Tanah Rata, Pahang Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Tanah Rata, Pahang? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $5,523 per year — at a $91 nightly rate, 25.0% occupancy, and a $20 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 50 active listings, Tanah Rata is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 150.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Tanah Rata?
In Tanah Rata, the headline Airbnb metrics are $5,523 in average annual revenue,25.0% occupancy, $91 ADR, and $20 in RevPAR, and guests book about 19 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Tanah Rata?
Understanding the monthly revenue variations for Airbnb listings in Tanah Rata is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tanah Rata is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tanah Rata across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,307+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $924 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $475 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $229, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tanah Rata
What Is the Monthly Airbnb Occupancy Rate in Tanah Rata?
Maximize your bookings by understanding the Tanah Rata STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tanah Rata:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tanah Rata
What Is the Average Airbnb Nightly Rate in Tanah Rata?
Effective short term rental pricing strategy in Tanah Rata involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tanah Rata typically peaks in March and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $108+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $76 or more.
- Typical properties (Median) charge around $60 per night.
- Entry-level properties (Bottom 25%) earn around $51 per night.
Average Daily Rate (ADR) Trend by Month in Tanah Rata
What Is the RevPAR for Airbnb in Tanah Rata?
RevPAR in Tanah Rata is currently $20. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $9 RevPAR.
- Typical properties (Median) generate $14 RevPAR.
- Strong performers (Top 25%) earn $30 RevPAR.
- Best-in-class (Top 10%) achieve $36 RevPAR.
Average Monthly RevPAR Trend in Tanah Rata
RevPAR Insights for Tanah Rata
- The average RevPAR in Tanah Rata is $20. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($36) and bottom 25% ($9) is $28, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in May and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Tanah Rata benchmarks. If your RevPAR falls below the median of $14, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $30+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Tanah Rata?
Tanah Rata's peak Airbnb season falls in May, June, December, while the softest stretch is January, February, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (May, June, December)
- Revenue averages $1,041 per month
- Occupancy rates average 31.6%
- Daily rates average $84
Shoulder Season
- Revenue averages $688 per month
- Occupancy maintains around 29.3%
- Daily rates hold near $88
Low Season (January, February, October)
- Revenue drops to average $522 per month
- Occupancy decreases to average 25.9%
- Daily rates adjust to average $86
Seasonality Insights for Tanah Rata
- Airbnb seasonality in Tanah Rata is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Tanah Rata's highest earning potential, with monthly revenues climbing to $1,166, occupancy reaching 35.8%, and ADRs peaking at $101.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $494, occupancy could drop to 23.6%, and ADRs may adjust to $77.
- Lower occupancy paired with meaningful seasonality means hosts in Tanah Rata need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Tanah Rata, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Tanah Rata?
Low regulation and minimal registration activity in Tanah Rata, Pahang, Malaysia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Tanah Rata to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Tanah Rata?
With a compact short-term rental market, Tanah Rata gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Brinchang | Brinchang is a bustling town located just a few kilometers from Tanah Rata. It is known for its cool climate and proximity to popular attractions such as the Cameron Highlands Tea Plantations and strawberry farms, making it a favored spot for tourists looking for a retreat from the heat. | Cameron Highlands Tea Plantations, Cactus Valley, Strawberry Farms, Night Market, Butterfly Garden |
| Tanah Rata Town Center | As the main town in Cameron Highlands, Tanah Rata Town Center is ideal for Airbnb investors due to its accessibility and amenities. The area is surrounded by beautiful hills and is popular for cloud watching and various eco-tourism activities. | Cameron Lavender Garden, Boh Tea Plantation, Tanah Rata Market, Hiking Trails, Heritage Tours |
| Blue Valley | Located near Tanah Rata, Blue Valley offers serene landscape and cool weather, attracting visitors who want to experience nature and explore the local flora and fauna. It’s ideal for relaxation and eco-tourism. | Blue Valley Tea Farm, Eco Trails, Butterfly Gardens, Vegetable Farms, Nature Walks |
| Bertam Valley | Bertam Valley is a quieter area compared to others, known for its expansive agricultural lands and scenic views. It's great for visitors looking for a serene getaway and connects them to local farming experiences. | Bertam Valley Homestays, Local Fruit Farms, Hiking Trails, Bird Watching, Scenic Views |
| Kea Farm | Kea Farm has a vibrant market scene and is famous for its fresh produce. It's a great place for those who want to experience local culture and is ideal for travelers looking to immerse themselves in the local marketplace. | Kea Farm Market, Strawberry Farms, Local Snacks and Souvenirs, Vegetable Farming Tours, Cameron Highland Honey Bee Farm |
| Ringlet | Ringlet is known for its lush greenery and is one of the entry points to the Cameron Highlands. It’s a great spot for travelers looking for adventure and nature-based activities. | Ringlet Waterfalls, Nearby Hiking Trails, Local Eco-Tours, Nature Photography Spots |
| Sungai Palas | Home to one of the largest tea plantations in Cameron Highlands, Sungai Palas offers breathtaking views and unique tea experiences, making it an attractive destination for tourists. | Boh Tea Plantation, Tea Factory Tour, Scenic Tea Garden Views, Photography Opportunities |
| Tanah Rata Hilltop | This area offers stunning panoramic views of the highlands and is perfect for travelers seeking tranquility and nature. The hilltop is ideal for outdoor activities and relaxing stays. | Hiking Trails, Nature Walks, Bird Watching, Camping Sites, Spectacular Views |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Tanah Rata offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Tanah Rata?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tanah Rata
- The Tanah Rata Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86% of the 50 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tanah Rata, Apartment/Condo properties are the most common (78%), reflecting the local real estate landscape.
- The presence of 14% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.0%) offer potential for unique stay experiences.
Tanah Rata Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tanah Rata
- The dominant room capacity in Tanah Rata is 3 bedrooms listings, making up 60% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 72.0% of the active Airbnb listings in Tanah Rata, indicating a high concentration in these sizes.
- A significant 72.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tanah Rata.
Tanah Rata Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tanah Rata
- The most common guest capacity trend in Tanah Rata vacation rentals is listings accommodating 6 guests (34%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Tanah Rata STR market, accounting for 68.0% of listings.
- 78.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tanah Rata.
- On average, properties in Tanah Rata are equipped to host 6.1 guests.
How Do Listings in Tanah Rata Compare on Quality?
Listing quality in Tanah Rata can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Tanah Rata
- At 33.7 photos per listing on average, Tanah Rata hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 42.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Tanah Rata averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Tanah Rata?
Amenity Prevalence
Amenity Insights for Tanah Rata
- Essential amenities in Tanah Rata that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Wifi, Hair dryer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tanah Rata: TV.
- Consider adding popular differentiators like Free parking on premises or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tanah Rata to stay competitive.
Which Airbnb Amenities Boost Revenue in Tanah Rata?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Tanah Rata, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Wifi | 90.0% | $5,997 | $1,258 | 376.6% |
Free parking on premises | 90.0% | $5,961 | $1,585 | 276.0% |
Pets allowed | 12.0% | $12,444 | $4,579 | 171.7% |
Iron | 74.0% | $6,519 | $2,688 | 142.5% |
Hair dryer | 88.0% | $5,938 | $2,478 | 139.6% |
First aid kit | 14.0% | $9,036 | $4,951 | 82.5% |
Drying rack for clothing | 14.0% | $8,176 | $5,091 | 60.6% |
Fire extinguisher | 20.0% | $7,796 | $4,955 | 57.3% |
Dishwasher | 14.0% | $7,817 | $5,150 | 51.8% |
Backyard | 28.0% | $6,652 | $5,084 | 30.8% |
Revenue Impact Insights for Tanah Rata
- Wifi tops the revenue impact list with a 376.6% uplift — listings with this amenity earn $5,997 vs. $1,258 without it.
- Wifi, Free parking on premises, Hair dryer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Tanah Rata STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tanah Rata. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTanah Rata Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Tanah Rata
- The typical guest profile for Airbnb in Tanah Rata consists of primarily domestic travelers (77%), often arriving from nearby Kuala Lumpur, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Malay.
- Domestic travelers account for 77.2% of guests.
- Key international markets include Malaysia (77.2%) and Singapore (6.7%).
- Top languages spoken are English (43.6%) followed by Malay (28%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Kuala Lumpur and George Town.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Tanah Rata?
Listings in Tanah Rata average 4.58 out of 5 overall, with about 43.2 reviews per active listing and 14.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Tanah Rata
- An average rating of 4.58 places Tanah Rata in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.78), while Value (4.53) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 14.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 14.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Tanah Rata Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tanah Rata
- The most common availability pattern in Tanah Rata falls within the 271-366 days range, representing 74% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tanah Rata (46%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Tanah Rata?
Average Booking Lead Time by Month
Booking Lead Time Insights for Tanah Rata
- The overall average booking lead time for vacation rentals in Tanah Rata is 19 days.
- Guests book furthest in advance for stays during February (average 34 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (22 days avg.) sees the longest lead times, while Summer (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (19 days) as a baseline for your pricing and availability strategy in Tanah Rata.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 34 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 22 days) to capture early planners.
- Monitor your own booking lead times against these Tanah Rata averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Tanah Rata?
Guests in Tanah Rata stay about 2.2 nights on average, generating roughly 995 reservations and 19.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Tanah Rata
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Tanah Rata
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- 19.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in May (2.8 nights) and shorten in Aug (1.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Tanah Rata Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
48 listings
96% of total
2 Nights
1 listings
2% of total
3 Nights
1 listings
2% of total
Key Insights
- The most prevalent minimum stay requirement in Tanah Rata is 1 Night, adopted by 96% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (98.0%) of the Tanah Rata Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 96% of Tanah Rata hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tanah Rata.
Tanah Rata Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
13 listings
26% of total
Moderate
11 listings
22% of total
Firm
11 listings
22% of total
Strict
15 listings
30% of total
Cancellation Policy Insights for Tanah Rata
- The prevailing Airbnb cancellation policy trend in Tanah Rata is Strict, used by 30% of listings.
- A majority (52.0%) of hosts in Tanah Rata utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30% market standard in Tanah Rata.
- Regularly review your cancellation policy against competitors and market demand shifts in Tanah Rata.
How Much Are Airbnb Cleaning Fees in Tanah Rata?
Cleaning fees in Tanah Rata are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Tanah Rata
- About 56.0% of Tanah Rata listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $16 is close to the median ($14), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Tanah Rata median of $14. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Tanah Rata Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tanah Ratabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Aurora Hills-Family Suite 4-6pax
Entire Place • 2 bedrooms
Costwold Cameron Homestay (Palas Horizon)
Entire Place • 4 bedrooms
Zinnia Residence
Entire Place • 7 bedrooms
KeaFarm & Sunriseview 2BR @ Classic Style at NOVA
Entire Place • 2 bedrooms
Peony Square Tea view @KualaTerla CameronHighlands
Entire Place • 3 bedrooms
Tea Valley View @3BR Cool Summer Cameron #Wifi#Netflix
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Tanah Rata?
Learn from the best! This table showcases top-performing Airbnb hosts in Tanah Rata based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jinger | 7 | $66,678 | 422 | 4.93/5.0 |
| Ck | 4 | $40,203 | 1053 | 4.84/5.0 |
| Chung | 1 | $38,764 | 5 | 4.20/5.0 |
| Aaron | 1 | $17,234 | 61 | 4.79/5.0 |
| Kanatazan | 1 | $13,609 | 1 | Not Rated |
| Kia Quan | 2 | $13,464 | 22 | 4.35/5.0 |
| Hendy | 6 | $12,820 | 64 | 4.78/5.0 |
| Amiruzela Binti | 1 | $11,491 | 35 | 4.54/5.0 |
| Cabano | 2 | $8,564 | 58 | 4.54/5.0 |
| Low | 3 | $7,699 | 136 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tanah Rata.
Who Are the Airbnb Hosts in Tanah Rata?
Tanah Rata has a relatively balanced host base.
Host Profile Insights for Tanah Rata
- A 48.0% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 2.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 8.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 72.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 36.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Tanah Rata averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Tanah Rata
These are the highest-grossing professional property management operations in Tanah Rata, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Plush Services | 4 | $7,012 | $60 | 22.5% | 3.47/5 |
Management Company Insights for Tanah Rata
- The leading management company, Plush Services, operates 4 listings with $7,012 in gross revenue — a useful benchmark for what scale looks like in Tanah Rata.
- Top managers average 4 properties each, suggesting professional management in Tanah Rata still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 3.47/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 2.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Tanah Rata's Airbnb Market Compare to Nearby Cities?
How does the Tanah Rata Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Pulau Perhentian Kecil, Tanah Rata has 34 percentage points lower occupancy and about $13 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Genting Sempah | 16 | $5,090 | $607.96 | 31% |
| Kampung Janda Baik | 23 | $2,063 | $320.61 | 19% |
| Jeram | 11 | $1,548 | $202.24 | 23% |
| Bukit Tinggi | 86 | $1,272 | $174.36 | 22% |
| Hulu Chemperuh Aboriginal Village | 17 | $1,227 | $193.22 | 24% |
| Pulau Perhentian Kecil | 10 | $1,179 | $104.15 | 59% |
| Batang Kali | 12 | $1,015 | $160.29 | 17% |
| Kuala Kubu Bharu | 42 | $858 | $129.10 | 21% |
| Bentong | 97 | $841 | $178.45 | 18% |
| Tanjung Tokong | 26 | $820 | $82.53 | 47% |
Frequently Asked Questions About Airbnb in Tanah Rata
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Tanah Rata.
How much do Airbnb hosts make in Tanah Rata?
Tanah Rata hosts earn about $5,523 per year on average, with an average nightly rate of $91 and RevPAR of $20. Those figures describe the typical revenue environment for active listings in Tanah Rata, Pahang, not the ceiling for the best operators. Source: AirROI 2026 data, Tanah Rata market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Tanah Rata?
The average Airbnb occupancy rate in Tanah Rata is 25.0%. May is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Tanah Rata?
Listings in Tanah Rata average $91 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Tanah Rata?
Tanah Rata currently has about 50 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Tanah Rata?
AirROI currently classifies the short-term rental regulation level in Tanah Rata as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Tanah Rata?
RevPAR in Tanah Rata is about $20. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Tanah Rata?
Occupancy of 25.0% means Tanah Rata is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $5,523, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Tanah Rata?
The average booking lead time in Tanah Rata is about 19 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Tanah Rata?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Tanah Rata include Brinchang, Tanah Rata Town Center, Blue Valley. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Tanah Rata?
entire_home listings make up 86.0% of the active supply in Tanah Rata. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Tanah Rata compare to nearby Airbnb markets?
Among neighboring markets, Genting Sempah posts $61,082 in average annual revenue with 31.1% occupancy, compared to Tanah Rata's $5,523 and 25.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Tanah Rata?
The average Airbnb stay length in Tanah Rata is about 2.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Tanah Rata?
Airbnb listings in Tanah Rata average 4.58 out of 5 overall. About 14.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Tanah Rata?
Wifi and Free parking on premises are among the strongest revenue-linked amenities in Tanah Rata. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Tanah Rata?
Yes. About 56.0% of active Airbnb listings in Tanah Rata charge a cleaning fee, and the average fee is $16. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Tanah Rata?
A 48.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.