Chatan, Okinawa Prefecture Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI

Updated: 2026-04-09

How much can you earn on Airbnb in Chatan, Okinawa Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $35,771 per year — at a $224 nightly rate, 48.8% occupancy, and a $112 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

At 162 active listings, Chatan is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 51.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is high and 98% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

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What Are the Key Airbnb Metrics in Chatan?

In Chatan, the headline Airbnb metrics are $35,771 in average annual revenue,48.8% occupancy, $224 ADR, and $112 in RevPAR, and guests book about 46 days in advance.

Avg. Daily Rate (ADR)(?)

$224

The average rental revenue earned for an occupied room per day in Chatan.

Occupancy Rate(?)

48.8%

Moderate demand with booking opportunities.

Avg. Annual Revenue(?)

$35,771

Average annual income for an Airbnb listing in Chatan. Factors like property type, size, and location influence actual earnings.

RevPAR(?)

$112

Revenue per available rental night, combining occupancy and ADR into one efficiency metric.

Revenue Growth YoY(?)

21.0%

Strong growth (21.0%) vs. last year.

Active Airbnb Listings(?)

162

Total number of active short-term rentals listed.

Avg. Booking Lead Time(?)

46 days

How far in advance guests typically book in Chatan. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.

STR Regulation Level(?)

High

Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).

Peak Revenue Month(?)

August

The month with the highest average earnings, indicating peak season in Chatan.

Lowest Revenue Month(?)

January

The month with the lowest average earnings, indicating the low season in Chatan.

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How Much Do Airbnb Hosts Earn Monthly in Chatan?

Understanding the monthly revenue variations for Airbnb listings in Chatan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Chatan is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Chatan across different performance tiers:

Best-in-class properties (Top 10%) achieve $6,722+ monthly, often utilizing dynamic pricing and superior guest experiences.
Strong performing properties (Top 25%) earn $4,818 or more, indicating effective management and desirable locations/amenities.
Typical properties (Median) generate around $3,126 per month, representing the average market performance.
Entry-level properties (Bottom 25%) see earnings around $1,623, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Chatan

What Is the Monthly Airbnb Occupancy Rate in Chatan?

Maximize your bookings by understanding the Chatan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Chatan:

Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
Typical properties (Median) have an occupancy rate around 54%.
Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Chatan

What Is the Average Airbnb Nightly Rate in Chatan?

Effective short term rental pricing strategy in Chatan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Chatan typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

Best-in-class properties (Top 10%) command rates of $351+ per night, often due to premium features or locations.
Strong performing properties (Top 25%) achieve nightly rates of $269 or more.
Typical properties (Median) charge around $203 per night.
Entry-level properties (Bottom 25%) earn around $141 per night.

Average Daily Rate (ADR) Trend by Month in Chatan

What Is the RevPAR for Airbnb in Chatan?

RevPAR in Chatan is currently $112. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

Entry-level properties (Bottom 25%) see $63 RevPAR.
Typical properties (Median) generate $93 RevPAR.
Strong performers (Top 25%) earn $143 RevPAR.
Best-in-class (Top 10%) achieve $196 RevPAR.

Average Monthly RevPAR Trend in Chatan

RevPAR Insights for Chatan

The average RevPAR in Chatan is $112. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
The gap between the top 10% ($196) and bottom 25% ($63) is $133, indicating significant performance disparity driven by property quality, pricing strategy, and location.
RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

Track your own RevPAR monthly against these Chatan benchmarks. If your RevPAR falls below the median of $93, examine whether low occupancy or low ADR is the primary drag.
Top-quartile listings achieve $143+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Chatan?

Chatan's peak Airbnb season falls in August, July, May, while the softest stretch is January, November, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (August, July, May)

Revenue averages $4,697 per month
Occupancy rates average 56.4%
Daily rates average $262

Shoulder Season

Revenue averages $3,449 per month
Occupancy maintains around 52.0%
Daily rates hold near $221

Low Season (January, November, December)

Revenue drops to average $2,758 per month
Occupancy decreases to average 45.4%
Daily rates adjust to average $193

Seasonality Insights for Chatan

Airbnb seasonality in Chatan is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
During the high season, the absolute peak month showcases Chatan's highest earning potential, with monthly revenues climbing to $5,483, occupancy reaching 60.4%, and ADRs peaking at $280.
Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,579, occupancy could drop to 42.8%, and ADRs may adjust to $190.
Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Chatan.

Seasonal Strategies for Maximizing Profit

Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Chatan, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
In a highly seasonal market like Chatan, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Chatan?

Yes, Chatan, Okinawa Prefecture, Japan enforces high STR regulations and 98% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Chatan to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 98% licensed listings)

What Are the Best Neighborhoods for Airbnb in Chatan?

Chatan is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.

Best neighborhoods for Airbnb in Chatan
Neighborhood / Area	Why Host Here? (Target Guests & Appeal)	Key Attractions & Landmarks
Sunset Beach	Popular for its beautiful sunsets, calm waters, and family-friendly atmosphere. Ideal for beachgoers and those looking for water activities.	Sunset Beach, Chatan Park, American Village, Bargain Shopping Street, Araha Beach
American Village	A lively entertainment district that blends American and Okinawan culture, featuring shops, restaurants, and nightlife. Very attractive to tourists looking for unique experiences.	American Village, Sunset Beach, Mihama American Village, Chatan Harbor, Okinawa Prefectural Museum
Araha Beach Area	Well-known for its long sandy beach and beachfront activities, making it perfect for tourists wanting leisure time and water sports.	Araha Beach, Chatan Park, Sunset Beach, World of Ice, Military Beach
Chatan Town Center	A central hub with a mix of local culture, shopping, and dining. Great for tourists who want to experience local life.	Chatan Town Center, Chatan Harbor, Local markets, Restaurants, Cafes
Mihama	A scenic area with a focus on ocean views and seaside dining. Appeals to families and couples looking for romantic getaways.	Mihama American Village, Sunset Beach, Chatan Park, Shopping centers, Cafes
Kadena	Close to military bases and offers a unique cross-cultural experience. Attracts military families and international visitors.	Kadena Air Base, Chatan Town attractions, Local eateries, Shopping
Moon Beach	Known for its pristine waters and natural beauty, perfect for water sports and relaxation. Ideal for beach lovers.	Moon Beach Resort, Water sports activities, Beachfront dining, Chatan Park
Tropical Beach	Features a long stretch of beach and activities for families, making it a favorite among vacationers and tourists.	Tropical Beach, Beachfront facilities, Chatan parks, Water activities, Restaurants

Because Chatan has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Chatan?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Chatan

The Chatan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.5% of the 162 active rentals. This indicates strong guest preference for privacy and space.
Looking at the property type distribution in Chatan, Apartment/Condo properties are the most common (57.4%), reflecting the local real estate landscape.
Houses represent a significant 31.5% portion, catering likely to families or larger groups.
The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Smaller segments like unique stays (combined 0.6%) offer potential for unique stay experiences.

Chatan Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Chatan

The dominant room capacity in Chatan is 2 bedrooms listings, making up 29.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
Together, 2 bedrooms and 1 bedroom properties represent 58.0% of the active Airbnb listings in Chatan, indicating a high concentration in these sizes.
A significant 36.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Chatan.

Chatan Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Chatan

The most common guest capacity trend in Chatan vacation rentals is listings accommodating 8+ guests (42.6%). This suggests the primary traveler segment is likely larger groups.
Properties designed for 8+ guests and 4 guests dominate the Chatan STR market, accounting for 56.8% of listings.
62.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Chatan.
On average, properties in Chatan are equipped to host 5.8 guests.

How Do Listings in Chatan Compare on Quality?

Listing quality in Chatan can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)

43.8

More photos correlate with higher conversion rates.

Average Beds per Listing(?)

4.8

Reflects the capacity profile of the local supply.

Exact Location Enabled(?)

32.7%

Builds guest trust and improves booking confidence.

Listing Quality Insights for Chatan

At 43.8 photos per listing on average, Chatan hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
32.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
Use these quality indicators as a self-audit checklist. Listings that exceed the Chatan averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Chatan?

Amenity Prevalence

Amenity Insights for Chatan

Essential amenities in Chatan that guests expect include: Wifi, TV, Air conditioning, Shampoo, Hair dryer. Lacking these (any) could significantly impact bookings.
Popular amenities like Smoke alarm, Washer, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

Ensure your listing includes all essential amenities for Chatan: Wifi, TV, Air conditioning, Shampoo, Hair dryer.
Prioritize adding missing essentials: Wifi, TV, Air conditioning, Shampoo, Hair dryer.
Consider adding popular differentiators like Smoke alarm or Washer to increase appeal.
Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
Regularly check competitor amenities in Chatan to stay competitive.

Which Airbnb Amenities Boost Revenue in Chatan?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Chatan, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

Amenity	Prevalence	Revenue With	Revenue Without	Revenue Uplift
Kitchen	92.6%	$37,623	$12,621	198.1%
Free parking on premises	87.7%	$38,639	$15,403	150.9%
Washer	93.2%	$37,247	$15,507	140.2%
Smoke alarm	94.4%	$36,935	$15,979	131.1%
Sound systemHigh opportunity	6.2%	$73,002	$33,321	119.1%
Microwave	87.7%	$38,057	$19,537	94.8%
Refrigerator	88.9%	$37,623	$20,953	79.6%
Dining table	48.1%	$45,688	$26,561	72.0%
Outdoor shower	3.1%	$57,797	$35,069	64.8%
Dishes and silverware	80.2%	$38,616	$24,210	59.5%

Revenue Impact Insights for Chatan

Kitchen tops the revenue impact list with a 198.1% uplift — listings with this amenity earn $37,623 vs. $12,621 without it.
High-opportunity amenities — Sound system — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Kitchen, Free parking on premises, Washer, Smoke alarm, Microwave, Refrigerator, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.

Recommendations for Hosts

Prioritize adding Sound system — it has the best combination of high revenue impact and low market saturation in Chatan.
Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Chatan STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Chatan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Chatan Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Guest Age Distribution (Birth Decade)

Guest Profile Summary for Chatan

The typical guest profile for Airbnb in Chatan consists of predominantly international visitors (86%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
Domestic travelers account for 14.2% of guests.
Key international markets include United States (32.7%) and Japan (14.2%).
Top languages spoken are English (47.7%) followed by Chinese (14.2%).
A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

Focus marketing internationally, particularly towards travelers from Japan.
Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
Highlight unique local experiences or amenities relevant to the primary guest profile.
Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Chatan?

Listings in Chatan average 4.78 out of 5 overall, with about 80.5 reviews per active listing and 25.9% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Chatan

An average rating of 4.78 places Chatan in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
The strongest subcategory is Communication (4.81), while Value (4.7) trails behind — a useful signal for hosts looking to prioritize upgrades.
25.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
With only 25.9% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.

Chatan Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Chatan

The most common availability pattern in Chatan falls within the 91-180 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
Approximately 56.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
For booked days, the 181-270 days range is most frequent in Chatan (34%), reflecting common guest stay durations or potential owner blocking patterns.
A notable 45.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Chatan?

Average Booking Lead Time by Month

Booking Lead Time Insights for Chatan

The overall average booking lead time for vacation rentals in Chatan is 46 days.
Guests book furthest in advance for stays during October (average 55 days), likely coinciding with peak travel demand or local events.
The shortest booking windows occur for stays in January (average 35 days), indicating more last-minute travel plans during this time.
Seasonally, Fall (48 days avg.) sees the longest lead times, while Spring (41 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Chatan.
Target marketing efforts for the Fall season well in advance (at least 48 days) to capture early planners.
Monitor your own booking lead times against these Chatan averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Chatan?

Guests in Chatan stay about 3 nights on average, generating roughly 6,110 reservations and 38 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Chatan

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Chatan

Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
At 38 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
Stay lengths peak in Nov (3.6 nights) and shorten in Feb (2.1 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Chatan Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (80.2%)

1 Night

130 listings

80.2% of total

2 Nights (6.8%)

2 Nights

11 listings

6.8% of total

3 Nights (1.9%)

3 Nights

3 listings

1.9% of total

4-6 Nights (1.2%)

4-6 Nights

2 listings

1.2% of total

7-29 Nights (0.6%)

7-29 Nights

1 listings

0.6% of total

30+ Nights (9.3%)

30+ Nights

15 listings

9.3% of total

Key Insights

The most prevalent minimum stay requirement in Chatan is 1 Night, adopted by 80.2% of listings. This highlights the market's preference for shorter, flexible bookings.
A strong majority (87.0%) of the Chatan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

Align with the market by considering a 1 Night minimum stay, as 80.2% of Chatan hosts use this setting.
Explore offering discounts for stays of 30+ nights to attract the 9.3% of the market seeking extended stays.
Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Chatan.

Chatan Airbnb Cancellation Policy Trends Analysis (2026)

Non-refundable

1 listings

0.6% of total

Limited

8 listings

4.9% of total

Super Strict 30 Days

2 listings

1.2% of total

Flexible (5.6%)

Flexible

9 listings

5.6% of total

Moderate (25.3%)

Moderate

41 listings

25.3% of total

Firm (42%)

Firm

68 listings

42% of total

Strict (20.4%)

Strict

33 listings

20.4% of total

Cancellation Policy Insights for Chatan

The prevailing Airbnb cancellation policy trend in Chatan is Firm, used by 42% of listings.
A majority (62.4%) of hosts in Chatan utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

Consider adopting a Firm policy to align with the 42% market standard in Chatan.
Regularly review your cancellation policy against competitors and market demand shifts in Chatan.

How Much Are Airbnb Cleaning Fees in Chatan?

Cleaning fees in Chatan are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee

$70

Median Cleaning Fee

$62

Listings Charging a Fee

57.4%

Fee as Revenue Share

7.1%

Cleaning Fee Insights for Chatan

About 57.4% of Chatan listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
The average cleaning fee of $70 is close to the median ($62), suggesting a relatively consistent fee structure across the market.
Cleaning fees represent 7.1% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

Price your cleaning fee competitively against the Chatan median of $62. Fees significantly above market norms can deter bookings, especially for shorter stays.
Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

$292.41

Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Chatan?

Learn from the best! This table showcases top-performing Airbnb hosts in Chatan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Chatan by revenue
Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Gostay	6	$380,671	443	4.88/5.0
OKinawa	5	$325,510	1613	4.86/5.0
和代	7	$311,477	340	4.86/5.0
Upi	11	$289,077	478	4.87/5.0
Go Stay	6	$243,589	361	4.75/5.0
United Resort	1	$235,859	48	4.94/5.0
Blue Steak Wonder	6	$203,602	343	4.90/5.0
コルディオプレミアム	4	$201,987	225	4.75/5.0
ELSOL TOWN Okinawa	4	$182,819	83	4.85/5.0
Arapana	4	$167,969	54	4.31/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Chatan.

Who Are the Airbnb Hosts in Chatan?

Chatan is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts

63.0%

Professional Management

0.0%

Cohosted Listings

37.0%

Instant Book Enabled

4.3%

Simplified Pricing

87.0%

Host Profile Insights for Chatan

With 63.0% Superhosts, Chatan has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
4.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
87.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
With 37.0% cohosted listings, there may be a growing local market for property management services.
Benchmark your host metrics against these Chatan averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Chatan's Airbnb Market Compare to Nearby Cities?

How does the Chatan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Ginowan, Chatan has 10 percentage points lower occupancy and about $26 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Chatan — performance comparison
Market	Active Properties	Monthly Revenue	Daily Rate	Avg. Occupancy
Ginowan	42	$3,434	$197.35	59%
Onna	401	$3,352	$249.97	50%
Ginoza	11	$3,047	$289.54	39%
Urasoe	25	$3,000	$204.12	49%
Kin	63	$2,913	$181.81	53%
Nago	197	$2,836	$243.08	44%
Nanjo	101	$2,784	$209.28	50%
Nakijin	147	$2,723	$229.98	43%
Ogimi	10	$2,521	$153.04	51%
Yomitan	158	$2,478	$166.11	50%

Frequently Asked Questions About Airbnb in Chatan

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Chatan.

How much do Airbnb hosts make in Chatan?

Chatan hosts earn about $35,771 per year on average, with an average nightly rate of $224 and RevPAR of $112. Those figures describe the typical revenue environment for active listings in Chatan, Okinawa Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Chatan market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Chatan?

The average Airbnb occupancy rate in Chatan is 48.8%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Chatan?

Listings in Chatan average $224 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Chatan?

Chatan currently has about 162 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Chatan?

AirROI currently classifies the short-term rental regulation level in Chatan as High. The dataset also shows about 98.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Chatan?

RevPAR in Chatan is about $112. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Chatan?

At 48.8% occupancy, Chatan can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $35,771, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Chatan?

The average booking lead time in Chatan is about 46 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Chatan?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Chatan include Sunset Beach, American Village, Araha Beach Area. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Chatan?

entire_home listings make up 76.5% of the active supply in Chatan. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Chatan compare to nearby Airbnb markets?

Among neighboring markets, Ginowan posts $41,214 in average annual revenue with 59.0% occupancy, compared to Chatan's $35,771 and 48.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Chatan?

The average Airbnb stay length in Chatan is about 3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Chatan?

Airbnb listings in Chatan average 4.78 out of 5 overall. About 25.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Chatan?

Kitchen and Free parking on premises are among the strongest revenue-linked amenities in Chatan. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Chatan?

Yes. About 57.4% of active Airbnb listings in Chatan charge a cleaning fee, and the average fee is $70. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Chatan?

A 63.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.