Yonabaru, Okinawa Prefecture Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Yonabaru, Okinawa Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $8,390 per year — at a $89 nightly rate, 28.7% occupancy, and a $30 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 20 active listings, Yonabaru is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 300.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 95% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Yonabaru?
In Yonabaru, the headline Airbnb metrics are $8,390 in average annual revenue,28.7% occupancy, $89 ADR, and $30 in RevPAR, and guests book about 31 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Yonabaru?
Understanding the monthly revenue variations for Airbnb listings in Yonabaru is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Yonabaru is typically February, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Yonabaru across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,774+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,787 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $835 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $292, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Yonabaru
What Is the Monthly Airbnb Occupancy Rate in Yonabaru?
Maximize your bookings by understanding the Yonabaru STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Yonabaru:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Yonabaru
What Is the Average Airbnb Nightly Rate in Yonabaru?
Effective short term rental pricing strategy in Yonabaru involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Yonabaru typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $144+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $126 or more.
- Typical properties (Median) charge around $102 per night.
- Entry-level properties (Bottom 25%) earn around $43 per night.
Average Daily Rate (ADR) Trend by Month in Yonabaru
What Is the RevPAR for Airbnb in Yonabaru?
RevPAR in Yonabaru is currently $30. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $9 RevPAR.
- Typical properties (Median) generate $21 RevPAR.
- Strong performers (Top 25%) earn $37 RevPAR.
- Best-in-class (Top 10%) achieve $59 RevPAR.
Average Monthly RevPAR Trend in Yonabaru
RevPAR Insights for Yonabaru
- The average RevPAR in Yonabaru is $30. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($59) and bottom 25% ($9) is $49, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Feb and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Yonabaru benchmarks. If your RevPAR falls below the median of $21, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $37+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Yonabaru?
Yonabaru's peak Airbnb season falls in February, January, August, while the softest stretch is April, May, June. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (February, January, August)
- Revenue averages $1,620 per month
- Occupancy rates average 39.3%
- Daily rates average $97
Shoulder Season
- Revenue averages $1,299 per month
- Occupancy maintains around 33.6%
- Daily rates hold near $98
Low Season (April, May, June)
- Revenue drops to average $850 per month
- Occupancy decreases to average 24.0%
- Daily rates adjust to average $95
Seasonality Insights for Yonabaru
- The Airbnb seasonality pattern in Yonabaru shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Yonabaru's highest earning potential, with monthly revenues climbing to $1,662, occupancy reaching 45.8%, and ADRs peaking at $113.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $779, occupancy could drop to 21.8%, and ADRs may adjust to $88.
- Lower occupancy paired with meaningful seasonality means hosts in Yonabaru need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Yonabaru, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Yonabaru seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Yonabaru?
Yes, Yonabaru, Okinawa Prefecture, Japan enforces high STR regulations and 95% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Yonabaru to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 95% licensed listings)
What Are the Best Neighborhoods for Airbnb in Yonabaru?
With a compact short-term rental market, Yonabaru gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Yonabaru Town Center | The heart of Yonabaru, offering local shops and restaurants. This area is attractive for travelers wanting to experience local culture and cuisine. | Yonabaru Market, Yonabaru Town Hall, Shurijo Castle nearby, local eateries |
| Kadena Air Base vicinity | Near the Kadena Air Base, this area is popular with American military personnel and their families, making it a lucrative spot for short-term rentals. | Kadena Air Base, American Village, Kadena Marina |
| Okinawa World | A popular theme park and cultural experience showing traditional Okinawan culture. Offers unique attractions that can draw in tourists looking for local experiences. | Gyokusendo Cave, Okinawa Prefectural Museum, traditional craft workshops |
| Naha Airport area | Proximity to the airport makes this area ideal for travelers looking for convenient lodging before or after flights. | Naha Airport, Okinawa Outlet Mall, entertainment areas in Naha |
| Urasoe City | Just north of Yonabaru, Urasoe has various attractions and more urban amenities, making it appealing for guests looking for city experiences. | Urasoe Yodore Hall, Tamaudun Mausoleum, Urasoe Castle |
| Chatan Town | Known for beaches and a vibrant night scene, Chatan is a hit with tourists who enjoy water sports and entertainment. | American Village, Sunset Beach, Chatan Double Market |
| Itoman | Renowned for its historical significance and coastal views, attracting visitors interested in culture and nature. | Itoman Peace Memorial Park, Okinawa and itoman craft markets, beautiful beaches |
| Cape Kyan | Offers stunning ocean views and seaside attractions, ideal for tourists seeking relaxation and nature experiences. | Cape Kyan Beach, coral reefs, marine activities |
Because Yonabaru has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Yonabaru?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Yonabaru
- The Yonabaru Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 25% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Yonabaru, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
Yonabaru Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Yonabaru
- The dominant room capacity in Yonabaru is 2 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 55.0% of the active Airbnb listings in Yonabaru, indicating a high concentration in these sizes.
Yonabaru Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Yonabaru
- The most common guest capacity trend in Yonabaru vacation rentals is listings accommodating 4 guests (30%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Yonabaru STR market, accounting for 45.0% of listings.
- 20.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Yonabaru.
- On average, properties in Yonabaru are equipped to host 3.0 guests.
How Do Listings in Yonabaru Compare on Quality?
Listing quality in Yonabaru can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Yonabaru
- At 54.7 photos per listing on average, Yonabaru hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 35.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Yonabaru averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Yonabaru?
Amenity Prevalence
Amenity Insights for Yonabaru
- Essential amenities in Yonabaru that guests expect include: Air conditioning, Smoke alarm, Wifi, Fire extinguisher. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hair dryer, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Yonabaru: Air conditioning, Smoke alarm, Wifi, Fire extinguisher.
- Prioritize adding missing essentials: Fire extinguisher.
- Consider adding popular differentiators like Heating or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Yonabaru to stay competitive.
Which Airbnb Amenities Boost Revenue in Yonabaru?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Yonabaru, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dishes and silverware | 35.0% | $17,811 | $3,317 | 437.0% |
Stove | 50.0% | $13,978 | $2,802 | 398.8% |
Bathtub | 50.0% | $13,978 | $2,802 | 398.8% |
Room-darkening shades | 30.0% | $18,867 | $3,900 | 383.8% |
Washer | 75.0% | $10,429 | $2,273 | 358.8% |
Microwave | 45.0% | $14,469 | $3,416 | 323.5% |
Rice maker | 30.0% | $17,269 | $4,585 | 276.7% |
Private entrance | 30.0% | $17,230 | $4,601 | 274.5% |
Long term stays allowed | 30.0% | $16,788 | $4,791 | 250.4% |
Dining table | 35.0% | $15,329 | $4,653 | 229.4% |
Revenue Impact Insights for Yonabaru
- Dishes and silverware tops the revenue impact list with a 437.0% uplift — listings with this amenity earn $17,811 vs. $3,317 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Yonabaru STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Yonabaru. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsYonabaru Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Yonabaru
- The typical guest profile for Airbnb in Yonabaru consists of predominantly international visitors (81%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 19.3% of guests.
- Key international markets include Japan (19.3%) and United States (15.8%).
- Top languages spoken are English (39.7%) followed by Chinese (20.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Yonabaru?
Listings in Yonabaru average 4.76 out of 5 overall, with about 22.7 reviews per active listing and 20.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Yonabaru
- An average rating of 4.76 places Yonabaru in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.86), while Value (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 20.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 20.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Yonabaru Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Yonabaru
- The most common availability pattern in Yonabaru falls within the 271-366 days range, representing 65% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Yonabaru (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Yonabaru?
Average Booking Lead Time by Month
Booking Lead Time Insights for Yonabaru
- The overall average booking lead time for vacation rentals in Yonabaru is 31 days.
- Guests book furthest in advance for stays during September (average 44 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (28 days avg.) sees the longest lead times, while Spring (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Yonabaru.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 44 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 28 days) to capture early planners.
- Monitor your own booking lead times against these Yonabaru averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Yonabaru?
Guests in Yonabaru stay about 3.3 nights on average, generating roughly 350 reservations and 17.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Yonabaru
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Yonabaru
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 17.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (3.9 nights) and shorten in May (2.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Yonabaru Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Yonabaru is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Yonabaru Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Yonabaru hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Yonabaru.
Yonabaru Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
4 listings
20% of total
Moderate
11 listings
55% of total
Firm
5 listings
25% of total
Cancellation Policy Insights for Yonabaru
- The prevailing Airbnb cancellation policy trend in Yonabaru is Moderate, used by 55% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Yonabaru may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 55% market standard in Yonabaru.
- Regularly review your cancellation policy against competitors and market demand shifts in Yonabaru.
How Much Are Airbnb Cleaning Fees in Yonabaru?
Cleaning fees in Yonabaru are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Yonabaru
- 70.0% of listings charge a cleaning fee, making it standard practice in Yonabaru. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $38 is close to the median ($31), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 7.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Yonabaru median of $31. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Yonabaru Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Yonabarubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Maximum 8 guests! ｜ A rental house surrounded by the wind and heart of Okinawa ｜ Peace Branch
Entire Place • 2 bedrooms
High floor with ocean view! Group stay welcome!
Entire Place • 3 bedrooms
![[Nu-chigusui-no-Yado] \ Limited to one group per day \ Ideal for sightseeing in southern Okinawa | 4](https://a0.muscache.com/im/pictures/hosting/Hosting-1082282382171272714/original/aed7bbdd-1043-45ce-b7ac-c37ba2b86ab6.jpeg?im_w=480&im_format=avif)
[Nu-chigusui-no-Yado] \ Limited to one group per day \ Ideal for sightseeing in southern Okinawa | 4
Entire Place • 2 bedrooms
New!Coral House Luminous Shell>
Entire Place • 2 bedrooms
New!Coral House 205
Entire Place • 2 bedrooms
Coral Housing 202, 1-minute walk to the sea, Kuro Maki, Wagyu beef course for 2 people, limited unti
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Yonabaru?
Learn from the best! This table showcases top-performing Airbnb hosts in Yonabaru based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maho | 5 | $55,305 | 148 | 4.77/5.0 |
| Ryukyutower Yonabaru Marina | 4 | $36,165 | 51 | 4.72/5.0 |
| 和枝 | 1 | $33,745 | 48 | 4.85/5.0 |
| 松田めぐみ | 1 | $20,612 | 19 | 4.89/5.0 |
| 直 | 1 | $11,481 | 13 | 5.00/5.0 |
| ムーネー | 4 | $7,440 | 52 | 4.73/5.0 |
| Yuta | 3 | $2,393 | 116 | 4.69/5.0 |
| Ken | 1 | $656 | 6 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Yonabaru.
Who Are the Airbnb Hosts in Yonabaru?
Yonabaru is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Yonabaru
- With 70.0% Superhosts, Yonabaru has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 10.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 80.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 75.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Yonabaru averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Yonabaru's Airbnb Market Compare to Nearby Cities?
How does the Yonabaru Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Ginowan, Yonabaru has 30 percentage points lower occupancy and about $109 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ginowan | 42 | $3,434 | $197.35 | 59% |
| Onna | 401 | $3,352 | $249.97 | 50% |
| Ginoza | 11 | $3,047 | $289.54 | 39% |
| Urasoe | 25 | $3,000 | $204.12 | 49% |
| Chatan | 162 | $2,981 | $223.62 | 49% |
| Kin | 63 | $2,913 | $181.81 | 53% |
| Nago | 197 | $2,836 | $243.08 | 44% |
| Nanjo | 101 | $2,784 | $209.28 | 50% |
| Nakijin | 147 | $2,723 | $229.98 | 43% |
| Ogimi | 10 | $2,521 | $153.04 | 51% |
Frequently Asked Questions About Airbnb in Yonabaru
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Yonabaru.
How much do Airbnb hosts make in Yonabaru?
Yonabaru hosts earn about $8,390 per year on average, with an average nightly rate of $89 and RevPAR of $30. Those figures describe the typical revenue environment for active listings in Yonabaru, Okinawa Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Yonabaru market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Yonabaru?
The average Airbnb occupancy rate in Yonabaru is 28.7%. February is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Yonabaru?
Listings in Yonabaru average $89 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Yonabaru?
Yonabaru currently has about 20 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Yonabaru?
AirROI currently classifies the short-term rental regulation level in Yonabaru as High. The dataset also shows about 95.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Yonabaru?
RevPAR in Yonabaru is about $30. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Yonabaru?
Occupancy of 28.7% means Yonabaru is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $8,390, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Yonabaru?
The average booking lead time in Yonabaru is about 31 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Yonabaru?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Yonabaru include Yonabaru Town Center, Kadena Air Base vicinity, Okinawa World. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Yonabaru?
entire_home listings make up 65.0% of the active supply in Yonabaru. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Yonabaru compare to nearby Airbnb markets?
Among neighboring markets, Ginowan posts $41,214 in average annual revenue with 59.0% occupancy, compared to Yonabaru's $8,390 and 28.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Yonabaru?
The average Airbnb stay length in Yonabaru is about 3.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Yonabaru?
Airbnb listings in Yonabaru average 4.76 out of 5 overall. About 20.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Yonabaru?
Dishes and silverware and Stove are among the strongest revenue-linked amenities in Yonabaru. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Yonabaru?
Yes. About 70.0% of active Airbnb listings in Yonabaru charge a cleaning fee, and the average fee is $38. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Yonabaru?
A 70.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.