.2% of the active Airbnb listings in Phuket, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Phuket.
Phuket Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Phuket
- The most common guest capacity trend in Phuket vacation rentals is listings accommodating 2 guests (40.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Phuket STR market, accounting for 75.0% of listings.
- A significant 40.6% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Phuket.
- 15.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Phuket.
- On average, properties in Phuket are equipped to host 3.2 guests.
How Do Listings in Phuket Compare on Quality?
Listing quality in Phuket can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Phuket
- At 29 photos per listing on average, Phuket hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 25.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Phuket averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Phuket?
Amenity Prevalence
Amenity Insights for Phuket
- Essential amenities in Phuket that guests expect include: Air conditioning, TV, Wifi, Pool. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Phuket: Air conditioning, TV, Wifi, Pool.
- Prioritize adding missing essentials: Air conditioning, TV, Pool.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Phuket to stay competitive.
Which Airbnb Amenities Boost Revenue in Phuket?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Phuket, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hair dryer | 68.8% | $14,330 | $4,497 | 218.6% |
Stove | 65.6% | $14,576 | $4,921 | 196.2% |
Oven | 21.9% | $23,283 | $7,890 | 195.1% |
Shampoo | 68.8% | $14,009 | $5,203 | 169.3% |
Blender | 15.6% | $22,734 | $9,132 | 149.0% |
Iron | 62.5% | $14,338 | $6,123 | 134.2% |
Essentials | 59.4% | $14,551 | $6,444 | 125.8% |
Refrigerator | 75.0% | $13,027 | $5,948 | 119.0% |
Patio or balcony | 53.1% | $15,103 | $6,899 | 118.9% |
Microwave | 75.0% | $13,005 | $6,014 | 116.2% |
Revenue Impact Insights for Phuket
- Hair dryer tops the revenue impact list with a 218.6% uplift — listings with this amenity earn $14,330 vs. $4,497 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Phuket STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Phuket. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPhuket Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Phuket
- The typical guest profile for Airbnb in Phuket consists of predominantly international visitors (99%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 1.2% of guests.
- Key international markets include United States (15.5%) and Germany (13.1%).
- Top languages spoken are English (44.3%) followed by German (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Phuket?
Listings in Phuket average 4.71 out of 5 overall, with about 13 reviews per active listing and 25.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Phuket
- An average rating of 4.71 places Phuket in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.75), while Value (4.65) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 25.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 25.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Phuket Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Phuket
- The most common availability pattern in Phuket falls within the 271-366 days range, representing 65.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Phuket (43.8%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Phuket?
Average Booking Lead Time by Month
Booking Lead Time Insights for Phuket
- The overall average booking lead time for vacation rentals in Phuket is 40 days.
- Guests book furthest in advance for stays during January (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (45 days avg.) sees the longest lead times, while Spring (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Phuket.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Phuket averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Phuket?
Guests in Phuket stay about 9.5 nights on average, generating roughly 283 reservations and 8.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Phuket
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Phuket
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- Stay lengths peak in Jun (16.3 nights) and shorten in Aug (4.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Phuket Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
12.5% of total
2 Nights
2 listings
6.3% of total
4-6 Nights
4 listings
12.5% of total
7-29 Nights
8 listings
25% of total
30+ Nights
14 listings
43.8% of total
Key Insights
- The most prevalent minimum stay requirement in Phuket is 30+ Nights, adopted by 43.8% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (18.8%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (43.8%) caters to monthly stays (30+ nights) in Phuket, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 43.8% of Phuket hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 43.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Phuket.
Phuket Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
3.1% of total
Flexible
9 listings
28.1% of total
Moderate
4 listings
12.5% of total
Firm
16 listings
50% of total
Strict
2 listings
6.3% of total
Cancellation Policy Insights for Phuket
- The prevailing Airbnb cancellation policy trend in Phuket is Firm, used by 50% of listings.
- A majority (56.3%) of hosts in Phuket utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (6.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 50% market standard in Phuket.
- Using a Strict policy might deter some guests, as only 6.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Phuket.
How Much Are Airbnb Cleaning Fees in Phuket?
Cleaning fees in Phuket are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Phuket
- About 65.6% of Phuket listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($60) and median ($31) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 3.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Phuket median of $31. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Phuket Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Phuketbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sunlit Villa | 7BR Pool Villa | December Offer!
Entire Place • 7 bedrooms
3 Bedroom luxury beachfront suite-Mai Khao Phuket
Entire Place • 3 bedrooms
Baan Mai Khao 188 by VillaCarte
Entire Place • 2 bedrooms
Tropical Poolside Villa (SGB4)
Entire Place • 2 bedrooms
Phuket beach apartment, 3 luxurious bedrooms
Entire Place • 3 bedrooms
L02 Bangla Suites, Modern Studio On Bangla Road
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Phuket?
Learn from the best! This table showcases top-performing Airbnb hosts in Phuket based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lazudi | 2 | $85,201 | 19 | 4.80/5.0 |
| Phuket Direct | 3 | $46,868 | 32 | 4.50/5.0 |
| Vevee | 1 | $35,064 | 44 | 4.93/5.0 |
| Aleksandra | 2 | $34,041 | 18 | 5.00/5.0 |
| Laurent | 1 | $23,664 | 27 | 5.00/5.0 |
| Nar | 1 | $14,694 | 47 | 4.85/5.0 |
| Inter Property | 1 | $12,816 | 14 | 4.71/5.0 |
| Natalia | 1 | $12,415 | 12 | 4.92/5.0 |
| Magnus | 1 | $11,866 | 23 | 4.74/5.0 |
| Tolga | 1 | $10,753 | 11 | 4.45/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Phuket.
Who Are the Airbnb Hosts in Phuket?
Phuket is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Phuket
- With 56.3% Superhosts, Phuket has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 9.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 25.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 12.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Phuket averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Phuket
These are the highest-grossing professional property management operations in Phuket, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Lazudi | 2 | $85,201 | $348 | 62.3% | 4.80/5 |
| Phuket Direct | 3 | $46,868 | $145 | 58.1% | 4.50/5 |
Management Company Insights for Phuket
- The leading management company, Lazudi, operates 2 listings with $85,201 in gross revenue — a useful benchmark for what scale looks like in Phuket.
- Top managers average 3 properties each, suggesting professional management in Phuket still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.65/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 9.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Phuket's Airbnb Market Compare to Nearby Cities?
How does the Phuket Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Haad Klong Jaak, Phuket has 2 percentage points lower occupancy and about $79 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ban Khao Pi Lai | 10 | $4,619 | $1746.25 | 23% |
| Pa Khlok | 89 | $4,333 | $856.13 | 30% |
| Ban Khlong Son | 25 | $2,951 | $353.87 | 42% |
| Haad Klong Jaak | 35 | $2,437 | $227.17 | 43% |
| Kamala | 1,064 | $2,190 | $299.61 | 40% |
| Tambon Ao Nang | 77 | $1,913 | $205.99 | 43% |
| Si Sunthon | 165 | $1,882 | $331.38 | 36% |
| Thep Krasattri | 51 | $1,851 | $401.28 | 40% |
| Tengah Island | 72 | $1,795 | $207.02 | 32% |
| Haad Khlong Khong | 93 | $1,751 | $155.94 | 42% |
Frequently Asked Questions About Airbnb in Phuket
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Phuket.
How much do Airbnb hosts make in Phuket?
Phuket hosts earn about $11,257 per year on average, with an average nightly rate of $148 and RevPAR of $62. Those figures describe the typical revenue environment for active listings in Phuket, Chang Wat Phuket, not the ceiling for the best operators. Source: AirROI 2026 data, Phuket market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Phuket?
The average Airbnb occupancy rate in Phuket is 40.7%. November is the strongest month and August is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Phuket?
Listings in Phuket average $148 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Phuket?
Phuket currently has about 32 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Phuket?
AirROI currently classifies the short-term rental regulation level in Phuket as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Phuket?
RevPAR in Phuket is about $62. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Phuket?
At 40.7% occupancy, Phuket can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $11,257, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Phuket?
The average booking lead time in Phuket is about 40 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Phuket?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Phuket include Patong Beach, Kata Beach, Karon Beach. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Phuket?
entire_home listings make up 84.4% of the active supply in Phuket. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Phuket compare to nearby Airbnb markets?
Among neighboring markets, Ban Khao Pi Lai posts $55,425 in average annual revenue with 23.0% occupancy, compared to Phuket's $11,257 and 40.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Phuket?
The average Airbnb stay length in Phuket is about 9.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Phuket?
Airbnb listings in Phuket average 4.71 out of 5 overall. About 25.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Phuket?
Hair dryer and Stove are among the strongest revenue-linked amenities in Phuket. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Phuket?
Yes. About 65.6% of active Airbnb listings in Phuket charge a cleaning fee, and the average fee is $60. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Phuket?
A 56.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.