What Are the Best Places to Invest in Airbnb in Netherlands?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-08-08

The short-term rental market in Netherlands spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Netherlands across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Amsterdam, North Holland leads by market size with 5,336 active listings and $2,844/month revenue. Across all ranked markets, average occupancy is 40.9% with $2,081/month in average revenue and $229/night ADR. 71 of 100 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Netherlands by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Netherlands attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Amsterdam, North Holland leads with 5,336 active short-term rental listings and $2,844/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Amsterdam, North Holland	5,336	$2,844	$340	43.8%	High
2	The Hague, South Holland	898	$1,552	$229	38.9%	High
3	Rotterdam, South Holland	798	$1,699	$196	41.8%	High
4	Bubali, Aruba	718	$4,311	$320	53.4%	Low
5	Zandvoort, North Holland	669	$2,051	$229	42.7%	High
6	Noordwijk, South Holland	605	$2,251	$219	46.9%	Low
7	Haarlem, North Holland	597	$1,808	$280	40.6%	High
8	West Punt, Aruba	541	$4,586	$340	50.8%	Low
9	Utrecht, Utrecht	530	$2,116	$212	47.8%	High
10	Lowlands, Sint Maarten	376	$3,479	$343	44.6%	Low
11	Eindhoven, North Brabant	369	$1,378	$144	44.2%	Low
12	Kralendijk, Netherlands	366	$1,545	$233	38.6%	Low
13	Putten, Gelderland	321	$1,234	$132	40.5%	Low
14	Maastricht, Limburg	317	$2,295	$237	44.1%	High
15	Callantsoog, North Holland	310	$1,487	$218	33.0%	Low
16	Groningen, Groningen	296	$1,682	$179	46.3%	High
17	Punta Brabo, Aruba	280	$6,434	$454	56.2%	Low
18	Nijmegen, Gelderland	279	$1,231	$161	39.8%	Low
19	Cul-de-Sac, Sint Maarten	273	$4,291	$392	42.7%	Low
20	Alkmaar, North Holland	260	$1,457	$163	42.8%	Low
21	Den Helder, North Holland	231	$1,349	$196	32.2%	Low
22	Alto Vista, Aruba	221	$3,582	$257	53.7%	Low
23	Bergen, North Holland	219	$1,817	$235	41.4%	High
24	Ouddorp, South Holland	215	$2,243	$311	37.1%	Low
25	Tilburg, North Brabant	211	$1,440	$151	41.5%	Low
26	Egmond aan Zee, North Holland	210	$1,816	$193	42.4%	High
27	Castricum, North Holland	207	$1,159	$175	38.1%	Low
28	Simpson Bay, Sint Maarten	203	$3,784	$351	47.0%	Low
29	Otterlo, Gelderland	194	$1,635	$220	35.1%	Low
30	Voorthuizen, Gelderland	192	$1,823	$284	34.6%	Low
31	Kamperland, Zeeland	189	$2,406	$311	36.9%	Low
32	Oostkapelle, Zeeland	189	$1,676	$223	36.5%	Low
33	Arnhem, Gelderland	187	$1,489	$173	40.6%	Low
34	Westkapelle, Zeeland	183	$1,497	$174	37.7%	Low
35	Oranjestad, Aruba	180	$2,577	$174	54.6%	Low
36	Delft, South Holland	178	$1,458	$161	45.3%	High
37	Dakota, Aruba	176	$2,515	$181	53.2%	Low
38	Zeewolde, Flevoland	170	$3,648	$444	34.1%	Low
39	Tierra Del Sol, Aruba	162	$4,594	$359	52.2%	Low
40	Domburg, Zeeland	160	$1,659	$215	37.1%	Low
41	Nunspeet, Gelderland	153	$1,358	$189	33.3%	Low
42	Leiden, South Holland	152	$1,740	$196	49.8%	High
43	Middelburg, Zeeland	151	$1,433	$173	40.0%	High
44	Sint Maartensvlotbrug, North Holland	148	$1,038	$180	32.1%	Low
45	Breskens, Zeeland	148	$1,762	$262	31.3%	High
46	Almere, Flevoland	144	$1,414	$165	41.8%	Low
47	Vlissingen, Zeeland	144	$1,449	$172	42.9%	Low
48	Bonaire, Netherlands	139	$2,259	$344	39.6%	Low
49	Zoutelande, Zeeland	136	$1,743	$184	41.5%	Low
50	De Koog, North Holland	135	$2,148	$225	42.0%	High
51	Cadzand, Zeeland	134	$2,109	$319	31.4%	High
52	Enschede, Overijssel	133	$1,443	$141	42.4%	Low
53	Zaandam, North Holland	132	$1,591	$189	45.5%	High
54	Leeuwarden, Frisia	130	$1,593	$176	40.5%	Low
55	Nieuwvliet, Zeeland	128	$1,952	$302	29.6%	High
56	Willemstad, Curacao	127	$1,530	$141	42.2%	Low
57	Vinkeveen, Utrecht	120	$2,609	$253	44.1%	Low
58	Heinkenszand, Zeeland	120	$1,415	$225	35.5%	Low
59	Hilversum, North Holland	118	$1,593	$195	45.5%	Low
60	Schoorl, North Holland	116	$1,921	$234	40.1%	High
61	Epe, Gelderland	115	$1,300	$146	37.7%	Low
62	Dordrecht, South Holland	112	$1,594	$171	42.7%	Low
63	Breda, North Brabant	110	$1,826	$186	44.3%	Low
64	Beekbergen, Gelderland	109	$1,305	$188	35.7%	Low
65	Beuningen, Gelderland	109	$1,936	$191	38.4%	Low
66	IJmuiden, North Holland	106	$2,125	$225	41.1%	Low
67	Warmenhuizen, North Holland	104	$1,632	$164	42.2%	Low
68	Amstelveen, North Holland	101	$2,147	$270	40.3%	High
69	Hoenderloo, Gelderland	99	$1,320	$161	35.4%	Low
70	's-Hertogenbosch, North Brabant	98	$1,863	$199	41.6%	Low
71	Koudekerke, Zeeland	96	$1,485	$173	40.7%	Low
72	Ermelo, Gelderland	94	$1,596	$165	43.3%	Low
73	Heemstede, North Holland	92	$2,089	$349	40.4%	Low
74	Amersfoort, Utrecht	92	$1,309	$145	46.9%	Low
75	Ponton, Aruba	91	$2,193	$153	54.3%	Low
76	De Cocksdorp, North Holland	91	$2,006	$295	35.9%	High
77	Lunteren, Gelderland	90	$2,423	$224	42.0%	Low
78	Wemeldinge, Zeeland	90	$1,236	$206	31.8%	Low
79	Oisterwijk, North Brabant	88	$1,725	$164	42.7%	Low
80	Sint Maarten, North Holland	88	$1,570	$209	33.9%	Low
81	Hulshorst, Gelderland	86	$1,747	$265	29.9%	Low
82	Burgh-Haamstede, Zeeland	86	$1,611	$202	37.5%	High
83	Pos Chikito, Aruba	85	$2,978	$245	51.5%	Low
84	Katwijk, South Holland	85	$1,999	$207	50.9%	High
85	Uitgeest, North Holland	84	$2,369	$321	36.1%	Low
86	Makkum, Frisia	83	$1,496	$245	34.6%	Low
87	Garderen, Gelderland	83	$1,444	$201	28.4%	Low
88	Den Burg, North Holland	83	$2,019	$204	42.4%	High
89	Gouda, South Holland	83	$1,936	$191	45.9%	High
90	Renesse, Zeeland	83	$1,655	$195	39.0%	High
91	Santa Cruz, Aruba	82	$2,338	$191	46.4%	Low
92	Coevorden, Drenthe	82	$1,061	$165	33.0%	Low
93	Sint-Annaland, Zeeland	82	$2,042	$255	37.0%	Low
94	Giethoorn, Overijssel	81	$1,602	$242	34.0%	Low
95	Malmok Beach, Aruba	80	$10,781	$708	53.9%	Low
96	Valkenburg, Limburg	80	$1,328	$189	31.8%	High
97	Aalsmeer, North Holland	80	$2,143	$200	42.0%	Low
98	Bruinisse, Zeeland	79	$1,086	$185	31.0%	High
99	Scharendijke, Zeeland	75	$1,421	$203	33.7%	Moderate
100	Soest, Utrecht	74	$2,318	$264	39.5%	Low

Most Profitable Airbnb Markets in Netherlands by Revenue

The most profitable Airbnb cities in Netherlands are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Malmok Beach, Aruba leads with $10,781/month at $708 ADR and 53.9% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	Malmok Beach, Aruba	$10,781	80	$708	53.9%	Low
2	Punta Brabo, Aruba	$6,434	280	$454	56.2%	Low
3	Tierra Del Sol, Aruba	$4,594	162	$359	52.2%	Low
4	West Punt, Aruba	$4,586	541	$340	50.8%	Low
5	Bubali, Aruba	$4,311	718	$320	53.4%	Low
6	Cul-de-Sac, Sint Maarten	$4,291	273	$392	42.7%	Low
7	Simpson Bay, Sint Maarten	$3,784	203	$351	47.0%	Low
8	Zeewolde, Flevoland	$3,648	170	$444	34.1%	Low
9	Alto Vista, Aruba	$3,582	221	$257	53.7%	Low
10	Lowlands, Sint Maarten	$3,479	376	$343	44.6%	Low
11	Pos Chikito, Aruba	$2,978	85	$245	51.5%	Low
12	Amsterdam, North Holland	$2,844	5,336	$340	43.8%	High
13	Vinkeveen, Utrecht	$2,609	120	$253	44.1%	Low
14	Oranjestad, Aruba	$2,577	180	$174	54.6%	Low
15	Dakota, Aruba	$2,515	176	$181	53.2%	Low
16	Lunteren, Gelderland	$2,423	90	$224	42.0%	Low
17	Kamperland, Zeeland	$2,406	189	$311	36.9%	Low
18	Uitgeest, North Holland	$2,369	84	$321	36.1%	Low
19	Santa Cruz, Aruba	$2,338	82	$191	46.4%	Low
20	Soest, Utrecht	$2,318	74	$264	39.5%	Low
21	Maastricht, Limburg	$2,295	317	$237	44.1%	High
22	Bonaire, Netherlands	$2,259	139	$344	39.6%	Low
23	Noordwijk, South Holland	$2,251	605	$219	46.9%	Low
24	Ouddorp, South Holland	$2,243	215	$311	37.1%	Low
25	Ponton, Aruba	$2,193	91	$153	54.3%	Low
26	De Koog, North Holland	$2,148	135	$225	42.0%	High
27	Amstelveen, North Holland	$2,147	101	$270	40.3%	High
28	Aalsmeer, North Holland	$2,143	80	$200	42.0%	Low
29	IJmuiden, North Holland	$2,125	106	$225	41.1%	Low
30	Utrecht, Utrecht	$2,116	530	$212	47.8%	High
31	Cadzand, Zeeland	$2,109	134	$319	31.4%	High
32	Heemstede, North Holland	$2,089	92	$349	40.4%	Low
33	Zandvoort, North Holland	$2,051	669	$229	42.7%	High
34	Sint-Annaland, Zeeland	$2,042	82	$255	37.0%	Low
35	Den Burg, North Holland	$2,019	83	$204	42.4%	High
36	De Cocksdorp, North Holland	$2,006	91	$295	35.9%	High
37	Katwijk, South Holland	$1,999	85	$207	50.9%	High
38	Nieuwvliet, Zeeland	$1,952	128	$302	29.6%	High
39	Beuningen, Gelderland	$1,936	109	$191	38.4%	Low
40	Gouda, South Holland	$1,936	83	$191	45.9%	High
41	Schoorl, North Holland	$1,921	116	$234	40.1%	High
42	's-Hertogenbosch, North Brabant	$1,863	98	$199	41.6%	Low
43	Breda, North Brabant	$1,826	110	$186	44.3%	Low
44	Voorthuizen, Gelderland	$1,823	192	$284	34.6%	Low
45	Bergen, North Holland	$1,817	219	$235	41.4%	High
46	Egmond aan Zee, North Holland	$1,816	210	$193	42.4%	High
47	Haarlem, North Holland	$1,808	597	$280	40.6%	High
48	Breskens, Zeeland	$1,762	148	$262	31.3%	High
49	Hulshorst, Gelderland	$1,747	86	$265	29.9%	Low
50	Zoutelande, Zeeland	$1,743	136	$184	41.5%	Low
51	Leiden, South Holland	$1,740	152	$196	49.8%	High
52	Oisterwijk, North Brabant	$1,725	88	$164	42.7%	Low
53	Rotterdam, South Holland	$1,699	798	$196	41.8%	High
54	Groningen, Groningen	$1,682	296	$179	46.3%	High
55	Oostkapelle, Zeeland	$1,676	189	$223	36.5%	Low
56	Domburg, Zeeland	$1,659	160	$215	37.1%	Low
57	Renesse, Zeeland	$1,655	83	$195	39.0%	High
58	Otterlo, Gelderland	$1,635	194	$220	35.1%	Low
59	Warmenhuizen, North Holland	$1,632	104	$164	42.2%	Low
60	Burgh-Haamstede, Zeeland	$1,611	86	$202	37.5%	High
61	Giethoorn, Overijssel	$1,602	81	$242	34.0%	Low
62	Ermelo, Gelderland	$1,596	94	$165	43.3%	Low
63	Dordrecht, South Holland	$1,594	112	$171	42.7%	Low
64	Hilversum, North Holland	$1,593	118	$195	45.5%	Low
65	Leeuwarden, Frisia	$1,593	130	$176	40.5%	Low
66	Zaandam, North Holland	$1,591	132	$189	45.5%	High
67	Sint Maarten, North Holland	$1,570	88	$209	33.9%	Low
68	The Hague, South Holland	$1,552	898	$229	38.9%	High
69	Kralendijk, Netherlands	$1,545	366	$233	38.6%	Low
70	Willemstad, Curacao	$1,530	127	$141	42.2%	Low
71	Westkapelle, Zeeland	$1,497	183	$174	37.7%	Low
72	Makkum, Frisia	$1,496	83	$245	34.6%	Low
73	Arnhem, Gelderland	$1,489	187	$173	40.6%	Low
74	Callantsoog, North Holland	$1,487	310	$218	33.0%	Low
75	Koudekerke, Zeeland	$1,485	96	$173	40.7%	Low
76	Delft, South Holland	$1,458	178	$161	45.3%	High
77	Alkmaar, North Holland	$1,457	260	$163	42.8%	Low
78	Vlissingen, Zeeland	$1,449	144	$172	42.9%	Low
79	Garderen, Gelderland	$1,444	83	$201	28.4%	Low
80	Enschede, Overijssel	$1,443	133	$141	42.4%	Low
81	Tilburg, North Brabant	$1,440	211	$151	41.5%	Low
82	Middelburg, Zeeland	$1,433	151	$173	40.0%	High
83	Scharendijke, Zeeland	$1,421	75	$203	33.7%	Moderate
84	Heinkenszand, Zeeland	$1,415	120	$225	35.5%	Low
85	Almere, Flevoland	$1,414	144	$165	41.8%	Low
86	Eindhoven, North Brabant	$1,378	369	$144	44.2%	Low
87	Nunspeet, Gelderland	$1,358	153	$189	33.3%	Low
88	Den Helder, North Holland	$1,349	231	$196	32.2%	Low
89	Valkenburg, Limburg	$1,328	80	$189	31.8%	High
90	Hoenderloo, Gelderland	$1,320	99	$161	35.4%	Low
91	Amersfoort, Utrecht	$1,309	92	$145	46.9%	Low
92	Beekbergen, Gelderland	$1,305	109	$188	35.7%	Low
93	Epe, Gelderland	$1,300	115	$146	37.7%	Low
94	Wemeldinge, Zeeland	$1,236	90	$206	31.8%	Low
95	Putten, Gelderland	$1,234	321	$132	40.5%	Low
96	Nijmegen, Gelderland	$1,231	279	$161	39.8%	Low
97	Castricum, North Holland	$1,159	207	$175	38.1%	Low
98	Bruinisse, Zeeland	$1,086	79	$185	31.0%	High
99	Coevorden, Drenthe	$1,061	82	$165	33.0%	Low
100	Sint Maartensvlotbrug, North Holland	$1,038	148	$180	32.1%	Low

Most Expensive Airbnb Markets in Netherlands by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Malmok Beach, Aruba commands the highest Airbnb nightly rate in Netherlands at $708/night, generating $10,781/month at 53.9% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	Malmok Beach, Aruba	$708	80	$10,781	53.9%	Low
2	Punta Brabo, Aruba	$454	280	$6,434	56.2%	Low
3	Zeewolde, Flevoland	$444	170	$3,648	34.1%	Low
4	Cul-de-Sac, Sint Maarten	$392	273	$4,291	42.7%	Low
5	Tierra Del Sol, Aruba	$359	162	$4,594	52.2%	Low
6	Simpson Bay, Sint Maarten	$351	203	$3,784	47.0%	Low
7	Heemstede, North Holland	$349	92	$2,089	40.4%	Low
8	Bonaire, Netherlands	$344	139	$2,259	39.6%	Low
9	Lowlands, Sint Maarten	$343	376	$3,479	44.6%	Low
10	West Punt, Aruba	$340	541	$4,586	50.8%	Low
11	Amsterdam, North Holland	$340	5,336	$2,844	43.8%	High
12	Uitgeest, North Holland	$321	84	$2,369	36.1%	Low
13	Bubali, Aruba	$320	718	$4,311	53.4%	Low
14	Cadzand, Zeeland	$319	134	$2,109	31.4%	High
15	Ouddorp, South Holland	$311	215	$2,243	37.1%	Low
16	Kamperland, Zeeland	$311	189	$2,406	36.9%	Low
17	Nieuwvliet, Zeeland	$302	128	$1,952	29.6%	High
18	De Cocksdorp, North Holland	$295	91	$2,006	35.9%	High
19	Voorthuizen, Gelderland	$284	192	$1,823	34.6%	Low
20	Haarlem, North Holland	$280	597	$1,808	40.6%	High
21	Amstelveen, North Holland	$270	101	$2,147	40.3%	High
22	Hulshorst, Gelderland	$265	86	$1,747	29.9%	Low
23	Soest, Utrecht	$264	74	$2,318	39.5%	Low
24	Breskens, Zeeland	$262	148	$1,762	31.3%	High
25	Alto Vista, Aruba	$257	221	$3,582	53.7%	Low
26	Sint-Annaland, Zeeland	$255	82	$2,042	37.0%	Low
27	Vinkeveen, Utrecht	$253	120	$2,609	44.1%	Low
28	Pos Chikito, Aruba	$245	85	$2,978	51.5%	Low
29	Makkum, Frisia	$245	83	$1,496	34.6%	Low
30	Giethoorn, Overijssel	$242	81	$1,602	34.0%	Low
31	Maastricht, Limburg	$237	317	$2,295	44.1%	High
32	Bergen, North Holland	$235	219	$1,817	41.4%	High
33	Schoorl, North Holland	$234	116	$1,921	40.1%	High
34	Kralendijk, Netherlands	$233	366	$1,545	38.6%	Low
35	The Hague, South Holland	$229	898	$1,552	38.9%	High
36	Zandvoort, North Holland	$229	669	$2,051	42.7%	High
37	Heinkenszand, Zeeland	$225	120	$1,415	35.5%	Low
38	IJmuiden, North Holland	$225	106	$2,125	41.1%	Low
39	De Koog, North Holland	$225	135	$2,148	42.0%	High
40	Lunteren, Gelderland	$224	90	$2,423	42.0%	Low
41	Oostkapelle, Zeeland	$223	189	$1,676	36.5%	Low
42	Otterlo, Gelderland	$220	194	$1,635	35.1%	Low
43	Noordwijk, South Holland	$219	605	$2,251	46.9%	Low
44	Callantsoog, North Holland	$218	310	$1,487	33.0%	Low
45	Domburg, Zeeland	$215	160	$1,659	37.1%	Low
46	Utrecht, Utrecht	$212	530	$2,116	47.8%	High
47	Sint Maarten, North Holland	$209	88	$1,570	33.9%	Low
48	Katwijk, South Holland	$207	85	$1,999	50.9%	High
49	Wemeldinge, Zeeland	$206	90	$1,236	31.8%	Low
50	Den Burg, North Holland	$204	83	$2,019	42.4%	High
51	Scharendijke, Zeeland	$203	75	$1,421	33.7%	Moderate
52	Burgh-Haamstede, Zeeland	$202	86	$1,611	37.5%	High
53	Garderen, Gelderland	$201	83	$1,444	28.4%	Low
54	Aalsmeer, North Holland	$200	80	$2,143	42.0%	Low
55	's-Hertogenbosch, North Brabant	$199	98	$1,863	41.6%	Low
56	Rotterdam, South Holland	$196	798	$1,699	41.8%	High
57	Leiden, South Holland	$196	152	$1,740	49.8%	High
58	Den Helder, North Holland	$196	231	$1,349	32.2%	Low
59	Renesse, Zeeland	$195	83	$1,655	39.0%	High
60	Hilversum, North Holland	$195	118	$1,593	45.5%	Low
61	Egmond aan Zee, North Holland	$193	210	$1,816	42.4%	High
62	Beuningen, Gelderland	$191	109	$1,936	38.4%	Low
63	Gouda, South Holland	$191	83	$1,936	45.9%	High
64	Santa Cruz, Aruba	$191	82	$2,338	46.4%	Low
65	Zaandam, North Holland	$189	132	$1,591	45.5%	High
66	Nunspeet, Gelderland	$189	153	$1,358	33.3%	Low
67	Valkenburg, Limburg	$189	80	$1,328	31.8%	High
68	Beekbergen, Gelderland	$188	109	$1,305	35.7%	Low
69	Breda, North Brabant	$186	110	$1,826	44.3%	Low
70	Bruinisse, Zeeland	$185	79	$1,086	31.0%	High
71	Zoutelande, Zeeland	$184	136	$1,743	41.5%	Low
72	Dakota, Aruba	$181	176	$2,515	53.2%	Low
73	Sint Maartensvlotbrug, North Holland	$180	148	$1,038	32.1%	Low
74	Groningen, Groningen	$179	296	$1,682	46.3%	High
75	Leeuwarden, Frisia	$176	130	$1,593	40.5%	Low
76	Castricum, North Holland	$175	207	$1,159	38.1%	Low
77	Westkapelle, Zeeland	$174	183	$1,497	37.7%	Low
78	Oranjestad, Aruba	$174	180	$2,577	54.6%	Low
79	Koudekerke, Zeeland	$173	96	$1,485	40.7%	Low
80	Arnhem, Gelderland	$173	187	$1,489	40.6%	Low
81	Middelburg, Zeeland	$173	151	$1,433	40.0%	High
82	Vlissingen, Zeeland	$172	144	$1,449	42.9%	Low
83	Dordrecht, South Holland	$171	112	$1,594	42.7%	Low
84	Ermelo, Gelderland	$165	94	$1,596	43.3%	Low
85	Coevorden, Drenthe	$165	82	$1,061	33.0%	Low
86	Almere, Flevoland	$165	144	$1,414	41.8%	Low
87	Warmenhuizen, North Holland	$164	104	$1,632	42.2%	Low
88	Oisterwijk, North Brabant	$164	88	$1,725	42.7%	Low
89	Alkmaar, North Holland	$163	260	$1,457	42.8%	Low
90	Delft, South Holland	$161	178	$1,458	45.3%	High
91	Hoenderloo, Gelderland	$161	99	$1,320	35.4%	Low
92	Nijmegen, Gelderland	$161	279	$1,231	39.8%	Low
93	Ponton, Aruba	$153	91	$2,193	54.3%	Low
94	Tilburg, North Brabant	$151	211	$1,440	41.5%	Low
95	Epe, Gelderland	$146	115	$1,300	37.7%	Low
96	Amersfoort, Utrecht	$145	92	$1,309	46.9%	Low
97	Eindhoven, North Brabant	$144	369	$1,378	44.2%	Low
98	Enschede, Overijssel	$141	133	$1,443	42.4%	Low
99	Willemstad, Curacao	$141	127	$1,530	42.2%	Low
100	Putten, Gelderland	$132	321	$1,234	40.5%	Low

Highest Occupancy Airbnb Markets in Netherlands

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Bubali, Aruba leads Netherlands with 53.4% occupancy, $4,311/month revenue, and 718 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Bubali, Aruba	53.4%	718	$4,311	$320	Low
2	West Punt, Aruba	50.8%	541	$4,586	$340	Low
3	Utrecht, Utrecht	47.8%	530	$2,116	$212	High
4	Noordwijk, South Holland	46.9%	605	$2,251	$219	Low
5	Lowlands, Sint Maarten	44.6%	376	$3,479	$343	Low
6	Eindhoven, North Brabant	44.2%	369	$1,378	$144	Low
7	Maastricht, Limburg	44.1%	317	$2,295	$237	High
8	Amsterdam, North Holland	43.8%	5,336	$2,844	$340	High
9	Zandvoort, North Holland	42.7%	669	$2,051	$229	High
10	Rotterdam, South Holland	41.8%	798	$1,699	$196	High
11	Haarlem, North Holland	40.6%	597	$1,808	$280	High
12	Putten, Gelderland	40.5%	321	$1,234	$132	Low
13	The Hague, South Holland	38.9%	898	$1,552	$229	High
14	Kralendijk, Netherlands	38.6%	366	$1,545	$233	Low
15	Callantsoog, North Holland	33.0%	310	$1,487	$218	Low

How to Choose an Airbnb Investment Market in Netherlands

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Netherlands tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Netherlands

Understanding the regulatory environment is critical for any Airbnb investment in Netherlands. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 71 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 28 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Netherlands

This page ranks Airbnb markets in Netherlands across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Netherlands.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Netherlands.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Netherlands and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Netherlands, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Netherlands

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Netherlands.

What are the best places to invest in Airbnb in Netherlands?

Amsterdam, North Holland leads this ranking for Netherlands with 5,336 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Netherlands?

Malmok Beach, Aruba posts the highest average monthly revenue in this ranking at $10,781. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Netherlands?

Punta Brabo, Aruba has the highest occupancy rate in this comparison at 56.2%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which Airbnb markets in Netherlands have the lowest regulation?

Bubali (Aruba), Noordwijk (South Holland), West Punt (Aruba) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Netherlands in 2026?

The markets ranked here average 40.9% occupancy, and the top performer posts $10,781 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Netherlands for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Netherlands?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Netherlands?

First-time investors in Netherlands should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Netherlands?

Across the markets ranked here, the average occupancy rate in Netherlands is 40.9%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Netherlands?

Regulation is one of the most overlooked risks in short-term rental investing. In Netherlands, 71 of 100 ranked markets have low regulation, 0 have medium, and 28 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Netherlands?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Netherlands ranking has about 135 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Netherlands?

Seasonal markets in Netherlands experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-08-08. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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This report is powered by our industry-leading Airbnb Data API, providing direct access to live short-term rental data from global markets like Netherlands. Use this data to build powerful analytics tools, discover investment opportunities, and inform your vacation rental strategy.

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What Other Airbnb Markets Are in Netherlands?

Aruba Curacao Drenthe Flevoland Frisia Gelderland Groningen Limburg Netherlands Noord-Holland North Brabant North Holland Overijssel Sint Maarten South Holland Utrecht Zeeland Zuid-Holland