Palenque, Chiapas Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI

Updated: 2026-04-09

How much can you earn on Airbnb in Palenque, Chiapas? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $3,829 per year — at a $59 nightly rate, 26.9% occupancy, and a $14 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.

At 195 active listings, Palenque is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 87.5% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

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What Are the Key Airbnb Metrics in Palenque?

In Palenque, the headline Airbnb metrics are $3,829 in average annual revenue,26.9% occupancy, $59 ADR, and $14 in RevPAR, and guests book about 29 days in advance.

Avg. Daily Rate (ADR)(?)

$59

The average rental revenue earned for an occupied room per day in Palenque.

Occupancy Rate(?)

26.9%

Lower demand, potentially seasonal or market factors at play.

Avg. Annual Revenue(?)

$3,829

Average annual income for an Airbnb listing in Palenque. Factors like property type, size, and location influence actual earnings.

RevPAR(?)

$14

Revenue per available rental night, combining occupancy and ADR into one efficiency metric.

Revenue Growth YoY(?)

-8.1%

Slight decrease (-8.1%) vs. last year.

Active Airbnb Listings(?)

195

Total number of active short-term rentals listed.

Avg. Booking Lead Time(?)

29 days

How far in advance guests typically book in Palenque. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.

STR Regulation Level(?)

Low

Fewer regulations, offering more operational flexibility.

Peak Revenue Month(?)

December

The month with the highest average earnings, indicating peak season in Palenque.

Lowest Revenue Month(?)

September

The month with the lowest average earnings, indicating the low season in Palenque.

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How Much Do Airbnb Hosts Earn Monthly in Palenque?

Understanding the monthly revenue variations for Airbnb listings in Palenque is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Palenque is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Palenque across different performance tiers:

Best-in-class properties (Top 10%) achieve $1,098+ monthly, often utilizing dynamic pricing and superior guest experiences.
Strong performing properties (Top 25%) earn $641 or more, indicating effective management and desirable locations/amenities.
Typical properties (Median) generate around $337 per month, representing the average market performance.
Entry-level properties (Bottom 25%) see earnings around $162, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Palenque

What Is the Monthly Airbnb Occupancy Rate in Palenque?

Maximize your bookings by understanding the Palenque STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Palenque:

Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
Typical properties (Median) have an occupancy rate around 24%.
Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Palenque

What Is the Average Airbnb Nightly Rate in Palenque?

Effective short term rental pricing strategy in Palenque involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Palenque typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

Best-in-class properties (Top 10%) command rates of $111+ per night, often due to premium features or locations.
Strong performing properties (Top 25%) achieve nightly rates of $67 or more.
Typical properties (Median) charge around $41 per night.
Entry-level properties (Bottom 25%) earn around $28 per night.

Average Daily Rate (ADR) Trend by Month in Palenque

What Is the RevPAR for Airbnb in Palenque?

RevPAR in Palenque is currently $14. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

Entry-level properties (Bottom 25%) see $7 RevPAR.
Typical properties (Median) generate $10 RevPAR.
Strong performers (Top 25%) earn $18 RevPAR.
Best-in-class (Top 10%) achieve $27 RevPAR.

Average Monthly RevPAR Trend in Palenque

RevPAR Insights for Palenque

The average RevPAR in Palenque is $14. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
The gap between the top 10% ($27) and bottom 25% ($7) is $20, suggesting a relatively compressed market where operational differences yield moderate returns.
RevPAR peaks in Dec and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

Track your own RevPAR monthly against these Palenque benchmarks. If your RevPAR falls below the median of $10, examine whether low occupancy or low ADR is the primary drag.
Top-quartile listings achieve $18+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Palenque?

Palenque's peak Airbnb season falls in December, April, November, while the softest stretch is May, June, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (December, April, November)

Revenue averages $633 per month
Occupancy rates average 34.7%
Daily rates average $57

Shoulder Season

Revenue averages $507 per month
Occupancy maintains around 28.5%
Daily rates hold near $58

Low Season (May, June, September)

Revenue drops to average $400 per month
Occupancy decreases to average 24.1%
Daily rates adjust to average $54

Seasonality Insights for Palenque

The Airbnb seasonality pattern in Palenque shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
During the high season, the absolute peak month showcases Palenque's highest earning potential, with monthly revenues climbing to $725, occupancy reaching 37.0%, and ADRs peaking at $63.
Conversely, the slowest single month marks the market's lowest point — revenue may dip to $379, occupancy could drop to 21.9%, and ADRs may adjust to $52.
Lower occupancy paired with meaningful seasonality means hosts in Palenque need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
Regularly analyze your own performance against these Palenque seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Do You Need a License for Airbnb in Palenque?

Low regulation and minimal registration activity in Palenque, Chiapas, Mexico point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Palenque to ensure full compliance before hosting.

(Source: AirROI data, 2026, finding no licensed listings among those analyzed)

What Are the Best Neighborhoods for Airbnb in Palenque?

Palenque is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.

Best neighborhoods for Airbnb in Palenque
Neighborhood / Area	Why Host Here? (Target Guests & Appeal)	Key Attractions & Landmarks
Palenque Ruins	A UNESCO World Heritage site, the Palenque Ruins attract tourists interested in ancient Mayan history and architecture. Being so close to the ruins makes it a prime location for attracting visitors year-round.	Palenque Ruins, Temple of the Inscriptions, Palenque National Park, Mayan Museum, Kakaw Machic, Chiapas Waterfall
Palenque Town Center	The heart of Palenque where visitors can experience local culture, restaurants, and shops. An ideal location for hosting guests who want to explore both the town and surrounding attractions.	Parque Nacional Palenque, El Panchan, Local markets, Restaurants and cafes, Cultural events, Artisan shops
Agua Azul Waterfalls	Known for its stunning blue waters and natural beauty, this area is popular among tourists for day trips and outdoor activities. It's attractive for Airbnb hosting due to its unique landscape.	Agua Azul Waterfalls, Nature trails, Swimming spots, Ecotourism activities, Local food stalls
Misol-Ha Waterfall	A beautiful waterfall located just a short drive from Palenque. It's a popular destination for nature lovers and adventurers, enhancing appeal for Airbnb renters looking for picturesque getaways.	Misol-Ha Waterfall, Hiking trails, Wildlife spotting, Photography opportunities, Picnic areas
Lagos de Colón	This natural lake area offers opportunities for relaxation and water-based activities, making it appealing for visitors wanting to escape into nature. It's a unique offering for potential Airbnb guests.	Lagos de Colón, Fishing, Kayaking, Camping areas, Picnic sites
San Juan de Chamula	A nearby indigenous town that offers cultural experiences and insight into local traditions. It’s a fascinating place for guests interested in authentic Chiapanec culture.	San Juan de Chamula church, Traditional ceremonies, Cultural tours, Local markets
Palenque Jungle	The surrounding jungle is a great attraction for eco-tourists and adventure seekers. Hosting in the jungle provides unique experiences that can attract a niche audience looking for adventure.	Jungle hikes, Wildlife tours, Birdwatching, Eco-lodges, Adventure activities
Chiapas Biosphere Reserve	This area is known for its rich biodiversity and is a fantastic location for those interested in ecotourism. It presents an opportunity for Airbnb hosting aimed at nature enthusiasts.	Biosphere trails, Wildlife watching, Photography, Camping, In-depth nature experiences

With 8 distinct neighborhoods showing meaningful short-term rental activity, Palenque offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Palenque?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Palenque

The Palenque Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 54.4% of the 195 active rentals. This indicates strong guest preference for privacy and space.
However, a notable 45.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
Looking at the property type distribution in Palenque, Apartment/Condo properties are the most common (39%), reflecting the local real estate landscape.
Houses represent a significant 24.1% portion, catering likely to families or larger groups.
The presence of 15.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Smaller segments like others, unique stays (combined 2.5%) offer potential for unique stay experiences.

Palenque Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Palenque

The dominant room capacity in Palenque is 1 bedroom listings, making up 46.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
Together, 1 bedroom and 2 bedrooms properties represent 69.8% of the active Airbnb listings in Palenque, indicating a high concentration in these sizes.
Listings with 3+ bedrooms (7.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Palenque.

Palenque Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Palenque

The most common guest capacity trend in Palenque vacation rentals is listings accommodating 2 guests (28.2%). This suggests the primary traveler segment is likely couples or solo travelers.
Properties designed for 2 guests and 4 guests dominate the Palenque STR market, accounting for 51.8% of listings.
13.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Palenque.
On average, properties in Palenque are equipped to host 2.9 guests.

How Do Listings in Palenque Compare on Quality?

Listing quality in Palenque can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)

21.2

More photos correlate with higher conversion rates.

Average Beds per Listing(?)

2.1

Reflects the capacity profile of the local supply.

Exact Location Enabled(?)

29.2%

Builds guest trust and improves booking confidence.

Listing Quality Insights for Palenque

At 21.2 photos per listing on average, Palenque hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
29.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
Use these quality indicators as a self-audit checklist. Listings that exceed the Palenque averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Palenque?

Amenity Prevalence

Amenity Insights for Palenque

Essential amenities in Palenque that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
Popular amenities like Air conditioning, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

Ensure your listing includes all essential amenities for Palenque: Wifi.
Prioritize adding missing essentials: Wifi.
Consider adding popular differentiators like Air conditioning or Essentials to increase appeal.
Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
Regularly check competitor amenities in Palenque to stay competitive.

Which Airbnb Amenities Boost Revenue in Palenque?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Palenque, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

Amenity	Prevalence	Revenue With	Revenue Without	Revenue Uplift
Air conditioning	91.8%	$4,081	$1,007	305.4%
Hot water	70.8%	$4,746	$1,607	195.3%
Barbecue utensilsHigh opportunity	6.2%	$10,078	$3,419	194.8%
Safe	10.3%	$8,113	$3,339	143.0%
Shampoo	62.1%	$4,899	$2,078	135.8%
BBQ grill	12.8%	$7,605	$3,273	132.3%
Hot tubHigh opportunity	7.2%	$8,035	$3,503	129.4%
Free parking on premises	58.5%	$4,982	$2,205	125.9%
Microwave	37.4%	$5,731	$2,690	113.0%
Bidet	3.6%	$7,315	$3,699	97.8%

Revenue Impact Insights for Palenque

Air conditioning tops the revenue impact list with a 305.4% uplift — listings with this amenity earn $4,081 vs. $1,007 without it.
High-opportunity amenities — Barbecue utensils, Hot tub — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Air conditioning — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.

Recommendations for Hosts

Prioritize adding Barbecue utensils — it has the best combination of high revenue impact and low market saturation in Palenque.
Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Palenque STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Palenque. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Palenque Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Guest Age Distribution (Birth Decade)

Guest Profile Summary for Palenque

The typical guest profile for Airbnb in Palenque consists of a mix of domestic (53%) and international guests, often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
Domestic travelers account for 53.2% of guests.
Key international markets include Mexico (53.2%) and United States (9.5%).
Top languages spoken are Spanish (37.5%) followed by English (36.1%).
A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

Balance marketing efforts between domestic and international channels based on the guest mix.
Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
Highlight unique local experiences or amenities relevant to the primary guest profile.
Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Palenque?

Listings in Palenque average 4.68 out of 5 overall, with about 71.9 reviews per active listing and 23.6% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Palenque

An average rating of 4.68 places Palenque in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
The strongest subcategory is Communication (4.8), while Value (4.68) trails behind — a useful signal for hosts looking to prioritize upgrades.
23.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
With only 23.6% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.

Palenque Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Palenque

The most common availability pattern in Palenque falls within the 271-366 days range, representing 72.3% of listings. This suggests many properties have significant open periods on their calendars.
Approximately 93.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
For booked days, the 1-30 days range is most frequent in Palenque (42.6%), reflecting common guest stay durations or potential owner blocking patterns.
A notable 7.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Palenque?

Average Booking Lead Time by Month

Booking Lead Time Insights for Palenque

The overall average booking lead time for vacation rentals in Palenque is 29 days.
Guests book furthest in advance for stays during November (average 43 days), likely coinciding with peak travel demand or local events.
The shortest booking windows occur for stays in June (average 17 days), indicating more last-minute travel plans during this time.
Seasonally, Fall (34 days avg.) sees the longest lead times, while Spring (25 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Palenque.
For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
Target marketing efforts for the Fall season well in advance (at least 34 days) to capture early planners.
Monitor your own booking lead times against these Palenque averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Palenque?

Guests in Palenque stay about 3.8 nights on average, generating roughly 3,039 reservations and 15.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.

Monthly Length of Stay in Palenque

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Palenque

A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
15.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
Stay lengths peak in Jun (4.4 nights) and shorten in Jan (2.2 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Palenque Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (81.5%)

1 Night

159 listings

81.5% of total

2 Nights (13.8%)

2 Nights

27 listings

13.8% of total

30+ Nights (4.6%)

30+ Nights

9 listings

4.6% of total

Key Insights

The most prevalent minimum stay requirement in Palenque is 1 Night, adopted by 81.5% of listings. This highlights the market's preference for shorter, flexible bookings.
A strong majority (95.3%) of the Palenque Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

Align with the market by considering a 1 Night minimum stay, as 81.5% of Palenque hosts use this setting.
Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Palenque.

Palenque Airbnb Cancellation Policy Trends Analysis (2026)

Super Strict 30 Days

1 listings

0.5% of total

Flexible (61.5%)

Flexible

120 listings

61.5% of total

Moderate (25.1%)

Moderate

49 listings

25.1% of total

Firm (10.3%)

Firm

20 listings

10.3% of total

Strict

5 listings

2.6% of total

Cancellation Policy Insights for Palenque

The prevailing Airbnb cancellation policy trend in Palenque is Flexible, used by 61.5% of listings.
The market strongly favors guest-friendly terms, with 86.6% of listings offering Flexible or Moderate policies. This suggests guests in Palenque may expect booking flexibility.
Strict cancellation policies are quite rare (2.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

Consider adopting a Flexible policy to align with the 61.5% market standard in Palenque.
Given the high prevalence of Flexible policies (61.5%), offering this can enhance booking appeal, especially during shoulder seasons.
Using a Strict policy might deter some guests, as only 2.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
Regularly review your cancellation policy against competitors and market demand shifts in Palenque.

How Much Are Airbnb Cleaning Fees in Palenque?

Cleaning fees in Palenque are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee

Median Cleaning Fee

Listings Charging a Fee

33.3%

Fee as Revenue Share

4.0%

Cleaning Fee Insights for Palenque

Only 33.3% of listings charge a cleaning fee, suggesting that most hosts in Palenque bundle cleaning costs into the nightly rate.
The average cleaning fee of $8 is close to the median ($6), suggesting a relatively consistent fee structure across the market.
Cleaning fees represent 4.0% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

Price your cleaning fee competitively against the Palenque median of $6. Fees significantly above market norms can deter bookings, especially for shorter stays.
Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

$90.63

Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Palenque?

Learn from the best! This table showcases top-performing Airbnb hosts in Palenque based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Palenque by revenue
Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Operadora RCH	10	$51,144	446	4.64/5.0
Lucía Cristina	2	$50,223	49	4.94/5.0
Geraldine	2	$37,099	528	4.78/5.0
Lorena	6	$36,267	601	4.82/5.0
Adriana	5	$35,277	322	4.83/5.0
Jose Rafael	1	$28,543	64	4.81/5.0
Jose Luis	13	$28,103	349	4.59/5.0
Operadora Rch Sa Cv	5	$27,419	258	4.74/5.0
Arturo Gerson	2	$26,267	242	4.76/5.0
Arturo	1	$25,221	125	4.95/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Palenque.

Who Are the Airbnb Hosts in Palenque?

Palenque has a relatively balanced host base.

Superhosts

35.4%

Professional Management

0.0%

Cohosted Listings

40.5%

Instant Book Enabled

9.7%

Simplified Pricing

63.6%

Host Profile Insights for Palenque

A 35.4% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
9.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
63.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
With 40.5% cohosted listings, there may be a growing local market for property management services.
Benchmark your host metrics against these Palenque averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Palenque's Airbnb Market Compare to Nearby Cities?

How does the Palenque Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with San Cristóbal, Palenque has 2 percentage points lower occupancy and about $0 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Palenque — performance comparison
Market	Active Properties	Monthly Revenue	Daily Rate	Avg. Occupancy
Fraccionamiento Miramar	11	$921	$190.28	18%
San Cristóbal de las Casas	78	$461	$77.41	26%
Las Palmas Huitepec Tercera Sección	11	$404	$75.99	23%
Ciudad del Carmen	113	$384	$69.53	26%
Isla Aguada	19	$357	$121.27	16%
San Cristóbal	830	$343	$58.93	29%
Comitán de Domínguez	13	$297	$60.60	22%
Villahermosa	273	$283	$47.16	28%
Comitán	67	$178	$34.84	23%
Pomoca	10	$160	$43.67	27%

Frequently Asked Questions About Airbnb in Palenque

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Palenque.

How much do Airbnb hosts make in Palenque?

Palenque hosts earn about $3,829 per year on average, with an average nightly rate of $59 and RevPAR of $14. Those figures describe the typical revenue environment for active listings in Palenque, Chiapas, not the ceiling for the best operators. Source: AirROI 2026 data, Palenque market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Palenque?

The average Airbnb occupancy rate in Palenque is 26.9%. December is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Palenque?

Listings in Palenque average $59 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Palenque?

Palenque currently has about 195 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Palenque?

AirROI currently classifies the short-term rental regulation level in Palenque as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Palenque?

RevPAR in Palenque is about $14. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Palenque?

Occupancy of 26.9% means Palenque is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $3,829, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Palenque?

The average booking lead time in Palenque is about 29 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Palenque?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Palenque include Palenque Ruins, Palenque Town Center, Agua Azul Waterfalls. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Palenque?

entire_home listings make up 54.4% of the active supply in Palenque. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Palenque compare to nearby Airbnb markets?

Among neighboring markets, Fraccionamiento Miramar posts $11,055 in average annual revenue with 18.1% occupancy, compared to Palenque's $3,829 and 26.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Palenque?

The average Airbnb stay length in Palenque is about 3.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Palenque?

Airbnb listings in Palenque average 4.68 out of 5 overall. About 23.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Palenque?

Air conditioning and Hot water are among the strongest revenue-linked amenities in Palenque. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Palenque?

Yes. About 33.3% of active Airbnb listings in Palenque charge a cleaning fee, and the average fee is $8. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Palenque?

At 35.4%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.