Nara, Nara Prefecture Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI · Airbnb Data Reviewed by Jun Zhou, Founder @ AirROI

Updated: 2026-05-04

How much can you earn on Airbnb in Nara, Nara Prefecture? Based on AirROI's 2026 dataset (May 2025 – April 2026), the short answer is $16,232 per year — at a $114 nightly rate, 44.7% occupancy, and a $50 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

Nara's 207 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 73.9% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.

Regulation is high and 99% of listings show active registration — compliance is the cost of entry. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.

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What Are the Key Airbnb Metrics in Nara?

In Nara, the headline Airbnb metrics are $16,232 in average annual revenue,44.7% occupancy, $114 ADR, and $50 in RevPAR, and guests book about 51 days in advance.

Avg. Daily Rate (ADR)(?)

$114

The average rental revenue earned for an occupied room per day in Nara.

Occupancy Rate(?)

44.7%

Moderate demand with booking opportunities.

Avg. Annual Revenue(?)

$16,232

Average annual income for an Airbnb listing in Nara. Factors like property type, size, and location influence actual earnings.

RevPAR(?)

$50

Revenue per available rental night, combining occupancy and ADR into one efficiency metric.

Revenue Growth YoY(?)

-4.6%

Slight decrease (-4.6%) vs. last year.

Active Airbnb Listings(?)

207

Total number of active short-term rentals listed.

Avg. Booking Lead Time(?)

51 days

How far in advance guests typically book in Nara. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.

STR Regulation Level(?)

High

Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).

Peak Revenue Month(?)

October

The month with the highest average earnings, indicating peak season in Nara.

Lowest Revenue Month(?)

February

The month with the lowest average earnings, indicating the low season in Nara.

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How Much Do Airbnb Hosts Earn Monthly in Nara?

Understanding the monthly revenue variations for Airbnb listings in Nara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nara is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nara across different performance tiers:

Best-in-class properties (Top 10%) achieve $3,381+ monthly, often utilizing dynamic pricing and superior guest experiences.
Strong performing properties (Top 25%) earn $1,960 or more, indicating effective management and desirable locations/amenities.
Typical properties (Median) generate around $1,063 per month, representing the average market performance.
Entry-level properties (Bottom 25%) see earnings around $548, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Nara

What Is the Monthly Airbnb Occupancy Rate in Nara?

Maximize your bookings by understanding the Nara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nara:

Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
Typical properties (Median) have an occupancy rate around 45%.
Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Nara

What Is the Average Airbnb Nightly Rate in Nara?

Effective short term rental pricing strategy in Nara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nara typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

Best-in-class properties (Top 10%) command rates of $215+ per night, often due to premium features or locations.
Strong performing properties (Top 25%) achieve nightly rates of $136 or more.
Typical properties (Median) charge around $74 per night.
Entry-level properties (Bottom 25%) earn around $51 per night.

Average Daily Rate (ADR) Trend by Month in Nara

What Is the RevPAR for Airbnb in Nara?

RevPAR in Nara is currently $50. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

Entry-level properties (Bottom 25%) see $20 RevPAR.
Typical properties (Median) generate $36 RevPAR.
Strong performers (Top 25%) earn $60 RevPAR.
Best-in-class (Top 10%) achieve $110 RevPAR.

Average Monthly RevPAR Trend in Nara

RevPAR Insights for Nara

The average RevPAR in Nara is $50. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
The gap between the top 10% ($110) and bottom 25% ($20) is $90, suggesting a relatively compressed market where operational differences yield moderate returns.
RevPAR peaks in Oct and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

Track your own RevPAR monthly against these Nara benchmarks. If your RevPAR falls below the median of $36, examine whether low occupancy or low ADR is the primary drag.
Top-quartile listings achieve $60+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Nara?

Nara's peak Airbnb season falls in October, November, May, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (October, November, May)

Revenue averages $2,091 per month
Occupancy rates average 60.0%
Daily rates average $115

Shoulder Season

Revenue averages $1,535 per month
Occupancy maintains around 44.1%
Daily rates hold near $113

Low Season (January, February, April)

Revenue drops to average $1,064 per month
Occupancy decreases to average 33.1%
Daily rates adjust to average $108

Seasonality Insights for Nara

Airbnb seasonality in Nara is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
During the high season, the absolute peak month showcases Nara's highest earning potential, with monthly revenues climbing to $2,291, occupancy reaching 62.4%, and ADRs peaking at $118.
Conversely, the slowest single month marks the market's lowest point — revenue may dip to $835, occupancy could drop to 27.5%, and ADRs may adjust to $100.
Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nara.

Seasonal Strategies for Maximizing Profit

Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Nara, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
In a highly seasonal market like Nara, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Nara?

Yes, Nara, Nara Prefecture, Japan enforces high STR regulations and 99% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Nara to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 99% licensed listings)

What Are the Best Neighborhoods for Airbnb in Nara?

Location within Nara matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.

Best neighborhoods for Airbnb in Nara
Neighborhood / Area	Why Host Here? (Target Guests & Appeal)	Key Attractions & Landmarks
Nara Park	Famous for its free-roaming deer and historic temples. A tranquil location that attracts visitors interested in Japanese culture and nature, making it ideal for Airbnb hosting.	Todai-ji Temple, Kofuku-ji Temple, Nara National Museum, Isuien Garden, Nara Park's deer
Naramachi	The old merchant district with traditional wooden houses and shops. Perfect for tourists who want an authentic Japanese experience in a historic setting.	Naramachi District, Naramachi Mechanical Toy Museum, Traditional crafts shops, Kiku-ya, Naramachi Food Hall
Mount Wakakusa	A beautiful mountain offering great hiking opportunities and panoramic views of Nara city. Attracts nature lovers and hikers.	Wakakusa Yamayaki, Hiking trails, Night view of Nara city
Kasuga-taisha	A UNESCO World Heritage Site known for its thousands of lanterns and beautiful shrines. It draws visitors seeking spirituality and landscape attraction.	Kasuga-taisha Shrine, Lanterns, The forest paths leading to the shrine
Nara City Center	The bustling center of Nara with shops, restaurants, and attractions. Perfect for urban tourists who want to explore Nara's modern culture.	Shopping streets, Local restaurants, Nara Great Hall, Nara Hotel
Horyu-ji Temple	One of the oldest wooden buildings in the world and a UNESCO site. Ideal for cultural tourists and history enthusiasts.	Horyu-ji Temple, Toshodai-ji Temple, Cultural heritage sites
Sarusawa Pond	A picturesque spot in Nara with seasonal beauty. Attracts those who appreciate scenic views and photography.	Sarusawa Pond, Nearby cafes and shops, Seasonal flower gardens
Heijo Palace	The former imperial palace of the Nara period, offering a glimpse into Japan's past. Great for history lovers.	Heijo Palace site, Nara Palace Museum, Historic ruins and gardens

Because Nara has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Nara?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Nara

The Nara Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.3% of the 207 active rentals. This indicates strong guest preference for privacy and space.
However, a notable 28% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
Looking at the property type distribution in Nara, House properties are the most common (41.5%), reflecting the local real estate landscape.
Houses represent a significant 41.5% portion, catering likely to families or larger groups.
The presence of 19.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Smaller segments like others (combined 0.5%) offer potential for unique stay experiences.

Nara Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Nara

The dominant room capacity in Nara is 1 bedroom listings, making up 51.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
Together, 1 bedroom and 2 bedrooms properties represent 65.7% of the active Airbnb listings in Nara, indicating a high concentration in these sizes.
With over half the market (51.7%) consisting of studios or 1-bedroom units, Nara is particularly well-suited for individuals or couples.

Nara Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Nara

The most common guest capacity trend in Nara vacation rentals is listings accommodating 2 guests (28.5%). This suggests the primary traveler segment is likely couples or solo travelers.
Properties designed for 2 guests and 8+ guests dominate the Nara STR market, accounting for 45.9% of listings.
27.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nara.
On average, properties in Nara are equipped to host 3.6 guests.

How Do Listings in Nara Compare on Quality?

Listing quality in Nara can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)

38.5

More photos correlate with higher conversion rates.

Average Beds per Listing(?)

3.6

Reflects the capacity profile of the local supply.

Exact Location Enabled(?)

30.9%

Builds guest trust and improves booking confidence.

Listing Quality Insights for Nara

At 38.5 photos per listing on average, Nara hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
30.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
Use these quality indicators as a self-audit checklist. Listings that exceed the Nara averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Nara?

Amenity Prevalence

Amenity Insights for Nara

Essential amenities in Nara that guests expect include: Air conditioning, Wifi, Shampoo, Smoke alarm, Hair dryer. Lacking these (any) could significantly impact bookings.
Popular amenities like Heating, Essentials, Hangers are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

Ensure your listing includes all essential amenities for Nara: Air conditioning, Wifi, Shampoo, Smoke alarm, Hair dryer.
Prioritize adding missing essentials: Air conditioning, Wifi, Shampoo, Smoke alarm, Hair dryer.
Consider adding popular differentiators like Heating or Essentials to increase appeal.
Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
Regularly check competitor amenities in Nara to stay competitive.

Which Airbnb Amenities Boost Revenue in Nara?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Nara, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

Amenity	Prevalence	Revenue With	Revenue Without	Revenue Uplift
Shampoo	97.1%	$16,634	$2,762	502.4%
Hair dryer	96.1%	$16,714	$4,245	293.7%
Body soap	72.5%	$19,441	$7,789	149.6%
Game consoleHigh opportunity	3.4%	$37,164	$15,500	139.8%
Private entrance	39.1%	$25,097	$10,534	138.3%
Rice maker	28.5%	$27,738	$11,646	138.2%
Hot water kettle	64.7%	$20,297	$8,770	131.4%
Wine glasses	15.0%	$31,173	$13,601	129.2%
DishwasherHigh opportunity	9.2%	$32,053	$14,633	119.0%
Conditioner	70.5%	$19,151	$9,246	107.1%

Revenue Impact Insights for Nara

Shampoo tops the revenue impact list with a 502.4% uplift — listings with this amenity earn $16,634 vs. $2,762 without it.
High-opportunity amenities — Game console, Dishwasher — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Shampoo, Hair dryer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.

Recommendations for Hosts

Prioritize adding Game console — it has the best combination of high revenue impact and low market saturation in Nara.
Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Nara STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Nara Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Guest Age Distribution (Birth Decade)

Guest Profile Summary for Nara

The typical guest profile for Airbnb in Nara consists of predominantly international visitors (92%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
Domestic travelers account for 8.1% of guests.
Key international markets include United States (20.4%) and France (9.7%).
Top languages spoken are English (43.8%) followed by French (10.7%).
A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

Focus marketing internationally, particularly towards travelers from France.
Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
Highlight unique local experiences or amenities relevant to the primary guest profile.
Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Nara?

Listings in Nara average 4.85 out of 5 overall, with about 104.6 reviews per active listing and 62.3% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Nara

With an overall rating of 4.85, Nara listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
The strongest subcategory is Communication (4.91), while Location (4.81) trails behind — a useful signal for hosts looking to prioritize upgrades.
62.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Nara Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Nara

The most common availability pattern in Nara falls within the 181-270 days range, representing 40.1% of listings. This suggests many properties have significant open periods on their calendars.
Approximately 65.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
For booked days, the 91-180 days range is most frequent in Nara (40.1%), reflecting common guest stay durations or potential owner blocking patterns.
A notable 36.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Nara?

Average Booking Lead Time by Month

Booking Lead Time Insights for Nara

The overall average booking lead time for vacation rentals in Nara is 51 days.
Guests book furthest in advance for stays during December (average 66 days), likely coinciding with peak travel demand or local events.
The shortest booking windows occur for stays in June (average 34 days), indicating more last-minute travel plans during this time.
Seasonally, Fall (56 days avg.) sees the longest lead times, while Summer (45 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Nara.
For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
Target marketing efforts for the Fall season well in advance (at least 56 days) to capture early planners.
Monitor your own booking lead times against these Nara averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Nara?

Guests in Nara stay about 2.7 nights on average, generating roughly 6,251 reservations and 30.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Nara

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Nara

Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
At 30.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
Stay lengths peak in Jul (2.8 nights) and shorten in Feb (2.2 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Nara Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (86%)

1 Night

178 listings

86% of total

2 Nights (3.9%)

2 Nights

8 listings

3.9% of total

3 Nights (1.4%)

3 Nights

3 listings

1.4% of total

4-6 Nights (1.9%)

4-6 Nights

4 listings

1.9% of total

30+ Nights (6.8%)

30+ Nights

14 listings

6.8% of total

Key Insights

The most prevalent minimum stay requirement in Nara is 1 Night, adopted by 86% of listings. This highlights the market's preference for shorter, flexible bookings.
A strong majority (89.9%) of the Nara Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

Align with the market by considering a 1 Night minimum stay, as 86% of Nara hosts use this setting.
Explore offering discounts for stays of 30+ nights to attract the 6.8% of the market seeking extended stays.
Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nara.

Nara Airbnb Cancellation Policy Trends Analysis (2026)

Limited

10 listings

4.8% of total

Flexible (13%)

Flexible

27 listings

13% of total

Moderate (66.7%)

Moderate

138 listings

66.7% of total

Firm (14.5%)

Firm

30 listings

14.5% of total

Strict

2 listings

1% of total

Cancellation Policy Insights for Nara

The prevailing Airbnb cancellation policy trend in Nara is Moderate, used by 66.7% of listings.
The market strongly favors guest-friendly terms, with 79.7% of listings offering Flexible or Moderate policies. This suggests guests in Nara may expect booking flexibility.
Strict cancellation policies are quite rare (1%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

Consider adopting a Moderate policy to align with the 66.7% market standard in Nara.
Using a Strict policy might deter some guests, as only 1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
Regularly review your cancellation policy against competitors and market demand shifts in Nara.

How Much Are Airbnb Cleaning Fees in Nara?

Cleaning fees in Nara are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee

$37

Median Cleaning Fee

$31

Listings Charging a Fee

32.9%

Fee as Revenue Share

5.3%

Cleaning Fee Insights for Nara

Only 32.9% of listings charge a cleaning fee, suggesting that most hosts in Nara bundle cleaning costs into the nightly rate.
The average cleaning fee of $37 is close to the median ($31), suggesting a relatively consistent fee structure across the market.
Cleaning fees represent 5.3% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

Price your cleaning fee competitively against the Nara median of $31. Fees significantly above market norms can deter bookings, especially for shorter stays.
Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

$271.17

Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Nara?

Learn from the best! This table showcases top-performing Airbnb hosts in Nara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Nara by revenue
Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Yuki	64	$1,031,565	4476	4.86/5.0
Hiroaki And Ayaka	6	$124,447	642	4.92/5.0
Kaku	3	$122,714	37	4.98/5.0
The Temple	2	$107,793	210	4.79/5.0
Ted	1	$105,719	31	5.00/5.0
Yuzan Guesthouse	7	$103,232	1087	4.93/5.0
Kazuhiko	9	$87,137	917	4.83/5.0
Mitsuo	7	$84,852	780	4.69/5.0
微	1	$82,327	85	4.99/5.0
蘭奢待	2	$73,610	177	4.76/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nara.

Who Are the Airbnb Hosts in Nara?

Nara is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts

79.7%

Professional Management

0.0%

Cohosted Listings

17.9%

Instant Book Enabled

3.4%

Simplified Pricing

88.4%

Host Profile Insights for Nara

With 79.7% Superhosts, Nara has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
3.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
88.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
With 17.9% cohosted listings, there may be a growing local market for property management services.
Benchmark your host metrics against these Nara averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Nara's Airbnb Market Compare to Nearby Cities?

How does the Nara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Minami Ward, Nara has 13 percentage points lower occupancy and about $110 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Nara — performance comparison
Market	Active Properties	Monthly Revenue	Daily Rate	Avg. Occupancy
Shimogyo Ward	41	$4,130	$293.79	50%
Minamiawaji	41	$4,087	$355.98	39%
Minami Ward	29	$4,069	$224.54	58%
Kamigyo Ward	11	$3,719	$225.13	49%
Fushimi Ward	12	$3,692	$206.05	52%
Nakagyo Ward	15	$3,605	$218.47	53%
Toba	12	$3,545	$324.60	33%
Shima	38	$3,492	$275.97	39%
Awaji	105	$3,128	$271.47	39%
Higashiyama Ward	34	$3,082	$179.78	49%

Frequently Asked Questions About Airbnb in Nara

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Nara.

How much do Airbnb hosts make in Nara?

Nara hosts earn about $16,232 per year on average, with an average nightly rate of $114 and RevPAR of $50. Those figures describe the typical revenue environment for active listings in Nara, Nara Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Nara market, May 2025 to April 2026.

What is the average Airbnb occupancy rate in Nara?

The average Airbnb occupancy rate in Nara is 44.7%. October is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Nara?

Listings in Nara average $114 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Nara?

Nara currently has about 207 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Nara?

AirROI currently classifies the short-term rental regulation level in Nara as High. The dataset also shows about 98.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Nara?

RevPAR in Nara is about $50. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Nara?

At 44.7% occupancy, Nara can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $16,232, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Nara?

The average booking lead time in Nara is about 51 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Nara?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Nara include Nara Park, Naramachi, Mount Wakakusa. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Nara?

entire_home listings make up 63.3% of the active supply in Nara. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Nara compare to nearby Airbnb markets?

Among neighboring markets, Shimogyo Ward posts $49,556 in average annual revenue with 49.6% occupancy, compared to Nara's $16,232 and 44.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Nara?

The average Airbnb stay length in Nara is about 2.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Nara?

Airbnb listings in Nara average 4.85 out of 5 overall. About 62.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Nara?

Shampoo and Hair dryer are among the strongest revenue-linked amenities in Nara. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Nara?

Yes. About 32.9% of active Airbnb listings in Nara charge a cleaning fee, and the average fee is $37. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Nara?

A 79.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.