El Refugio, San Luis Potosí Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in El Refugio, San Luis Potosí? Based on AirROI's 2025 dataset (May 2024 – April 2025), the short answer is $5,305 per year — at a $49 nightly rate, 26.4% occupancy, and a N/A RevPAR.
With just 17 active listings, El Refugio is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 70.0% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in El Refugio?
In El Refugio, the headline Airbnb metrics are $5,305 in average annual revenue,26.4% occupancy, $49 ADR, and $0 in RevPAR, and guests book about 16 days in advance.
How Much Do Airbnb Hosts Earn Monthly in El Refugio?
Understanding the monthly revenue variations for Airbnb listings in El Refugio is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in El Refugio is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in El Refugio across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,103+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $898 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $253 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $98, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in El Refugio
What Is the Monthly Airbnb Occupancy Rate in El Refugio?
Maximize your bookings by understanding the El Refugio STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in El Refugio:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in El Refugio
What Is the Average Airbnb Nightly Rate in El Refugio?
Effective short term rental pricing strategy in El Refugio involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in El Refugio typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $91+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $49 or more.
- Typical properties (Median) charge around $35 per night.
- Entry-level properties (Bottom 25%) earn around $30 per night.
Average Daily Rate (ADR) Trend by Month in El Refugio
What Is the RevPAR for Airbnb in El Refugio?
RevPAR in El Refugio is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in El Refugio
RevPAR Insights for El Refugio
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these El Refugio benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in El Refugio?
El Refugio's peak Airbnb season falls in June, May, July, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, May, July)
- Revenue averages $1,140 per month
- Occupancy rates average 36.6%
- Daily rates average $53
Shoulder Season
- Revenue averages $579 per month
- Occupancy maintains around 29.5%
- Daily rates hold near $48
Low Season (January, February, March)
- Revenue drops to average $375 per month
- Occupancy decreases to average 23.0%
- Daily rates adjust to average $46
Seasonality Insights for El Refugio
- Airbnb seasonality in El Refugio is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases El Refugio's highest earning potential, with monthly revenues climbing to $1,568, occupancy reaching 41.7%, and ADRs peaking at $53.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $354, occupancy could drop to 19.6%, and ADRs may adjust to $45.
- Lower occupancy paired with meaningful seasonality means hosts in El Refugio need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like El Refugio, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in El Refugio?
Low regulation and minimal registration activity in El Refugio, San Luis Potosí, Mexico point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for El Refugio to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in El Refugio?
With a compact short-term rental market, El Refugio gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historic center of San Luis Potosí, known for its colonial architecture and rich cultural heritage, making it a prime location for tourists who want to explore the local history and enjoy vibrant street life. | Plaza de Armas, Cathedral of San Luis Potosí, Museo Historia de San Luis Potosí, Teatro de la Paz, Calle de los Cien Años |
| Tangamanga | This area is home to Parque Tangamanga, one of the largest parks in Latin America. It is ideal for families and nature lovers, increasing its appeal to visitors looking for relaxation and outdoor activities. | Parque Tangamanga I, Museo del Ferrocarril, Cerro de San Pedro, Catedral de San Luis Potosí |
| Lomas | An upscale residential area that offers modern amenities and attractions, popular among business travelers and tourists seeking comfort and convenience. | Plaza San Luis, Restaurants and cafes, Cinemas and shopping centers |
| San Miguelito | A quaint neighborhood that reflects the traditional Mexican lifestyle, with friendly local markets and cultural experiences, attracting travelers interested in local culture. | Mercado San Miguelito, Teatro del IMSS, Calle del agua, UASLP |
| Villa de Pozos | A growing neighborhood that is becoming increasingly popular with expatriates and those looking for a quieter lifestyle while still being close to the city center. | Local markets, Parks and plazas, Cultural events |
| Soledad de Graciano Sánchez | Located just north of San Luis Potosí, this municipality is bustling with activity and offers more affordable lodging options while being near to the main attractions of the city. | Plaza Principal, Cinemas, Restaurants and markets |
| Huasteca Potosina | A stunning natural area that offers outdoor adventures such as waterfalls, rivers, and hiking. Very popular among tourists looking for an escape into nature. | Tamul Waterfall, Cascadas de Micos, Cueva de la Virgen, Rio Tampaón |
| Santa María del Río | Known for its tradition of weaving and artisanal crafts, this village attracts tourists looking for cultural experiences and handmade souvenirs, adding diversity to the Airbnb market. | Artisanal Weaving Workshops, Local Craft Markets, Cultural Festivals |
With 8 distinct neighborhoods showing meaningful short-term rental activity, El Refugio offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in El Refugio?
Room Type Distribution
Property Type Distribution
Market Composition Insights for El Refugio
- The El Refugio Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.4% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in El Refugio, Apartment/Condo properties are the most common (70.6%), reflecting the local real estate landscape.
- Houses represent a significant 23.5% portion, catering likely to families or larger groups.
El Refugio Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for El Refugio
- The dominant room capacity in El Refugio is 2 bedrooms listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 70.6% of the active Airbnb listings in El Refugio, indicating a high concentration in these sizes.
El Refugio Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for El Refugio
- The most common guest capacity trend in El Refugio vacation rentals is listings accommodating 2 guests (17.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the El Refugio STR market, accounting for 35.2% of listings.
- 23.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in El Refugio.
- On average, properties in El Refugio are equipped to host 3.7 guests.
What Amenities Do Airbnb Guests Expect in El Refugio?
Amenity Prevalence
Amenity Insights for El Refugio
- Essential amenities in El Refugio that guests expect include: Hot water. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for El Refugio: Hot water.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in El Refugio to stay competitive.
Dive Deeper: Advanced El Refugio STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for El Refugio. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEl Refugio Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for El Refugio
- The typical guest profile for Airbnb in El Refugio consists of primarily domestic travelers (89%), often arriving from nearby San Luis Potosi, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 89.4% of guests.
- Key international markets include Mexico (89.4%) and United States (8.1%).
- Top languages spoken are Spanish (62.1%) followed by English (34.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Luis Potosi and San Luis Potosí.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
El Refugio Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for El Refugio
- The most common availability pattern in El Refugio falls within the 271-366 days range, representing 52.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in El Refugio (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in El Refugio?
Average Booking Lead Time by Month
Booking Lead Time Insights for El Refugio
- The overall average booking lead time for vacation rentals in El Refugio is 16 days.
- Guests book furthest in advance for stays during August (average 27 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (24 days avg.) sees the longest lead times, while Winter (9 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (16 days) as a baseline for your pricing and availability strategy in El Refugio.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 27 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 24 days) to capture early planners.
- Monitor your own booking lead times against these El Refugio averages to identify opportunities for dynamic pricing adjustments.
El Refugio Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in El Refugio is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the El Refugio Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of El Refugio hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in El Refugio.
El Refugio Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
13 listings
81.3% of total
Moderate
2 listings
12.5% of total
Strict
1 listings
6.3% of total
Cancellation Policy Insights for El Refugio
- The prevailing Airbnb cancellation policy trend in El Refugio is Flexible, used by 81.3% of listings.
- The market strongly favors guest-friendly terms, with 93.8% of listings offering Flexible or Moderate policies. This suggests guests in El Refugio may expect booking flexibility.
- Strict cancellation policies are quite rare (6.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 81.3% market standard in El Refugio.
- Given the high prevalence of Flexible policies (81.3%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 6.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in El Refugio.
What Do the Top Airbnb Listings in El Refugio Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in El Refugiobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Mango2 with heated pool
Entire Place • 3 bedrooms
Casa Mango, heated swimming pool near Media Luna!
Entire Place • 2 bedrooms
Rustic country house 15 min. from Media Luna park
Entire Place • 3 bedrooms
Apartment just 15 minutes from the half moon! C
Entire Place • 1 bedroom
Spacious Apartment near Rioverde and Media Luna
Entire Place • 1 bedroom
Departamento Nuevo 1 en el Refugio, Cd. Fernandez
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in El Refugio?
Learn from the best! This table showcases top-performing Airbnb hosts in El Refugio based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Edgar | 3 | $61,440 | 215 | 4.88/5.0 |
| Josué | 3 | $9,873 | 536 | 4.92/5.0 |
| Nohemí | 1 | $6,673 | 93 | 4.73/5.0 |
| Samantha | 2 | $4,867 | 22 | 2.43/5.0 |
| Jaz Y Omar | 4 | $3,476 | 64 | 4.70/5.0 |
| Edith | 1 | $2,595 | 80 | 4.86/5.0 |
| Lourdes Guadalupe | 1 | $748 | 30 | 4.77/5.0 |
| Rubi | 1 | $264 | 7 | 4.86/5.0 |
| Rain | 1 | $246 | 5 | 3.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in El Refugio.
How Does El Refugio's Airbnb Market Compare to Nearby Cities?
How does the El Refugio Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Ibarrilla, El Refugio has 16 percentage points lower occupancy and about $11 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lomas de Comanjilla | 15 | $1,457 | $222.63 | 25% |
| Héroes de León | 11 | $918 | $217.61 | 28% |
| Pinal de Amoles | 40 | $902 | $109.02 | 35% |
| Ibarrilla | 10 | $745 | $60.63 | 42% |
| León de los Aldama | 15 | $695 | $125.52 | 39% |
| Guanajuato City | 1,166 | $536 | $71.04 | 32% |
| Real de Catorce | 48 | $512 | $106.49 | 22% |
| Tamasopo | 78 | $453 | $92.35 | 19% |
| León | 1,483 | $404 | $58.63 | 34% |
| Aquismón | 22 | $388 | $145.58 | 16% |
Frequently Asked Questions About Airbnb in El Refugio
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for El Refugio.
How much do Airbnb hosts make in El Refugio?
El Refugio hosts earn about $5,305 per year on average, with an average nightly rate of $49 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in El Refugio, San Luis Potosí, not the ceiling for the best operators. Source: AirROI 2025 data, El Refugio market, May 2024 to April 2025.
What is the average Airbnb occupancy rate in El Refugio?
The average Airbnb occupancy rate in El Refugio is 26.4%. June is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in El Refugio?
Listings in El Refugio average $49 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in El Refugio?
El Refugio currently has about 17 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in El Refugio?
AirROI currently classifies the short-term rental regulation level in El Refugio as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in El Refugio?
RevPAR in El Refugio is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in El Refugio?
Occupancy of 26.4% means El Refugio is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $5,305, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in El Refugio?
The average booking lead time in El Refugio is about 16 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in El Refugio?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in El Refugio include Centro Histórico, Tangamanga, Lomas. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in El Refugio?
entire_home listings make up 82.4% of the active supply in El Refugio. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does El Refugio compare to nearby Airbnb markets?
Among neighboring markets, Lomas de Comanjilla posts $17,485 in average annual revenue with 24.9% occupancy, compared to El Refugio's $5,305 and 26.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in El Refugio?
June is the highest-revenue month in El Refugio, while January is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.