Östersund, Jämtland County Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Östersund, Jämtland County? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $12,427 per year — at a $226 nightly rate, 29.0% occupancy, and a $63 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Östersund's 206 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 121.5% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in Östersund?
In Östersund, the headline Airbnb metrics are $12,427 in average annual revenue,29.0% occupancy, $226 ADR, and $63 in RevPAR, and guests book about 59 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Östersund?
Understanding the monthly revenue variations for Airbnb listings in Östersund is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Östersund is typically July, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Östersund across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,946+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,354 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,250 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $618, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Östersund
What Is the Monthly Airbnb Occupancy Rate in Östersund?
Maximize your bookings by understanding the Östersund STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Östersund:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Östersund
What Is the Average Airbnb Nightly Rate in Östersund?
Effective short term rental pricing strategy in Östersund involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Östersund typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $380+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $310 or more.
- Typical properties (Median) charge around $213 per night.
- Entry-level properties (Bottom 25%) earn around $110 per night.
Average Daily Rate (ADR) Trend by Month in Östersund
What Is the RevPAR for Airbnb in Östersund?
RevPAR in Östersund is currently $63. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $30 RevPAR.
- Typical properties (Median) generate $49 RevPAR.
- Strong performers (Top 25%) earn $83 RevPAR.
- Best-in-class (Top 10%) achieve $133 RevPAR.
Average Monthly RevPAR Trend in Östersund
RevPAR Insights for Östersund
- The average RevPAR in Östersund is $63. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($133) and bottom 25% ($30) is $103, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Oct, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Östersund benchmarks. If your RevPAR falls below the median of $49, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $83+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Östersund?
Östersund's peak Airbnb season falls in July, June, December, while the softest stretch is March, September, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, December)
- Revenue averages $2,583 per month
- Occupancy rates average 37.3%
- Daily rates average $225
Shoulder Season
- Revenue averages $1,635 per month
- Occupancy maintains around 28.9%
- Daily rates hold near $223
Low Season (March, September, October)
- Revenue drops to average $1,290 per month
- Occupancy decreases to average 24.6%
- Daily rates adjust to average $224
Seasonality Insights for Östersund
- Airbnb seasonality in Östersund is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Östersund's highest earning potential, with monthly revenues climbing to $2,988, occupancy reaching 40.7%, and ADRs peaking at $240.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,261, occupancy could drop to 23.0%, and ADRs may adjust to $201.
- Lower occupancy paired with meaningful seasonality means hosts in Östersund need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Östersund, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Östersund?
Low regulation and minimal registration activity in Östersund, Jämtland County, Sweden point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Östersund to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Östersund?
Location within Östersund matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Storsjöstrand | A beautiful lakeside area popular for its scenic views and relaxation opportunities. Great for nature lovers and those who enjoy outdoor activities such as fishing, swimming, and hiking. | Storsjö Lake, Storsjöstrand Beach, Nature trails, Fishing spots, Campgrounds |
| Östersund City Center | The heart of Östersund, featuring shops, restaurants, and cultural sites. Ideal for visitors wanting to experience local culture and conveniences. | Jämtli Museum, Östersund Town Hall, Shopping streets, Restaurants, Cafés |
| Frösön | A picturesque island offering beautiful landscapes and a thriving community. Known for its hiking trails and historical sites, perfect for families and outdoor enthusiasts. | Frösö Church, Skidbacken skiing area, Östersund Frösö Golf Club, Nature reserves, Hiking trails |
| Kramforsberget | A rising star in Östersund with stunning views and proximity to nature. Great for guests looking for tranquility and outdoor activities. | Kramforsberget mountain, Skiing in winter, Hiking trails, Scenic overlooks, Wildlife watching |
| Vattentorget | A lively market square in the city center that attracts locals and visitors alike. Known for its events and community activities, ideal for those who enjoy a vibrant atmosphere. | Market events, Art installations, Food stalls, Community gatherings, Local artisan shops |
| Sydöstra Östersund | A growing neighborhood with a mix of residential and commercial spaces. Known for its parks and local amenities, suitable for relaxing stays. | Parks, Local cafes, Walkable neighborhoods, Sports facilities, Community events |
| Östersund Ski Resort | A popular destination for winter sports enthusiasts looking to ski and snowboard. Attractive for those seeking adventure and winter tourism. | Ski slopes, Snowboarding facilities, Winter events, Ski schools, Cozy lodges |
| Badhusparken | A lovely park area adjacent to the water, perfect for leisure and recreation. Attracts families, picnickers, and individuals looking to unwind. | Beach areas, Picnic spots, Playgrounds, Walking paths, Water activities |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Östersund offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Östersund?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Östersund
- The Östersund Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.1% of the 206 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Östersund, House properties are the most common (59.7%), reflecting the local real estate landscape.
- Houses represent a significant 59.7% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 4.9%) offer potential for unique stay experiences.
Östersund Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Östersund
- The dominant room capacity in Östersund is 3 bedrooms listings, making up 23.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 47.1% of the active Airbnb listings in Östersund, indicating a high concentration in these sizes.
- A significant 57.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Östersund.
Östersund Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Östersund
- The most common guest capacity trend in Östersund vacation rentals is listings accommodating 8+ guests (25.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Östersund STR market, accounting for 46.1% of listings.
- 52.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Östersund.
- On average, properties in Östersund are equipped to host 5.3 guests.
How Do Listings in Östersund Compare on Quality?
Listing quality in Östersund can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Östersund
- The average of 18.4 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 22.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Östersund averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Östersund?
Amenity Prevalence
Amenity Insights for Östersund
- Essential amenities in Östersund that guests expect include: Free parking on premises, Wifi, Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Heating, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Östersund: Free parking on premises, Wifi, Kitchen, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Wifi, Kitchen, Smoke alarm.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Östersund to stay competitive.
Which Airbnb Amenities Boost Revenue in Östersund?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Östersund, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 92.7% | $13,282 | $1,541 | 761.8% |
Refrigerator | 83.0% | $13,841 | $5,519 | 150.8% |
Coffee maker | 75.2% | $14,280 | $6,793 | 110.2% |
Dishes and silverware | 82.0% | $13,686 | $6,676 | 105.0% |
Hot water | 75.2% | $14,156 | $7,171 | 97.4% |
Freezer | 58.7% | $15,423 | $8,162 | 89.0% |
Cleaning products | 50.0% | $16,221 | $8,632 | 87.9% |
Dining table | 60.2% | $15,223 | $8,198 | 85.7% |
Cooking basics | 73.3% | $14,155 | $7,681 | 84.3% |
Wine glasses | 55.3% | $15,563 | $8,540 | 82.2% |
Revenue Impact Insights for Östersund
- TV tops the revenue impact list with a 761.8% uplift — listings with this amenity earn $13,282 vs. $1,541 without it.
- TV, Refrigerator, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Östersund STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Östersund. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsÖstersund Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Östersund
- The typical guest profile for Airbnb in Östersund consists of predominantly international visitors (69%), with top international origins including Norway, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 31.3% of guests.
- Key international markets include Sweden (31.3%) and Norway (27.4%).
- Top languages spoken are English (38.7%) followed by Swedish (16.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Norway.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Östersund?
Listings in Östersund average 4.86 out of 5 overall, with about 23.3 reviews per active listing and 26.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Östersund
- With an overall rating of 4.86, Östersund listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 26.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 26.2% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Östersund Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Östersund
- The most common availability pattern in Östersund falls within the 271-366 days range, representing 75.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Östersund (38.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Östersund?
Average Booking Lead Time by Month
Booking Lead Time Insights for Östersund
- The overall average booking lead time for vacation rentals in Östersund is 59 days.
- Guests book furthest in advance for stays during July (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Spring (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Östersund.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Östersund averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Östersund?
Guests in Östersund stay about 6.1 nights on average, generating roughly 2,186 reservations and 10.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Östersund
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Östersund
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 10.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in May (8.6 nights) and shorten in Oct (3.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Östersund Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
45 listings
21.8% of total
2 Nights
45 listings
21.8% of total
3 Nights
30 listings
14.6% of total
4-6 Nights
34 listings
16.5% of total
7-29 Nights
6 listings
2.9% of total
30+ Nights
46 listings
22.3% of total
Key Insights
- The most prevalent minimum stay requirement in Östersund is 30+ Nights, adopted by 22.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (22.3%) caters to monthly stays (30+ nights) in Östersund, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 22.3% of Östersund hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Östersund.
Östersund Airbnb Cancellation Policy Trends Analysis (2026)
Limited
10 listings
4.9% of total
Flexible
67 listings
32.5% of total
Moderate
69 listings
33.5% of total
Firm
52 listings
25.2% of total
Strict
8 listings
3.9% of total
Cancellation Policy Insights for Östersund
- The prevailing Airbnb cancellation policy trend in Östersund is Moderate, used by 33.5% of listings.
- There's a relatively balanced mix between guest-friendly (66.0%) and stricter (29.1%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.5% market standard in Östersund.
- Using a Strict policy might deter some guests, as only 3.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Östersund.
How Much Are Airbnb Cleaning Fees in Östersund?
Cleaning fees in Östersund are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Östersund
- About 50.0% of Östersund listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($89) and median ($68) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Östersund median of $68. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Östersund Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Östersundbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious villa on Frösön!
Entire Place • 5 bedrooms
The Villa - Accommodation for up to 10 people
Entire Place • 5 bedrooms
Newly-renovated house near lake, with sauna and boules court
Entire Place • 4 bedrooms
Modern villa with a view, lake plot
Entire Place • 4 bedrooms
Nice studio apartment with a central location.
Entire Place • N/A
Spacious house in a quiet area. Walking distance to Storsjö Cupen
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Östersund?
Learn from the best! This table showcases top-performing Airbnb hosts in Östersund based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gunilla | 2 | $73,173 | 197 | 4.98/5.0 |
| Maria | 1 | $63,388 | 5 | 5.00/5.0 |
| Erika | 1 | $55,831 | 62 | 4.90/5.0 |
| Alexandra | 1 | $47,253 | 11 | 5.00/5.0 |
| Erik | 1 | $46,814 | 8 | 5.00/5.0 |
| Federica | 1 | $45,550 | 22 | 5.00/5.0 |
| Martin | 1 | $44,750 | 40 | 4.93/5.0 |
| Rebecca | 1 | $44,648 | 25 | 4.92/5.0 |
| Anneli | 2 | $44,478 | 29 | 5.00/5.0 |
| Stefan | 1 | $43,128 | 16 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Östersund.
Who Are the Airbnb Hosts in Östersund?
Östersund has a relatively balanced host base.
Host Profile Insights for Östersund
- Only 16.0% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 1.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 47.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 28.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Östersund averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Östersund's Airbnb Market Compare to Nearby Cities?
How does the Östersund Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Undersåker, Östersund has 19 percentage points lower occupancy and about $34 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Undersåker | 10 | $1,519 | $192.12 | 48% |
| Åre Björnen | 188 | $1,432 | $254.29 | 34% |
| Åre | 281 | $1,428 | $213.16 | 34% |
| Ottsjö | 28 | $1,159 | $158.59 | 35% |
| Härjedalens kommun | 290 | $1,063 | $162.57 | 34% |
| Åre kommun | 293 | $1,053 | $173.25 | 33% |
| Saxnäs | 10 | $1,029 | $101.43 | 39% |
| Lofsdalen | 97 | $993 | $127.55 | 38% |
| Bergs kommun | 140 | $974 | $168.29 | 31% |
| Vemdalen | 23 | $967 | $153.09 | 34% |
Frequently Asked Questions About Airbnb in Östersund
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Östersund.
How much do Airbnb hosts make in Östersund?
Östersund hosts earn about $12,427 per year on average, with an average nightly rate of $226 and RevPAR of $63. Those figures describe the typical revenue environment for active listings in Östersund, Jämtland County, not the ceiling for the best operators. Source: AirROI 2026 data, Östersund market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Östersund?
The average Airbnb occupancy rate in Östersund is 29.0%. July is the strongest month and October is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Östersund?
Listings in Östersund average $226 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Östersund?
Östersund currently has about 206 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Östersund?
AirROI currently classifies the short-term rental regulation level in Östersund as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Östersund?
RevPAR in Östersund is about $63. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Östersund?
Occupancy of 29.0% means Östersund is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $12,427, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Östersund?
The average booking lead time in Östersund is about 59 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Östersund?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Östersund include Storsjöstrand, Östersund City Center, Frösön. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Östersund?
entire_home listings make up 96.1% of the active supply in Östersund. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Östersund compare to nearby Airbnb markets?
Among neighboring markets, Undersåker posts $18,231 in average annual revenue with 48.0% occupancy, compared to Östersund's $12,427 and 29.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Östersund?
The average Airbnb stay length in Östersund is about 6.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Östersund?
Airbnb listings in Östersund average 4.86 out of 5 overall. About 26.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Östersund?
TV and Refrigerator are among the strongest revenue-linked amenities in Östersund. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Östersund?
Yes. About 50.0% of active Airbnb listings in Östersund charge a cleaning fee, and the average fee is $89. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Östersund?
Only 16.0% of hosts hold Superhost status, suggesting the market has a large share of newer or less active operators — an opportunity for committed hosts to stand out.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.