Tomigusuku, Okinawa Prefecture Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Tomigusuku, Okinawa Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $27,433 per year — at a $147 nightly rate, 54.3% occupancy, and a $90 RevPAR that reflects strong rate-to-revenue efficiency across the market.

With just 19 active listings, Tomigusuku is a micro-market where solid booking activity throughout the year. Supply grew 18.8% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.

Regulation is high and 100% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Tomigusuku?

In Tomigusuku, the headline Airbnb metrics are $27,433 in average annual revenue,54.3% occupancy, $147 ADR, and $90 in RevPAR, and guests book about 48 days in advance.

Avg. Daily Rate (ADR)(?)
$147
The average rental revenue earned for an occupied room per day in Tomigusuku.
Occupancy Rate(?)
54.3%
High demand. Good booking frequency.
Avg. Annual Revenue(?)
$27,433
Average annual income for an Airbnb listing in Tomigusuku. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$90
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
-7.7%
Slight decrease (-7.7%) vs. last year.
Active Airbnb Listings(?)
19
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
48 days
How far in advance guests typically book in Tomigusuku. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Tomigusuku.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Tomigusuku.
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How Much Do Airbnb Hosts Earn Monthly in Tomigusuku?

Understanding the monthly revenue variations for Airbnb listings in Tomigusuku is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tomigusuku is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tomigusuku across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,236+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,262 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,724 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,188, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Tomigusuku

What Is the Monthly Airbnb Occupancy Rate in Tomigusuku?

Maximize your bookings by understanding the Tomigusuku STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tomigusuku:

  • Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 59%.
  • Entry-level properties (Bottom 25%) average 40% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Tomigusuku

What Is the Average Airbnb Nightly Rate in Tomigusuku?

Effective short term rental pricing strategy in Tomigusuku involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tomigusuku typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $256+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $189 or more.
  • Typical properties (Median) charge around $113 per night.
  • Entry-level properties (Bottom 25%) earn around $79 per night.

Average Daily Rate (ADR) Trend by Month in Tomigusuku

What Is the RevPAR for Airbnb in Tomigusuku?

RevPAR in Tomigusuku is currently $90. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $45 RevPAR.
  • Typical properties (Median) generate $51 RevPAR.
  • Strong performers (Top 25%) earn $119 RevPAR.
  • Best-in-class (Top 10%) achieve $185 RevPAR.

Average Monthly RevPAR Trend in Tomigusuku

RevPAR Insights for Tomigusuku

  • The average RevPAR in Tomigusuku is $90. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($185) and bottom 25% ($45) is $140, indicating significant performance disparity driven by property quality, pricing strategy, and location.
  • RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Tomigusuku benchmarks. If your RevPAR falls below the median of $51, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $119+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Tomigusuku?

Tomigusuku's peak Airbnb season falls in July, August, May, while the softest stretch is January, November, December. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (July, August, May)
  • Revenue averages $3,248 per month
  • Occupancy rates average 56.8%
  • Daily rates average $176
Shoulder Season
  • Revenue averages $2,479 per month
  • Occupancy maintains around 58.0%
  • Daily rates hold near $146
Low Season (January, November, December)
  • Revenue drops to average $1,805 per month
  • Occupancy decreases to average 46.1%
  • Daily rates adjust to average $134

Seasonality Insights for Tomigusuku

  • The Airbnb seasonality pattern in Tomigusuku shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Tomigusuku's highest earning potential, with monthly revenues climbing to $3,438, occupancy reaching 72.8%, and ADRs peaking at $185.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,772, occupancy could drop to 41.8%, and ADRs may adjust to $127.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tomigusuku.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Tomigusuku, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • Regularly analyze your own performance against these Tomigusuku seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Do You Need a License for Airbnb in Tomigusuku?

Yes, Tomigusuku, Okinawa Prefecture, Japan enforces high STR regulations and 100% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Tomigusuku to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 100% licensed listings)

What Are the Best Neighborhoods for Airbnb in Tomigusuku?

With a compact short-term rental market, Tomigusuku gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.

Best neighborhoods for Airbnb in Tomigusuku
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Fusaki Beach
A beautiful beach area known for its clear waters and stunning sunsets, ideal for beach lovers and families. Close proximity to a variety of water sports and relaxation options.
Fusaki Beach, Tropical Beach, Water activities, Beachfront resorts, Sunset views
Nirai Kanai Bridge
A stunning bridge offering breathtaking views of the ocean and the surrounding islands. Popular spot for tourists wanting great photography opportunities and scenic views.
Nirai Kanai Bridge, Panoramic views, Nature walks, Photography hotspots
Tomigusuku City Center
The central area of Tomigusuku, offering local shops, restaurants, and easy access to main transport routes. A great base for guests wanting to explore the local culture.
Local markets, Restaurants, Shops, Cultural sites
Okinawa World
An entertainment park showcasing Okinawan culture, traditional crafts, and local cuisine. Attracts tourists interested in cultural experiences and family activities.
Gyokusendo Cave, Traditional Okinawan crafts, Eisa dance performances, Local food stalls
Sefa Utaki
A UNESCO World Heritage site, Sefa Utaki is revered in Okinawan culture. Visitors come for spiritual experiences and the natural beauty surrounding it.
Sefa Utaki site, Landscaped gardens, Historical significance
Shurijo Castle
An important historical site in Okinawa, Shurijo Castle offers a glimpse into the Ryukyu Kingdom and attracts history enthusiasts and tourists alike.
Shurijo Castle ruins, Cultural exhibits, Gardens
Kozushima Beach
This lesser-known beach offers pristine sand and a tranquil atmosphere, perfect for those looking to escape the crowds.
Quiet beach, Snorkeling spots, Secluded relaxation
Okinawa Churaumi Aquarium
One of the most popular aquariums in Japan, known for its massive tanks and variety of marine life. Attracts families and tourists of all ages.
Main aquarium tank, Dolphin show, Coral reefs, Interactive exhibits

Because Tomigusuku has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Tomigusuku?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Tomigusuku

  • The Tomigusuku Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Tomigusuku, Apartment/Condo properties are the most common (52.6%), reflecting the local real estate landscape.
  • Houses represent a significant 47.4% portion, catering likely to families or larger groups.

Tomigusuku Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Tomigusuku

  • The dominant room capacity in Tomigusuku is 1 bedroom listings, making up 57.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 84.2% of the active Airbnb listings in Tomigusuku, indicating a high concentration in these sizes.
  • With over half the market (57.9%) consisting of studios or 1-bedroom units, Tomigusuku is particularly well-suited for individuals or couples.
  • A significant 31.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tomigusuku.

Tomigusuku Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Tomigusuku

  • The most common guest capacity trend in Tomigusuku vacation rentals is listings accommodating 8+ guests (31.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Tomigusuku STR market, accounting for 63.2% of listings.
  • 68.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tomigusuku.
  • On average, properties in Tomigusuku are equipped to host 6.2 guests.

How Do Listings in Tomigusuku Compare on Quality?

Listing quality in Tomigusuku can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
45.3
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
4.4
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
10.5%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Tomigusuku

  • At 45.3 photos per listing on average, Tomigusuku hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 10.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Tomigusuku averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Tomigusuku?

Amenity Prevalence

Amenity Insights for Tomigusuku

  • Essential amenities in Tomigusuku that guests expect include: Air conditioning, Kitchen, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Shampoo, Washer, Hair dryer are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Tomigusuku: Air conditioning, Kitchen, TV.
  • Prioritize adding missing essentials: Air conditioning.
  • Consider adding popular differentiators like Shampoo or Washer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Tomigusuku to stay competitive.

Which Airbnb Amenities Boost Revenue in Tomigusuku?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Tomigusuku, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Dryer
36.8%$40,214$19,978101.3%
Exterior security cameras on property
31.6%$41,527$20,92898.4%
Backyard
26.3%$42,561$22,03193.2%
Bathtub
26.3%$39,948$22,96474.0%
Long term stays allowed
31.6%$33,480$24,64335.9%
Heating
63.2%$30,216$22,66333.3%
Coffee maker
36.8%$31,293$25,18224.3%
Dishwasher
26.3%$30,473$26,34815.7%
Cooking basics
73.7%$28,350$24,86814.0%
First aid kit
47.4%$28,410$26,5547.0%

Revenue Impact Insights for Tomigusuku

  • Dryer tops the revenue impact list with a 101.3% uplift — listings with this amenity earn $40,214 vs. $19,978 without it.

Recommendations for Hosts

  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Tomigusuku STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tomigusuku. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Tomigusuku Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Tomigusuku

  • The typical guest profile for Airbnb in Tomigusuku consists of predominantly international visitors (86%), with top international origins including Taiwan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
  • Domestic travelers account for 13.6% of guests.
  • Key international markets include Hong Kong (19.5%) and Taiwan (16.1%).
  • Top languages spoken are English (40.2%) followed by Chinese (26.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Taiwan.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Tomigusuku?

Listings in Tomigusuku average 4.82 out of 5 overall, with about 120.1 reviews per active listing and 15.8% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Tomigusuku

  • With an overall rating of 4.82, Tomigusuku listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
  • The strongest subcategory is Communication (4.88), while Location (4.58) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 15.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
  • With only 15.8% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.

Tomigusuku Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Tomigusuku

  • The most common availability pattern in Tomigusuku falls within the 91-180 days range, representing 63.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 31.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Tomigusuku (63.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 68.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Tomigusuku?

Average Booking Lead Time by Month

Booking Lead Time Insights for Tomigusuku

  • The overall average booking lead time for vacation rentals in Tomigusuku is 48 days.
  • Guests book furthest in advance for stays during October (average 67 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 32 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (50 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Tomigusuku.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 50 days) to capture early planners.
  • Monitor your own booking lead times against these Tomigusuku averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Tomigusuku?

Guests in Tomigusuku stay about 3.2 nights on average, generating roughly 809 reservations and 42.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.

Monthly Length of Stay in Tomigusuku

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Tomigusuku

  • A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
  • At 42.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
  • Stay lengths peak in Feb (4.4 nights) and shorten in Nov (2 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
  • Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Tomigusuku Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (78.9%)

1 Night

15 listings

78.9% of total

2 Nights (5.3%)

2 Nights

1 listings

5.3% of total

30+ Nights (15.8%)

30+ Nights

3 listings

15.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Tomigusuku is 1 Night, adopted by 78.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (84.2%) of the Tomigusuku Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (15.8%) caters to monthly stays (30+ nights) in Tomigusuku, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 78.9% of Tomigusuku hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 15.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tomigusuku.

Tomigusuku Airbnb Cancellation Policy Trends Analysis (2026)

Limited (5.3%)

Limited

1 listings

5.3% of total

Flexible (21.1%)

Flexible

4 listings

21.1% of total

Moderate (10.5%)

Moderate

2 listings

10.5% of total

Firm (57.9%)

Firm

11 listings

57.9% of total

Strict (5.3%)

Strict

1 listings

5.3% of total

Cancellation Policy Insights for Tomigusuku

  • The prevailing Airbnb cancellation policy trend in Tomigusuku is Firm, used by 57.9% of listings.
  • A majority (63.2%) of hosts in Tomigusuku utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
  • Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 57.9% market standard in Tomigusuku.
  • Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Tomigusuku.

How Much Are Airbnb Cleaning Fees in Tomigusuku?

Cleaning fees in Tomigusuku are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$47
Median Cleaning Fee
$33
Listings Charging a Fee
89.5%
Fee as Revenue Share
7.4%

Cleaning Fee Insights for Tomigusuku

  • 89.5% of listings charge a cleaning fee, making it standard practice in Tomigusuku. Guests expect it and factor it into their booking decisions.
  • The average cleaning fee of $47 is close to the median ($33), suggesting a relatively consistent fee structure across the market.
  • Cleaning fees represent 7.4% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Tomigusuku median of $33. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Tomigusuku Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Tomigusukubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

[Entire 3-story luxury home] Modern and stylish/accommodates 16 people/8 vehicles allowed/sauna/many

[Entire 3-story luxury home] Modern and stylish/accommodates 16 people/8 vehicles allowed/sauna/many

Entire Place • 4 bedrooms

$68,091
Revenue
67.6%
Occupancy
$530.65
Daily Rate
200SM 3BR 2toilets 2M walk to ASHIBINAA OUTLETMALL

200SM 3BR 2toilets 2M walk to ASHIBINAA OUTLETMALL

Entire Place • 3 bedrooms

$67,311
Revenue
72.4%
Occupancy
$256.39
Daily Rate
Island resort Senagajima, Near Airport, Free WIFI

Island resort Senagajima, Near Airport, Free WIFI

Entire Place • 3 bedrooms

$50,519
Revenue
70.6%
Occupancy
$181.72
Daily Rate
Best location.  ASHIBINAA Mall, Beach, Onsen (温泉)

Best location. ASHIBINAA Mall, Beach, Onsen (温泉)

Entire Place • 3 bedrooms

$45,714
Revenue
61.8%
Occupancy
$201.64
Daily Rate
Naha Airport (10 min) Naha airport, United States Village, Free car park (2 cars) OutLet Mall

Naha Airport (10 min) Naha airport, United States Village, Free car park (2 cars) OutLet Mall

Entire Place • 3 bedrooms

$43,579
Revenue
68.0%
Occupancy
$176.08
Daily Rate
This is a private lodging in a luxury villa area, 10 minutes by car from the airport.

This is a private lodging in a luxury villa area, 10 minutes by car from the airport.

Entire Place • 3 bedrooms

$38,593
Revenue
69.3%
Occupancy
$145.54
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Tomigusuku?

Learn from the best! This table showcases top-performing Airbnb hosts in Tomigusuku based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Tomigusuku by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Shotaro2$89,293884.80/5.0
Mizuki4$68,7815864.84/5.0
Masafumi1$68,0911734.73/5.0
YotaMika1$67,311654.86/5.0
Rinri3$51,5083744.77/5.0
Shinji1$50,5192104.78/5.0
建勇1$38,593964.92/5.0
正幸1$32,018144.64/5.0
Conveniam1$17,6082274.87/5.0
當間1$14,764254.88/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tomigusuku.

Who Are the Airbnb Hosts in Tomigusuku?

Tomigusuku is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts
68.4%
Professional Management
0.0%
Cohosted Listings
57.9%
Instant Book Enabled
5.3%
Simplified Pricing
89.5%

Host Profile Insights for Tomigusuku

  • With 68.4% Superhosts, Tomigusuku has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
  • 5.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 89.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 57.9% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Tomigusuku averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Tomigusuku's Airbnb Market Compare to Nearby Cities?

How does the Tomigusuku Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Ginowan, Tomigusuku has 5 percentage points lower occupancy and about $50 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Tomigusuku — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Ginowan42$3,434$197.3559%
Onna401$3,352$249.9750%
Ginoza11$3,047$289.5439%
Urasoe25$3,000$204.1249%
Chatan162$2,981$223.6249%
Kin63$2,913$181.8153%
Nago197$2,836$243.0844%
Nanjo101$2,784$209.2850%
Nakijin147$2,723$229.9843%
Ogimi10$2,521$153.0451%

Frequently Asked Questions About Airbnb in Tomigusuku

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Tomigusuku.

How much do Airbnb hosts make in Tomigusuku?

Tomigusuku hosts earn about $27,433 per year on average, with an average nightly rate of $147 and RevPAR of $90. Those figures describe the typical revenue environment for active listings in Tomigusuku, Okinawa Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Tomigusuku market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Tomigusuku?

The average Airbnb occupancy rate in Tomigusuku is 54.3%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Tomigusuku?

Listings in Tomigusuku average $147 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Tomigusuku?

Tomigusuku currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Tomigusuku?

AirROI currently classifies the short-term rental regulation level in Tomigusuku as High. The dataset also shows about 100.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Tomigusuku?

RevPAR in Tomigusuku is about $90. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Tomigusuku?

At 54.3% occupancy, Tomigusuku can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $27,433, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Tomigusuku?

The average booking lead time in Tomigusuku is about 48 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Tomigusuku?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Tomigusuku include Fusaki Beach, Nirai Kanai Bridge, Tomigusuku City Center. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Tomigusuku?

entire_home listings make up 100.0% of the active supply in Tomigusuku. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Tomigusuku compare to nearby Airbnb markets?

Among neighboring markets, Ginowan posts $41,214 in average annual revenue with 59.0% occupancy, compared to Tomigusuku's $27,433 and 54.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Tomigusuku?

The average Airbnb stay length in Tomigusuku is about 3.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Tomigusuku?

Airbnb listings in Tomigusuku average 4.82 out of 5 overall. About 15.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Tomigusuku?

Dryer and Exterior security cameras on property are among the strongest revenue-linked amenities in Tomigusuku. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Tomigusuku?

Yes. About 89.5% of active Airbnb listings in Tomigusuku charge a cleaning fee, and the average fee is $47. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Tomigusuku?

A 68.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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