Åre, Jämtland County Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Åre, Jämtland County? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $17,135 per year — at a $213 nightly rate, 34.5% occupancy, and a $80 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Åre's 281 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 63.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Åre?
In Åre, the headline Airbnb metrics are $17,135 in average annual revenue,34.5% occupancy, $213 ADR, and $80 in RevPAR, and guests book about 66 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Åre?
Understanding the monthly revenue variations for Airbnb listings in Åre is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Åre is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Åre across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,039+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,595 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,604 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $911, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Åre
What Is the Monthly Airbnb Occupancy Rate in Åre?
Maximize your bookings by understanding the Åre STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Åre:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Åre
What Is the Average Airbnb Nightly Rate in Åre?
Effective short term rental pricing strategy in Åre involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Åre typically peaks in February and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $375+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $239 or more.
- Typical properties (Median) charge around $163 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Åre
What Is the RevPAR for Airbnb in Åre?
RevPAR in Åre is currently $80. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $46 RevPAR.
- Typical properties (Median) generate $66 RevPAR.
- Strong performers (Top 25%) earn $98 RevPAR.
- Best-in-class (Top 10%) achieve $144 RevPAR.
Average Monthly RevPAR Trend in Åre
RevPAR Insights for Åre
- The average RevPAR in Åre is $80. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($144) and bottom 25% ($46) is $98, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Feb and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Åre benchmarks. If your RevPAR falls below the median of $66, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $98+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Åre?
Åre's peak Airbnb season falls in February, January, March, while the softest stretch is May, September, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (February, January, March)
- Revenue averages $3,785 per month
- Occupancy rates average 49.6%
- Daily rates average $262
Shoulder Season
- Revenue averages $1,786 per month
- Occupancy maintains around 29.6%
- Daily rates hold near $201
Low Season (May, September, October)
- Revenue drops to average $840 per month
- Occupancy decreases to average 17.1%
- Daily rates adjust to average $180
Seasonality Insights for Åre
- Airbnb seasonality in Åre is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Åre's highest earning potential, with monthly revenues climbing to $4,490, occupancy reaching 58.7%, and ADRs peaking at $276.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $768, occupancy could drop to 16.1%, and ADRs may adjust to $175.
- Lower occupancy paired with meaningful seasonality means hosts in Åre need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Åre, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Åre?
Low regulation and minimal registration activity in Åre, Jämtland County, Sweden point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Åre to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Åre?
Location within Åre matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Åre Village | The heart of Åre, offering easy access to ski lifts, restaurants, and shops. This area is popular year-round for skiing in winter and mountain biking in summer, attracting both locals and tourists. | Åre Ski Resort, Åre Old Church, Åregården, SkiStar Åre, Ängesåns Bike Park |
| Björnen | A family-friendly area with a variety of accommodation options and ski slopes suitable for all levels. This location is great for families and those looking for a peaceful retreat with easy access to nature. | Björnen Ski Slopes, Fjällsätra, Björnen Lodge, Åre Mountain Experiences |
| Duved | A charming village close to Åre offering a quieter atmosphere. Ideal for those seeking a more relaxed stay while still having access to skiing and outdoor activities. | Duved Ski Resort, Duved Church, Fishing in the Indalsälven River |
| Östersund | Located nearby, Östersund is great for those wanting a mix of city life and nature. Offers cultural attractions, shopping, and dining, as well as access to stunning landscapes. | Jämtland County Museum, Frösön Island, Storsjöbadet, Östersund Ski Stadium |
| Storlien | A small village perfect for ski enthusiasts looking for a less commercialized experience. Offers access to pristine natural scenery and cross-country skiing trails. | Storlien Ski Resort, Bralandsberget, Mount Gåsen |
| Kåbdalis | Known for its ski slopes and beautiful scenery, Kåbdalis is ideal for nature lovers and those looking for adventure sports. Its location offers a range of outdoor activities year-round. | Kåbdalis Ski Resort, Hiking Trails, Fishing Spots |
| Hamra | A small, scenic area with access to pristine forests and lakes. Great for nature lovers and those seeking tranquility away from crowded tourist spots. | Hamra National Park, Fishing on Lake Storsjö, Hiking in the surrounding forests |
| Sundsvall | While slightly further away, Sundsvall offers urban amenities and attractions while being close to nature. It's a hub for travel and ideal for those looking to mix city life with outdoor activities. | Sundsvall Museum, Norra Berget, Shopping in Sundsvall city center |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Åre offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Åre?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Åre
- The Åre Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.6% of the 281 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Åre, Apartment/Condo properties are the most common (87.9%), reflecting the local real estate landscape.
- Smaller segments like outdoor/unique, hotel/boutique (combined 3.5%) offer potential for unique stay experiences.
Åre Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Åre
- The dominant room capacity in Åre is 2 bedrooms listings, making up 37.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 60.2% of the active Airbnb listings in Åre, indicating a high concentration in these sizes.
- A significant 33.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Åre.
Åre Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Åre
- The most common guest capacity trend in Åre vacation rentals is listings accommodating 4 guests (31.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Åre STR market, accounting for 62.6% of listings.
- 52.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Åre.
- On average, properties in Åre are equipped to host 5.2 guests.
How Do Listings in Åre Compare on Quality?
Listing quality in Åre can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Åre
- The average of 18.6 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 51.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Åre averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Åre?
Amenity Prevalence
Amenity Insights for Åre
- Essential amenities in Åre that guests expect include: Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Åre: Smoke alarm, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Wifi.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Åre to stay competitive.
Which Airbnb Amenities Boost Revenue in Åre?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Åre, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Wifi | 96.4% | $17,716 | $1,379 | 1185.2% |
Blender | 8.2% | $31,252 | $15,876 | 96.9% |
Fireplace guards | 2.5% | $32,726 | $16,736 | 95.5% |
Resort access | 5.0% | $31,537 | $16,380 | 92.5% |
Sun loungers | 3.9% | $30,944 | $16,572 | 86.7% |
Free parking on premises | 60.1% | $20,946 | $11,383 | 84.0% |
Dishwasher | 56.2% | $21,140 | $11,989 | 76.3% |
Sauna | 31.3% | $24,174 | $13,925 | 73.6% |
Freezer | 48.4% | $21,642 | $12,907 | 67.7% |
Sound system | 12.1% | $26,309 | $15,872 | 65.8% |
Revenue Impact Insights for Åre
- Wifi tops the revenue impact list with a 1185.2% uplift — listings with this amenity earn $17,716 vs. $1,379 without it.
- Wifi — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Åre STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Åre. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsÅre Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Åre
- The typical guest profile for Airbnb in Åre consists of a mix of domestic (56%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 56.0% of guests.
- Key international markets include Sweden (56%) and Norway (13.8%).
- Top languages spoken are English (40.1%) followed by Swedish (24.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Åre?
Listings in Åre average 4.74 out of 5 overall, with about 43.7 reviews per active listing and 20.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Åre
- An average rating of 4.74 places Åre in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.82), while Cleanliness (4.64) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 20.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 20.3% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Åre Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Åre
- The most common availability pattern in Åre falls within the 271-366 days range, representing 69.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Åre (48.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Åre?
Average Booking Lead Time by Month
Booking Lead Time Insights for Åre
- The overall average booking lead time for vacation rentals in Åre is 66 days.
- Guests book furthest in advance for stays during April (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (71 days avg.) sees the longest lead times, while Fall (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Åre.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Åre averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Åre?
Guests in Åre stay about 5 nights on average, generating roughly 4,109 reservations and 14.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Åre
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Åre
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 14.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Nov (8.3 nights) and shorten in Sep (3.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Åre Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
2.5% of total
2 Nights
36 listings
12.8% of total
3 Nights
63 listings
22.4% of total
4-6 Nights
31 listings
11% of total
7-29 Nights
3 listings
1.1% of total
30+ Nights
141 listings
50.2% of total
Key Insights
- The most prevalent minimum stay requirement in Åre is 30+ Nights, adopted by 50.2% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (15.3%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (50.2%) caters to monthly stays (30+ nights) in Åre, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 50.2% of Åre hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 2.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 50.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Åre.
Åre Airbnb Cancellation Policy Trends Analysis (2026)
Limited
9 listings
3.2% of total
Super Strict 30 Days
7 listings
2.5% of total
Flexible
20 listings
7.1% of total
Moderate
14 listings
5% of total
Firm
89 listings
31.8% of total
Strict
141 listings
50.4% of total
Cancellation Policy Insights for Åre
- The prevailing Airbnb cancellation policy trend in Åre is Strict, used by 50.4% of listings.
- A majority (82.2%) of hosts in Åre utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 50.4% market standard in Åre.
- With 50.4% using Strict terms, this is a viable option in Åre, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Åre.
How Much Are Airbnb Cleaning Fees in Åre?
Cleaning fees in Åre are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Åre
- 78.3% of listings charge a cleaning fee, making it standard practice in Åre. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $129 is close to the median ($122), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 12.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Åre median of $122. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Åre Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Årebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious large mountain house near village and hills
Entire Place • 4 bedrooms
Attic with miles of view! 8 beds & garage!
Entire Place • 4 bedrooms
Lien Lodge At VM Åttan for 10.
Entire Place • 5 bedrooms
Spacious Tegefjäll Retreat: Two Apartments for 16
Entire Place • 8 bedrooms
Townhouse in the heart of Åre
Entire Place • 4 bedrooms
Åre Travel In the middle of Åre 2 - panorama Åre Torg ski in
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Åre?
Learn from the best! This table showcases top-performing Airbnb hosts in Åre based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pontus | 91 | $1,205,868 | 5127 | 4.62/5.0 |
| Kim | 39 | $638,885 | 1560 | 4.66/5.0 |
| Åre Travel | 24 | $510,113 | 309 | 4.63/5.0 |
| Ann-Christin | 6 | $136,047 | 249 | 4.79/5.0 |
| Carl | 1 | $94,225 | 14 | 4.93/5.0 |
| Mattias | 1 | $74,985 | 31 | 4.97/5.0 |
| Anna | 1 | $59,363 | 25 | 4.88/5.0 |
| Fredrik | 1 | $56,836 | 13 | 4.85/5.0 |
| Anna | 3 | $54,179 | 131 | 4.91/5.0 |
| Stefan | 1 | $52,840 | 56 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Åre.
Who Are the Airbnb Hosts in Åre?
Åre has a relatively balanced host base.
Host Profile Insights for Åre
- Only 19.9% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 24.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 1.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 81.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 44.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Åre averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Åre
These are the highest-grossing professional property management operations in Åre, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Pontus | 91 | $1,205,868 | $134 | 32.7% | 4.62/5 |
| Kim | 39 | $638,885 | $174 | 36.7% | 4.66/5 |
| Ann-Christin | 6 | $136,047 | $246 | 31.5% | 4.79/5 |
| Martin | 3 | $29,148 | $151 | 47.6% | 4.82/5 |
| Åre Valley Lodges | 1 | $19,843 | $502 | 15.5% | N/A |
Management Company Insights for Åre
- The leading management company, Pontus, operates 91 listings with $1,205,868 in gross revenue — a useful benchmark for what scale looks like in Åre.
- Top managers average 28 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.72/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Åre's Airbnb Market Compare to Nearby Cities?
How does the Åre Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Undersåker, Åre has 14 percentage points lower occupancy and about $21 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Teveldalen | 11 | $1,801 | $267.42 | 29% |
| Undersåker | 10 | $1,519 | $192.12 | 48% |
| Hamra | 18 | $1,476 | $169.01 | 36% |
| Åre Björnen | 188 | $1,432 | $254.29 | 34% |
| Ramundberget | 18 | $1,375 | $187.34 | 40% |
| Ottsjö | 28 | $1,159 | $158.59 | 35% |
| Funäsdalen | 52 | $1,149 | $145.78 | 38% |
| Härjedalens kommun | 290 | $1,063 | $162.57 | 34% |
| Åre kommun | 293 | $1,053 | $173.25 | 33% |
| Östersund | 206 | $1,036 | $226.43 | 29% |
Frequently Asked Questions About Airbnb in Åre
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Åre.
How much do Airbnb hosts make in Åre?
Åre hosts earn about $17,135 per year on average, with an average nightly rate of $213 and RevPAR of $80. Those figures describe the typical revenue environment for active listings in Åre, Jämtland County, not the ceiling for the best operators. Source: AirROI 2026 data, Åre market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Åre?
The average Airbnb occupancy rate in Åre is 34.5%. February is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Åre?
Listings in Åre average $213 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Åre?
Åre currently has about 281 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Åre?
AirROI currently classifies the short-term rental regulation level in Åre as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Åre?
RevPAR in Åre is about $80. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Åre?
Occupancy of 34.5% means Åre is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $17,135, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Åre?
The average booking lead time in Åre is about 66 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Åre?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Åre include Åre Village, Björnen, Duved. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Åre?
entire_home listings make up 99.6% of the active supply in Åre. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Åre compare to nearby Airbnb markets?
Among neighboring markets, Teveldalen posts $21,614 in average annual revenue with 28.9% occupancy, compared to Åre's $17,135 and 34.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Åre?
The average Airbnb stay length in Åre is about 5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Åre?
Airbnb listings in Åre average 4.74 out of 5 overall. About 20.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Åre?
Wifi and Blender are among the strongest revenue-linked amenities in Åre. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Åre?
Yes. About 78.3% of active Airbnb listings in Åre charge a cleaning fee, and the average fee is $129. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Åre?
Only 19.9% of hosts hold Superhost status, suggesting the market has a large share of newer or less active operators — an opportunity for committed hosts to stand out.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.