Horta, Azores Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Horta, Azores? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $11,654 per year — at a $116 nightly rate, 40.3% occupancy, and a $54 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 43 active listings, Horta is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 53.6% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is high and 93% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Horta?
In Horta, the headline Airbnb metrics are $11,654 in average annual revenue,40.3% occupancy, $116 ADR, and $54 in RevPAR, and guests book about 87 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Horta?
Understanding the monthly revenue variations for Airbnb listings in Horta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Horta is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Horta across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,568+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,846 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,171 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $606, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Horta
What Is the Monthly Airbnb Occupancy Rate in Horta?
Maximize your bookings by understanding the Horta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Horta:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Horta
What Is the Average Airbnb Nightly Rate in Horta?
Effective short term rental pricing strategy in Horta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Horta typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $210+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $150 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Horta
What Is the RevPAR for Airbnb in Horta?
RevPAR in Horta is currently $54. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $28 RevPAR.
- Typical properties (Median) generate $47 RevPAR.
- Strong performers (Top 25%) earn $67 RevPAR.
- Best-in-class (Top 10%) achieve $110 RevPAR.
Average Monthly RevPAR Trend in Horta
RevPAR Insights for Horta
- The average RevPAR in Horta is $54. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($110) and bottom 25% ($28) is $81, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Horta benchmarks. If your RevPAR falls below the median of $47, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $67+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Horta?
Horta's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $2,786 per month
- Occupancy rates average 61.0%
- Daily rates average $141
Shoulder Season
- Revenue averages $1,091 per month
- Occupancy maintains around 37.1%
- Daily rates hold near $116
Low Season (January, February, November)
- Revenue drops to average $383 per month
- Occupancy decreases to average 18.6%
- Daily rates adjust to average $105
Seasonality Insights for Horta
- Airbnb seasonality in Horta is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Horta's highest earning potential, with monthly revenues climbing to $3,409, occupancy reaching 71.1%, and ADRs peaking at $147.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $272, occupancy could drop to 14.3%, and ADRs may adjust to $97.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Horta.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Horta, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Horta, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Horta?
Yes, Horta, Azores, Portugal enforces high STR regulations and 93% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Horta to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 93% licensed listings)
What Are the Best Neighborhoods for Airbnb in Horta?
With a compact short-term rental market, Horta gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pico da Esperança | The highest point in the Azores, offering stunning views of the surrounding islands. Ideal for nature lovers and hikers looking for breathtaking landscapes. | Hiking trails, Panoramic views, Nature photography, Outdoor activities |
| Horta Marina | A bustling hub for sailors and an attractive waterfront area. Perfect for tourists interested in marine activities and local culture. | Marina area, Local cafes and restaurants, Cultural festivals, Whale watching tours |
| Capelinhos Volcano | A fascinating geological site showcasing volcanic activity, attracting tourists interested in geology and history. | Volcanic landscape, Visitor center, Walking trails, Educational exhibits |
| Centro Histórico de Horta | The historic center of Horta, rich in architecture and local history, ideal for visitors wanting to experience local culture and charm. | Historic buildings, Museum of Scrimshaw, Local shops and galleries, Arts and crafts |
| Praia do Almoxarife | A beautiful beach known for its scenic views and relaxation opportunities, perfect for sunbathers and families. | Beach activities, Water sports, Scenic cliffs, Photography spots |
| Peter Cafe Sport | A famous local bar and cultural landmark frequented by sailors and travelers, ideal for socializing and enjoying local drinks. | Local food, Cultural events, Sailing memorabilia, Relaxed atmosphere |
| Miradouro da Ribeira das Cabras | An amazing viewpoint offering spectacular views of the coast and surrounding nature, perfect for tourists seeking tranquility and beauty. | Scenic views, Nature trails, Picnic areas, Photography opportunities |
| Caminho dos Burros | A historical walking path that showcases the rural beauty of Horta, great for hikers and those looking to explore nature. | Hiking trails, Natural scenery, Cultural heritage, Outdoor adventures |
Because Horta has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Horta?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Horta
- The Horta Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.8% of the 43 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Horta, House properties are the most common (55.8%), reflecting the local real estate landscape.
- Houses represent a significant 55.8% portion, catering likely to families or larger groups.
- The presence of 11.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Horta Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Horta
- The dominant room capacity in Horta is 1 bedroom listings, making up 44.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.8% of the active Airbnb listings in Horta, indicating a high concentration in these sizes.
Horta Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Horta
- The most common guest capacity trend in Horta vacation rentals is listings accommodating 2 guests (30.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Horta STR market, accounting for 58.1% of listings.
- 16.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Horta.
- On average, properties in Horta are equipped to host 3.1 guests.
How Do Listings in Horta Compare on Quality?
Listing quality in Horta can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Horta
- At 28.3 photos per listing on average, Horta hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 37.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Horta averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Horta?
Amenity Prevalence
Amenity Insights for Horta
- Essential amenities in Horta that guests expect include: TV, Kitchen, Wifi, Hair dryer, Fire extinguisher. Lacking these (any) could significantly impact bookings.
- Popular amenities like First aid kit, Hangers, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Horta: TV, Kitchen, Wifi, Hair dryer, Fire extinguisher.
- Prioritize adding missing essentials: TV, Kitchen, Wifi, Hair dryer, Fire extinguisher.
- Consider adding popular differentiators like First aid kit or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Horta to stay competitive.
Which Airbnb Amenities Boost Revenue in Horta?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Horta, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Gym | 14.0% | $19,351 | $10,406 | 86.0% |
Free parking on premises | 46.5% | $15,482 | $8,326 | 86.0% |
Pets allowed | 18.6% | $18,248 | $10,147 | 79.8% |
Dishes and silverware | 88.4% | $12,264 | $7,020 | 74.7% |
Heating | 41.9% | $15,390 | $8,965 | 71.7% |
Hot water kettle | 44.2% | $15,172 | $8,870 | 71.1% |
High chair | 34.9% | $15,464 | $9,613 | 60.9% |
Mosquito net | 11.6% | $17,391 | $10,900 | 59.6% |
Microwave | 86.0% | $12,281 | $7,788 | 57.7% |
Portable fans | 16.3% | $16,701 | $10,673 | 56.5% |
Revenue Impact Insights for Horta
- Gym tops the revenue impact list with a 86.0% uplift — listings with this amenity earn $19,351 vs. $10,406 without it.
- Dishes and silverware, Microwave — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Horta STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Horta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHorta Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Horta
- The typical guest profile for Airbnb in Horta consists of predominantly international visitors (93%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 6.7% of guests.
- Key international markets include France (19.5%) and Germany (18.8%).
- Top languages spoken are English (40.6%) followed by French (17.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Horta?
Listings in Horta average 4.84 out of 5 overall, with about 45.1 reviews per active listing and 39.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Horta
- With an overall rating of 4.84, Horta listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.93), while Value (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 39.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Horta Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Horta
- The most common availability pattern in Horta falls within the 271-366 days range, representing 62.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Horta (41.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Horta?
Average Booking Lead Time by Month
Booking Lead Time Insights for Horta
- The overall average booking lead time for vacation rentals in Horta is 87 days.
- Guests book furthest in advance for stays during August (average 136 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (108 days avg.) sees the longest lead times, while Fall (66 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (87 days) as a baseline for your pricing and availability strategy in Horta.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 136 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 108 days) to capture early planners.
- Monitor your own booking lead times against these Horta averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Horta?
Guests in Horta stay about 4.4 nights on average, generating roughly 895 reservations and 20.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Horta
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Horta
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 20.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in May (5.3 nights) and shorten in Jan (2.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Horta Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
16.3% of total
2 Nights
4 listings
9.3% of total
3 Nights
8 listings
18.6% of total
4-6 Nights
2 listings
4.7% of total
30+ Nights
22 listings
51.2% of total
Key Insights
- The most prevalent minimum stay requirement in Horta is 30+ Nights, adopted by 51.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (51.2%) caters to monthly stays (30+ nights) in Horta, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 51.2% of Horta hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 51.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Horta.
Horta Airbnb Cancellation Policy Trends Analysis (2026)
Limited
7 listings
16.3% of total
Flexible
3 listings
7% of total
Moderate
9 listings
20.9% of total
Firm
20 listings
46.5% of total
Strict
4 listings
9.3% of total
Cancellation Policy Insights for Horta
- The prevailing Airbnb cancellation policy trend in Horta is Firm, used by 46.5% of listings.
- A majority (55.8%) of hosts in Horta utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (9.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 46.5% market standard in Horta.
- Using a Strict policy might deter some guests, as only 9.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Horta.
How Much Are Airbnb Cleaning Fees in Horta?
Cleaning fees in Horta are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Horta
- Only 37.2% of listings charge a cleaning fee, suggesting that most hosts in Horta bundle cleaning costs into the nightly rate.
- The average cleaning fee of $32 is close to the median ($17), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 3.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Horta median of $17. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Horta Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hortabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Summer House on a Farm (Garden & BBQ)
Entire Place • 3 bedrooms
Dutra's House
Entire Place • 4 bedrooms
Casinha Pim - Front of Beach/city house
Entire Place • 1 bedroom
Milhafre Rest Area 181/AL
Entire Place • 3 bedrooms
Retiro das Bananeiras (3 bedrooms)
Entire Place • 3 bedrooms
Casa Mar do Triângulo (House of the Triangle Sea)
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Horta?
Learn from the best! This table showcases top-performing Airbnb hosts in Horta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rita | 2 | $41,205 | 276 | 4.89/5.0 |
| Nádia | 2 | $40,672 | 281 | 4.96/5.0 |
| Elizabete | 2 | $30,828 | 9 | 5.00/5.0 |
| Sara | 2 | $30,142 | 18 | 4.96/5.0 |
| Micael | 3 | $30,120 | 14 | 4.90/5.0 |
| Sílvia | 6 | $27,986 | 80 | 4.98/5.0 |
| Paulo | 1 | $26,729 | 12 | 4.75/5.0 |
| Zilda | 1 | $24,205 | 26 | 4.96/5.0 |
| João | 1 | $23,917 | 8 | 4.75/5.0 |
| Gina | 1 | $23,788 | 137 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Horta.
Who Are the Airbnb Hosts in Horta?
Horta is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Horta
- With 72.1% Superhosts, Horta has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 11.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 62.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 27.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Horta averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Horta's Airbnb Market Compare to Nearby Cities?
How does the Horta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Pedro Miguel, Horta has 15 percentage points lower occupancy and about $36 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Porto Judeu | 21 | $2,807 | $308.57 | 46% |
| Pedro Miguel | 11 | $1,564 | $152.57 | 55% |
| Madalena | 138 | $1,488 | $153.58 | 46% |
| Serreta | 11 | $1,462 | $154.13 | 50% |
| Angra (Santa Luzia) | 24 | $1,365 | $109.68 | 49% |
| Angra (Nossa Senhora da Conceição) | 29 | $1,313 | $124.07 | 42% |
| Altares | 12 | $1,268 | $102.65 | 40% |
| São Roque do Pico | 224 | $1,245 | $162.69 | 40% |
| Biscoitos | 46 | $1,217 | $146.02 | 39% |
| Calheta | 39 | $1,196 | $145.06 | 44% |
Frequently Asked Questions About Airbnb in Horta
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Horta.
How much do Airbnb hosts make in Horta?
Horta hosts earn about $11,654 per year on average, with an average nightly rate of $116 and RevPAR of $54. Those figures describe the typical revenue environment for active listings in Horta, Azores, not the ceiling for the best operators. Source: AirROI 2026 data, Horta market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Horta?
The average Airbnb occupancy rate in Horta is 40.3%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Horta?
Listings in Horta average $116 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Horta?
Horta currently has about 43 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Horta?
AirROI currently classifies the short-term rental regulation level in Horta as High. The dataset also shows about 93.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Horta?
RevPAR in Horta is about $54. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Horta?
At 40.3% occupancy, Horta can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $11,654, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Horta?
The average booking lead time in Horta is about 87 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Horta?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Horta include Pico da Esperança, Horta Marina, Capelinhos Volcano. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Horta?
entire_home listings make up 69.8% of the active supply in Horta. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Horta compare to nearby Airbnb markets?
Among neighboring markets, Porto Judeu posts $33,678 in average annual revenue with 46.2% occupancy, compared to Horta's $11,654 and 40.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Horta?
The average Airbnb stay length in Horta is about 4.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Horta?
Airbnb listings in Horta average 4.84 out of 5 overall. About 39.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Horta?
Gym and Free parking on premises are among the strongest revenue-linked amenities in Horta. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Horta?
Yes. About 37.2% of active Airbnb listings in Horta charge a cleaning fee, and the average fee is $32. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Horta?
A 72.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.