Chur, Grisons Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Chur, Grisons? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $24,315 per year — at a $191 nightly rate, 39.9% occupancy, and a $75 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 73 active listings, Chur is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 128.1% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Chur?
In Chur, the headline Airbnb metrics are $24,315 in average annual revenue,39.9% occupancy, $191 ADR, and $75 in RevPAR, and guests book about 60 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Chur?
Understanding the monthly revenue variations for Airbnb listings in Chur is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Chur is typically January, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Chur across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,257+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,163 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,937 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,204, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Chur
What Is the Monthly Airbnb Occupancy Rate in Chur?
Maximize your bookings by understanding the Chur STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Chur:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Chur
What Is the Average Airbnb Nightly Rate in Chur?
Effective short term rental pricing strategy in Chur involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Chur typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $311+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $225 or more.
- Typical properties (Median) charge around $142 per night.
- Entry-level properties (Bottom 25%) earn around $107 per night.
Average Daily Rate (ADR) Trend by Month in Chur
What Is the RevPAR for Airbnb in Chur?
RevPAR in Chur is currently $75. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $42 RevPAR.
- Typical properties (Median) generate $59 RevPAR.
- Strong performers (Top 25%) earn $101 RevPAR.
- Best-in-class (Top 10%) achieve $141 RevPAR.
Average Monthly RevPAR Trend in Chur
RevPAR Insights for Chur
- The average RevPAR in Chur is $75. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($141) and bottom 25% ($42) is $99, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Sep and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Chur benchmarks. If your RevPAR falls below the median of $59, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $101+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Chur?
Chur's peak Airbnb season falls in January, September, December, while the softest stretch is March, April, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, September, December)
- Revenue averages $2,964 per month
- Occupancy rates average 48.5%
- Daily rates average $187
Shoulder Season
- Revenue averages $2,556 per month
- Occupancy maintains around 44.1%
- Daily rates hold near $175
Low Season (March, April, November)
- Revenue drops to average $1,879 per month
- Occupancy decreases to average 35.1%
- Daily rates adjust to average $170
Seasonality Insights for Chur
- The Airbnb seasonality pattern in Chur shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Chur's highest earning potential, with monthly revenues climbing to $2,999, occupancy reaching 51.5%, and ADRs peaking at $202.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,797, occupancy could drop to 32.9%, and ADRs may adjust to $152.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Chur.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Chur seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Chur?
Low regulation and minimal registration activity in Chur, Grisons, Switzerland point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Chur to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Chur?
Chur is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Chur | The historic heart of Chur, filled with charming medieval architecture, shops, cafes, and a vibrant atmosphere. Attracts tourists interested in history and culture. | St. Mary's Cathedral, Rätisches Museum, City Park, Chur's Old Town, Café Dux |
| Parc Ela | A large nature park that offers stunning landscapes and outdoor activities. Perfect for nature lovers and those seeking adventure in the Alps. | Hiking trails, Biking routes, Wildlife viewing, Natural beauty, Picnic spots |
| Chur's Wine Region | Famous for its vineyards and wine production, attracting wine enthusiasts and tourists looking to enjoy local wines and scenic views. | Wine tours, Vineyard visits, Wine tasting events, Local wine cellars, Scenic viewpoints |
| Chur Railway Station area | Excellent transport links for travelers, making it a convenient location near public transport and services. Ideal for guests looking to explore the region easily. | Swiss Railways Museum, Shopping options, Restaurants and cafes, Access to scenic train routes |
| Malix | A picturesque small village near Chur offering a tranquil environment with beautiful mountain views, perfect for relaxation. | Hiking trails, Local cuisine, Views of the Rhine Valley, Quiet atmosphere |
| Tschiertschen | A quaint mountain village known for its access to outdoor sports and beautiful landscapes, appealing to nature enthusiasts and winter sports lovers. | Skiing in winter, Hiking in summer, Local restaurants, Scenic mountain views |
| Chur's Arts District | A vibrant area promoting local artists and culture, popular with creatives and tourists looking for a cultural experience. | Art galleries, Cultural events, Local workshops, Street art, Cafes and bars |
| Prättigau Valley | Known for its stunning nature and outdoor activities, it attracts adventure seekers looking to explore the Swiss Alps. | Hiking, Mountain biking, Climbing, Nature photography, Cultural festivals |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Chur offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Chur?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Chur
- The Chur Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 52.1% of the 73 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 45.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Chur, Apartment/Condo properties are the most common (83.6%), reflecting the local real estate landscape.
- The presence of 11% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like house, others (combined 5.5%) offer potential for unique stay experiences.
Chur Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Chur
- The dominant room capacity in Chur is 1 bedroom listings, making up 47.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.9% of the active Airbnb listings in Chur, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (4.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Chur.
Chur Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Chur
- The most common guest capacity trend in Chur vacation rentals is listings accommodating 4 guests (30.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Chur STR market, accounting for 52.0% of listings.
- On average, properties in Chur are equipped to host 2.3 guests.
How Do Listings in Chur Compare on Quality?
Listing quality in Chur can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Chur
- The average of 17.5 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 50.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Chur averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Chur?
Amenity Prevalence
Amenity Insights for Chur
- Essential amenities in Chur that guests expect include: Wifi, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Bed linens, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Chur: Wifi, Heating, Hot water.
- Prioritize adding missing essentials: Wifi, Heating, Hot water.
- Consider adding popular differentiators like Hair dryer or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Chur to stay competitive.
Which Airbnb Amenities Boost Revenue in Chur?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Chur, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hair dryer | 93.2% | $25,713 | $5,300 | 385.2% |
EV charger | 11.0% | $52,267 | $20,875 | 150.4% |
Stove | 68.5% | $29,812 | $12,364 | 141.1% |
Cooking basics | 63.0% | $31,017 | $12,896 | 140.5% |
Dishes and silverware | 86.3% | $26,329 | $11,625 | 126.5% |
Cleaning products | 54.8% | $32,476 | $14,423 | 125.2% |
Shampoo | 65.8% | $29,963 | $13,471 | 122.4% |
Shower gel | 69.9% | $28,937 | $13,599 | 112.8% |
Body soap | 69.9% | $28,846 | $13,811 | 108.9% |
Coffee maker | 87.7% | $25,945 | $12,723 | 103.9% |
Revenue Impact Insights for Chur
- Hair dryer tops the revenue impact list with a 385.2% uplift — listings with this amenity earn $25,713 vs. $5,300 without it.
- Hair dryer, Dishes and silverware, Coffee maker — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Chur STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Chur. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsChur Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Chur
- The typical guest profile for Airbnb in Chur consists of predominantly international visitors (85%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 14.9% of guests.
- Key international markets include United States (19.1%) and United Kingdom (15.1%).
- Top languages spoken are English (42.3%) followed by German (13.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Chur?
Listings in Chur average 4.74 out of 5 overall, with about 84.1 reviews per active listing and 26.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Chur
- An average rating of 4.74 places Chur in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Cleanliness (4.82), while Value (4.6) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 26.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 26.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Chur Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Chur
- The most common availability pattern in Chur falls within the 271-366 days range, representing 35.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Chur (32.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Chur?
Average Booking Lead Time by Month
Booking Lead Time Insights for Chur
- The overall average booking lead time for vacation rentals in Chur is 60 days.
- Guests book furthest in advance for stays during September (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (64 days avg.) sees the longest lead times, while Spring (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Chur.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Chur averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Chur?
Guests in Chur stay about 2.9 nights on average, generating roughly 1,954 reservations and 26.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Chur
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Chur
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 26.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (3.9 nights) and shorten in May (1.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Chur Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
40 listings
54.8% of total
2 Nights
6 listings
8.2% of total
4-6 Nights
4 listings
5.5% of total
7-29 Nights
1 listings
1.4% of total
30+ Nights
22 listings
30.1% of total
Key Insights
- The most prevalent minimum stay requirement in Chur is 1 Night, adopted by 54.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.0%) of the Chur Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (30.1%) caters to monthly stays (30+ nights) in Chur, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 54.8% of Chur hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 30.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Chur.
Chur Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
1.4% of total
Flexible
8 listings
11% of total
Moderate
51 listings
69.9% of total
Firm
10 listings
13.7% of total
Strict
3 listings
4.1% of total
Cancellation Policy Insights for Chur
- The prevailing Airbnb cancellation policy trend in Chur is Moderate, used by 69.9% of listings.
- The market strongly favors guest-friendly terms, with 80.9% of listings offering Flexible or Moderate policies. This suggests guests in Chur may expect booking flexibility.
- Strict cancellation policies are quite rare (4.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 69.9% market standard in Chur.
- Using a Strict policy might deter some guests, as only 4.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Chur.
How Much Are Airbnb Cleaning Fees in Chur?
Cleaning fees in Chur are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Chur
- 82.2% of listings charge a cleaning fee, making it standard practice in Chur. Guests expect it and factor it into their booking decisions.
- The gap between the average ($73) and median ($50) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Chur median of $50. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Chur Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Churbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
130 m² apartment for up to 8 people - Solution Grischun
Entire Place • 3 bedrooms
Modern 2-bedroom apartment
Entire Place • 2 bedrooms
Laundrette six-bed room in former prison
Private Room • 2 bedrooms
2-story attic apartment with fireplace solution Grischun
Entire Place • 1 bedroom
New renovated 3 1/2 room apartment up to 8 guests
Entire Place • 2 bedrooms
Comfort kitchen 65" TV office space - Solution Grischun
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Chur?
Learn from the best! This table showcases top-performing Airbnb hosts in Chur based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Solution-Grischun Apartments | 15 | $576,565 | 744 | 4.77/5.0 |
| Haus Zum Rütli | 9 | $165,865 | 201 | 4.48/5.0 |
| Marco | 7 | $158,895 | 230 | 4.71/5.0 |
| EH Apartments | 4 | $138,407 | 282 | 4.81/5.0 |
| Otmar | 3 | $134,310 | 419 | 4.46/5.0 |
| Andrea | 4 | $75,630 | 2105 | 4.59/5.0 |
| Kim | 1 | $51,286 | 25 | 4.96/5.0 |
| Claudia | 1 | $47,008 | 71 | 4.92/5.0 |
| Susan | 1 | $45,415 | 21 | 4.95/5.0 |
| Raphael | 1 | $39,602 | 40 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Chur.
Who Are the Airbnb Hosts in Chur?
Chur has a relatively balanced host base.
Host Profile Insights for Chur
- Only 16.4% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 1.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 74.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 27.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Chur averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Chur
These are the highest-grossing professional property management operations in Chur, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Solution-Grischun Apartments | 15 | $576,565 | $265 | 40.7% | 4.77/5 |
Management Company Insights for Chur
- The leading management company, Solution-Grischun Apartments, operates 15 listings with $576,565 in gross revenue — a useful benchmark for what scale looks like in Chur.
- Top managers average 15 properties each, suggesting professional management in Chur still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.77/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 1.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Chur's Airbnb Market Compare to Nearby Cities?
How does the Chur Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Ingenbohl, Chur has 26 percentage points lower occupancy and about $45 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Brienzwiler | 11 | $7,716 | $466.57 | 60% |
| Grindelwald | 507 | $5,642 | $411.13 | 56% |
| Ranco | 12 | $5,410 | $544.46 | 39% |
| Bassersdorf | 17 | $5,088 | $424.08 | 44% |
| Balderschwang | 10 | $4,895 | $304.44 | 55% |
| Ingenbohl | 13 | $4,708 | $235.73 | 66% |
| Vitznau | 30 | $4,702 | $441.35 | 46% |
| Lucerne | 318 | $4,343 | $314.02 | 52% |
| Laglio | 62 | $4,307 | $531.03 | 42% |
| Brienz (BE) | 156 | $4,283 | $349.07 | 50% |
Frequently Asked Questions About Airbnb in Chur
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Chur.
How much do Airbnb hosts make in Chur?
Chur hosts earn about $24,315 per year on average, with an average nightly rate of $191 and RevPAR of $75. Those figures describe the typical revenue environment for active listings in Chur, Grisons, not the ceiling for the best operators. Source: AirROI 2026 data, Chur market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Chur?
The average Airbnb occupancy rate in Chur is 39.9%. January is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Chur?
Listings in Chur average $191 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Chur?
Chur currently has about 73 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Chur?
AirROI currently classifies the short-term rental regulation level in Chur as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Chur?
RevPAR in Chur is about $75. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Chur?
Occupancy of 39.9% means Chur is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $24,315, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Chur?
The average booking lead time in Chur is about 60 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Chur?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Chur include Old Town Chur, Parc Ela, Chur's Wine Region. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Chur?
entire_home listings make up 52.1% of the active supply in Chur. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Chur compare to nearby Airbnb markets?
Among neighboring markets, Brienzwiler posts $92,589 in average annual revenue with 60.4% occupancy, compared to Chur's $24,315 and 39.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Chur?
The average Airbnb stay length in Chur is about 2.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Chur?
Airbnb listings in Chur average 4.74 out of 5 overall. About 26.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Chur?
Hair dryer and EV charger are among the strongest revenue-linked amenities in Chur. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Chur?
Yes. About 82.2% of active Airbnb listings in Chur charge a cleaning fee, and the average fee is $73. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Chur?
Only 16.4% of hosts hold Superhost status, suggesting the market has a large share of newer or less active operators — an opportunity for committed hosts to stand out.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.