Fujisawa, Kanagawa Prefecture Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Fujisawa, Kanagawa Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $22,359 per year — at a $143 nightly rate, 45.8% occupancy, and a $67 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

At 156 active listings, Fujisawa is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 60.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is high and 99% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Fujisawa?

In Fujisawa, the headline Airbnb metrics are $22,359 in average annual revenue,45.8% occupancy, $143 ADR, and $67 in RevPAR, and guests book about 36 days in advance.

Avg. Daily Rate (ADR)(?)
$143
The average rental revenue earned for an occupied room per day in Fujisawa.
Occupancy Rate(?)
45.8%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$22,359
Average annual income for an Airbnb listing in Fujisawa. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$67
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
15.7%
Strong growth (15.7%) vs. last year.
Active Airbnb Listings(?)
156
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
36 days
How far in advance guests typically book in Fujisawa. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Fujisawa.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Fujisawa.
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How Much Do Airbnb Hosts Earn Monthly in Fujisawa?

Understanding the monthly revenue variations for Airbnb listings in Fujisawa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fujisawa is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fujisawa across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,194+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,706 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,582 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $830, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Fujisawa

What Is the Monthly Airbnb Occupancy Rate in Fujisawa?

Maximize your bookings by understanding the Fujisawa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fujisawa:

  • Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 44%.
  • Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Fujisawa

What Is the Average Airbnb Nightly Rate in Fujisawa?

Effective short term rental pricing strategy in Fujisawa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fujisawa typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $253+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $175 or more.
  • Typical properties (Median) charge around $114 per night.
  • Entry-level properties (Bottom 25%) earn around $74 per night.

Average Daily Rate (ADR) Trend by Month in Fujisawa

What Is the RevPAR for Airbnb in Fujisawa?

RevPAR in Fujisawa is currently $67. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $30 RevPAR.
  • Typical properties (Median) generate $52 RevPAR.
  • Strong performers (Top 25%) earn $90 RevPAR.
  • Best-in-class (Top 10%) achieve $122 RevPAR.

Average Monthly RevPAR Trend in Fujisawa

RevPAR Insights for Fujisawa

  • The average RevPAR in Fujisawa is $67. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($122) and bottom 25% ($30) is $92, suggesting a relatively compressed market where operational differences yield moderate returns.
  • RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Fujisawa benchmarks. If your RevPAR falls below the median of $52, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $90+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Fujisawa?

Fujisawa's peak Airbnb season falls in August, July, May, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (August, July, May)
  • Revenue averages $2,816 per month
  • Occupancy rates average 51.4%
  • Daily rates average $160
Shoulder Season
  • Revenue averages $2,042 per month
  • Occupancy maintains around 47.2%
  • Daily rates hold near $139
Low Season (January, February, March)
  • Revenue drops to average $1,504 per month
  • Occupancy decreases to average 37.8%
  • Daily rates adjust to average $128

Seasonality Insights for Fujisawa

  • Airbnb seasonality in Fujisawa is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
  • During the high season, the absolute peak month showcases Fujisawa's highest earning potential, with monthly revenues climbing to $3,537, occupancy reaching 57.8%, and ADRs peaking at $174.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,331, occupancy could drop to 33.4%, and ADRs may adjust to $123.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fujisawa.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Fujisawa, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • In a highly seasonal market like Fujisawa, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Fujisawa?

Yes, Fujisawa, Kanagawa Prefecture, Japan enforces high STR regulations and 99% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Fujisawa to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 99% licensed listings)

What Are the Best Neighborhoods for Airbnb in Fujisawa?

Fujisawa is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.

Best neighborhoods for Airbnb in Fujisawa
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Yuigahama
Popular beach area known for its beautiful coastline and surf culture. Attracts tourists looking for a seaside experience with cafes, restaurants, and beach activities.
Yuigahama Beach, Zaimokuza Beach, Hase-dera Temple, Kamakura Hiking Trails, Great Buddha of Kamakura
Kamakura
Historical town renowned for its temples and shrines, offering a cultural experience. A favorite for visitors interested in Japanese history and nature.
Hase-dera Temple, Kamakura Great Buddha, Tsurugaoka Hachimangu Shrine, Komachi Street, Enoshima Island
Shonan Beach
Vibrant beach area with a mix of leisure and local culture, it’s perfect for families and young people wanting a lively atmosphere.
Shonan Beach, Enoshima Island, Shonan Monorail, Local surf shops, Cafes and beach bars
Fujisawa Station
Convenient access point with restaurants and shopping. Great for travelers needing easy transport links to Tokyo and surrounding areas.
Fujisawa Station, Shopping malls, Local eateries, Cultural festivals, Kugenuma Beach
Enoshima
Island known for its natural beauty and recreational activities. Great for tourists looking for outdoor activities and scenic views.
Enoshima Shrine, Enoshima Sea Candle, Enoshima Aquarium, Sand Beach, Resort facilities
Oiso
Less crowded beach town with a mix of nature and relaxation. Ideal for families and those seeking a quieter stay.
Oiso Long Beach, Oiso Shiroyama Park, Local seafood, Beachfront hotels, Cultural sites
Chigasaki
Known for its surf culture and laid-back atmosphere, attracting younger crowds and surfers.
Chigasaki Beach, Southern Beach, Local surf schools, Chigasaki Shopping Street, Cafes and bars
Samukawa
A quieter locale with exploration opportunities to the nearby mountains and natural attractions, ideal for nature lovers.
Samukawa Shrine, Mount Samukawa, Nature trails, Local farms, Peaceful parks

Because Fujisawa has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Fujisawa?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Fujisawa

  • The Fujisawa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.9% of the 156 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Fujisawa, Apartment/Condo properties are the most common (46.2%), reflecting the local real estate landscape.
  • Houses represent a significant 38.5% portion, catering likely to families or larger groups.
  • The presence of 10.9% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, others (combined 4.4%) offer potential for unique stay experiences.

Fujisawa Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Fujisawa

  • The dominant room capacity in Fujisawa is 1 bedroom listings, making up 46.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 66.1% of the active Airbnb listings in Fujisawa, indicating a high concentration in these sizes.

Fujisawa Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Fujisawa

  • The most common guest capacity trend in Fujisawa vacation rentals is listings accommodating 4 guests (20.5%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Fujisawa STR market, accounting for 39.1% of listings.
  • 41.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fujisawa.
  • On average, properties in Fujisawa are equipped to host 4.4 guests.

How Do Listings in Fujisawa Compare on Quality?

Listing quality in Fujisawa can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
50.7
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
4.2
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
37.8%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Fujisawa

  • At 50.7 photos per listing on average, Fujisawa hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 37.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Fujisawa averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Fujisawa?

Amenity Prevalence

Amenity Insights for Fujisawa

  • Essential amenities in Fujisawa that guests expect include: Wifi, Air conditioning, Smoke alarm, Hair dryer. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Shampoo, Washer, Heating are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Fujisawa: Wifi, Air conditioning, Smoke alarm, Hair dryer.
  • Prioritize adding missing essentials: Wifi, Air conditioning, Smoke alarm, Hair dryer.
  • Consider adding popular differentiators like Shampoo or Washer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Fujisawa to stay competitive.

Which Airbnb Amenities Boost Revenue in Fujisawa?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Fujisawa, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Movie theaterHigh opportunity
4.5%$70,046$20,119248.2%
TV
76.9%$26,000$10,223154.3%
Smoking allowedHigh opportunity
5.8%$51,488$20,575150.2%
CribHigh opportunity
3.2%$52,461$21,362145.6%
SafeHigh opportunity
3.2%$51,608$21,390141.3%
Microwave
80.1%$25,167$11,034128.1%
Game consoleHigh opportunity
4.5%$47,881$21,160126.3%
Wine glasses
20.5%$39,800$17,858122.9%
Rice maker
49.4%$30,932$14,002120.9%
Hot tubHigh opportunity
7.7%$43,992$20,556114.0%

Revenue Impact Insights for Fujisawa

  • Movie theater tops the revenue impact list with a 248.2% uplift — listings with this amenity earn $70,046 vs. $20,119 without it.
  • High-opportunity amenities — Movie theater, Smoking allowed, Crib — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
  • Microwave — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.

Recommendations for Hosts

  • Prioritize adding Movie theater — it has the best combination of high revenue impact and low market saturation in Fujisawa.
  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Fujisawa STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fujisawa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Fujisawa Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Fujisawa

  • The typical guest profile for Airbnb in Fujisawa consists of predominantly international visitors (80%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
  • Domestic travelers account for 20.5% of guests.
  • Key international markets include Japan (20.5%) and United States (17.8%).
  • Top languages spoken are English (42.4%) followed by Japanese (16.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United States.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Fujisawa?

Listings in Fujisawa average 4.77 out of 5 overall, with about 119 reviews per active listing and 35.3% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Fujisawa

  • An average rating of 4.77 places Fujisawa in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
  • The strongest subcategory is Communication (4.84), while Value (4.67) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 35.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Fujisawa Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Fujisawa

  • The most common availability pattern in Fujisawa falls within the 181-270 days range, representing 32.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 61.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Fujisawa (32.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 40.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Fujisawa?

Average Booking Lead Time by Month

Booking Lead Time Insights for Fujisawa

  • The overall average booking lead time for vacation rentals in Fujisawa is 36 days.
  • Guests book furthest in advance for stays during October (average 49 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 32 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (41 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Fujisawa.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 41 days) to capture early planners.
  • Monitor your own booking lead times against these Fujisawa averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Fujisawa?

Guests in Fujisawa stay about 2.8 nights on average, generating roughly 4,851 reservations and 31.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Fujisawa

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Fujisawa

  • Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
  • At 31.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
  • Stay lengths peak in May (3.5 nights) and shorten in Jun (2.2 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
  • Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Fujisawa Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (82.7%)

1 Night

129 listings

82.7% of total

2 Nights (5.8%)

2 Nights

9 listings

5.8% of total

4-6 Nights (0.6%)

4-6 Nights

1 listings

0.6% of total

30+ Nights (10.9%)

30+ Nights

17 listings

10.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Fujisawa is 1 Night, adopted by 82.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (88.5%) of the Fujisawa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (10.9%) caters to monthly stays (30+ nights) in Fujisawa, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 82.7% of Fujisawa hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 10.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fujisawa.

Fujisawa Airbnb Cancellation Policy Trends Analysis (2026)

Super Strict 60 Days

1 listings

0.6% of total

Refundable

1 listings

0.6% of total

Flexible (22.4%)

Flexible

35 listings

22.4% of total

Moderate (35.3%)

Moderate

55 listings

35.3% of total

Firm (38.5%)

Firm

60 listings

38.5% of total

Strict

4 listings

2.6% of total

Cancellation Policy Insights for Fujisawa

  • The prevailing Airbnb cancellation policy trend in Fujisawa is Firm, used by 38.5% of listings.
  • There's a relatively balanced mix between guest-friendly (57.7%) and stricter (41.1%) policies, offering choices for different guest needs.
  • Strict cancellation policies are quite rare (2.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 38.5% market standard in Fujisawa.
  • Using a Strict policy might deter some guests, as only 2.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Fujisawa.

How Much Are Airbnb Cleaning Fees in Fujisawa?

Cleaning fees in Fujisawa are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$39
Median Cleaning Fee
$35
Listings Charging a Fee
71.8%
Fee as Revenue Share
5.9%

Cleaning Fee Insights for Fujisawa

  • 71.8% of listings charge a cleaning fee, making it standard practice in Fujisawa. Guests expect it and factor it into their booking decisions.
  • The average cleaning fee of $39 is close to the median ($35), suggesting a relatively consistent fee structure across the market.
  • Cleaning fees represent 5.9% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Fujisawa median of $35. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Fujisawa Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Fujisawabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Shōnan Enoshima TORAMII, maximum 12 people/entire house/sauna/BBQ/jacuzzi/near the sea/4 bedrooms/go

Shōnan Enoshima TORAMII, maximum 12 people/entire house/sauna/BBQ/jacuzzi/near the sea/4 bedrooms/go

Entire Place • 4 bedrooms

$167,860
Revenue
86.6%
Occupancy
$498.51
Daily Rate
[Accommodates up to 8 people] Newly built private building | Recommended for sightseeing in Enoshima

[Accommodates up to 8 people] Newly built private building | Recommended for sightseeing in Enoshima

Entire Place • 4 bedrooms

$96,372
Revenue
73.6%
Occupancy
$319.62
Daily Rate
Enoshima is right in front, 1-minute walk from Katase Enoshima Station

Enoshima is right in front, 1-minute walk from Katase Enoshima Station

Entire Place • 4 bedrooms

$92,893
Revenue
41.5%
Occupancy
$587.15
Daily Rate
Private villa on Enoshima island / 江の島の島内にある貸切の一軒家

Private villa on Enoshima island / 江の島の島内にある貸切の一軒家

Entire Place • 1 bedroom

$91,051
Revenue
64.8%
Occupancy
$351.85
Daily Rate
Kamakura House - 234㎡ of Spacious Comfort

Kamakura House - 234㎡ of Spacious Comfort

Entire Place • 4 bedrooms

$80,290
Revenue
61.7%
Occupancy
$351.36
Daily Rate
Along Enoshima Beach/Feel the sea and sunset/Entire house rental/Free rental bicycles & surfboards,

Along Enoshima Beach/Feel the sea and sunset/Entire house rental/Free rental bicycles & surfboards,

Entire Place • 2 bedrooms

$63,517
Revenue
83.6%
Occupancy
$205.08
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Fujisawa?

Learn from the best! This table showcases top-performing Airbnb hosts in Fujisawa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Fujisawa by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
丹枫11$169,0786504.78/5.0
TORAMII Owner 森1$167,860934.96/5.0
Toshi4$157,0961634.94/5.0
Wakaba7$147,9276844.78/5.0
Teru11$112,7382914.56/5.0
Taito8$107,0888324.54/5.0
藤清3$97,5431564.95/5.0
Haruku1$96,3721155.00/5.0
株式会社1$92,8932714.87/5.0
Ted1$91,0512164.88/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fujisawa.

Who Are the Airbnb Hosts in Fujisawa?

Fujisawa has a relatively balanced host base.

Superhosts
46.8%
Professional Management
0.0%
Cohosted Listings
42.9%
Instant Book Enabled
1.9%
Simplified Pricing
91.0%

Host Profile Insights for Fujisawa

  • A 46.8% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
  • 1.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 91.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 42.9% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Fujisawa averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Fujisawa's Airbnb Market Compare to Nearby Cities?

How does the Fujisawa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Shinagawa City, Fujisawa has 14 percentage points lower occupancy and about $378 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Fujisawa — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Shinagawa City51$9,287$520.8360%
Adachi City47$6,023$358.7751%
Futtsu31$5,032$371.7343%
Kita15$4,976$333.0256%
Kyonan15$4,792$407.4940%
Minato City105$4,479$331.2954%
Setagaya-ku10$4,258$276.8450%
Nagatoro10$4,095$236.2852%
Shirako24$4,042$342.8432%
Hakone327$3,883$293.0047%

Frequently Asked Questions About Airbnb in Fujisawa

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Fujisawa.

How much do Airbnb hosts make in Fujisawa?

Fujisawa hosts earn about $22,359 per year on average, with an average nightly rate of $143 and RevPAR of $67. Those figures describe the typical revenue environment for active listings in Fujisawa, Kanagawa Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Fujisawa market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Fujisawa?

The average Airbnb occupancy rate in Fujisawa is 45.8%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Fujisawa?

Listings in Fujisawa average $143 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Fujisawa?

Fujisawa currently has about 156 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Fujisawa?

AirROI currently classifies the short-term rental regulation level in Fujisawa as High. The dataset also shows about 98.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Fujisawa?

RevPAR in Fujisawa is about $67. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Fujisawa?

At 45.8% occupancy, Fujisawa can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $22,359, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Fujisawa?

The average booking lead time in Fujisawa is about 36 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Fujisawa?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Fujisawa include Yuigahama, Kamakura, Shonan Beach. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Fujisawa?

entire_home listings make up 76.9% of the active supply in Fujisawa. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Fujisawa compare to nearby Airbnb markets?

Among neighboring markets, Shinagawa City posts $111,444 in average annual revenue with 60.3% occupancy, compared to Fujisawa's $22,359 and 45.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Fujisawa?

The average Airbnb stay length in Fujisawa is about 2.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Fujisawa?

Airbnb listings in Fujisawa average 4.77 out of 5 overall. About 35.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Fujisawa?

Movie theater and TV are among the strongest revenue-linked amenities in Fujisawa. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Fujisawa?

Yes. About 71.8% of active Airbnb listings in Fujisawa charge a cleaning fee, and the average fee is $39. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Fujisawa?

A 46.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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