Shima, Mie Prefecture Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Shima, Mie Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $42,583 per year — at a $279 nightly rate, 39.2% occupancy, and a $124 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 38 active listings, Shima is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 72.7% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is high and 97% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Shima?
In Shima, the headline Airbnb metrics are $42,583 in average annual revenue,39.2% occupancy, $279 ADR, and $124 in RevPAR, and guests book about 43 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Shima?
Understanding the monthly revenue variations for Airbnb listings in Shima is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shima is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shima across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,148+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,392 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,216 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,016, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shima
What Is the Monthly Airbnb Occupancy Rate in Shima?
Maximize your bookings by understanding the Shima STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shima:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shima
What Is the Average Airbnb Nightly Rate in Shima?
Effective short term rental pricing strategy in Shima involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shima typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $687+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $365 or more.
- Typical properties (Median) charge around $244 per night.
- Entry-level properties (Bottom 25%) earn around $135 per night.
Average Daily Rate (ADR) Trend by Month in Shima
What Is the RevPAR for Airbnb in Shima?
RevPAR in Shima is currently $124. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $40 RevPAR.
- Typical properties (Median) generate $79 RevPAR.
- Strong performers (Top 25%) earn $129 RevPAR.
- Best-in-class (Top 10%) achieve $248 RevPAR.
Average Monthly RevPAR Trend in Shima
RevPAR Insights for Shima
- The average RevPAR in Shima is $124. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($248) and bottom 25% ($40) is $209, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Shima benchmarks. If your RevPAR falls below the median of $79, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $129+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Shima?
Shima's peak Airbnb season falls in August, March, September, while the softest stretch is January, February, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, March, September)
- Revenue averages $5,219 per month
- Occupancy rates average 47.2%
- Daily rates average $332
Shoulder Season
- Revenue averages $3,826 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $310
Low Season (January, February, June)
- Revenue drops to average $3,092 per month
- Occupancy decreases to average 33.1%
- Daily rates adjust to average $317
Seasonality Insights for Shima
- Airbnb seasonality in Shima is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Shima's highest earning potential, with monthly revenues climbing to $7,243, occupancy reaching 60.0%, and ADRs peaking at $357.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,852, occupancy could drop to 27.8%, and ADRs may adjust to $289.
- Lower occupancy paired with meaningful seasonality means hosts in Shima need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Shima, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Shima, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Shima?
Yes, Shima, Mie Prefecture, Japan enforces high STR regulations and 97% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Shima to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 97% licensed listings)
What Are the Best Neighborhoods for Airbnb in Shima?
With a compact short-term rental market, Shima gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Koushido | Popular for scenic coastal views, beautiful beaches, and tranquil atmosphere perfect for relaxation. Ideal for those seeking a peaceful getaway close to nature and local hospitality. | Shima Spain Village, Tomoyama Park, Hinata Beach, Shima City Aquarium, Nagashima Spa Land |
| Shima Onsen | Renowned hot spring area known for its therapeutic waters and traditional ryokan inns. Attracts visitors looking to experience authentic Japanese culture and relaxation. | Shima Onsen Hot Springs, Shima Onsen Village, Iyashi no Yu, Shikano Yu, Sekiunji Temple |
| Daiozaki | Famous for stunning views of the coastline and unique geological formations. Great for outdoor enthusiasts and those interested in photography and nature walks. | Daiozaki Lighthouse, Tori, the bridge of the sea, Chuo Park, Waterfall of Akakuro, Daiozaki Coast |
| Shima Marina | A beautiful marina area that offers a mix of leisure activities, including water sports and boating. Perfect for travelers looking to enjoy outdoor adventures. | Shima Marina, Sea Turtle Museum, Yokoyama Marine Park, Toba Aquarium, Shima Onsen |
| Sugo | Charming local area with rich cultural heritage and beautiful landscapes. Attracts tourists looking for authentic Japanese experiences and rural charm. | Sugo Shrine, Mikimoto Pearl Island, Seafood Markets, Local Matsuri Festivals, Cultural Workshops |
| Ago Bay | Beautiful bay area known for its rich marine life and scenic views. Popular among those seeking adventure sports and seafood experiences. | Ago Bay Cruise, Kuwana Glass Workshop, Amanohashidate, Marine Park, Local Seafood Restaurants |
| Tomoyama Park | Offers stunning views of the surrounding area and is perfect for hiking and nature walks. A serene place for visitors looking to enjoy the outdoors. | Tomoyama Park Lookout, Hiking trails, Picnic areas, Natural scenery, Wildlife observation |
| Kuwana | A historic city with beautiful gardens and traditional architecture. Ideal for visitors interested in history and culture. | Kuwana Castle, Taki Garden, Traditional Crafts Workshops, Historic Sites, Local Cuisine |
Because Shima has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Shima?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shima
- The Shima Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.5% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shima, House properties are the most common (81.6%), reflecting the local real estate landscape.
- Houses represent a significant 81.6% portion, catering likely to families or larger groups.
- The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Shima Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shima
- The dominant room capacity in Shima is 2 bedrooms listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 63.2% of the active Airbnb listings in Shima, indicating a high concentration in these sizes.
- A significant 36.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shima.
Shima Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shima
- The most common guest capacity trend in Shima vacation rentals is listings accommodating 8+ guests (52.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Shima STR market, accounting for 76.3% of listings.
- 76.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shima.
- On average, properties in Shima are equipped to host 6.6 guests.
How Do Listings in Shima Compare on Quality?
Listing quality in Shima can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Shima
- At 47 photos per listing on average, Shima hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 10.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Shima averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Shima?
Amenity Prevalence
Amenity Insights for Shima
- Essential amenities in Shima that guests expect include: Air conditioning, Free parking on premises, TV, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Shampoo are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shima: Air conditioning, Free parking on premises, TV, Hair dryer.
- Prioritize adding missing essentials: Air conditioning, Free parking on premises, TV, Hair dryer.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shima to stay competitive.
Which Airbnb Amenities Boost Revenue in Shima?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Shima, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Outdoor shower | 18.4% | $110,574 | $27,230 | 306.1% |
Oven | 13.2% | $117,414 | $31,245 | 275.8% |
Coffee | 13.2% | $116,863 | $31,329 | 273.0% |
Gym | 18.4% | $98,508 | $29,955 | 228.9% |
Toaster | 23.7% | $88,178 | $28,433 | 210.1% |
Outdoor furniture | 23.7% | $85,407 | $29,293 | 191.6% |
Sauna | 18.4% | $89,832 | $31,914 | 181.5% |
Patio or balcony | 42.1% | $67,677 | $24,333 | 178.1% |
Kitchen | 84.2% | $47,358 | $17,116 | 176.7% |
High chair | 13.2% | $91,900 | $35,111 | 161.7% |
Revenue Impact Insights for Shima
- Outdoor shower tops the revenue impact list with a 306.1% uplift — listings with this amenity earn $110,574 vs. $27,230 without it.
- Kitchen — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Shima STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shima. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShima Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Shima
- The typical guest profile for Airbnb in Shima consists of a mix of domestic (60%) and international guests, often arriving from nearby Nagoya, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Japanese or English.
- Domestic travelers account for 60.1% of guests.
- Key international markets include Japan (60.1%) and Germany (4.9%).
- Top languages spoken are Japanese (38.2%) followed by English (30.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nagoya and Osaka.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Shima?
Listings in Shima average 4.76 out of 5 overall, with about 124.6 reviews per active listing and 13.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Shima
- An average rating of 4.76 places Shima in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.83), while Value (4.57) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 13.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 13.2% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Shima Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shima
- The most common availability pattern in Shima falls within the 181-270 days range, representing 42.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Shima (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Shima?
Average Booking Lead Time by Month
Booking Lead Time Insights for Shima
- The overall average booking lead time for vacation rentals in Shima is 43 days.
- Guests book furthest in advance for stays during August (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (47 days avg.) sees the longest lead times, while Spring (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Shima.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Shima averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Shima?
Guests in Shima stay about 1.5 nights on average, generating roughly 906 reservations and 23.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Shima
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Shima
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 23.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (1.8 nights) and shorten in Nov (1.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Shima Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
36 listings
94.7% of total
2 Nights
1 listings
2.6% of total
30+ Nights
1 listings
2.6% of total
Key Insights
- The most prevalent minimum stay requirement in Shima is 1 Night, adopted by 94.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.3%) of the Shima Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.6%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 94.7% of Shima hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shima.
Shima Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
2.6% of total
Flexible
6 listings
15.8% of total
Moderate
14 listings
36.8% of total
Firm
15 listings
39.5% of total
Strict
2 listings
5.3% of total
Cancellation Policy Insights for Shima
- The prevailing Airbnb cancellation policy trend in Shima is Firm, used by 39.5% of listings.
- There's a relatively balanced mix between guest-friendly (52.6%) and stricter (44.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 39.5% market standard in Shima.
- Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Shima.
How Much Are Airbnb Cleaning Fees in Shima?
Cleaning fees in Shima are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Shima
- About 44.7% of Shima listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $48 is close to the median ($31), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Shima median of $31. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Shima Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shimabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
In front of the beach Highland Panorama Ocean View
Entire Place • 2 bedrooms
Limited to 1 group per day/outdoor sauna/with open-air bath/ocean front/1-minute walk to the sea/Wi-
Entire Place • 3 bedrooms
![Entire Private Villa with Ocean Front View, 5 Bedrooms [Sleeps up to 14]](https://a0.muscache.com/im/pictures/hosting/Hosting-551674445743129698/original/ce624898-039d-4c85-8890-a0e22c4f13f1.jpeg?im_w=480&im_format=avif)
Entire Private Villa with Ocean Front View, 5 Bedrooms [Sleeps up to 14]
Entire Place • 5 bedrooms
Private sauna villa/2-min walk to sea/8ppl/Parking
Entire Place • 3 bedrooms
Rent a villa on a vast estate! BBQ, camping, tennis, basketball, mini soccer, and big screen movie v
Entire Place • 6 bedrooms
10PPL/Ocean view/WiFi/BBQ/Surfing/Fishing/Yoga
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Shima?
Learn from the best! This table showcases top-performing Airbnb hosts in Shima based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 成幸 | 1 | $250,320 | 207 | 4.86/5.0 |
| Wanderlust, | 1 | $205,265 | 46 | 4.96/5.0 |
| 岡野 | 1 | $162,804 | 140 | 4.92/5.0 |
| 下田 | 2 | $128,789 | 855 | 4.84/5.0 |
| Matsunosuke | 2 | $102,052 | 277 | 4.92/5.0 |
| Yasuo | 1 | $83,533 | 89 | 4.58/5.0 |
| Shima Irie House（シマ アイリーハウス） | 2 | $60,799 | 14 | 4.65/5.0 |
| Tsunetaka | 1 | $55,763 | 349 | 4.68/5.0 |
| 晃太 | 1 | $55,481 | 7 | 5.00/5.0 |
| ハタ坊 | 3 | $54,770 | 148 | 4.64/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shima.
Who Are the Airbnb Hosts in Shima?
Shima has a relatively balanced host base.
Host Profile Insights for Shima
- A 47.4% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 5.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 89.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 31.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Shima averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Shima's Airbnb Market Compare to Nearby Cities?
How does the Shima Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Minami Ward, Shima has 19 percentage points lower occupancy and about $61 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Toba | 12 | $3,701 | $336.03 | 34% |
| Shimogyo Ward | 41 | $3,565 | $285.52 | 48% |
| Minami Ward | 29 | $3,563 | $218.17 | 58% |
| Fushimi Ward | 12 | $3,423 | $204.48 | 52% |
| Kamigyo Ward | 11 | $3,207 | $222.87 | 48% |
| Nakagyo Ward | 15 | $3,169 | $213.25 | 53% |
| Kyoto | 3,725 | $3,132 | $194.31 | 56% |
| Kameoka | 11 | $2,860 | $228.83 | 41% |
| Higashiyama Ward | 33 | $2,805 | $173.41 | 50% |
| Minato Ward | 23 | $2,727 | $212.17 | 45% |
Frequently Asked Questions About Airbnb in Shima
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Shima.
How much do Airbnb hosts make in Shima?
Shima hosts earn about $42,583 per year on average, with an average nightly rate of $279 and RevPAR of $124. Those figures describe the typical revenue environment for active listings in Shima, Mie Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Shima market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Shima?
The average Airbnb occupancy rate in Shima is 39.2%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Shima?
Listings in Shima average $279 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Shima?
Shima currently has about 38 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Shima?
AirROI currently classifies the short-term rental regulation level in Shima as High. The dataset also shows about 97.4% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Shima?
RevPAR in Shima is about $124. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Shima?
Occupancy of 39.2% means Shima is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $42,583, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Shima?
The average booking lead time in Shima is about 43 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Shima?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Shima include Koushido, Shima Onsen, Daiozaki. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Shima?
entire_home listings make up 89.5% of the active supply in Shima. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Shima compare to nearby Airbnb markets?
Among neighboring markets, Toba posts $44,408 in average annual revenue with 33.5% occupancy, compared to Shima's $42,583 and 39.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Shima?
The average Airbnb stay length in Shima is about 1.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Shima?
Airbnb listings in Shima average 4.76 out of 5 overall. About 13.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Shima?
Outdoor shower and Oven are among the strongest revenue-linked amenities in Shima. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Shima?
Yes. About 44.7% of active Airbnb listings in Shima charge a cleaning fee, and the average fee is $48. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Shima?
A 47.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.