Nanjo, Okinawa Prefecture Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Nanjo, Okinawa Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $33,408 per year — at a $209 nightly rate, 49.6% occupancy, and a $99 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 101 active listings, Nanjo is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 53.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 97% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Nanjo?
In Nanjo, the headline Airbnb metrics are $33,408 in average annual revenue,49.6% occupancy, $209 ADR, and $99 in RevPAR, and guests book about 52 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Nanjo?
Understanding the monthly revenue variations for Airbnb listings in Nanjo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nanjo is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nanjo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,234+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,406 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,528 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,265, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nanjo
What Is the Monthly Airbnb Occupancy Rate in Nanjo?
Maximize your bookings by understanding the Nanjo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nanjo:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nanjo
What Is the Average Airbnb Nightly Rate in Nanjo?
Effective short term rental pricing strategy in Nanjo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nanjo typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $376+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $248 or more.
- Typical properties (Median) charge around $175 per night.
- Entry-level properties (Bottom 25%) earn around $119 per night.
Average Daily Rate (ADR) Trend by Month in Nanjo
What Is the RevPAR for Airbnb in Nanjo?
RevPAR in Nanjo is currently $99. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $45 RevPAR.
- Typical properties (Median) generate $75 RevPAR.
- Strong performers (Top 25%) earn $146 RevPAR.
- Best-in-class (Top 10%) achieve $190 RevPAR.
Average Monthly RevPAR Trend in Nanjo
RevPAR Insights for Nanjo
- The average RevPAR in Nanjo is $99. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($190) and bottom 25% ($45) is $145, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Nanjo benchmarks. If your RevPAR falls below the median of $75, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $146+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Nanjo?
Nanjo's peak Airbnb season falls in August, July, October, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, October)
- Revenue averages $4,385 per month
- Occupancy rates average 61.3%
- Daily rates average $233
Shoulder Season
- Revenue averages $2,987 per month
- Occupancy maintains around 49.3%
- Daily rates hold near $211
Low Season (January, February, March)
- Revenue drops to average $2,315 per month
- Occupancy decreases to average 45.7%
- Daily rates adjust to average $198
Seasonality Insights for Nanjo
- Airbnb seasonality in Nanjo is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Nanjo's highest earning potential, with monthly revenues climbing to $4,851, occupancy reaching 65.8%, and ADRs peaking at $245.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,091, occupancy could drop to 39.5%, and ADRs may adjust to $187.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nanjo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Nanjo, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Nanjo, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Nanjo?
Yes, Nanjo, Okinawa Prefecture, Japan enforces high STR regulations and 97% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Nanjo to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 97% licensed listings)
What Are the Best Neighborhoods for Airbnb in Nanjo?
Nanjo is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Niraikanai Bridge | A scenic bridge offering stunning views of the ocean and surrounding nature. Popular among tourists who want to experience Okinawa's natural beauty and vibrant sunset views. | Niraikanai Bridge, Kijimuna Park, Kijimadaira, Okinawa World, Okinawa Churaumi Aquarium |
| Sefa Utaki | A sacred site in Okinawan religion, featuring lush greenery and significant cultural history. Attracts visitors interested in spirituality and heritage tourism. | Sefa Utaki, Cape Chinen, Hiji Falls, Okinawa World, Tropical Dream Center |
| Tamagusuku | Known for its cultural heritage and beautiful landscapes, Tamagusuku is ideal for those looking to stay in a tranquil, less touristy area with rich local traditions. | Tamagusuku Castle Ruins, Peace Memorial Park, Kyan's House, Shurijo Castle, Battle of Okinawa Historical Site |
| Himeyuri Peace Museum | Offers insights into the Battle of Okinawa and commemorates the Himeyuri students. It's a place of deep historical significance, attracting history buffs and educators. | Himeyuri Peace Museum, Okinawa Peace Memorial Park, Manko Park, Fukushu-en Garden, Naha City Museum of History |
| Nanjyo City | A city with natural beauty and cultural history, attracting those looking for an authentic Okinawan experience away from the crowds. | Nanjo Azalea Park, The Southernmost Point of the Japanese Archipelago, Okinawa Urban Monorail, Sakima Art Museum, The Himeyuri Monument |
| Oyama | A quiet area known for its local markets and traditional Okinawan lifestyle. Great for guests who want to immerse themselves in local culture and cuisine. | Oyama Market, Okinawa Prefectural Museum, Cape Kyan, The Okinawa Railway, Okinawa Toy Museum |
| Kadena | Home to the largest US Air Force base outside of the United States, Kadena is lively and offers various amenities for tourists and base personnel. | Kadena Air Base, Kadena Town, Yomitan Village, Sunset Beach, Cape Zampa |
| Yomitan | Famous for its pottery and beautiful beaches, Yomitan is perfect for those seeking art, relaxation, and natural beauty in Okinawa. | Yomitan Pottery Village, Cape Zampa, Zanpa Misaki Park, Nirai Kanai Bridge, Yomitan Village Museum |
Because Nanjo has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Nanjo?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nanjo
- The Nanjo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.1% of the 101 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nanjo, House properties are the most common (81.2%), reflecting the local real estate landscape.
- Houses represent a significant 81.2% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 6.0%) offer potential for unique stay experiences.
Nanjo Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nanjo
- The dominant room capacity in Nanjo is 1 bedroom listings, making up 31.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 59.4% of the active Airbnb listings in Nanjo, indicating a high concentration in these sizes.
- A significant 44.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nanjo.
Nanjo Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nanjo
- The most common guest capacity trend in Nanjo vacation rentals is listings accommodating 8+ guests (37.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Nanjo STR market, accounting for 53.4% of listings.
- 58.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nanjo.
- On average, properties in Nanjo are equipped to host 5.4 guests.
How Do Listings in Nanjo Compare on Quality?
Listing quality in Nanjo can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Nanjo
- At 52.2 photos per listing on average, Nanjo hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 30.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Nanjo averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Nanjo?
Amenity Prevalence
Amenity Insights for Nanjo
- Essential amenities in Nanjo that guests expect include: Air conditioning, Hair dryer, Wifi, Shampoo, Washer, Kitchen, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nanjo: Air conditioning, Hair dryer, Wifi, Shampoo, Washer, Kitchen, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Air conditioning, Hair dryer, Wifi, Shampoo, Washer, Kitchen, Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Fire extinguisher or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nanjo to stay competitive.
Which Airbnb Amenities Boost Revenue in Nanjo?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Nanjo, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Fire extinguisher | 94.1% | $34,409 | $17,554 | 96.0% |
Elevator | 5.0% | $59,234 | $32,063 | 84.7% |
Wine glasses | 37.6% | $45,341 | $26,210 | 73.0% |
Breakfast | 5.0% | $55,540 | $32,255 | 72.2% |
Beach essentials | 5.9% | $53,097 | $32,164 | 65.1% |
Fire pit | 7.9% | $52,195 | $31,792 | 64.2% |
Coffee | 33.7% | $44,730 | $27,663 | 61.7% |
Dishes and silverware | 89.1% | $34,812 | $21,922 | 58.8% |
Ceiling fan | 10.9% | $47,597 | $31,674 | 50.3% |
Hammock | 16.8% | $45,790 | $30,902 | 48.2% |
Revenue Impact Insights for Nanjo
- Fire extinguisher tops the revenue impact list with a 96.0% uplift — listings with this amenity earn $34,409 vs. $17,554 without it.
- Fire extinguisher, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Nanjo STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nanjo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNanjo Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Nanjo
- The typical guest profile for Airbnb in Nanjo consists of predominantly international visitors (83%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 17.2% of guests.
- Key international markets include Japan (17.2%) and United States (15.9%).
- Top languages spoken are English (41.6%) followed by Chinese (12.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Nanjo?
Listings in Nanjo average 4.82 out of 5 overall, with about 101.6 reviews per active listing and 37.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Nanjo
- With an overall rating of 4.82, Nanjo listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.85), while Location (4.64) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 37.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Nanjo Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nanjo
- The most common availability pattern in Nanjo falls within the 91-180 days range, representing 33.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 53.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Nanjo (32.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 48.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Nanjo?
Average Booking Lead Time by Month
Booking Lead Time Insights for Nanjo
- The overall average booking lead time for vacation rentals in Nanjo is 52 days.
- Guests book furthest in advance for stays during August (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (58 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Nanjo.
- Target marketing efforts for the Fall season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Nanjo averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Nanjo?
Guests in Nanjo stay about 3.3 nights on average, generating roughly 4,089 reservations and 40.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Nanjo
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Nanjo
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 40.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (3.5 nights) and shorten in Sep (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Nanjo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
54 listings
53.5% of total
2 Nights
23 listings
22.8% of total
3 Nights
1 listings
1% of total
4-6 Nights
1 listings
1% of total
30+ Nights
22 listings
21.8% of total
Key Insights
- The most prevalent minimum stay requirement in Nanjo is 1 Night, adopted by 53.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.3%) of the Nanjo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.8%) caters to monthly stays (30+ nights) in Nanjo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 53.5% of Nanjo hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nanjo.
Nanjo Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
1% of total
Non-refundable
1 listings
1% of total
Super Strict 60 Days
2 listings
2% of total
Flexible
9 listings
8.9% of total
Moderate
31 listings
30.7% of total
Firm
53 listings
52.5% of total
Strict
4 listings
4% of total
Cancellation Policy Insights for Nanjo
- The prevailing Airbnb cancellation policy trend in Nanjo is Firm, used by 52.5% of listings.
- A majority (56.5%) of hosts in Nanjo utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 52.5% market standard in Nanjo.
- Using a Strict policy might deter some guests, as only 4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Nanjo.
How Much Are Airbnb Cleaning Fees in Nanjo?
Cleaning fees in Nanjo are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Nanjo
- 76.2% of listings charge a cleaning fee, making it standard practice in Nanjo. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $56 is close to the median ($51), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 7.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Nanjo median of $51. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Nanjo Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nanjobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Building A, exclusive sea view! 3-story building/Barrel sauna
Entire Place • 3 bedrooms
《 Building C 》1-minute walk to the beach, private villa with pool, jacuzzi, and barrel sauna
Entire Place • 3 bedrooms
Villa Sachibaru Building A: Spend a peaceful moment in a quiet space with a sea view cafe [Hama Beac
Entire Place • 1 bedroom
![Tiny luxury & infinity pool [momo]](https://a0.muscache.com/im/pictures/hosting/Hosting-921986697884043822/original/b47530a8-0726-4fba-b1f1-2c3da528c3d7.jpeg?im_w=480&im_format=avif)
Tiny luxury & infinity pool [momo]
Entire Place • 1 bedroom
3rd floor, entire unit, up to 22 people, BBQ available, with jacuzzi, Okutakejima's Tateasa apartmen
Entire Place • 6 bedrooms
Experience Okinawan lifestyle looking at the sea♪
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Nanjo?
Learn from the best! This table showcases top-performing Airbnb hosts in Nanjo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| クリスタルヴィラ | 4 | $361,837 | 52 | 4.88/5.0 |
| Kenyou | 4 | $243,072 | 241 | 4.98/5.0 |
| Mari | 3 | $202,651 | 1054 | 4.89/5.0 |
| Yuta & Misa | 3 | $200,855 | 101 | 4.97/5.0 |
| 淳 | 4 | $144,161 | 215 | 4.88/5.0 |
| アトリエココグループ | 3 | $141,057 | 128 | 4.68/5.0 |
| サウスウインドハウス | 2 | $117,659 | 254 | 4.88/5.0 |
| Miho | 2 | $93,520 | 308 | 4.99/5.0 |
| Hikaru | 2 | $74,625 | 153 | 4.87/5.0 |
| Shun | 1 | $73,286 | 305 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nanjo.
Who Are the Airbnb Hosts in Nanjo?
Nanjo is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Nanjo
- With 69.3% Superhosts, Nanjo has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 5.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 85.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 46.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Nanjo averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Nanjo's Airbnb Market Compare to Nearby Cities?
How does the Nanjo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Ginowan, Nanjo has 9 percentage points lower occupancy and about $12 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ginowan | 42 | $3,434 | $197.35 | 59% |
| Onna | 401 | $3,352 | $249.97 | 50% |
| Ginoza | 11 | $3,047 | $289.54 | 39% |
| Urasoe | 25 | $3,000 | $204.12 | 49% |
| Chatan | 162 | $2,981 | $223.62 | 49% |
| Kin | 63 | $2,913 | $181.81 | 53% |
| Nago | 197 | $2,836 | $243.08 | 44% |
| Nakijin | 147 | $2,723 | $229.98 | 43% |
| Ogimi | 10 | $2,521 | $153.04 | 51% |
| Yomitan | 158 | $2,478 | $166.11 | 50% |
Frequently Asked Questions About Airbnb in Nanjo
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Nanjo.
How much do Airbnb hosts make in Nanjo?
Nanjo hosts earn about $33,408 per year on average, with an average nightly rate of $209 and RevPAR of $99. Those figures describe the typical revenue environment for active listings in Nanjo, Okinawa Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Nanjo market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Nanjo?
The average Airbnb occupancy rate in Nanjo is 49.6%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Nanjo?
Listings in Nanjo average $209 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Nanjo?
Nanjo currently has about 101 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Nanjo?
AirROI currently classifies the short-term rental regulation level in Nanjo as High. The dataset also shows about 97.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Nanjo?
RevPAR in Nanjo is about $99. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Nanjo?
At 49.6% occupancy, Nanjo can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $33,408, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Nanjo?
The average booking lead time in Nanjo is about 52 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Nanjo?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Nanjo include Niraikanai Bridge, Sefa Utaki, Tamagusuku. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Nanjo?
entire_home listings make up 86.1% of the active supply in Nanjo. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Nanjo compare to nearby Airbnb markets?
Among neighboring markets, Ginowan posts $41,214 in average annual revenue with 59.0% occupancy, compared to Nanjo's $33,408 and 49.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Nanjo?
The average Airbnb stay length in Nanjo is about 3.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Nanjo?
Airbnb listings in Nanjo average 4.82 out of 5 overall. About 37.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Nanjo?
Fire extinguisher and Elevator are among the strongest revenue-linked amenities in Nanjo. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Nanjo?
Yes. About 76.2% of active Airbnb listings in Nanjo charge a cleaning fee, and the average fee is $56. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Nanjo?
A 69.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.