Takamatsu, Kagawa Prefecture Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI

Updated: 2026-04-09

How much can you earn on Airbnb in Takamatsu, Kagawa Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $21,728 per year — at a $146 nightly rate, 49.5% occupancy, and a $67 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

Takamatsu's 360 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 97.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is high and 97% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.

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What Are the Key Airbnb Metrics in Takamatsu?

In Takamatsu, the headline Airbnb metrics are $21,728 in average annual revenue,49.5% occupancy, $146 ADR, and $67 in RevPAR, and guests book about 51 days in advance.

Avg. Daily Rate (ADR)(?)

$146

The average rental revenue earned for an occupied room per day in Takamatsu.

Occupancy Rate(?)

49.5%

Moderate demand with booking opportunities.

Avg. Annual Revenue(?)

$21,728

Average annual income for an Airbnb listing in Takamatsu. Factors like property type, size, and location influence actual earnings.

RevPAR(?)

$67

Revenue per available rental night, combining occupancy and ADR into one efficiency metric.

Revenue Growth YoY(?)

27.2%

Strong growth (27.2%) vs. last year.

Active Airbnb Listings(?)

360

Total number of active short-term rentals listed.

Avg. Booking Lead Time(?)

51 days

How far in advance guests typically book in Takamatsu. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.

STR Regulation Level(?)

High

Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).

Peak Revenue Month(?)

August

The month with the highest average earnings, indicating peak season in Takamatsu.

Lowest Revenue Month(?)

January

The month with the lowest average earnings, indicating the low season in Takamatsu.

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How Much Do Airbnb Hosts Earn Monthly in Takamatsu?

Understanding the monthly revenue variations for Airbnb listings in Takamatsu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Takamatsu is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Takamatsu across different performance tiers:

Best-in-class properties (Top 10%) achieve $4,120+ monthly, often utilizing dynamic pricing and superior guest experiences.
Strong performing properties (Top 25%) earn $2,863 or more, indicating effective management and desirable locations/amenities.
Typical properties (Median) generate around $1,631 per month, representing the average market performance.
Entry-level properties (Bottom 25%) see earnings around $700, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Takamatsu

What Is the Monthly Airbnb Occupancy Rate in Takamatsu?

Maximize your bookings by understanding the Takamatsu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Takamatsu:

Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
Typical properties (Median) have an occupancy rate around 51%.
Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Takamatsu

What Is the Average Airbnb Nightly Rate in Takamatsu?

Effective short term rental pricing strategy in Takamatsu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Takamatsu typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

Best-in-class properties (Top 10%) command rates of $248+ per night, often due to premium features or locations.
Strong performing properties (Top 25%) achieve nightly rates of $167 or more.
Typical properties (Median) charge around $114 per night.
Entry-level properties (Bottom 25%) earn around $60 per night.

Average Daily Rate (ADR) Trend by Month in Takamatsu

What Is the RevPAR for Airbnb in Takamatsu?

RevPAR in Takamatsu is currently $67. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

Entry-level properties (Bottom 25%) see $23 RevPAR.
Typical properties (Median) generate $54 RevPAR.
Strong performers (Top 25%) earn $87 RevPAR.
Best-in-class (Top 10%) achieve $126 RevPAR.

Average Monthly RevPAR Trend in Takamatsu

RevPAR Insights for Takamatsu

The average RevPAR in Takamatsu is $67. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
The gap between the top 10% ($126) and bottom 25% ($23) is $103, indicating significant performance disparity driven by property quality, pricing strategy, and location.
RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

Track your own RevPAR monthly against these Takamatsu benchmarks. If your RevPAR falls below the median of $54, examine whether low occupancy or low ADR is the primary drag.
Top-quartile listings achieve $87+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Takamatsu?

Takamatsu's peak Airbnb season falls in August, October, April, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (August, October, April)

Revenue averages $2,889 per month
Occupancy rates average 64.6%
Daily rates average $152

Shoulder Season

Revenue averages $1,997 per month
Occupancy maintains around 48.9%
Daily rates hold near $141

Low Season (January, February, December)

Revenue drops to average $1,464 per month
Occupancy decreases to average 39.6%
Daily rates adjust to average $130

Seasonality Insights for Takamatsu

Airbnb seasonality in Takamatsu is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
During the high season, the absolute peak month showcases Takamatsu's highest earning potential, with monthly revenues climbing to $3,153, occupancy reaching 66.0%, and ADRs peaking at $164.
Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,324, occupancy could drop to 35.7%, and ADRs may adjust to $126.
Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Takamatsu.

Seasonal Strategies for Maximizing Profit

Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Takamatsu, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
In a highly seasonal market like Takamatsu, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Takamatsu?

Yes, Takamatsu, Kagawa Prefecture, Japan enforces high STR regulations and 97% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Takamatsu to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 97% licensed listings)

What Are the Best Neighborhoods for Airbnb in Takamatsu?

Location within Takamatsu matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.

Best neighborhoods for Airbnb in Takamatsu
Neighborhood / Area	Why Host Here? (Target Guests & Appeal)	Key Attractions & Landmarks
Ritsurin Park	Ritsurin Park is a historic landscape garden known for its beautiful scenery and tranquil atmosphere. It attracts both tourists and locals looking for a serene experience.	Ritsurin Garden, Shikoku Performing Arts, Traditional tea houses, Kagawa Prefectural Gymnasium, Museum of Setouchi Mura
Takamatsu Castle	Historical landmark that offers insights into Samurai culture and Japanese history. It's a significant attraction for visitors wanting to explore the cultural heritage of Takamatsu.	Takamatsu Castle, The Tamataregu Shrine, Chuo Park, Artisan workshops, Takamatsu Maritime Museum
Sunport Takamatsu	Modern urban development that combines waterfront views with shopping and dining options. Popular for both events and leisurely activities by the harbor.	Sunport Hall Takamatsu, The Marina, Shopping malls, Public parks, Seaside walking paths
Kagawa Prefectural Gymnasium	A well-known venue for sports events and cultural shows, this area attracts fans and participants alike, making it a great place for short-term rentals.	Kagawa Prefectural Gymnasium, Local sports events, Concerts, Nearby restaurants, Café spaces
Nakano Ura	A tranquil area with traditional streets and local cuisine, ideal for travelers seeking an authentic Japanese experience away from the bustling tourist spots.	Local food markets, Artisan shops, Cultural workshops, Scenic views of the Seto Inland Sea, Traditional Japanese inns
Yashima	Famous for its historic battlefield and stunning views of the surrounding islands, this area is perfect for tourists interested in history and natural beauty.	Yashima Temple, Yashima Skyline Observation Deck, Local walking trails, Yashima Amusement Park, Setonaikai National Park
Shionoe	A picturesque area known for its hot springs and rural landscapes, attracting visitors looking for relaxation and nature.	Hot spring resorts, Countryside scenery, Local farms, Hiking trails, Japanese inns
Takamatsu Station Area	The central hub of transportation in Takamatsu with easy access to various attractions, shopping, and dining. Ideal for travelers seeking convenience.	Takamatsu Station, Shopping centers, Restaurants, Cafés, Local transport links

Because Takamatsu has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Takamatsu?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Takamatsu

The Takamatsu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.1% of the 360 active rentals. This indicates strong guest preference for privacy and space.
Looking at the property type distribution in Takamatsu, Apartment/Condo properties are the most common (51.4%), reflecting the local real estate landscape.
Houses represent a significant 34.7% portion, catering likely to families or larger groups.
The presence of 11.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Smaller segments like outdoor/unique, unique stays (combined 2.5%) offer potential for unique stay experiences.

Takamatsu Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Takamatsu

The dominant room capacity in Takamatsu is 1 bedroom listings, making up 47.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
Together, 1 bedroom and 2 bedrooms properties represent 72.0% of the active Airbnb listings in Takamatsu, indicating a high concentration in these sizes.

Takamatsu Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Takamatsu

The most common guest capacity trend in Takamatsu vacation rentals is listings accommodating 8+ guests (17.2%). This suggests the primary traveler segment is likely larger groups.
Properties designed for 8+ guests and 5 guests dominate the Takamatsu STR market, accounting for 34.4% of listings.
32.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Takamatsu.
On average, properties in Takamatsu are equipped to host 4.4 guests.

How Do Listings in Takamatsu Compare on Quality?

Listing quality in Takamatsu can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)

40.4

More photos correlate with higher conversion rates.

Average Beds per Listing(?)

4.4

Reflects the capacity profile of the local supply.

Exact Location Enabled(?)

33.1%

Builds guest trust and improves booking confidence.

Listing Quality Insights for Takamatsu

At 40.4 photos per listing on average, Takamatsu hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
33.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
Use these quality indicators as a self-audit checklist. Listings that exceed the Takamatsu averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Takamatsu?

Amenity Prevalence

Amenity Insights for Takamatsu

Essential amenities in Takamatsu that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
Popular amenities like Hair dryer, Shampoo, Smoke alarm are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

Ensure your listing includes all essential amenities for Takamatsu: Air conditioning, Wifi.
Prioritize adding missing essentials: Air conditioning, Wifi.
Consider adding popular differentiators like Hair dryer or Shampoo to increase appeal.
Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
Regularly check competitor amenities in Takamatsu to stay competitive.

Which Airbnb Amenities Boost Revenue in Takamatsu?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Takamatsu, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

Amenity	Prevalence	Revenue With	Revenue Without	Revenue Uplift
Sun loungersHigh opportunity	1.4%	$64,108	$21,131	203.4%
Dishes and silverware	78.9%	$25,164	$8,887	183.2%
GymHigh opportunity	2.5%	$56,662	$20,832	172.0%
Outdoor playgroundHigh opportunity	1.4%	$55,187	$21,256	159.6%
SaunaHigh opportunity	2.2%	$52,786	$21,022	151.1%
Movie theaterHigh opportunity	2.8%	$51,879	$20,866	148.6%
Resort accessHigh opportunity	1.7%	$48,808	$21,269	129.5%
HammockHigh opportunity	2.2%	$48,107	$21,128	127.7%
Microwave	84.4%	$23,754	$10,728	121.4%
Cable TVHigh opportunity	3.1%	$44,879	$20,998	113.7%

Revenue Impact Insights for Takamatsu

Sun loungers tops the revenue impact list with a 203.4% uplift — listings with this amenity earn $64,108 vs. $21,131 without it.
High-opportunity amenities — Sun loungers, Gym, Outdoor playground — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Microwave — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.

Recommendations for Hosts

Prioritize adding Sun loungers — it has the best combination of high revenue impact and low market saturation in Takamatsu.
Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Takamatsu STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Takamatsu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Takamatsu Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Guest Age Distribution (Birth Decade)

Guest Profile Summary for Takamatsu

The typical guest profile for Airbnb in Takamatsu consists of predominantly international visitors (87%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
Domestic travelers account for 13.3% of guests.
Key international markets include China (15.7%) and Japan (13.3%).
Top languages spoken are English (40.3%) followed by Chinese (23.1%).
A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

Focus marketing internationally, particularly towards travelers from Japan.
Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
Highlight unique local experiences or amenities relevant to the primary guest profile.
Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Takamatsu?

Listings in Takamatsu average 4.79 out of 5 overall, with about 78.6 reviews per active listing and 35.6% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Takamatsu

An average rating of 4.79 places Takamatsu in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
The strongest subcategory is Communication (4.84), while Location (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
35.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Takamatsu Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Takamatsu

The most common availability pattern in Takamatsu falls within the 181-270 days range, representing 32.2% of listings. This suggests many properties have significant open periods on their calendars.
Approximately 57.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
For booked days, the 91-180 days range is most frequent in Takamatsu (32.8%), reflecting common guest stay durations or potential owner blocking patterns.
A notable 44.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Takamatsu?

Average Booking Lead Time by Month

Booking Lead Time Insights for Takamatsu

The overall average booking lead time for vacation rentals in Takamatsu is 51 days.
Guests book furthest in advance for stays during October (average 72 days), likely coinciding with peak travel demand or local events.
The shortest booking windows occur for stays in June (average 37 days), indicating more last-minute travel plans during this time.
Seasonally, Fall (59 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Takamatsu.
For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
Target marketing efforts for the Fall season well in advance (at least 59 days) to capture early planners.
Monitor your own booking lead times against these Takamatsu averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Takamatsu?

Guests in Takamatsu stay about 2.5 nights on average, generating roughly 14,123 reservations and 39.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Takamatsu

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Takamatsu

Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
At 39.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
Stay lengths peak in May (2.8 nights) and shorten in Feb (2 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Takamatsu Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (66.7%)

1 Night

240 listings

66.7% of total

2 Nights (9.2%)

2 Nights

33 listings

9.2% of total

3 Nights (0.3%)

3 Nights

1 listings

0.3% of total

4-6 Nights (1.1%)

4-6 Nights

4 listings

1.1% of total

30+ Nights (22.8%)

30+ Nights

82 listings

22.8% of total

Key Insights

The most prevalent minimum stay requirement in Takamatsu is 1 Night, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
A strong majority (75.9%) of the Takamatsu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
A significant segment (22.8%) caters to monthly stays (30+ nights) in Takamatsu, pointing to opportunities in the extended-stay market.

Recommendations

Align with the market by considering a 1 Night minimum stay, as 66.7% of Takamatsu hosts use this setting.
Explore offering discounts for stays of 30+ nights to attract the 22.8% of the market seeking extended stays.
Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Takamatsu.

Takamatsu Airbnb Cancellation Policy Trends Analysis (2026)

Limited

12 listings

3.3% of total

Flexible (13.9%)

Flexible

50 listings

13.9% of total

Moderate (61.1%)

Moderate

220 listings

61.1% of total

Firm (13.9%)

Firm

50 listings

13.9% of total

Strict (7.8%)

Strict

28 listings

7.8% of total

Cancellation Policy Insights for Takamatsu

The prevailing Airbnb cancellation policy trend in Takamatsu is Moderate, used by 61.1% of listings.
The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Takamatsu may expect booking flexibility.
Strict cancellation policies are quite rare (7.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

Consider adopting a Moderate policy to align with the 61.1% market standard in Takamatsu.
Using a Strict policy might deter some guests, as only 7.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
Regularly review your cancellation policy against competitors and market demand shifts in Takamatsu.

How Much Are Airbnb Cleaning Fees in Takamatsu?

Cleaning fees in Takamatsu are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee

$27

Median Cleaning Fee

$22

Listings Charging a Fee

55.6%

Fee as Revenue Share

5.3%

Cleaning Fee Insights for Takamatsu

About 55.6% of Takamatsu listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
The average cleaning fee of $27 is close to the median ($22), suggesting a relatively consistent fee structure across the market.
Cleaning fees represent 5.3% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

Price your cleaning fee competitively against the Takamatsu median of $22. Fees significantly above market norms can deter bookings, especially for shorter stays.
Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

$838.67

Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Takamatsu?

Learn from the best! This table showcases top-performing Airbnb hosts in Takamatsu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Takamatsu by revenue
Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
ANABUKI Space Share	40	$1,024,059	3766	4.69/5.0
Seto Clas Aji The Seaside Hill	4	$339,483	210	4.93/5.0
Yo	5	$251,835	277	4.95/5.0
Ryosuke	6	$223,119	785	4.94/5.0
Alphabed Inn高松駅前	11	$209,371	62	4.79/5.0
Miyuki	6	$193,332	726	4.99/5.0
浜町小院	5	$180,099	294	4.81/5.0
Jasmin	6	$144,249	98	4.77/5.0
Toshiro	4	$140,060	313	4.99/5.0
Asakura	3	$135,312	47	4.93/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Takamatsu.

Who Are the Airbnb Hosts in Takamatsu?

Takamatsu is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts

58.1%

Professional Management

0.0%

Cohosted Listings

48.3%

Instant Book Enabled

4.4%

Simplified Pricing

86.9%

Host Profile Insights for Takamatsu

With 58.1% Superhosts, Takamatsu has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
4.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
86.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
With 48.3% cohosted listings, there may be a growing local market for property management services.
Benchmark your host metrics against these Takamatsu averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Takamatsu's Airbnb Market Compare to Nearby Cities?

How does the Takamatsu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Naoshima, Takamatsu has 21 percentage points lower occupancy and about $50 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Takamatsu — performance comparison
Market	Active Properties	Monthly Revenue	Daily Rate	Avg. Occupancy
Naoshima	23	$4,250	$196.20	71%
Minamiawaji	42	$4,140	$368.50	39%
Shimogyo Ward	41	$3,565	$285.52	48%
Minami Ward	29	$3,563	$218.17	58%
Fushimi Ward	12	$3,423	$204.48	52%
Awaji	104	$3,242	$276.20	40%
Kamigyo Ward	11	$3,207	$222.87	48%
Nakagyo Ward	15	$3,169	$213.25	53%
Kyoto	3,725	$3,132	$194.31	56%
Kameoka	11	$2,860	$228.83	41%

Frequently Asked Questions About Airbnb in Takamatsu

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Takamatsu.

How much do Airbnb hosts make in Takamatsu?

Takamatsu hosts earn about $21,728 per year on average, with an average nightly rate of $146 and RevPAR of $67. Those figures describe the typical revenue environment for active listings in Takamatsu, Kagawa Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Takamatsu market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Takamatsu?

The average Airbnb occupancy rate in Takamatsu is 49.5%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Takamatsu?

Listings in Takamatsu average $146 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Takamatsu?

Takamatsu currently has about 360 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Takamatsu?

AirROI currently classifies the short-term rental regulation level in Takamatsu as High. The dataset also shows about 97.2% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Takamatsu?

RevPAR in Takamatsu is about $67. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Takamatsu?

At 49.5% occupancy, Takamatsu can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $21,728, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Takamatsu?

The average booking lead time in Takamatsu is about 51 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Takamatsu?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Takamatsu include Ritsurin Park, Takamatsu Castle, Sunport Takamatsu. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Takamatsu?

entire_home listings make up 76.1% of the active supply in Takamatsu. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Takamatsu compare to nearby Airbnb markets?

Among neighboring markets, Naoshima posts $50,995 in average annual revenue with 71.2% occupancy, compared to Takamatsu's $21,728 and 49.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Takamatsu?

The average Airbnb stay length in Takamatsu is about 2.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Takamatsu?

Airbnb listings in Takamatsu average 4.79 out of 5 overall. About 35.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Takamatsu?

Sun loungers and Dishes and silverware are among the strongest revenue-linked amenities in Takamatsu. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Takamatsu?

Yes. About 55.6% of active Airbnb listings in Takamatsu charge a cleaning fee, and the average fee is $27. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Takamatsu?

A 58.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.