Utsunomiya, Tochigi Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Utsunomiya, Tochigi? Based on AirROI's 2026 dataset (June 2025 – May 2026), the short answer is $14,792 per year — at a $182 nightly rate, 26.5% occupancy, and a $53 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 29 active listings, Utsunomiya is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 314.3% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is high and 100% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Utsunomiya?
In Utsunomiya, the headline Airbnb metrics are $14,792 in average annual revenue,26.5% occupancy, $182 ADR, and $53 in RevPAR, and guests book about 34 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Utsunomiya?
Understanding the monthly revenue variations for Airbnb listings in Utsunomiya is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Utsunomiya is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Utsunomiya across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,286+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,523 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,601 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $450, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Utsunomiya
What Is the Monthly Airbnb Occupancy Rate in Utsunomiya?
Maximize your bookings by understanding the Utsunomiya STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Utsunomiya:
- Best-in-class properties (Top 10%) achieve 47%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Utsunomiya
What Is the Average Airbnb Nightly Rate in Utsunomiya?
Effective short term rental pricing strategy in Utsunomiya involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Utsunomiya typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $309+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $265 or more.
- Typical properties (Median) charge around $186 per night.
- Entry-level properties (Bottom 25%) earn around $57 per night.
Average Daily Rate (ADR) Trend by Month in Utsunomiya
What Is the RevPAR for Airbnb in Utsunomiya?
RevPAR in Utsunomiya is currently $53. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $20 RevPAR.
- Typical properties (Median) generate $64 RevPAR.
- Strong performers (Top 25%) earn $77 RevPAR.
- Best-in-class (Top 10%) achieve $93 RevPAR.
Average Monthly RevPAR Trend in Utsunomiya
RevPAR Insights for Utsunomiya
- The average RevPAR in Utsunomiya is $53. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($93) and bottom 25% ($20) is $73, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Utsunomiya benchmarks. If your RevPAR falls below the median of $64, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $77+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Utsunomiya?
Utsunomiya's peak Airbnb season falls in August, July, November, while the softest stretch is January, February, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, November)
- Revenue averages $2,392 per month
- Occupancy rates average 31.5%
- Daily rates average $186
Shoulder Season
- Revenue averages $1,687 per month
- Occupancy maintains around 27.5%
- Daily rates hold near $173
Low Season (January, February, September)
- Revenue drops to average $1,159 per month
- Occupancy decreases to average 22.2%
- Daily rates adjust to average $170
Seasonality Insights for Utsunomiya
- Airbnb seasonality in Utsunomiya is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Utsunomiya's highest earning potential, with monthly revenues climbing to $2,912, occupancy reaching 35.3%, and ADRs peaking at $196.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,051, occupancy could drop to 18.5%, and ADRs may adjust to $151.
- Lower occupancy paired with meaningful seasonality means hosts in Utsunomiya need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Utsunomiya, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Utsunomiya, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Utsunomiya?
Yes, Utsunomiya, Tochigi, Japan enforces high STR regulations and 100% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Utsunomiya to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 100% licensed listings)
What Are the Best Neighborhoods for Airbnb in Utsunomiya?
With a compact short-term rental market, Utsunomiya gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Utsunomiya City Center | The bustling heart of Utsunomiya, known for its shopping, dining, and entertainment options. A prime spot for travelers seeking convenience and access to local attractions. | Tochigi Prefectural Museum of Fine Arts, Utsunomiya Futaarayama Jinja Shrine, Utsunomiya Tower, Local restaurants and izakaya, Shopping Streets |
| Tochigi Prefectural Art Museum | This area is known for its cultural offerings and proximity to art and history. Great for those who appreciate the arts and history while staying in Utsunomiya. | Tochigi Prefectural Art Museum, Utsunomiya City Historical Museum, Shiroyama Park, Cultural festivals and events |
| Utsunomiya Nightlife District | A lively area that comes alive after dark, filled with bars, karaoke, and entertainment venues. Perfect for younger travelers or those looking for a vibrant nightlife experience. | Karaoke bars, Nightclubs, Local izakaya, Live music venues |
| Utsunomiya Gyoza Street | Famous for its gyoza (dumplings), this street attracts food lovers from afar. A must-visit for those who want to taste local cuisine while enjoying a unique culinary experience. | Gyoza restaurants, Food stalls, Local markets, Culinary festivals |
| The Nishitari District | A residential area that is also close to parks and natural attractions, ideal for families or travelers looking for a quieter stay with access to outdoor activities. | Utsunomiya Botanical Garden, Parks and walking trails, Local shopping areas |
| Utsunomiya Science Museum | Ideal for families and educational travelers, this area offers interactive exhibits and is a great choice for those traveling with children. | Utsunomiya Science Museum, Hands-on exhibits, Nearby green spaces |
| Jokoji Temple Area | A serene area with historical significance, known for its temples and traditional architecture. Perfect for travelers seeking tranquility and cultural immersion. | Jokoji Temple, Machinami Historical Museum, Traditional tea houses |
| Utsunomiya Park Area | A large park area that provides a natural escape within the city, great for outdoor activities, picnics, and enjoying nature. | Utsunomiya Park, Walking and cycling paths, Play areas for children |
Because Utsunomiya has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Utsunomiya?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Utsunomiya
- The Utsunomiya Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.9% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Utsunomiya, Apartment/Condo properties are the most common (51.7%), reflecting the local real estate landscape.
- Houses represent a significant 41.4% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique (combined 6.8%) offer potential for unique stay experiences.
Utsunomiya Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Utsunomiya
- The dominant room capacity in Utsunomiya is 3 bedrooms listings, making up 44.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 72.4% of the active Airbnb listings in Utsunomiya, indicating a high concentration in these sizes.
- A significant 58.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Utsunomiya.
Utsunomiya Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Utsunomiya
- The most common guest capacity trend in Utsunomiya vacation rentals is listings accommodating 8+ guests (55.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Utsunomiya STR market, accounting for 65.5% of listings.
- 65.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Utsunomiya.
- On average, properties in Utsunomiya are equipped to host 5.7 guests.
How Do Listings in Utsunomiya Compare on Quality?
Listing quality in Utsunomiya can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Utsunomiya
- At 47.7 photos per listing on average, Utsunomiya hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 62.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Utsunomiya averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Utsunomiya?
Amenity Prevalence
Amenity Insights for Utsunomiya
- Essential amenities in Utsunomiya that guests expect include: Wifi, Air conditioning, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Hair dryer, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Utsunomiya: Wifi, Air conditioning, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Air conditioning, Smoke alarm.
- Consider adding popular differentiators like Washer or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Utsunomiya to stay competitive.
Which Airbnb Amenities Boost Revenue in Utsunomiya?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Utsunomiya, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 69.0% | $19,326 | $4,718 | 309.6% |
Rice maker | 75.9% | $17,955 | $4,853 | 270.0% |
Refrigerator | 75.9% | $17,955 | $4,853 | 270.0% |
Stove | 65.5% | $19,744 | $5,384 | 266.7% |
Freezer | 72.4% | $18,124 | $6,048 | 199.6% |
Fire extinguisher | 82.8% | $16,653 | $5,862 | 184.1% |
Conditioner | 82.8% | $16,608 | $6,077 | 173.3% |
Shampoo | 82.8% | $16,608 | $6,077 | 173.3% |
Microwave | 75.9% | $17,451 | $6,435 | 171.2% |
Dishes and silverware | 75.9% | $17,368 | $6,698 | 159.3% |
Revenue Impact Insights for Utsunomiya
- TV tops the revenue impact list with a 309.6% uplift — listings with this amenity earn $19,326 vs. $4,718 without it.
- Fire extinguisher, Conditioner, Shampoo — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Utsunomiya STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Utsunomiya. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUtsunomiya Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Utsunomiya
- The typical guest profile for Airbnb in Utsunomiya consists of a mix of domestic (58%) and international guests, often arriving from nearby Leon, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Japanese or English.
- Domestic travelers account for 58.4% of guests.
- Key international markets include Japan (58.4%) and Australia (7.8%).
- Top languages spoken are Japanese (49.1%) followed by English (28.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Utsunomiya?
Listings in Utsunomiya average 4.76 out of 5 overall, with about 25.9 reviews per active listing and 27.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Utsunomiya
- An average rating of 4.76 places Utsunomiya in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.83), while Location (4.69) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 27.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 27.6% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Utsunomiya Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Utsunomiya
- The most common availability pattern in Utsunomiya falls within the 271-366 days range, representing 75.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Utsunomiya (55.2%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Utsunomiya?
Average Booking Lead Time by Month
Booking Lead Time Insights for Utsunomiya
- The overall average booking lead time for vacation rentals in Utsunomiya is 34 days.
- Guests book furthest in advance for stays during September (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (52 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Utsunomiya.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Utsunomiya averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Utsunomiya?
Guests in Utsunomiya stay about 1.6 nights on average, generating roughly 374 reservations and 12.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Utsunomiya
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Utsunomiya
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- 12.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (2.3 nights) and shorten in Aug (1.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Utsunomiya Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
89.7% of total
3 Nights
2 listings
6.9% of total
4-6 Nights
1 listings
3.4% of total
Key Insights
- The most prevalent minimum stay requirement in Utsunomiya is 1 Night, adopted by 89.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.7%) of the Utsunomiya Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 89.7% of Utsunomiya hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Utsunomiya.
Utsunomiya Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
2 listings
6.9% of total
Moderate
13 listings
44.8% of total
Firm
14 listings
48.3% of total
Cancellation Policy Insights for Utsunomiya
- The prevailing Airbnb cancellation policy trend in Utsunomiya is Firm, used by 48.3% of listings.
- There's a relatively balanced mix between guest-friendly (51.7%) and stricter (48.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 48.3% market standard in Utsunomiya.
- Regularly review your cancellation policy against competitors and market demand shifts in Utsunomiya.
How Much Are Airbnb Cleaning Fees in Utsunomiya?
Cleaning fees in Utsunomiya are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Utsunomiya
- Only 37.9% of listings charge a cleaning fee, suggesting that most hosts in Utsunomiya bundle cleaning costs into the nightly rate.
- The average cleaning fee of $22 is close to the median ($25), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 3.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Utsunomiya median of $25. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Utsunomiya Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Utsunomiyabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private rental accommodation -NaGOMI-｜2〜22 people BBQ・Pot・Movie New shower & Kids' toys
Entire Place • 3 bedrooms
Hotel EL8
Entire Place • 3 bedrooms
Hotel EL Utsunomiya 7/ free parking / two bathroom
Entire Place • 3 bedrooms
![[Right in the middle of Orion Street] [3LDK whole house rental]
[Maximum 12 people]](https://a0.muscache.com/im/pictures/hosting/Hosting-1276038630963109263/original/f96f8900-9a47-47e6-8953-287884558c44.jpeg?im_w=480&im_format=avif)
[Right in the middle of Orion Street] [3LDK whole house rental] [Maximum 12 people]
Entire Place • 3 bedrooms
Orion Street is right in front of you! In the heart of the downtown area! Long-term stay discount!
Entire Place • 3 bedrooms
4 minutes on foot from JR Utsunomiya Station East Exit, 5LDK, can accommodate up to 20 people, top f
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Utsunomiya?
Learn from the best! This table showcases top-performing Airbnb hosts in Utsunomiya based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Chie | 2 | $79,134 | 122 | 4.89/5.0 |
| 大関 | 3 | $75,743 | 144 | 4.87/5.0 |
| Wen | 3 | $64,509 | 92 | 4.91/5.0 |
| Oneda | 3 | $59,432 | 68 | 4.57/5.0 |
| Yumi | 2 | $36,459 | 98 | 4.60/5.0 |
| Chinatsu | 4 | $34,824 | 24 | 4.97/5.0 |
| 悠司 | 5 | $29,312 | 88 | 4.59/5.0 |
| あはき王子 | 1 | $13,185 | 30 | 4.93/5.0 |
| Miya | 1 | $13,170 | 4 | 4.50/5.0 |
| Emi | 1 | $11,857 | 14 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Utsunomiya.
Who Are the Airbnb Hosts in Utsunomiya?
Utsunomiya is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Utsunomiya
- With 58.6% Superhosts, Utsunomiya has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 17.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 89.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 55.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Utsunomiya averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Utsunomiya's Airbnb Market Compare to Nearby Cities?
How does the Utsunomiya Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Sumida City, Utsunomiya has 35 percentage points lower occupancy and about $134 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shinagawa City | 62 | $9,418 | $567.31 | 60% |
| Adachi City | 51 | $6,653 | $393.12 | 54% |
| Minato City | 109 | $5,494 | $376.61 | 57% |
| Sumida City | 351 | $4,504 | $315.78 | 61% |
| Suginami City | 77 | $4,272 | $382.35 | 56% |
| Futtsu | 45 | $4,265 | $441.61 | 40% |
| Chuo City | 16 | $4,084 | $232.12 | 57% |
| Nagatoro | 11 | $3,780 | $228.04 | 49% |
| Oshino | 13 | $3,739 | $314.69 | 40% |
| Ota City | 164 | $3,646 | $291.72 | 53% |
Frequently Asked Questions About Airbnb in Utsunomiya
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Utsunomiya.
How much do Airbnb hosts make in Utsunomiya?
Utsunomiya hosts earn about $14,792 per year on average, with an average nightly rate of $182 and RevPAR of $53. Those figures describe the typical revenue environment for active listings in Utsunomiya, Tochigi, not the ceiling for the best operators. Source: AirROI 2026 data, Utsunomiya market, June 2025 to May 2026.
What is the average Airbnb occupancy rate in Utsunomiya?
The average Airbnb occupancy rate in Utsunomiya is 26.5%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Utsunomiya?
Listings in Utsunomiya average $182 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Utsunomiya?
Utsunomiya currently has about 29 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Utsunomiya?
AirROI currently classifies the short-term rental regulation level in Utsunomiya as High. The dataset also shows about 100.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Utsunomiya?
RevPAR in Utsunomiya is about $53. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Utsunomiya?
Occupancy of 26.5% means Utsunomiya is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $14,792, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Utsunomiya?
The average booking lead time in Utsunomiya is about 34 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Utsunomiya?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Utsunomiya include Utsunomiya City Center, Tochigi Prefectural Art Museum, Utsunomiya Nightlife District. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Utsunomiya?
entire_home listings make up 75.9% of the active supply in Utsunomiya. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Utsunomiya compare to nearby Airbnb markets?
Among neighboring markets, Shinagawa City posts $113,019 in average annual revenue with 60.1% occupancy, compared to Utsunomiya's $14,792 and 26.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Utsunomiya?
The average Airbnb stay length in Utsunomiya is about 1.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Utsunomiya?
Airbnb listings in Utsunomiya average 4.76 out of 5 overall. About 27.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Utsunomiya?
TV and Rice maker are among the strongest revenue-linked amenities in Utsunomiya. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Utsunomiya?
Yes. About 37.9% of active Airbnb listings in Utsunomiya charge a cleaning fee, and the average fee is $22. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Utsunomiya?
A 58.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-05-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.