Horta (Matriz), Azores Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Horta (Matriz), Azores? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $12,413 per year — at a $139 nightly rate, 38.4% occupancy, and a $55 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 62 active listings, Horta (Matriz) is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 59.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 97% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Horta (Matriz)?
In Horta (Matriz), the headline Airbnb metrics are $12,413 in average annual revenue,38.4% occupancy, $139 ADR, and $55 in RevPAR, and guests book about 81 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Horta (Matriz)?
Understanding the monthly revenue variations for Airbnb listings in Horta (Matriz) is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Horta (Matriz) is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Horta (Matriz) across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,581+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,968 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,340 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $702, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Horta (Matriz)
What Is the Monthly Airbnb Occupancy Rate in Horta (Matriz)?
Maximize your bookings by understanding the Horta (Matriz) STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Horta (Matriz):
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Horta (Matriz)
What Is the Average Airbnb Nightly Rate in Horta (Matriz)?
Effective short term rental pricing strategy in Horta (Matriz) involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Horta (Matriz) typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $226+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $156 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Horta (Matriz)
What Is the RevPAR for Airbnb in Horta (Matriz)?
RevPAR in Horta (Matriz) is currently $55. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $28 RevPAR.
- Typical properties (Median) generate $50 RevPAR.
- Strong performers (Top 25%) earn $71 RevPAR.
- Best-in-class (Top 10%) achieve $99 RevPAR.
Average Monthly RevPAR Trend in Horta (Matriz)
RevPAR Insights for Horta (Matriz)
- The average RevPAR in Horta (Matriz) is $55. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($99) and bottom 25% ($28) is $71, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Horta (Matriz) benchmarks. If your RevPAR falls below the median of $50, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $71+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Horta (Matriz)?
Horta (Matriz)'s peak Airbnb season falls in August, July, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $3,014 per month
- Occupancy rates average 61.0%
- Daily rates average $176
Shoulder Season
- Revenue averages $1,101 per month
- Occupancy maintains around 37.5%
- Daily rates hold near $129
Low Season (January, February, March)
- Revenue drops to average $492 per month
- Occupancy decreases to average 22.0%
- Daily rates adjust to average $119
Seasonality Insights for Horta (Matriz)
- Airbnb seasonality in Horta (Matriz) is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Horta (Matriz)'s highest earning potential, with monthly revenues climbing to $3,623, occupancy reaching 70.2%, and ADRs peaking at $188.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $465, occupancy could drop to 21.1%, and ADRs may adjust to $118.
- Lower occupancy paired with meaningful seasonality means hosts in Horta (Matriz) need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Horta (Matriz), ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Horta (Matriz), building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Horta (Matriz)?
Yes, Horta (Matriz), Azores, Portugal enforces high STR regulations and 97% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Horta (Matriz) to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 97% licensed listings)
What Are the Best Neighborhoods for Airbnb in Horta (Matriz)?
Horta (Matriz) is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historic center of Horta, known for its charming streets, traditional architecture, and vibrant atmosphere. It is a focal point for tourists exploring the culture and history of the Azores. | Peter's Scrimshaw Museum, Horta Marina, Fort of Santa Cruz, Horta Cultural Center, Horta's Botanical Garden |
| Praia do Porto Pim | A beautiful beach area that is popular for sunbathing and swimming. Its scenic views and proximity to the city center make it an attractive spot for tourists. | Porto Pim Beach, Whale Watching Tours, Hiking around the coastline, Local seafood restaurants, Scuba diving opportunities |
| Capelinhos | Known for the unique volcanic landscape created by the Capelinhos Volcano. This area offers a stunning backdrop for nature lovers and those interested in geological history. | Capelinhos Volcano Interpretation Center, Capelinhos Lighthouse, Hiking trails with panoramic views, Volcanic sand beaches, Outdoor photography opportunities |
| Vale da Ribeira | A picturesque valley that offers visitors a variety of outdoor activities including hiking, bird watching, and enjoying the natural beauty of the Azores. Perfect for eco-tourism. | Ribeira da Faial, Hiking trails, Picnic areas, Natural hot springs, Wildlife spotting |
| Alto da Cabrito | This area provides a panoramic view of Horta and the surrounding ocean, making it a popular spot for photography and sightseeing, especially during sunset. | Viewpoint at Alto da Cabrito, Hiking paths, Bird watching, Flora and fauna, Nearby restaurants |
| Cais de Horta | The main harbor area that is bustling with activity, especially during the sailing season. It's a perfect place for visitors to explore local shops and cafes. | Restaurants and bars, Shopping area, Boat tours, Cultural events, Fishing spots |
| Pico Island Viewpoint | This viewpoint offers breathtaking views of Pico Island, which is a unique selling point for visitors wanting stunning landscapes and photography opportunities. | Viewpoint for Pico Island, Best photography spots, Walking trails, Whale watching tours, Cafes nearby |
| Botanical Garden of Faial | A serene and beautiful botanical garden featuring a diverse range of flora, ideal for those looking to relax and experience the local biodiversity. | Native Azorean plants, Walking paths, Educational tours, Picnic areas, Flower exhibitions |
Because Horta (Matriz) has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Horta (Matriz)?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Horta (Matriz)
- The Horta (Matriz) Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.1% of the 62 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Horta (Matriz), Apartment/Condo properties are the most common (72.6%), reflecting the local real estate landscape.
- The presence of 14.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Horta (Matriz) Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Horta (Matriz)
- The dominant room capacity in Horta (Matriz) is 1 bedroom listings, making up 35.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.3% of the active Airbnb listings in Horta (Matriz), indicating a high concentration in these sizes.
- A significant 24.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Horta (Matriz).
Horta (Matriz) Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Horta (Matriz)
- The most common guest capacity trend in Horta (Matriz) vacation rentals is listings accommodating 4 guests (30.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Horta (Matriz) STR market, accounting for 58.0% of listings.
- 21.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Horta (Matriz).
- On average, properties in Horta (Matriz) are equipped to host 3.6 guests.
How Do Listings in Horta (Matriz) Compare on Quality?
Listing quality in Horta (Matriz) can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Horta (Matriz)
- At 21 photos per listing on average, Horta (Matriz) hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 37.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Horta (Matriz) averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Horta (Matriz)?
Amenity Prevalence
Amenity Insights for Horta (Matriz)
- Essential amenities in Horta (Matriz) that guests expect include: Wifi, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like First aid kit, Fire extinguisher, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Horta (Matriz): Wifi, TV, Kitchen.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like First aid kit or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Horta (Matriz) to stay competitive.
Which Airbnb Amenities Boost Revenue in Horta (Matriz)?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Horta (Matriz), which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Cooking basics | 83.9% | $13,707 | $5,686 | 141.1% |
Children’s books and toys | 9.7% | $18,973 | $11,711 | 62.0% |
Gym | 12.9% | $18,539 | $11,506 | 61.1% |
Ceiling fan | 8.1% | $18,742 | $11,858 | 58.0% |
Bathtub | 12.9% | $17,968 | $11,591 | 55.0% |
Waterfront | 8.1% | $18,274 | $11,899 | 53.6% |
Pets allowed | 30.6% | $16,297 | $10,697 | 52.3% |
Air conditioning | 66.1% | $14,028 | $9,261 | 51.5% |
Smoking allowed | 8.1% | $17,903 | $11,932 | 50.0% |
Wine glasses | 30.6% | $16,106 | $10,782 | 49.4% |
Revenue Impact Insights for Horta (Matriz)
- Cooking basics tops the revenue impact list with a 141.1% uplift — listings with this amenity earn $13,707 vs. $5,686 without it.
- Cooking basics — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Horta (Matriz) STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Horta (Matriz). Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHorta (Matriz) Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Horta (Matriz)
- The typical guest profile for Airbnb in Horta (Matriz) consists of predominantly international visitors (94%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 6.3% of guests.
- Key international markets include Germany (18.9%) and United States (14.6%).
- Top languages spoken are English (37.5%) followed by French (14.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Horta (Matriz)?
Listings in Horta (Matriz) average 4.81 out of 5 overall, with about 33.5 reviews per active listing and 22.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Horta (Matriz)
- With an overall rating of 4.81, Horta (Matriz) listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Cleanliness (4.87), while Value (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 22.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 22.6% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Horta (Matriz) Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Horta (Matriz)
- The most common availability pattern in Horta (Matriz) falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Horta (Matriz) (35.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Horta (Matriz)?
Average Booking Lead Time by Month
Booking Lead Time Insights for Horta (Matriz)
- The overall average booking lead time for vacation rentals in Horta (Matriz) is 81 days.
- Guests book furthest in advance for stays during August (average 129 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (106 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (81 days) as a baseline for your pricing and availability strategy in Horta (Matriz).
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 129 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 106 days) to capture early planners.
- Monitor your own booking lead times against these Horta (Matriz) averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Horta (Matriz)?
Guests in Horta (Matriz) stay about 4 nights on average, generating roughly 1,367 reservations and 22.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Horta (Matriz)
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Horta (Matriz)
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 22.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (4.9 nights) and shorten in May (2.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Horta (Matriz) Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
40.3% of total
2 Nights
10 listings
16.1% of total
3 Nights
4 listings
6.5% of total
4-6 Nights
4 listings
6.5% of total
7-29 Nights
1 listings
1.6% of total
30+ Nights
18 listings
29% of total
Key Insights
- The most prevalent minimum stay requirement in Horta (Matriz) is 1 Night, adopted by 40.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (29%) caters to monthly stays (30+ nights) in Horta (Matriz), pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.3% of Horta (Matriz) hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 29% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Horta (Matriz).
Horta (Matriz) Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
3 listings
4.8% of total
Super Strict 30 Days
1 listings
1.6% of total
Limited
1 listings
1.6% of total
Flexible
16 listings
25.8% of total
Moderate
13 listings
21% of total
Firm
23 listings
37.1% of total
Strict
5 listings
8.1% of total
Cancellation Policy Insights for Horta (Matriz)
- The prevailing Airbnb cancellation policy trend in Horta (Matriz) is Firm, used by 37.1% of listings.
- There's a relatively balanced mix between guest-friendly (46.8%) and stricter (45.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.1% market standard in Horta (Matriz).
- Using a Strict policy might deter some guests, as only 8.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Horta (Matriz).
How Much Are Airbnb Cleaning Fees in Horta (Matriz)?
Cleaning fees in Horta (Matriz) are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Horta (Matriz)
- About 41.9% of Horta (Matriz) listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($138) and median ($17) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 4.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Horta (Matriz) median of $17. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Horta (Matriz) Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Horta (Matriz)based on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa da Paula
Entire Place • 3 bedrooms
Home
Entire Place • 2 bedrooms
Oceanus
Entire Place • 3 bedrooms
Casa do Clock
Entire Place • 2 bedrooms
Quinta Peixinho
Entire Place • 2 bedrooms
Faial Marina Apartments- Ap O
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Horta (Matriz)?
Learn from the best! This table showcases top-performing Airbnb hosts in Horta (Matriz) based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Horta | 9 | $155,713 | 48 | 4.91/5.0 |
| Rosário | 9 | $139,494 | 991 | 4.68/5.0 |
| Sandra | 3 | $57,037 | 90 | 4.68/5.0 |
| Paula | 1 | $33,436 | 98 | 4.88/5.0 |
| Micael | 2 | $31,170 | 7 | 5.00/5.0 |
| Hélio | 1 | $28,606 | 33 | 4.91/5.0 |
| Maria Teresa | 1 | $27,902 | 8 | 4.88/5.0 |
| Dário | 1 | $25,290 | 37 | 4.95/5.0 |
| Paul | 5 | $23,295 | 45 | 4.82/5.0 |
| Joana Vaz Pereira | 5 | $23,139 | 53 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Horta (Matriz).
Who Are the Airbnb Hosts in Horta (Matriz)?
Horta (Matriz) has a relatively balanced host base.
Host Profile Insights for Horta (Matriz)
- A 45.2% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 6.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 62.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 22.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Horta (Matriz) averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Horta (Matriz)
These are the highest-grossing professional property management operations in Horta (Matriz), ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Holidu | 2 | $21,862 | $460 | 17.2% | 5.00/5 |
| Holidu | 1 | $3,866 | $318 | 7.2% | N/A |
| Holidu | 1 | $942 | $177 | 19.4% | N/A |
Management Company Insights for Horta (Matriz)
- The leading management company, Holidu, operates 2 listings with $21,862 in gross revenue — a useful benchmark for what scale looks like in Horta (Matriz).
- Top managers average 1 properties each, suggesting professional management in Horta (Matriz) still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 5/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 6.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Horta (Matriz)'s Airbnb Market Compare to Nearby Cities?
How does the Horta (Matriz) Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Pedro Miguel, Horta (Matriz) has 17 percentage points lower occupancy and about $14 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Porto Judeu | 21 | $2,807 | $308.57 | 46% |
| Pedro Miguel | 11 | $1,564 | $152.57 | 55% |
| Madalena | 138 | $1,488 | $153.58 | 46% |
| Serreta | 11 | $1,462 | $154.13 | 50% |
| Angra (Santa Luzia) | 24 | $1,365 | $109.68 | 49% |
| Angra (Nossa Senhora da Conceição) | 29 | $1,313 | $124.07 | 42% |
| Altares | 12 | $1,268 | $102.65 | 40% |
| São Roque do Pico | 224 | $1,245 | $162.69 | 40% |
| Biscoitos | 46 | $1,217 | $146.02 | 39% |
| Calheta | 39 | $1,196 | $145.06 | 44% |
Frequently Asked Questions About Airbnb in Horta (Matriz)
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Horta (Matriz).
How much do Airbnb hosts make in Horta (Matriz)?
Horta (Matriz) hosts earn about $12,413 per year on average, with an average nightly rate of $139 and RevPAR of $55. Those figures describe the typical revenue environment for active listings in Horta (Matriz), Azores, not the ceiling for the best operators. Source: AirROI 2026 data, Horta (Matriz) market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Horta (Matriz)?
The average Airbnb occupancy rate in Horta (Matriz) is 38.4%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Horta (Matriz)?
Listings in Horta (Matriz) average $139 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Horta (Matriz)?
Horta (Matriz) currently has about 62 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Horta (Matriz)?
AirROI currently classifies the short-term rental regulation level in Horta (Matriz) as High. The dataset also shows about 96.8% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Horta (Matriz)?
RevPAR in Horta (Matriz) is about $55. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Horta (Matriz)?
Occupancy of 38.4% means Horta (Matriz) is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $12,413, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Horta (Matriz)?
The average booking lead time in Horta (Matriz) is about 81 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Horta (Matriz)?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Horta (Matriz) include Centro Histórico, Praia do Porto Pim, Capelinhos. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Horta (Matriz)?
entire_home listings make up 66.1% of the active supply in Horta (Matriz). The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Horta (Matriz) compare to nearby Airbnb markets?
Among neighboring markets, Porto Judeu posts $33,678 in average annual revenue with 46.2% occupancy, compared to Horta (Matriz)'s $12,413 and 38.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Horta (Matriz)?
The average Airbnb stay length in Horta (Matriz) is about 4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Horta (Matriz)?
Airbnb listings in Horta (Matriz) average 4.81 out of 5 overall. About 22.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Horta (Matriz)?
Cooking basics and Children’s books and toys are among the strongest revenue-linked amenities in Horta (Matriz). In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Horta (Matriz)?
Yes. About 41.9% of active Airbnb listings in Horta (Matriz) charge a cleaning fee, and the average fee is $138. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Horta (Matriz)?
A 45.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.