Ise, Mie Prefecture Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Ise, Mie Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $15,479 per year — at a $138 nightly rate, 33.3% occupancy, and a $47 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 40 active listings, Ise is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply has held steady year over year while revenue and nightly rates climbed — a mature market where existing hosts capture more value per listing. Stable inventory paired with rising returns reflects healthy demand.
Regulation is high and 100% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Ise?
In Ise, the headline Airbnb metrics are $15,479 in average annual revenue,33.3% occupancy, $138 ADR, and $47 in RevPAR, and guests book about 43 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Ise?
Understanding the monthly revenue variations for Airbnb listings in Ise is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ise is typically March, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ise across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,211+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,881 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $871 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $380, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ise
What Is the Monthly Airbnb Occupancy Rate in Ise?
Maximize your bookings by understanding the Ise STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ise:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ise
What Is the Average Airbnb Nightly Rate in Ise?
Effective short term rental pricing strategy in Ise involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ise typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $323+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $177 or more.
- Typical properties (Median) charge around $102 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Ise
What Is the RevPAR for Airbnb in Ise?
RevPAR in Ise is currently $47. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $14 RevPAR.
- Typical properties (Median) generate $30 RevPAR.
- Strong performers (Top 25%) earn $51 RevPAR.
- Best-in-class (Top 10%) achieve $81 RevPAR.
Average Monthly RevPAR Trend in Ise
RevPAR Insights for Ise
- The average RevPAR in Ise is $47. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($81) and bottom 25% ($14) is $67, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Nov and bottoms out in Jul, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Ise benchmarks. If your RevPAR falls below the median of $30, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $51+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Ise?
Ise's peak Airbnb season falls in March, November, August, while the softest stretch is April, July, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (March, November, August)
- Revenue averages $2,106 per month
- Occupancy rates average 43.3%
- Daily rates average $137
Shoulder Season
- Revenue averages $1,574 per month
- Occupancy maintains around 35.5%
- Daily rates hold near $138
Low Season (April, July, September)
- Revenue drops to average $1,167 per month
- Occupancy decreases to average 30.7%
- Daily rates adjust to average $131
Seasonality Insights for Ise
- The Airbnb seasonality pattern in Ise shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ise's highest earning potential, with monthly revenues climbing to $2,159, occupancy reaching 46.9%, and ADRs peaking at $150.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,125, occupancy could drop to 25.9%, and ADRs may adjust to $127.
- Lower occupancy paired with meaningful seasonality means hosts in Ise need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Ise, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Ise seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Ise?
Yes, Ise, Mie Prefecture, Japan enforces high STR regulations and 100% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Ise to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 100% licensed listings)
What Are the Best Neighborhoods for Airbnb in Ise?
With a compact short-term rental market, Ise gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ise Grand Shrine Area | The Ise Grand Shrine is Japan's most sacred Shinto shrine, attracting millions of visitors each year for spiritual and cultural experiences. This area offers rich local traditions and scenic beauty. | Ise Grand Shrine, Okage Yokocho Street, Ise Sea, Kumano Daiva, Ise Jingu Geku |
| Toba | Famous for its beautiful coastlines and the Toba Aquarium, Toba attracts tourists looking for marine experiences and views of the Ise Bay. | Toba Aquarium, Mikimoto Pearl Island, Toba Castle, Toba Bay, Shima Spain Village |
| ISE Shima National Park | This national park is known for its stunning coastline and diverse marine life, ideal for nature lovers and adventure seekers looking for hiking and outdoor activities. | Shima Spain Village, Yokoyama, Mikimoto Pearl Island, Kuwana, Katsuura Bay |
| Shimane Peninsula | A serene getaway known for its natural beauty and traditional villages. Ideal for guests looking for authentic Japanese countryside experiences. | Shimane Peninsula beaches, Historical villages, Local seafood restaurants, Hot springs |
| Ise Bay | The Ise Bay area offers beautiful ocean views and is great for water sports, fishing, and relaxing by the beach. Popular among family travelers. | Beach activities, Water sports, Seafood markets, Cruises on Ise Bay |
| Ise City Center | The city center provides easy access to shops, restaurants, and public transport, making it a convenient location for travelers. | Local shops, Restaurants, Cafes, Public transport links |
| Tsu City | The capital of Mie prefecture, Tsu offers cultural attractions and is well connected to various parts of Mie, making it an ideal base for exploring the region. | Tsu Castle, Kameyama Park, Local museums, Shopping centers |
| Kumano Kodo | A UNESCO World Heritage site, this ancient pilgrimage route offers unique cultural experiences and nature hikes, highly attractive to adventure and history enthusiasts. | Pilgrimage trails, Historical shrines, Natural hot springs, Breathtaking landscapes |
Because Ise has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Ise?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ise
- The Ise Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 27.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Ise, House properties are the most common (47.5%), reflecting the local real estate landscape.
- Houses represent a significant 47.5% portion, catering likely to families or larger groups.
- The presence of 17.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.5%) offer potential for unique stay experiences.
Ise Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ise
- The dominant room capacity in Ise is 1 bedroom listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.5% of the active Airbnb listings in Ise, indicating a high concentration in these sizes.
Ise Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ise
- The most common guest capacity trend in Ise vacation rentals is listings accommodating 8+ guests (20%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Ise STR market, accounting for 35.0% of listings.
- 37.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ise.
- On average, properties in Ise are equipped to host 3.9 guests.
How Do Listings in Ise Compare on Quality?
Listing quality in Ise can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Ise
- At 35.8 photos per listing on average, Ise hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 32.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Ise averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Ise?
Amenity Prevalence
Amenity Insights for Ise
- Essential amenities in Ise that guests expect include: Air conditioning, Smoke alarm, Heating, Wifi, Hair dryer, Shampoo. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Microwave, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ise: Air conditioning, Smoke alarm, Heating, Wifi, Hair dryer, Shampoo.
- Prioritize adding missing essentials: Air conditioning, Wifi, Hair dryer, Shampoo.
- Consider adding popular differentiators like Hangers or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ise to stay competitive.
Which Airbnb Amenities Boost Revenue in Ise?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Ise, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Free parking on premises | 87.5% | $17,275 | $2,910 | 493.7% |
Bathtub | 60.0% | $21,550 | $6,372 | 238.2% |
Hot water kettle | 50.0% | $23,618 | $7,340 | 221.8% |
Bidet | 40.0% | $26,080 | $8,412 | 210.0% |
Conditioner | 72.5% | $18,824 | $6,660 | 182.6% |
Fire extinguisher | 87.5% | $16,827 | $6,042 | 178.5% |
Body soap | 75.0% | $18,424 | $6,644 | 177.3% |
Cleaning products | 42.5% | $23,964 | $9,208 | 160.3% |
Freezer | 45.0% | $22,336 | $9,869 | 126.3% |
Drying rack for clothing | 12.5% | $29,279 | $13,508 | 116.8% |
Revenue Impact Insights for Ise
- Free parking on premises tops the revenue impact list with a 493.7% uplift — listings with this amenity earn $17,275 vs. $2,910 without it.
- Free parking on premises, Fire extinguisher — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Ise STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ise. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIse Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Ise
- The typical guest profile for Airbnb in Ise consists of predominantly international visitors (66%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 34.3% of guests.
- Key international markets include Japan (34.3%) and United States (15.5%).
- Top languages spoken are English (36.3%) followed by Japanese (25.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Ise?
Listings in Ise average 4.74 out of 5 overall, with about 96.7 reviews per active listing and 32.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Ise
- An average rating of 4.74 places Ise in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.86), while Value (4.6) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 32.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Ise Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ise
- The most common availability pattern in Ise falls within the 271-366 days range, representing 47.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ise (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Ise?
Average Booking Lead Time by Month
Booking Lead Time Insights for Ise
- The overall average booking lead time for vacation rentals in Ise is 43 days.
- Guests book furthest in advance for stays during November (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (50 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Ise.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Ise averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Ise?
Guests in Ise stay about 1.9 nights on average, generating roughly 927 reservations and 23.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Ise
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Ise
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 23.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (2.4 nights) and shorten in May (1.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Ise Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
36 listings
90% of total
2 Nights
3 listings
7.5% of total
30+ Nights
1 listings
2.5% of total
Key Insights
- The most prevalent minimum stay requirement in Ise is 1 Night, adopted by 90% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.5%) of the Ise Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.5%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 90% of Ise hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ise.
Ise Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
12 listings
30% of total
Moderate
16 listings
40% of total
Firm
8 listings
20% of total
Strict
4 listings
10% of total
Cancellation Policy Insights for Ise
- The prevailing Airbnb cancellation policy trend in Ise is Moderate, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (70.0%) and stricter (30.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40% market standard in Ise.
- Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ise.
How Much Are Airbnb Cleaning Fees in Ise?
Cleaning fees in Ise are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Ise
- About 55.0% of Ise listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $24 is close to the median ($22), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 3.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Ise median of $22. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Ise Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Isebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Next to Ise Jingu Shrine / 5-minute walk to the center of Okage Yokocho / 10-minute walk to Ujibashi
Entire Place • 1 bedroom
Private rental accommodation with just one group at a time/A historic inn that stimulates the five s
Entire Place • 1 bedroom
Ise's old house for rent/1-minute walk to Ise Jingu Shrine's inner shrine Oharai-cho/Healing accommo
Entire Place • 2 bedrooms
ISE JINGU ・Okage yokocho Free parking lot
Entire Place • 1 bedroom
20 min walk from Ise Shrine | 202
Entire Place • 1 bedroom
Minpaku Yagi, the perfect "Showa-era house" for sightseeing in Ise-Shima, also has a★ crib!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Ise?
Learn from the best! This table showcases top-performing Airbnb hosts in Ise based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Miki | 1 | $88,852 | 145 | 4.99/5.0 |
| 伊風 | 1 | $75,904 | 98 | 4.78/5.0 |
| Hagihara | 1 | $75,113 | 66 | 4.95/5.0 |
| Kamiya | 2 | $63,888 | 65 | 4.77/5.0 |
| Keisuke | 2 | $43,435 | 167 | 4.95/5.0 |
| Yama | 2 | $39,779 | 87 | 4.81/5.0 |
| Masako | 4 | $32,257 | 573 | 4.83/5.0 |
| Yuki | 2 | $28,976 | 233 | 4.72/5.0 |
| Seiko | 2 | $25,278 | 374 | 4.65/5.0 |
| Takeshi | 2 | $24,972 | 33 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ise.
Who Are the Airbnb Hosts in Ise?
Ise is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Ise
- With 65.0% Superhosts, Ise has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 2.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 80.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 32.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Ise averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Ise
These are the highest-grossing professional property management operations in Ise, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Takeshi | 2 | $24,972 | $167 | 25.1% | 5.00/5 |
Management Company Insights for Ise
- The leading management company, Takeshi, operates 2 listings with $24,972 in gross revenue — a useful benchmark for what scale looks like in Ise.
- Top managers average 2 properties each, suggesting professional management in Ise still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 5/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 2.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Ise's Airbnb Market Compare to Nearby Cities?
How does the Ise Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Minami Ward, Ise has 25 percentage points lower occupancy and about $80 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Toba | 12 | $3,701 | $336.03 | 34% |
| Shimogyo Ward | 41 | $3,565 | $285.52 | 48% |
| Minami Ward | 29 | $3,563 | $218.17 | 58% |
| Shima | 38 | $3,549 | $278.97 | 39% |
| Fushimi Ward | 12 | $3,423 | $204.48 | 52% |
| Kamigyo Ward | 11 | $3,207 | $222.87 | 48% |
| Nakagyo Ward | 15 | $3,169 | $213.25 | 53% |
| Kyoto | 3,725 | $3,132 | $194.31 | 56% |
| Kameoka | 11 | $2,860 | $228.83 | 41% |
| Higashiyama Ward | 33 | $2,805 | $173.41 | 50% |
Frequently Asked Questions About Airbnb in Ise
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Ise.
How much do Airbnb hosts make in Ise?
Ise hosts earn about $15,479 per year on average, with an average nightly rate of $138 and RevPAR of $47. Those figures describe the typical revenue environment for active listings in Ise, Mie Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Ise market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Ise?
The average Airbnb occupancy rate in Ise is 33.3%. March is the strongest month and July is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Ise?
Listings in Ise average $138 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Ise?
Ise currently has about 40 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Ise?
AirROI currently classifies the short-term rental regulation level in Ise as High. The dataset also shows about 100.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Ise?
RevPAR in Ise is about $47. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Ise?
Occupancy of 33.3% means Ise is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $15,479, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Ise?
The average booking lead time in Ise is about 43 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Ise?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Ise include Ise Grand Shrine Area, Toba, ISE Shima National Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Ise?
entire_home listings make up 60.0% of the active supply in Ise. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Ise compare to nearby Airbnb markets?
Among neighboring markets, Toba posts $44,408 in average annual revenue with 33.5% occupancy, compared to Ise's $15,479 and 33.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Ise?
The average Airbnb stay length in Ise is about 1.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Ise?
Airbnb listings in Ise average 4.74 out of 5 overall. About 32.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Ise?
Free parking on premises and Bathtub are among the strongest revenue-linked amenities in Ise. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Ise?
Yes. About 55.0% of active Airbnb listings in Ise charge a cleaning fee, and the average fee is $24. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Ise?
A 65.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.