Matehuala, San Luis Potosí Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Matehuala, San Luis Potosí? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $3,572 per year — at a $53 nightly rate, 21.2% occupancy, and a $13 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 41 active listings, Matehuala is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 115.8% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Matehuala?
In Matehuala, the headline Airbnb metrics are $3,572 in average annual revenue,21.2% occupancy, $53 ADR, and $13 in RevPAR, and guests book about 11 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Matehuala?
Understanding the monthly revenue variations for Airbnb listings in Matehuala is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Matehuala is typically December, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Matehuala across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,099+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $566 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $293 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $132, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Matehuala
What Is the Monthly Airbnb Occupancy Rate in Matehuala?
Maximize your bookings by understanding the Matehuala STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Matehuala:
- Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 33% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Matehuala
What Is the Average Airbnb Nightly Rate in Matehuala?
Effective short term rental pricing strategy in Matehuala involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Matehuala typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $82+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $59 or more.
- Typical properties (Median) charge around $46 per night.
- Entry-level properties (Bottom 25%) earn around $33 per night.
Average Daily Rate (ADR) Trend by Month in Matehuala
What Is the RevPAR for Airbnb in Matehuala?
RevPAR in Matehuala is currently $13. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $5 RevPAR.
- Typical properties (Median) generate $8 RevPAR.
- Strong performers (Top 25%) earn $14 RevPAR.
- Best-in-class (Top 10%) achieve $22 RevPAR.
Average Monthly RevPAR Trend in Matehuala
RevPAR Insights for Matehuala
- The average RevPAR in Matehuala is $13. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($22) and bottom 25% ($5) is $17, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Matehuala benchmarks. If your RevPAR falls below the median of $8, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $14+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Matehuala?
Matehuala's peak Airbnb season falls in December, October, April, while the softest stretch is January, February, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, October, April)
- Revenue averages $622 per month
- Occupancy rates average 31.8%
- Daily rates average $52
Shoulder Season
- Revenue averages $468 per month
- Occupancy maintains around 23.8%
- Daily rates hold near $53
Low Season (January, February, September)
- Revenue drops to average $383 per month
- Occupancy decreases to average 21.1%
- Daily rates adjust to average $54
Seasonality Insights for Matehuala
- Airbnb seasonality in Matehuala is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Matehuala's highest earning potential, with monthly revenues climbing to $708, occupancy reaching 34.5%, and ADRs peaking at $59.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $360, occupancy could drop to 20.7%, and ADRs may adjust to $47.
- Lower occupancy paired with meaningful seasonality means hosts in Matehuala need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Matehuala, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Matehuala?
Low regulation and minimal registration activity in Matehuala, San Luis Potosí, Mexico point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Matehuala to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Matehuala?
With a compact short-term rental market, Matehuala gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The heart of Matehuala, featuring colonial architecture and easy access to local culture and history. Ideal for travelers looking to explore the town's heritage and enjoy local shops and eateries. | Plaza Principal, Templo del Santo Sepulcro, Museo de la Ciudad, Mercado Municipal, Catedral de Matehuala |
| Sierra de San Miguelito | A beautiful natural area near Matehuala, perfect for outdoor enthusiasts and those seeking tranquility and adventure. Attracts nature lovers and hikers looking for scenic views and wildlife. | Cumbres de Monterrey National Park, Hiking trails, Campground areas, Wildlife watching |
| Zona Industrial | An industrial area that is emerging due to its proximity to various factories and businesses. Increasing demand from business travelers and workers seeking short-term accommodations. | Industrial parks, Local businesses, Easy access to transportation routes |
| Las Palmas | A residential area that offers a mix of local living and accessibility to various amenities. Suitable for longer stays and provides a more authentic experience of Matehuala. | Local parks, Neighborhood cafes, Shopping centers |
| Terrazas del Valle | A suburban development that is gaining popularity for its modern amenities and family-friendly environment. Ideal for families and longer-term visitors. | Family parks, Modern shopping facilities, Community events |
| El Aguaje | A picturesque area on the outskirts of Matehuala known for its natural beauty and peaceful environment. Attracts visitors looking for a retreat from urban life. | Natural reserves, Hiking paths, Quiet atmosphere |
| Los Olivos | A growing community that combines residential comfort with proximity to key attractions. Suitable for those looking for easy access to both nature and urban experiences. | Local markets, Community parks, Family-friendly spaces |
| San Pedro de los Hernández | A rustic area that appeals to tourists looking for an off-the-beaten-path experience. Offers a glimpse into rural life in the San Luis Potosí region. | Traditional farms, Local culture, Scenic landscapes |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Matehuala offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Matehuala?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Matehuala
- The Matehuala Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.7% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Matehuala, Apartment/Condo properties are the most common (63.4%), reflecting the local real estate landscape.
- Houses represent a significant 22% portion, catering likely to families or larger groups.
- The presence of 12.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.4%) offer potential for unique stay experiences.
Matehuala Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Matehuala
- The dominant room capacity in Matehuala is 1 bedroom listings, making up 39% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.6% of the active Airbnb listings in Matehuala, indicating a high concentration in these sizes.
Matehuala Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Matehuala
- The most common guest capacity trend in Matehuala vacation rentals is listings accommodating 4 guests (36.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Matehuala STR market, accounting for 58.6% of listings.
- 24.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Matehuala.
- On average, properties in Matehuala are equipped to host 3.8 guests.
How Do Listings in Matehuala Compare on Quality?
Listing quality in Matehuala can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Matehuala
- The average of 17.5 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 29.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Matehuala averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Matehuala?
Amenity Prevalence
Amenity Insights for Matehuala
- Essential amenities in Matehuala that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Matehuala: Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Matehuala to stay competitive.
Which Airbnb Amenities Boost Revenue in Matehuala?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Matehuala, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Shower gel | 22.0% | $10,179 | $1,714 | 493.9% |
Cooking basics | 58.5% | $5,438 | $938 | 479.7% |
Dishes and silverware | 58.5% | $5,424 | $958 | 466.1% |
Stove | 48.8% | $6,057 | $1,205 | 402.7% |
Ceiling fan | 31.7% | $7,709 | $1,651 | 366.8% |
Hot water | 78.0% | $4,308 | $956 | 350.8% |
Kitchen | 73.2% | $4,508 | $1,018 | 342.7% |
Dining table | 48.8% | $5,917 | $1,339 | 342.0% |
Coffee maker | 61.0% | $5,087 | $1,206 | 321.9% |
Smoke alarm | 46.3% | $5,994 | $1,480 | 304.9% |
Revenue Impact Insights for Matehuala
- Shower gel tops the revenue impact list with a 493.9% uplift — listings with this amenity earn $10,179 vs. $1,714 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Matehuala STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Matehuala. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMatehuala Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Matehuala
- The typical guest profile for Airbnb in Matehuala consists of primarily domestic travelers (71%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 71.4% of guests.
- Key international markets include Mexico (71.4%) and United States (23.8%).
- Top languages spoken are Spanish (57.9%) followed by English (35.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Monterrey.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Matehuala?
Listings in Matehuala average 4.83 out of 5 overall, with about 48.1 reviews per active listing and 39.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Matehuala
- With an overall rating of 4.83, Matehuala listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Cleanliness (4.87), while Value (4.81) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 39.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Matehuala Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Matehuala
- The most common availability pattern in Matehuala falls within the 271-366 days range, representing 80.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Matehuala (48.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Matehuala?
Average Booking Lead Time by Month
Booking Lead Time Insights for Matehuala
- The overall average booking lead time for vacation rentals in Matehuala is 11 days.
- Guests book furthest in advance for stays during November (average 22 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (13 days avg.) sees the longest lead times, while Summer (8 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (11 days) as a baseline for your pricing and availability strategy in Matehuala.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 22 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 13 days) to capture early planners.
- Monitor your own booking lead times against these Matehuala averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Matehuala?
Guests in Matehuala stay about 3 nights on average, generating roughly 467 reservations and 11.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Matehuala
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Matehuala
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- 11.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Oct (5.4 nights) and shorten in May (2.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Matehuala Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
37 listings
90.2% of total
30+ Nights
4 listings
9.8% of total
Key Insights
- The most prevalent minimum stay requirement in Matehuala is 1 Night, adopted by 90.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.2%) of the Matehuala Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 90.2% of Matehuala hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Matehuala.
Matehuala Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
14 listings
35% of total
Moderate
19 listings
47.5% of total
Firm
5 listings
12.5% of total
Strict
2 listings
5% of total
Cancellation Policy Insights for Matehuala
- The prevailing Airbnb cancellation policy trend in Matehuala is Moderate, used by 47.5% of listings.
- The market strongly favors guest-friendly terms, with 82.5% of listings offering Flexible or Moderate policies. This suggests guests in Matehuala may expect booking flexibility.
- Strict cancellation policies are quite rare (5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.5% market standard in Matehuala.
- Using a Strict policy might deter some guests, as only 5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Matehuala.
How Much Are Airbnb Cleaning Fees in Matehuala?
Cleaning fees in Matehuala are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Matehuala
- Only 31.7% of listings charge a cleaning fee, suggesting that most hosts in Matehuala bundle cleaning costs into the nightly rate.
- The average cleaning fee of $9 is close to the median ($10), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 5.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Matehuala median of $10. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Matehuala Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Matehualabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Estancia La Carreta, an Urban Oasis
Entire Place • 3 bedrooms
Casa Santa Fe
Entire Place • 3 bedrooms
Casa Amma B - Historic Center of Matehuala
Entire Place • 1 bedroom
Casa Amma C - Historic Center of Matehuala
Entire Place • 1 bedroom
Relax Cabin in Matehuala, 1 hour from Real de 14
Private Room • 1 bedroom
Casa Amma A - Historic Center of Matehuala
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Matehuala?
Learn from the best! This table showcases top-performing Airbnb hosts in Matehuala based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luis | 2 | $28,697 | 59 | 4.91/5.0 |
| Hugo | 2 | $26,093 | 124 | 4.98/5.0 |
| Gabriel | 2 | $16,843 | 63 | 4.97/5.0 |
| Ana | 5 | $12,087 | 69 | 4.92/5.0 |
| Silvia | 1 | $8,005 | 126 | 5.00/5.0 |
| Lizeth Paola | 1 | $7,466 | 19 | 5.00/5.0 |
| Homero | 2 | $7,360 | 338 | 4.85/5.0 |
| Eloy | 1 | $6,123 | 104 | 4.76/5.0 |
| Flor | 1 | $4,503 | 37 | 4.92/5.0 |
| Meghan | 1 | $4,018 | 22 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Matehuala.
Who Are the Airbnb Hosts in Matehuala?
Matehuala has a relatively balanced host base.
Host Profile Insights for Matehuala
- A 43.9% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 2.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 73.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 39.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Matehuala averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Matehuala's Airbnb Market Compare to Nearby Cities?
How does the Matehuala Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Los Gómez, Matehuala has 14 percentage points lower occupancy and about $14 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| El Naranjo | 28 | $473 | $125.46 | 19% |
| Real de Catorce | 68 | $452 | $99.76 | 19% |
| San Luis Potosí City | 733 | $395 | $50.30 | 34% |
| Los Gómez | 13 | $359 | $39.21 | 35% |
| San Luis Potosí | 130 | $354 | $56.40 | 32% |
| Villa de Pozos | 135 | $342 | $91.42 | 34% |
| Laguna de Santa Rita | 11 | $321 | $40.89 | 34% |
| Ciudad Victoria | 146 | $312 | $40.30 | 34% |
| Linares | 28 | $301 | $81.93 | 27% |
| Soledad de Graciano Sánchez | 82 | $252 | $39.29 | 34% |
Frequently Asked Questions About Airbnb in Matehuala
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Matehuala.
How much do Airbnb hosts make in Matehuala?
Matehuala hosts earn about $3,572 per year on average, with an average nightly rate of $53 and RevPAR of $13. Those figures describe the typical revenue environment for active listings in Matehuala, San Luis Potosí, not the ceiling for the best operators. Source: AirROI 2026 data, Matehuala market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Matehuala?
The average Airbnb occupancy rate in Matehuala is 21.2%. December is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Matehuala?
Listings in Matehuala average $53 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Matehuala?
Matehuala currently has about 41 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Matehuala?
AirROI currently classifies the short-term rental regulation level in Matehuala as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Matehuala?
RevPAR in Matehuala is about $13. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Matehuala?
Occupancy of 21.2% means Matehuala is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $3,572, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Matehuala?
The average booking lead time in Matehuala is about 11 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Matehuala?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Matehuala include Centro Histórico, Sierra de San Miguelito, Zona Industrial. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Matehuala?
entire_home listings make up 70.7% of the active supply in Matehuala. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Matehuala compare to nearby Airbnb markets?
Among neighboring markets, El Naranjo posts $5,679 in average annual revenue with 18.7% occupancy, compared to Matehuala's $3,572 and 21.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Matehuala?
The average Airbnb stay length in Matehuala is about 3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Matehuala?
Airbnb listings in Matehuala average 4.83 out of 5 overall. About 39.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Matehuala?
Shower gel and Cooking basics are among the strongest revenue-linked amenities in Matehuala. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Matehuala?
Yes. About 31.7% of active Airbnb listings in Matehuala charge a cleaning fee, and the average fee is $9. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Matehuala?
A 43.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.