Naka Ward, Kanagawa Prefecture Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Naka Ward, Kanagawa Prefecture? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $11,177 per year — at a $118 nightly rate, 35.3% occupancy, and a $50 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 26 active listings, Naka Ward is a micro-market where moderate demand with room for well-positioned listings to outperform.
Regulation is high and 100% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Naka Ward?
In Naka Ward, the headline Airbnb metrics are $11,177 in average annual revenue,35.3% occupancy, $118 ADR, and $50 in RevPAR, and guests book about 37 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Naka Ward?
Understanding the monthly revenue variations for Airbnb listings in Naka Ward is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Naka Ward is typically July, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Naka Ward across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,125+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,904 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,739 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $719, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Naka Ward
What Is the Monthly Airbnb Occupancy Rate in Naka Ward?
Maximize your bookings by understanding the Naka Ward STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Naka Ward:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Naka Ward
What Is the Average Airbnb Nightly Rate in Naka Ward?
Effective short term rental pricing strategy in Naka Ward involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Naka Ward typically peaks in May and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $261+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $148 or more.
- Typical properties (Median) charge around $86 per night.
- Entry-level properties (Bottom 25%) earn around $56 per night.
Average Daily Rate (ADR) Trend by Month in Naka Ward
What Is the RevPAR for Airbnb in Naka Ward?
RevPAR in Naka Ward is currently $50. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $15 RevPAR.
- Typical properties (Median) generate $22 RevPAR.
- Strong performers (Top 25%) earn $57 RevPAR.
- Best-in-class (Top 10%) achieve $156 RevPAR.
Average Monthly RevPAR Trend in Naka Ward
RevPAR Insights for Naka Ward
- The average RevPAR in Naka Ward is $50. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($156) and bottom 25% ($15) is $141, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jun, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Naka Ward benchmarks. If your RevPAR falls below the median of $22, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $57+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Naka Ward?
Naka Ward's peak Airbnb season falls in July, November, October, while the softest stretch is January, February, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, November, October)
- Revenue averages $3,491 per month
- Occupancy rates average 46.4%
- Daily rates average $119
Shoulder Season
- Revenue averages $1,872 per month
- Occupancy maintains around 37.6%
- Daily rates hold near $121
Low Season (January, February, June)
- Revenue drops to average $1,293 per month
- Occupancy decreases to average 27.7%
- Daily rates adjust to average $112
Seasonality Insights for Naka Ward
- Airbnb seasonality in Naka Ward is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Naka Ward's highest earning potential, with monthly revenues climbing to $3,813, occupancy reaching 51.9%, and ADRs peaking at $125.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,109, occupancy could drop to 25.5%, and ADRs may adjust to $110.
- Lower occupancy paired with meaningful seasonality means hosts in Naka Ward need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Naka Ward, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Naka Ward, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Naka Ward?
Yes, Naka Ward, Kanagawa Prefecture, Japan enforces high STR regulations and 100% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Naka Ward to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 100% licensed listings)
What Are the Best Neighborhoods for Airbnb in Naka Ward?
With a compact short-term rental market, Naka Ward gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Yamato | A suburban city that combines the charm of a residential area with proximity to urban amenities. It’s great for families and business travelers looking for a peaceful stay. | Yamato Central Park, Yamato Bunkakaikan, Yamato Culture and Arts Center, Tsukumo River, Yamato Skyview Park |
| Ebina | Known for its shopping options and easy train access to Tokyo, this city attracts both tourists and business travelers who prefer a quieter environment. | Ebina Shopping Center, Ebina Park, Fujisawa Performing Arts Center, Ebina Sports Park, Shonandai Culture Center |
| Ayase | A charming area with traditional Japanese elements, appealing to tourists interested in culture and historical attractions while still being accessible to major cities. | Ayase City History Museum, Hatsu Koi no Sato Park, Ayase River, Ayase Anzen no Mori Park |
| Tsurugashima | Offers a balance of nature and urban living. It's appealing for those looking for a getaway from the hustle of Tokyo while still close enough to access it easily. | Tsurugashima Sports Park, Miyamoto Park, Sakura no Yu Bathhouse |
| Kamiyamaguchi | As a part of the Yokohama area, Kamiyamaguchi is ideal for tourists seeking a suburban feel with the advantage of easy travel to the city attractions. | Kamiyamaguchi Park, Yokohama Anpanman Children's Museum, Yokohama Zoo Zoorasia |
| Sagamihara | A large city with diverse attractions from nature parks to shopping areas, making it suitable for various types of travelers, including families and tourists. | Sagamihara City Park, Sagamihara Prefectural Nature Sanctuary, Tama River, Ida Park, Aquatic Park |
| Atsugi | Atsugi is known for its access to the surrounding nature and historical sites, making it a popular spot for those wanting to explore both modern and traditional Japan. | Atsugi Central Park, Atsugi Shrine, Mizuhiki Park, Shiroyama Park |
| Hashimoto | A scenic town with rich cultural heritage and nature, great for those looking to enjoy tranquility while staying close to the metropolitan area. | Hashimoto City Museum, Kayabacho Park, Shiroyama Park, Sakushin-in Temple |
Because Naka Ward has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Naka Ward?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Naka Ward
- The Naka Ward Airbnb market composition is heavily skewed towards Private Room listings, which make up 53.8% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Naka Ward, Apartment/Condo properties are the most common (65.4%), reflecting the local real estate landscape.
- Houses represent a significant 15.4% portion, catering likely to families or larger groups.
- The presence of 19.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Naka Ward Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Naka Ward
- The dominant room capacity in Naka Ward is 1 bedroom listings, making up 53.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.2% of the active Airbnb listings in Naka Ward, indicating a high concentration in these sizes.
- With over half the market (53.8%) consisting of studios or 1-bedroom units, Naka Ward is particularly well-suited for individuals or couples.
Naka Ward Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Naka Ward
- The most common guest capacity trend in Naka Ward vacation rentals is listings accommodating 2 guests (26.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Naka Ward STR market, accounting for 42.3% of listings.
- 23.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Naka Ward.
- On average, properties in Naka Ward are equipped to host 3.1 guests.
How Do Listings in Naka Ward Compare on Quality?
Listing quality in Naka Ward can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Naka Ward
- At 24 photos per listing on average, Naka Ward hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 53.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Naka Ward averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Naka Ward?
Amenity Prevalence
Amenity Insights for Naka Ward
- Essential amenities in Naka Ward that guests expect include: Wifi, Air conditioning, Smoke alarm, Fire extinguisher. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Washer, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Naka Ward: Wifi, Air conditioning, Smoke alarm, Fire extinguisher.
- Prioritize adding missing essentials: Wifi, Fire extinguisher.
- Consider adding popular differentiators like TV or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Naka Ward to stay competitive.
Which Airbnb Amenities Boost Revenue in Naka Ward?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Naka Ward, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Room-darkening shades | 30.8% | $28,807 | $3,342 | 762.0% |
Dishes and silverware | 26.9% | $31,163 | $3,814 | 717.0% |
Dining table | 26.9% | $31,163 | $3,814 | 717.0% |
Dryer | 26.9% | $31,163 | $3,814 | 717.0% |
Cooking basics | 23.1% | $33,537 | $4,470 | 650.4% |
Refrigerator | 23.1% | $33,537 | $4,470 | 650.4% |
Kitchen | 65.4% | $15,625 | $2,776 | 462.9% |
Freezer | 19.2% | $32,663 | $6,062 | 438.9% |
Hangers | 46.2% | $19,738 | $3,839 | 414.1% |
Body soap | 46.2% | $19,738 | $3,839 | 414.1% |
Revenue Impact Insights for Naka Ward
- Room-darkening shades tops the revenue impact list with a 762.0% uplift — listings with this amenity earn $28,807 vs. $3,342 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Naka Ward STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Naka Ward. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNaka Ward Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Naka Ward
- The typical guest profile for Airbnb in Naka Ward consists of predominantly international visitors (83%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 17.4% of guests.
- Key international markets include United States (21.5%) and Japan (17.4%).
- Top languages spoken are English (40%) followed by Japanese (20%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Japan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Naka Ward?
Listings in Naka Ward average 4.75 out of 5 overall, with about 25.9 reviews per active listing and 26.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Naka Ward
- An average rating of 4.75 places Naka Ward in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Accuracy (4.78), while Location (4.62) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 26.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 26.9% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Naka Ward Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Naka Ward
- The most common availability pattern in Naka Ward falls within the 271-366 days range, representing 61.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Naka Ward (53.8%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Naka Ward?
Average Booking Lead Time by Month
Booking Lead Time Insights for Naka Ward
- The overall average booking lead time for vacation rentals in Naka Ward is 37 days.
- Guests book furthest in advance for stays during October (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (45 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Naka Ward.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Naka Ward averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Naka Ward?
Guests in Naka Ward stay about 3 nights on average, generating roughly 394 reservations and 15.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Naka Ward
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Naka Ward
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.2 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Dec (5.7 nights) and shorten in Aug (1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Naka Ward Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
80.8% of total
2 Nights
1 listings
3.8% of total
7-29 Nights
2 listings
7.7% of total
30+ Nights
2 listings
7.7% of total
Key Insights
- The most prevalent minimum stay requirement in Naka Ward is 1 Night, adopted by 80.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.6%) of the Naka Ward Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 80.8% of Naka Ward hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Naka Ward.
Naka Ward Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
3.8% of total
Flexible
5 listings
19.2% of total
Moderate
5 listings
19.2% of total
Firm
8 listings
30.8% of total
Strict
7 listings
26.9% of total
Cancellation Policy Insights for Naka Ward
- The prevailing Airbnb cancellation policy trend in Naka Ward is Firm, used by 30.8% of listings.
- A majority (57.7%) of hosts in Naka Ward utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 30.8% market standard in Naka Ward.
- Regularly review your cancellation policy against competitors and market demand shifts in Naka Ward.
How Much Are Airbnb Cleaning Fees in Naka Ward?
Cleaning fees in Naka Ward are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Naka Ward
- About 53.8% of Naka Ward listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $36 is close to the median ($19), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Naka Ward median of $19. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Naka Ward Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Naka Wardbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
YSP-301 ※ Downtown Yokohama! 3 minutes on foot from Motomachi Station! 1 minute walk to Chinatown! 1
Entire Place • 5 bedrooms
Stay in a retro Yokohama, movie, and drama location. 5LDK, 100 ㎡.
Entire Place • 5 bedrooms
8mins walk to Chinatown JR Sta 5mins new decorated
Entire Place • 2 bedrooms
Right in the Heart of Yokohama Chinatown | 1st Floor of a Single-Family Home | 60㎡ | For up to 6 peo
Entire Place • 2 bedrooms
1min S1 exit at Sakuragicho Sta | 2DB, 1SB (+1) | 6G
Entire Place • 2 bedrooms
Yokohama area/20 minutes by bus from Yokohama station/Ideal for sightseeing in Tokyo and Kanagawa ar
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Naka Ward?
Learn from the best! This table showcases top-performing Airbnb hosts in Naka Ward based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ysp | 1 | $49,577 | 74 | 4.96/5.0 |
| Mamoru | 1 | $46,308 | 94 | 4.94/5.0 |
| Asuka | 11 | $43,383 | 259 | 4.75/5.0 |
| Lucy | 1 | $37,905 | 36 | 4.86/5.0 |
| Ai | 1 | $34,298 | 6 | 4.83/5.0 |
| Tetsuya | 1 | $24,511 | 44 | 4.91/5.0 |
| Aries | 1 | $16,918 | 24 | 4.79/5.0 |
| サンライズ108 | 1 | $12,317 | 58 | 4.88/5.0 |
| Miyuki | 1 | $8,623 | 34 | 4.94/5.0 |
| Yokohama Weekly | 2 | $6,970 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Naka Ward.
Who Are the Airbnb Hosts in Naka Ward?
Naka Ward is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Naka Ward
- With 65.4% Superhosts, Naka Ward has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 7.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 88.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 11.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Naka Ward averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Naka Ward's Airbnb Market Compare to Nearby Cities?
How does the Naka Ward Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Chuo City, Naka Ward has 28 percentage points lower occupancy and about $122 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shinagawa City | 62 | $9,357 | $578.24 | 59% |
| Adachi City | 49 | $6,862 | $407.43 | 52% |
| Minato City | 109 | $5,350 | $377.00 | 55% |
| Chuo City | 14 | $4,639 | $239.92 | 63% |
| Sumida City | 347 | $4,419 | $305.36 | 59% |
| Suginami City | 76 | $4,212 | $394.93 | 56% |
| Oshino | 13 | $3,783 | $303.60 | 39% |
| Futtsu | 55 | $3,748 | $373.78 | 38% |
| Nagatoro | 12 | $3,626 | $244.63 | 46% |
| Shinjuku City | 573 | $3,507 | $261.95 | 54% |
Frequently Asked Questions About Airbnb in Naka Ward
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Naka Ward.
How much do Airbnb hosts make in Naka Ward?
Naka Ward hosts earn about $11,177 per year on average, with an average nightly rate of $118 and RevPAR of $50. Those figures describe the typical revenue environment for active listings in Naka Ward, Kanagawa Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Naka Ward market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Naka Ward?
The average Airbnb occupancy rate in Naka Ward is 35.3%. July is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Naka Ward?
Listings in Naka Ward average $118 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Naka Ward?
Naka Ward currently has about 26 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Naka Ward?
AirROI currently classifies the short-term rental regulation level in Naka Ward as High. The dataset also shows about 100.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Naka Ward?
RevPAR in Naka Ward is about $50. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Naka Ward?
Occupancy of 35.3% means Naka Ward is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $11,177, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Naka Ward?
The average booking lead time in Naka Ward is about 37 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Naka Ward?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Naka Ward include Yamato, Ebina, Ayase. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Naka Ward?
private_room listings make up 53.8% of the active supply in Naka Ward. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Naka Ward compare to nearby Airbnb markets?
Among neighboring markets, Shinagawa City posts $112,278 in average annual revenue with 59.0% occupancy, compared to Naka Ward's $11,177 and 35.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Naka Ward?
The average Airbnb stay length in Naka Ward is about 3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Naka Ward?
Airbnb listings in Naka Ward average 4.75 out of 5 overall. About 26.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Naka Ward?
Room-darkening shades and Dishes and silverware are among the strongest revenue-linked amenities in Naka Ward. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Naka Ward?
Yes. About 53.8% of active Airbnb listings in Naka Ward charge a cleaning fee, and the average fee is $36. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Naka Ward?
A 65.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.